Bjoern Sjut – High End CRM on a Low-Cost Infrastructure: How to Utilize Inexpensive Tools to Generate a High ROI on CRM Activities
•
0 likes•340 views
Bjoern Sjut, Managing Director at Finc3, presents "High End CRM on a Low-Cost Infrastructure: How to Utilize Inexpensive Tools to Generate a High ROI on CRM Activities". Bjoern Sjut showcases that effective CRM doesn't have to require expensive SaaS implementation. There are cheaper tools, methods and strategies available. Find us at www.heroesofcrm.com And follow us on: YouTube: https://www.youtube.com/channel/UCaTC-I6-FOpst6iQ_Z1Y5cA Facebook: https://www.facebook.com/heroesofcrm/ Twitter: https://twitter.com/heroesofcrm Instagram: @heroesofcrm
Report
Share
Report
Share
Download to read offline
Recommended
Gabriele Schilling: How to Boost Marketing Efficiency Using Predictive CLV
As a CRM professional, you should be aware of the huge impact of the CLV on marketing efficiency. Gabriele Schilling is Managing Director at RS Analytics, a marketing analytics specialist, and knows all about the systematic inclusion of predictive Customer Lifetime Value (CLV) within companies’ marketing activities. She shows you how to boost marketing efficiency using predictive CLV!
Sebastian Amtage / Julia Rapp: Think Modular! Achieving Customer Centricity W...
Sebastian Amtage / Julia Rapp: Think Modular! Achieving Customer Centricity W...Heroes of CRM Conference
What data architecture does it take to achieve customer-centricity?
As CEO of b.telligent, Sebastian Amtage could also be called the master of tools and technologies in the fields of BI, CRM, DataScience, and cloud technologies. Together with Julia Rapp, Senior Product Owner CRM und Loyalty at Laya Solutions, Sebastian shows with practical examples why and how marketers and data scientists should think modular and achieve customer-centricity with a flexible data architecture. Get to know new possibilities to leverage your #MarTech stack!
Dr. Florian Heinemann: Why the #1 Priority of Every CMO Should Be CRM
Performance Marketing is going through dark times. The only chance? Staying in your customers’ consideration set and inspiring your audience in the long run!
Dr. Florian Heinemann, founding partner of Project A Ventures, stresses this topic and explains why the No. 1 priority of every CMO should be CRM.
Florian Metz: From an Acquisition to a Retention Mindset – The Case of Invinc...
Florian Metz: From an Acquisition to a Retention Mindset – The Case of Invinc...Heroes of CRM Conference
Already noticed that customer acquisition is getting harder these days?
The concept of simply running ads to secure economic success no longer works today. It is too expensive, difficult, and unsustainable.
To generate profitable customer relationships, marketers must focus on long-term customer retention.
Best practice invincible brands has perfectly met this challenge. CEO Florian Metz shows all about their transformation from customer acquisition to retention.
Marit Quaatz / Julia Vockeroth: How flaconi Integrates Direct Mail into Its D...
Marit Quaatz / Julia Vockeroth: How flaconi Integrates Direct Mail into Its D...Heroes of CRM Conference
Direct mail is dead? Not even close! If integrated into the customer journey in a meaningful way, it can have an enormous impact on your customer’s behavior. Marit Quaatz, CRM Manager at flaconi, and Julia Vockeroth, Customer Success Consultant at optilyz, show how flaconi manages to integrate direct mail into its digital customer journey.Saskia Demel / Michael Munder: How to Kick-Start Your CRM With Clickstream Da...
Saskia Demel / Michael Munder: How to Kick-Start Your CRM With Clickstream Da...Heroes of CRM Conference
There is no shortcut for customer happiness. But Saskia Demel and Michael Munder from Porta know how to make a real impact by tracking clickstream data in a smart and lean way. Janine Strenge: idealo's CRM Journey - How idealo Achieved CRM Growth of 2,00...
