The document provides information about an applicant named Jiwoon Lee from the company HiLight. It summarizes the technical aspects of their product, including curating and recommending artworks based on artistic tastes and social networking. It also discusses the business value, with the revenue model including online lectures, books, and advertisements. The goal is to connect artists globally and provide a specialized online portfolio platform.

1. Applicant’s Name : Jiwoon Lee
Company’s Name : HiLight
Mobile Phone : +82 10 4541 7267

2. Index
1. Applicant’s Ability and Will
2. Technical aspect of the item
3. Business value of the item

3. 01 Applicant’s Ability and Will
co-CEO
Yongchan Lee
co-CEO
Jiwoon Jacob Lee
UX/UI Designer
Sangweon Shin
CTO
Jungjin Jason Yoon
∙ SeJong University
Majoring Animation
∙ Character & Monster Art director
at Enzo soft Inc.
∙ Background Illustrator at Thing soft Inc.
∙ Co-founder of Devign Lab, game startup
from South Korea
∙ University of Edinburgh
Majoring International Business
∙ Manager at startup portal Demoday Inc.
from South Korea
∙ SeJong University
Majoring Animation
∙ Character & Monster Art director
at Enzo soft Inc.
∙ Developed numerous Samsung
Network projects
∙ Developed the web of LG System
Air conditioner
∙ Worked at Samsung Mobile
∙ Director of development of SNS ‘ConnectMe’
∙ Developed numerous WEB as a freelancer
Core Team

4. 02 Technical aspect of the item
Scattering of Art works & Content
Waste of time for finding works and content
suited one’s taste
Present Status of Artist around the world

5. 02 Technical aspect of the item
Analysis of Artistic taste & Recommendation

6. 02 Technical aspect of the item
Networking with people
who have similar taste in art

7. 02 Technical aspect of the item
Curation
√ Sharing Works
√ Customizing
√ Color Search Engine
Portfolio
√ Easy way to make portfolio
√ Clipbook
√ Social Network
√ Following
Company
√ Contest
√ Recruiting
√ Outsourcing
HiLight Magazine
√ Editor’s Choice
√ Weekly Top 30
√ Contents
- Interview
- Tutorial
- Trailer
- Translation

8. 02 Technical aspect of the item
Curation Service based on Social Network Service

9. 02 Technical aspect of the item
Comparison Analysis Table
HiLight
Devian
Art
(USA)
Pixiv
(Japan)
Behance
(USA)
CG Hub
(USA)
Curation Service O X X X X
Selling works X O O X X
3 Types of ‘Like’ O X X X X
SNS O O O O O
√ Curation Service
√ Accurate and easy feedback
HiLight offers a service,
perfectly optimized for artist

10. 02 Technical aspect of the item
Imitation of competitors for potential countermeasures
Continuous improvement in curation algorithm
to recommend works, more suited artist’s taste
More specialized online portfolio
by offering portfolio templates and others

11. 03 Business value of the item
Revenue Model
Online Lecture
Books
Online Portfolio Goods related to Art
Freemium Service
Advertisement Cyber Money

12. 03 Business value of the item
Domestic Market International Market
$ 19 Trillion
Source : Korea Creative Content Agency
‘2013 Content Industry Statistics’
√ Korean content market is continuously growing
as digital platform is expanding
25 Million Users
250 Million Submission
140,000 Daily Submission
2 Million Users
100 Million Page View
Acquired by Adobe for $ 150 Million

13. 03 Business value of the item
Methods of promotion and distribution
Viral video
Making a viral video about art
Contest
Holding contest for artist
Royal Marketing
Sending invitation to chosen artists
Social Media Channel
Securing channels for promotion

14. 03 Business value of the item
Income Statement

15. Thank you