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Data in Your Hand: Using mobile internally
Richard Owen and Anna Tozer discuss developing a new analytics tool for their company CrowdLab that draws data from multiple sources. They emphasize designing the tool to be user-centered, simple, and robust. They plan to first launch a basic web app, then develop more advanced Android and iOS native apps. Their goal is for the tool to evolve over time based on user feedback and grow the business.
Mobile research smart or dumb?
Why research lags behind the mobile explosion and what to do about it. Rethink research, rethink design, rethink methods and avoid putting online research on a phone - but create truly smart mobile research projects.
Life, actually: An All Channels Open approach to real time research on the move
We know that people behave irrationally, spontaneously, sub consciously, and non-sequentially. However, research is still largely isolated, linear, and at a single point in time. Why do we tell people they have to fill out a survey in one sitting, or join a discussion at their desktop at 8pm on a Monday night or drive 20 miles to a focus group facility on a wet Wednesday in January only to be asked to remember what they were doing in Waitrose at 3pm last Thursday?
This is not how people live their lives.
Mobile research methodologies have started to open the door to a new way of collecting data, but its potential will remain unfulfilled if the prevailing methodological wisdom is to simply think of mobile as another way to deliver the same techniques, or simply focus on gathering insight quickly.
Designing platforms for research should be done solely in the best interest of the people taking part in the research, allowing them to complete tasks on any device they want, maximising the potential of that device, and blending devices as needed. We can then allow people to tell us their thoughts in an online discussion one day, from any device they have to hand at the time, record experiences via their phone in real time, via both qualitative and quantitative means, before engaging in a dialogue with a skilled researcher about their behaviours or sharing with their peers and discovering new insights about each other as a group.
When research reflects how people make decisions, based on how we know people to be, and that they live their lives in a series of disconnected moments, we will get more natural, open, engaging and real insight.
Mobile Research: A good, even bake or a soggy bottom?
Mobile phones are very popular globally, with over 6 billion subscribers. Mobile research utilizes smartphones and mobile technologies to understand behaviors and opinions in context. There are different approaches like SMS/text surveys, mobile optimized web surveys, web apps, and native apps, each with pros and cons. Engagement is key for mobile research as tasks need to be short but frequent to maintain participant interest over time. Mobile research works best combined with other methods and when focused on understanding moments in real-world contexts like decisions, shopping journeys, or reactions to events.
Data in your hand:Using mobile internally
This document summarizes EE's journey in developing their first internal mobile app to more effectively disseminate data and insights across their geographically dispersed company. It describes how EE had a wealth of data but needed a better way to share it. They launched an intranet site but saw an opportunity to further engage employees mobilely. After user research and design, CrowdLab helped build a simple, robust internal app focused on key metrics and allowing customization. The app was launched for iOS and desktop and will continue to evolve based on user feedback.
How mobile done smartly can add pop to your online communities
This recent presentation at a Vision Critical Breakfast Summit describes the impact our platform is making for giving online communities extra pop and value and getting you closer to your target audience moments of truth and real behaviours.
Avinavodka vodka số 1 Việt Nam
Rượu là đè tài bàn luận muôn thủa. Nhưng ở đây Chúng Tôi chỉ bàn về vấn đề rượu sạch
Marketing strategy plan example
This document outlines a plan to increase website traffic and leads for an organization focused on systems thinking and project management. It analyzes current search traffic and identifies "systems thinking" as a strong driver of visits and leads. The plan aims to increase monthly visits to 2,500 through blogging, social media, linking campaigns and testing online ads. Content will be refocused around systems thinking to attract more project management clients. Lead generation will be boosted through nurturing campaigns, webinars and white papers to achieve a goal of 3 new clients in 2011 through inbound strategies.
Recommended
Data in Your Hand: Using mobile internally
Richard Owen and Anna Tozer discuss developing a new analytics tool for their company CrowdLab that draws data from multiple sources. They emphasize designing the tool to be user-centered, simple, and robust. They plan to first launch a basic web app, then develop more advanced Android and iOS native apps. Their goal is for the tool to evolve over time based on user feedback and grow the business.
Mobile research smart or dumb?