Janine Strenge: idealo's CRM Journey - How idealo Achieved CRM Growth of 2,00...Heroes of CRM Conference
Want to learn about idealos incredible success story? Janine Strenge, Head of CRM at idealo, reveals all facts and figures.
Which steps were taken and what decisions led to the fact that idealo achieved CRM growth of 2,000 % in 5 years? Nils Weber: CRM for Your Coffee Machine – How to Win in The Platform Economy ...
Nils Weber: CRM for Your Coffee Machine – How to Win in The Platform Economy ...Heroes of CRM Conference
How can coffee machines boost your CRM?
According to Nils Weber, Managing Director at Valantic, using first-party IoT-data can help you survive the platform economy. Nils leads the practice for data-driven marketing and CRM and is a digital transformation crack. Learn about the unique chances of IoT-data for your business.
Recommended
Gabriele Schilling: How to Boost Marketing Efficiency Using Predictive CLV
As a CRM professional, you should be aware of the huge impact of the CLV on marketing efficiency. Gabriele Schilling is Managing Director at RS Analytics, a marketing analytics specialist, and knows all about the systematic inclusion of predictive Customer Lifetime Value (CLV) within companies’ marketing activities. She shows you how to boost marketing efficiency using predictive CLV!
Sebastian Amtage / Julia Rapp: Think Modular! Achieving Customer Centricity W...
Sebastian Amtage / Julia Rapp: Think Modular! Achieving Customer Centricity W...Heroes of CRM Conference
What data architecture does it take to achieve customer-centricity?
As CEO of b.telligent, Sebastian Amtage could also be called the master of tools and technologies in the fields of BI, CRM, DataScience, and cloud technologies. Together with Julia Rapp, Senior Product Owner CRM und Loyalty at Laya Solutions, Sebastian shows with practical examples why and how marketers and data scientists should think modular and achieve customer-centricity with a flexible data architecture. Get to know new possibilities to leverage your #MarTech stack!
Dr. Florian Heinemann: Why the #1 Priority of Every CMO Should Be CRM
Performance Marketing is going through dark times. The only chance? Staying in your customers’ consideration set and inspiring your audience in the long run!
Dr. Florian Heinemann, founding partner of Project A Ventures, stresses this topic and explains why the No. 1 priority of every CMO should be CRM.
Florian Metz: From an Acquisition to a Retention Mindset – The Case of Invinc...
Florian Metz: From an Acquisition to a Retention Mindset – The Case of Invinc...Heroes of CRM Conference
Already noticed that customer acquisition is getting harder these days?
The concept of simply running ads to secure economic success no longer works today. It is too expensive, difficult, and unsustainable.
To generate profitable customer relationships, marketers must focus on long-term customer retention.
Best practice invincible brands has perfectly met this challenge. CEO Florian Metz shows all about their transformation from customer acquisition to retention.
Marit Quaatz / Julia Vockeroth: How flaconi Integrates Direct Mail into Its D...
Marit Quaatz / Julia Vockeroth: How flaconi Integrates Direct Mail into Its D...Heroes of CRM Conference
Direct mail is dead? Not even close! If integrated into the customer journey in a meaningful way, it can have an enormous impact on your customer’s behavior. Marit Quaatz, CRM Manager at flaconi, and Julia Vockeroth, Customer Success Consultant at optilyz, show how flaconi manages to integrate direct mail into its digital customer journey.Saskia Demel / Michael Munder: How to Kick-Start Your CRM With Clickstream Da...
Saskia Demel / Michael Munder: How to Kick-Start Your CRM With Clickstream Da...Heroes of CRM Conference
There is no shortcut for customer happiness. But Saskia Demel and Michael Munder from Porta know how to make a real impact by tracking clickstream data in a smart and lean way. Janine Strenge: idealo's CRM Journey - How idealo Achieved CRM Growth of 2,00...
