This document presents a Promo Price Perception Index for 2015-2016 that compares the basket prices of 13 Hungarian retailers. It shows the cheapest basket for each month and year, the price spread over time, and trends for each retailer. The methodology describes how a basket of 10 common grocery items is priced monthly based on promotions in leaflets, using an average for any missing items. The aim is to compare the perceived price image communicated by each retailer rather than classify who has the lowest prices.

1. PROMO PRICE PERCEPTION INDEX
2015-2016
ALL RIGHTS
RESERVED
SOGAR GROUP -2014
PROMO
PRICE
PERCEPTION
INDEX

2. PROMO PRICE PERCEPTION INDEX2015-
2016.
THE BEST BASKET VALUE YTD

3. PROMO PRICE PERCEPTION INDEX2015-
2016.
* A trendadatok az utolsó 3 hónap adataira vonatkoznak.
Trend statistics are based on the data of the last 3 months.
TREND 2015-16
MONTHLY
MINI-MAXI
SPREAD
RETAILERS’
MINI-MAXI
SPREAD

4. PROMO PRICE PERCEPTION INDEX
ALDI AUCHAN CBA
CBA
PRÍMA
ISP LIDL METRO PENNY REÁL SPAR COOP
TESCO
HIPER
TESCO
SZUPER
2015 Máj. 5700,50 2522,77 2687,60 2624,00 3572,00 4440,97 3007,12 3240,18 3793,84 3190,33 3370,00 2763,67 3957,36
2015 Jún. 4747,89 3955,20 2789,50 2557,10 3688,78 5479,73 2705,70 3108,00 3571,10 4150,60 3107,50 2822,43 3687,77
2015 Júl. 3072,45 2511,93 2999,60 2720,17 3382,50 4525,97 2694,49 2916,11 3945,77 3774,67 3026,50 2771,67 3823,63
2015 Aug. 3691,84 2848,60 3341,83 2692,83 3844,11 5319,60 2865,85 3594,41 3360,92 3170,83 3051,00 2810,30 3563,74
2015 Szept. 3913,72 2722,33 2940,50 2903,83 3620,98 4841,01 2923,36 3268,76 3076,12 3927,33 3152,60 2718,47 3180,23
2015 Okt. 3324,08 2655,34 3139,73 4361,50 4185,11 4003,11 2912,95 2880,86 2739,50 3929,50 3092,67 2876,83 3791,83
2015 Nov. 3825,52 3803,77 4787,67 4887,12 4187,17 4312,69 2815,94 3349,35 4491,50 4024,33 3958,10 2683,67 3258,77
2015 Dec. 4397,89 2751,27 3758,16 4258,83 3593,33 3855,07 2988,01 2960,83 4519,44 3786,93 3563,14 2838,63 4243,59
2016 Jan. 3631,73 3585,88 4925,64 4634,38 4148,83 5498,00 3023,43 3701,38 4430,81 3489,33 4337,82 3443,80 4288,01
2016 Febr. 4537,04 3571,90 3578,60 3469,82 4161,00 3944,96 2916,62 3632,36 3770,07 4240,02 3688,60 3601,80 3473,18
2016 Márc. 4272,58 3784,97 3878,40 4246,12 4246,43 4383,14 2812,66 3829,20 2996,92 4108,53 4235,10 3394,80 4586,03
2016 Ápr. 4423,05 2785,60 4801,36 4903,77 3925,28 4853,01 3803,21 3046,01 3888,62 3500,36 3463,03 2766,30 3996,48
Methodology :Every month a basket of 10 Shopper need unit is collected from the promo leaflets of 13 retailers. If one ore more of those
SNU are missing from the promo offer of the month , an average value of the VIRTUAL PRICE of this specific SNU at that retailer is
calculated across the last 12 months. If the SNU is promoted more than 2 times during the month, the cheapest value is selected. The
SNU have been chosen in the categories common to different formats. The aim of the index is not to classify the retailer by cheapest
offer for similar SKU , but by the Price Image Perception they are communicating in the promotional leaflets; trough the choice of SKU
and pricing level.
The dashboard shows the cheapest basket of the month, the cheapest basket of the year the basket price spread along the year and the
trend of evolution by players
 SPARKLING WATER
 MILK
 CHEESE
 SUNFLOWER OIL
 BREAD
 SOFT DRINKS
 COLD CUTS
 JUICES
 BEER
 VIENNA SAUSAGE
2015-
2016.
DATA & METHODOLOGY

5. PROMO PRICE PERCEPTION INDEX
ALL RIGHTS
RESERVED
SOGAR GROUP -
For more information please contact us:
http://hiper-com.com
bernadett.ludanyi@hiper-com.com
monitoring@hiper-com.com
Thank you for your attention!