Why research lags behind the mobile explosion and what to do about it. Rethink research, rethink design, rethink methods and avoid putting online research on a phone - but create truly smart mobile research projects.
Life, actually: An All Channels Open approach to real time research on the move
We know that people behave irrationally, spontaneously, sub consciously, and non-sequentially. However, research is still largely isolated, linear, and at a single point in time. Why do we tell people they have to fill out a survey in one sitting, or join a discussion at their desktop at 8pm on a Monday night or drive 20 miles to a focus group facility on a wet Wednesday in January only to be asked to remember what they were doing in Waitrose at 3pm last Thursday?
This is not how people live their lives.
Mobile research methodologies have started to open the door to a new way of collecting data, but its potential will remain unfulfilled if the prevailing methodological wisdom is to simply think of mobile as another way to deliver the same techniques, or simply focus on gathering insight quickly.
Designing platforms for research should be done solely in the best interest of the people taking part in the research, allowing them to complete tasks on any device they want, maximising the potential of that device, and blending devices as needed. We can then allow people to tell us their thoughts in an online discussion one day, from any device they have to hand at the time, record experiences via their phone in real time, via both qualitative and quantitative means, before engaging in a dialogue with a skilled researcher about their behaviours or sharing with their peers and discovering new insights about each other as a group.
When research reflects how people make decisions, based on how we know people to be, and that they live their lives in a series of disconnected moments, we will get more natural, open, engaging and real insight.
Mobile Research: A good, even bake or a soggy bottom?
Mobile phones are very popular globally, with over 6 billion subscribers. Mobile research utilizes smartphones and mobile technologies to understand behaviors and opinions in context. There are different approaches like SMS/text surveys, mobile optimized web surveys, web apps, and native apps, each with pros and cons. Engagement is key for mobile research as tasks need to be short but frequent to maintain participant interest over time. Mobile research works best combined with other methods and when focused on understanding moments in real-world contexts like decisions, shopping journeys, or reactions to events.
Data in your hand:Using mobile internally
This document summarizes EE's journey in developing their first internal mobile app to more effectively disseminate data and insights across their geographically dispersed company. It describes how EE had a wealth of data but needed a better way to share it. They launched an intranet site but saw an opportunity to further engage employees mobilely. After user research and design, CrowdLab helped build a simple, robust internal app focused on key metrics and allowing customization. The app was launched for iOS and desktop and will continue to evolve based on user feedback.
How mobile done smartly can add pop to your online communities
This recent presentation at a Vision Critical Breakfast Summit describes the impact our platform is making for giving online communities extra pop and value and getting you closer to your target audience moments of truth and real behaviours.
Avinavodka vodka số 1 Việt Nam
Rượu là đè tài bàn luận muôn thủa. Nhưng ở đây Chúng Tôi chỉ bàn về vấn đề rượu sạch
Marketing strategy plan example
This document outlines a plan to increase website traffic and leads for an organization focused on systems thinking and project management. It analyzes current search traffic and identifies "systems thinking" as a strong driver of visits and leads. The plan aims to increase monthly visits to 2,500 through blogging, social media, linking campaigns and testing online ads. Content will be refocused around systems thinking to attract more project management clients. Lead generation will be boosted through nurturing campaigns, webinars and white papers to achieve a goal of 3 new clients in 2011 through inbound strategies.
Defining internal customer value
Using marketing principles for internal customer service improvement of support teams such as operational communications, human resources and information technology.
Gxt sales presentation 7 aug10-v1
The document discusses a greenhouse gas mitigation program run by an international company called GXT Green. It outlines how voluntary reduction efforts and mandatory offset purchases have grown significantly. GXT Green has been granted rights to over 1.3 billion certified carbon offset credits from conservation-based forest management projects around the world. The company provides services for other businesses looking to reduce their environmental impact and demonstrate good corporate citizenship.
Customer experience & mobile for circulation
How mobile research can improve understanding of the customer experience and journey through innovative methodologies, missions, and real time analysis
Crowd lab intro slides march 2015
This document provides information about CrowdLab Ltd., a company that designs mobile survey and research tools. It notes that CrowdLab was launched in 2011, has completed over 350 projects in 15 languages and 20 countries, and has won several awards. The document describes CrowdLab's mobile app capabilities like conducting surveys, diaries, discussions, and integrating both quantitative and qualitative data collection.