Janine Strenge: idealo's CRM Journey - How idealo Achieved CRM Growth of 2,00...Heroes of CRM Conference
Want to learn about idealos incredible success story? Janine Strenge, Head of CRM at idealo, reveals all facts and figures.
Which steps were taken and what decisions led to the fact that idealo achieved CRM growth of 2,000 % in 5 years? Nils Weber: CRM for Your Coffee Machine – How to Win in The Platform Economy ...
Nils Weber: CRM for Your Coffee Machine – How to Win in The Platform Economy ...Heroes of CRM Conference
How can coffee machines boost your CRM?
According to Nils Weber, Managing Director at Valantic, using first-party IoT-data can help you survive the platform economy. Nils leads the practice for data-driven marketing and CRM and is a digital transformation crack. Learn about the unique chances of IoT-data for your business.
Marc Preusche: The Importance of CRM – A Data-Driven View!
Gone are the days when simply buying ads was enough to attract buyers. The marketing world is becoming more complex. And so does data and fortunately so do also the tools and technologies in CRM. That’s why Marc Preusche, Founder & Partner at DEPT Agency, shares his data-driven insights on on the impact and importance of CRM. Why is CRM the silver bullet? What are the numbers behind it?
Jochen Missel: The “Wau” Effect of Customer Retention – The Importance of CRM...
Jochen Missel: The “Wau” Effect of Customer Retention – The Importance of CRM...Heroes of CRM Conference
Want to learn how to become huge in the digital D2C business?
Jochen Missel from multi-brand online retailer Alphapet Ventures knows all the ingredients to use customer retention to boost a business with value-based CRM. As Managing Director, he is in charge of the D2C business, marketing, IT, and digital product and managed to position Alphapet as the leading multi-brand platform in the pet market area.
Learn about the impact of customer retention and the importance of CRM for a digital brand platform!Lara Schneidewind / Tobias Haude: Sending E-Mails Is Soooo 2020. Regards, SMS
Lara Schneidewind / Tobias Haude: Sending E-Mails Is Soooo 2020. Regards, SMSHeroes of CRM Conference
What is the secret of success of the fastest-growing hearing care company on the globe? And what has it to do with SMS?
Lara Schneidewind, Head of CRM, and Tobias Haude, Global Head of Product Management at Audibene discuss the importance of choosing the right channel for your messaging. Lara has been scaling and automating CRM at Audibene for 7 years now. As a former engineer, she is keen for supreme user experience and was able to build a state-of-the-art tech stack around a unique customer life cycle!
As Tobi is optimizing the online and offline customer journey of the medtech company and helped it scale from 25 to over 1.500 people, this dream team has a lot to tell about making a product successful and customers stay! Dr. Markus Wuebben: The New Era of CRM Has Begun and It Is Evolving at Breakn...
Dr. Markus Wuebben: The New Era of CRM Has Begun and It Is Evolving at Breakn...Heroes of CRM Conference
Henrika Meusert: The Big Five – Insights into the Digital CRM Strategy of DER...
Henrika Meusert: The Big Five – Insights into the Digital CRM Strategy of DER...Heroes of CRM Conference
Find out how DER Touristik refined its CRM strategy with insights into use cases, data management, tools, and organization. Presented by Head of eCRM Henrika Meusert.Nils Weber: Building a Successful Operating Model for Data Driven CRM
Marketing and CRM are shifting from classic campaign management to an engagement-focused initiative, making it a multi-touchpoint and cross-functional challenge. Learn how to become super-efficient and generate engagement uplifts north of 100% with Nexus' Managing Director Nils Weber.
Nina Pollex: 'From "Cash Revenue Machine" to "Customer Relationship Management"'
Nina Pollex: 'From "Cash Revenue Machine" to "Customer Relationship Management"'Heroes of CRM Conference
How Babbel transformed the way they work along their customer lifecycle.
For a young start-up, the biggest challenge often is about how to get to the next buck – fast. As a digital subscription business, though, sights need to be set much further into the future. Here’s how to break down silos and abandon long-established patterns of thinking.Lara Bröckelt / Florian Menge: Direct Mail Automation & Hyper-Personalization...
Lara Bröckelt / Florian Menge: Direct Mail Automation & Hyper-Personalization...Heroes of CRM Conference
Check out Contorion and optilyz's presentation on how innovative use of direct mail enables exceptional performance through automation, hyper-personalization, and customer-journal integration.Lars Brodersen – Customer Data Platforms: Dos and Don'ts for Long-Term Improv...
Lars Brodersen – Customer Data Platforms: Dos and Don'ts for Long-Term Improv...Heroes of CRM Conference
Companies often struggle to decide on “make or buy”, due to a lack of experience and the complexity of new CRM possibilities. tesa's Lars Brodersen shows you how to find your way and aim for long term success when combining customer experience with digital initiatives.Felix Schirl & Tom Kussmaul – Telefónica’s Evolution From CRM to a 360 View o...
Felix Schirl & Tom Kussmaul – Telefónica’s Evolution From CRM to a 360 View o...Heroes of CRM Conference
Learn how to elevate basic CRM data into fully detailed, centralized customer profiles. trbo's Felix Schirl and Telefónica's Tom Kussmaul will show you how to open up your data silos and take a genuinely audience-management centered approach to CRM.Aurélie Poilleux – CRM and Digital Privacy: Where is the Line Between Persona...
Aurélie Poilleux – CRM and Digital Privacy: Where is the Line Between Persona...Heroes of CRM Conference
Customer data accumulation and activation increase company profitability, but come with some ethical boundaries as well. Aurélie Poilleux explores the ethical grey areas of customer data.Dr. Markus Wuebben and Krzysztof Szymanski – CRM in a Platform Economy
Today’s largest first-order platforms are pocketing the largest share of customer access. Learn how to utilize CRM insights to their maximum potential to retain customer relationships and regain lost margins.
Dr. Markus Wuebben & Dr. Mark Elsner – Acquisition vs. Retention: Why It’s a ...
Dr. Markus Wuebben & Dr. Mark Elsner – Acquisition vs. Retention: Why It’s a ...Heroes of CRM Conference
CrossEngage Co-Founder Dr. Markus Wübben and Echte Liebe Founder Prof. Dr. Mark Elsner present "Acquisition vs. Retention: Why it’s a Match".
As the platform economy grows, the CRM landscape changes, with traditional customer retention becoming much harder to achieve. The temptation is to focus heavily on acquisition rather than retention. As the pair demonstrate, retention should remain a top priority, however retention can now often be equated with re-acquisition.
Find us at www.heroesofcrm.com
And follow us on:
YouTube: https://www.youtube.com/channel/UCaTC-I6-FOpst6iQ_Z1Y5cA
Facebook: https://www.facebook.com/heroesofcrm/
Twitter: https://twitter.com/heroesofcrm
Instagram: @heroesofcrmSebastian Amtage - Beyond Marketing Automation: DMP, CDP, CMP. Who Can Still ...
Sebastian Amtage - Beyond Marketing Automation: DMP, CDP, CMP. Who Can Still ...Heroes of CRM Conference
Sebastian Amtage, CEO of b.telligent, presents "Beyond Marketing Automation: DMP, CDP, CMP. Who Can Still Navigate Through the Platform Jungle?"
The current CRM and marketing tech landscape, with over seven thousand vendors, is confusing to say the least. Sebastian Amtage sets out to clear the smoke with this presentation.
Find us at www.heroesofcrm.com
And follow us on:
YouTube: https://www.youtube.com/channel/UCaTC-I6-FOpst6iQ_Z1Y5cA
Facebook: https://www.facebook.com/heroesofcrm/
Twitter: https://twitter.com/heroesofcrm
Instagram: @heroesofcrmCatherine Bostian - The Pleasure of Problem-Solving
Catherine Bostian, CRM Manager at Delivery Hero, presents "The Pleasure of Problem-Solving".