Obstacles to innovation using causal loops
The representatives from five companies met to create causal loops showing obstacles to innovation. They began by presenting causal loop diagrams (LPs) created in advance on obstacles at their individual companies. They then analyzed the LPs to identify common themes or "stories" regarding obstacles to innovation. Some of the common stories identified included that it is painful to change, there is a perceived lack of freedom to innovate, existing practices do not encourage innovation, and that they lack sufficient resources and time dedicated to innovation efforts. The group then worked to develop factor names and causal loops showing the relationships between factors that influence these common stories around obstacles to innovation.
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This document discusses different research methodologies for understanding consumer decision making processes. It advocates using mobile technologies to capture consumer behaviors and moments as they occur in real life over extended periods of time. Both quantitative and qualitative research methods are recommended, including surveys, video recordings, photos, and depth interviews to get a holistic view of topics like shopping, car buying, and home decorating decisions from initial consideration to final choice. Mobile research is presented as a way to better understand online and offline consumer behaviors as they naturally occur.
PresentacióN1
El documento invita a las niñas a unirse a la modalidad de diseño de modas del CEFA, la cual es una de las mejores opciones disponibles. El diseño de modas parece ser un programa educativo en el que las niñas pueden participar.
PresentacióN1
El documento invita a las niñas a unirse a la modalidad de diseño de modas del CEFA, la cual es una de las mejores opciones disponibles. El diseño de modas es una carrera emocionante para las niñas interesadas en la industria de la moda.
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Defining internal customer value
Using marketing principles for internal customer service improvement of support teams such as operational communications, human resources and information technology.
Gxt sales presentation 7 aug10-v1
The document discusses a greenhouse gas mitigation program run by an international company called GXT Green. It outlines how voluntary reduction efforts and mandatory offset purchases have grown significantly. GXT Green has been granted rights to over 1.3 billion certified carbon offset credits from conservation-based forest management projects around the world. The company provides services for other businesses looking to reduce their environmental impact and demonstrate good corporate citizenship.
Customer experience & mobile for circulation
How mobile research can improve understanding of the customer experience and journey through innovative methodologies, missions, and real time analysis
Crowd lab intro slides march 2015
This document provides information about CrowdLab Ltd., a company that designs mobile survey and research tools. It notes that CrowdLab was launched in 2011, has completed over 350 projects in 15 languages and 20 countries, and has won several awards. The document describes CrowdLab's mobile app capabilities like conducting surveys, diaries, discussions, and integrating both quantitative and qualitative data collection.
Obstacles to innovation using causal loops
The representatives from five companies met to create causal loops showing obstacles to innovation. They began by presenting causal loop diagrams (LPs) created in advance on obstacles at their individual companies. They then analyzed the LPs to identify common themes or "stories" regarding obstacles to innovation. Some of the common stories identified included that it is painful to change, there is a perceived lack of freedom to innovate, existing practices do not encourage innovation, and that they lack sufficient resources and time dedicated to innovation efforts. The group then worked to develop factor names and causal loops showing the relationships between factors that influence these common stories around obstacles to innovation.
Pop out communities 21 3_14
This document discusses different research methodologies for understanding consumer decision making processes. It advocates using mobile technologies to capture consumer behaviors and moments as they occur in real life over extended periods of time. Both quantitative and qualitative research methods are recommended, including surveys, video recordings, photos, and depth interviews to get a holistic view of topics like shopping, car buying, and home decorating decisions from initial consideration to final choice. Mobile research is presented as a way to better understand online and offline consumer behaviors as they naturally occur.
PresentacióN1
El documento invita a las niñas a unirse a la modalidad de diseño de modas del CEFA, la cual es una de las mejores opciones disponibles. El diseño de modas parece ser un programa educativo en el que las niñas pueden participar.
PresentacióN1
El documento invita a las niñas a unirse a la modalidad de diseño de modas del CEFA, la cual es una de las mejores opciones disponibles. El diseño de modas es una carrera emocionante para las niñas interesadas en la industria de la moda.
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Hinh Anh Day Chuyen Sx
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