The way in which a majority of us approach problem-solving creates feelings of frustration and a lack of fulfillment. Catherine Bostian shares her strategy for re-wiring the way we think about and approach our workplace problems.
Find us at www.heroesofcrm.com
And follow us on:
YouTube: https://www.youtube.com/channel/UCaTC-I6-FOpst6iQ_Z1Y5cA
Facebook: https://www.facebook.com/heroesofcrm/
Twitter: https://twitter.com/heroesofcrm
Instagram: @heroesofcrm
Dr. Florian Heinemann - Merging of Customer Acquisition and Retention
Florian Heinemann, Found Partner at Project A Ventures, presents "Merging of Customer Retention and Customer Acquisition".
The presentation introduces groundbreaking CDP technology that is changing the way modern-day CRM is handled.
Find us at www.heroesofcrm.com
And follow us on:
YouTube: https://www.youtube.com/channel/UCaTC-I6-FOpst6iQ_Z1Y5cA
Facebook: https://www.facebook.com/heroesofcrm/
Twitter: https://twitter.com/heroesofcrm
Instagram: @heroesofcrm
Melanie Sickinger - CRM Between Handmade & Automated Communication
Melanie Sickinger, Head of CRM and Graphics at Limango, presents "CRM Between Handmade & Automated Communication".
Melanie Sickinger demonstrates how automated mass-messaging and hand-crafted personalized messaging can strike a middle ground, and talks about the benefits of doing so.
Find us at www.heroesofcrm.com
And follow us on:
YouTube: https://www.youtube.com/channel/UCaTC-I6-FOpst6iQ_Z1Y5cA
Facebook: https://www.facebook.com/heroesofcrm/
Twitter: https://twitter.com/heroesofcrm
Instagram: @heroesofcrm
Philipp Westermeyer - State of the German Internet – Five Paths to Victory in...
Philipp Westermeyer - State of the German Internet – Five Paths to Victory in...Heroes of CRM Conference
Philipp Westermeyer, Founder of Online Marketing Rockstars, presents "State of the German Internet – Five Paths to Victory in Times of GAFA".
In the wake of the GAFA economy's increasing grip on online marketing, Philipp Westermeyer shares his crucial advice for gaining (and retaining) ground.
Find us at www.heroesofcrm.com
And follow us on:
YouTube: https://www.youtube.com/channel/UCaTC-I6-FOpst6iQ_Z1Y5cA
Facebook: https://www.facebook.com/heroesofcrm/
Twitter: https://twitter.com/heroesofcrm
Instagram: @heroesofcrmMaike Haberkorn - Stand by Me: When to Partner up and How
Maike Haberkorn, Sales Executive at Mailjet, presents “Stand by Me: When to Partner up and How” and shows what it takes to make email marketing successful.
Find us at www.heroesofcrm.com
And follow us on:
YouTube: https://www.youtube.com/channel/UCaTC-I6-FOpst6iQ_Z1Y5cA
Facebook: https://www.facebook.com/heroesofcrm/
Twitter: https://twitter.com/heroesofcrm
Instagram: @heroesofcrm
Matthäus Michalik - Synergies Between Content Marketing & CRM
Matthäus Michalik, Co-Founder of CLANEO, presents “Synergies Between Content Marketing & CRM: How Good Content Enhances Your CRM Stategy”.
The importance of presenting good content at the right time via the right channel is explained and demonstrated.
Find us at www.heroesofcrm.com
And follow us on:
YouTube: https://www.youtube.com/channel/UCaTC-I6-FOpst6iQ_Z1Y5cA
Facebook: https://www.facebook.com/heroesofcrm/
Twitter: https://twitter.com/heroesofcrm
Instagram: @heroesofcrm
15 ideas and frameworks on the art of storytelling
Shaan Puri and David Perell break down the art of storytelling with frameworks, ideas, and best practices.
BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
More Related Content
More from Heroes of CRM Conference
Marc Preusche: The Importance of CRM – A Data-Driven View!
Gone are the days when simply buying ads was enough to attract buyers. The marketing world is becoming more complex. And so does data and fortunately so do also the tools and technologies in CRM. That’s why Marc Preusche, Founder & Partner at DEPT Agency, shares his data-driven insights on on the impact and importance of CRM. Why is CRM the silver bullet? What are the numbers behind it?
Jochen Missel: The “Wau” Effect of Customer Retention – The Importance of CRM...
Jochen Missel: The “Wau” Effect of Customer Retention – The Importance of CRM...Heroes of CRM Conference
Want to learn how to become huge in the digital D2C business?
Jochen Missel from multi-brand online retailer Alphapet Ventures knows all the ingredients to use customer retention to boost a business with value-based CRM. As Managing Director, he is in charge of the D2C business, marketing, IT, and digital product and managed to position Alphapet as the leading multi-brand platform in the pet market area.
Learn about the impact of customer retention and the importance of CRM for a digital brand platform!Lara Schneidewind / Tobias Haude: Sending E-Mails Is Soooo 2020. Regards, SMS
Lara Schneidewind / Tobias Haude: Sending E-Mails Is Soooo 2020. Regards, SMSHeroes of CRM Conference
What is the secret of success of the fastest-growing hearing care company on the globe? And what has it to do with SMS?
Lara Schneidewind, Head of CRM, and Tobias Haude, Global Head of Product Management at Audibene discuss the importance of choosing the right channel for your messaging. Lara has been scaling and automating CRM at Audibene for 7 years now. As a former engineer, she is keen for supreme user experience and was able to build a state-of-the-art tech stack around a unique customer life cycle!
As Tobi is optimizing the online and offline customer journey of the medtech company and helped it scale from 25 to over 1.500 people, this dream team has a lot to tell about making a product successful and customers stay! Dr. Markus Wuebben: The New Era of CRM Has Begun and It Is Evolving at Breakn...
Dr. Markus Wuebben: The New Era of CRM Has Begun and It Is Evolving at Breakn...Heroes of CRM Conference
Henrika Meusert: The Big Five – Insights into the Digital CRM Strategy of DER...
Henrika Meusert: The Big Five – Insights into the Digital CRM Strategy of DER...Heroes of CRM Conference
Find out how DER Touristik refined its CRM strategy with insights into use cases, data management, tools, and organization. Presented by Head of eCRM Henrika Meusert.Nils Weber: Building a Successful Operating Model for Data Driven CRM
Marketing and CRM are shifting from classic campaign management to an engagement-focused initiative, making it a multi-touchpoint and cross-functional challenge. Learn how to become super-efficient and generate engagement uplifts north of 100% with Nexus' Managing Director Nils Weber.
Nina Pollex: 'From "Cash Revenue Machine" to "Customer Relationship Management"'
Nina Pollex: 'From "Cash Revenue Machine" to "Customer Relationship Management"'Heroes of CRM Conference
How Babbel transformed the way they work along their customer lifecycle.
For a young start-up, the biggest challenge often is about how to get to the next buck – fast. As a digital subscription business, though, sights need to be set much further into the future. Here’s how to break down silos and abandon long-established patterns of thinking.Lara Bröckelt / Florian Menge: Direct Mail Automation & Hyper-Personalization...
Lara Bröckelt / Florian Menge: Direct Mail Automation & Hyper-Personalization...Heroes of CRM Conference
Check out Contorion and optilyz's presentation on how innovative use of direct mail enables exceptional performance through automation, hyper-personalization, and customer-journal integration.Lars Brodersen – Customer Data Platforms: Dos and Don'ts for Long-Term Improv...
Lars Brodersen – Customer Data Platforms: Dos and Don'ts for Long-Term Improv...Heroes of CRM Conference
Companies often struggle to decide on “make or buy”, due to a lack of experience and the complexity of new CRM possibilities. tesa's Lars Brodersen shows you how to find your way and aim for long term success when combining customer experience with digital initiatives.Felix Schirl & Tom Kussmaul – Telefónica’s Evolution From CRM to a 360 View o...
Felix Schirl & Tom Kussmaul – Telefónica’s Evolution From CRM to a 360 View o...Heroes of CRM Conference
Learn how to elevate basic CRM data into fully detailed, centralized customer profiles. trbo's Felix Schirl and Telefónica's Tom Kussmaul will show you how to open up your data silos and take a genuinely audience-management centered approach to CRM.Aurélie Poilleux – CRM and Digital Privacy: Where is the Line Between Persona...
Aurélie Poilleux – CRM and Digital Privacy: Where is the Line Between Persona...Heroes of CRM Conference
Customer data accumulation and activation increase company profitability, but come with some ethical boundaries as well. Aurélie Poilleux explores the ethical grey areas of customer data.Dr. Markus Wuebben and Krzysztof Szymanski – CRM in a Platform Economy
Today’s largest first-order platforms are pocketing the largest share of customer access. Learn how to utilize CRM insights to their maximum potential to retain customer relationships and regain lost margins.
Dr. Markus Wuebben & Dr. Mark Elsner – Acquisition vs. Retention: Why It’s a ...
Dr. Markus Wuebben & Dr. Mark Elsner – Acquisition vs. Retention: Why It’s a ...Heroes of CRM Conference
CrossEngage Co-Founder Dr. Markus Wübben and Echte Liebe Founder Prof. Dr. Mark Elsner present "Acquisition vs. Retention: Why it’s a Match".
As the platform economy grows, the CRM landscape changes, with traditional customer retention becoming much harder to achieve. The temptation is to focus heavily on acquisition rather than retention. As the pair demonstrate, retention should remain a top priority, however retention can now often be equated with re-acquisition.
Find us at www.heroesofcrm.com
And follow us on:
YouTube: https://www.youtube.com/channel/UCaTC-I6-FOpst6iQ_Z1Y5cA
Facebook: https://www.facebook.com/heroesofcrm/
Twitter: https://twitter.com/heroesofcrm
Instagram: @heroesofcrmSebastian Amtage - Beyond Marketing Automation: DMP, CDP, CMP. Who Can Still ...
Sebastian Amtage - Beyond Marketing Automation: DMP, CDP, CMP. Who Can Still ...Heroes of CRM Conference
Sebastian Amtage, CEO of b.telligent, presents "Beyond Marketing Automation: DMP, CDP, CMP. Who Can Still Navigate Through the Platform Jungle?"
The current CRM and marketing tech landscape, with over seven thousand vendors, is confusing to say the least. Sebastian Amtage sets out to clear the smoke with this presentation.
Find us at www.heroesofcrm.com
And follow us on:
YouTube: https://www.youtube.com/channel/UCaTC-I6-FOpst6iQ_Z1Y5cA
Facebook: https://www.facebook.com/heroesofcrm/
Twitter: https://twitter.com/heroesofcrm
Instagram: @heroesofcrmCatherine Bostian - The Pleasure of Problem-Solving
Catherine Bostian, CRM Manager at Delivery Hero, presents "The Pleasure of Problem-Solving".
The way in which a majority of us approach problem-solving creates feelings of frustration and a lack of fulfillment. Catherine Bostian shares her strategy for re-wiring the way we think about and approach our workplace problems.
Find us at www.heroesofcrm.com
And follow us on:
YouTube: https://www.youtube.com/channel/UCaTC-I6-FOpst6iQ_Z1Y5cA
Facebook: https://www.facebook.com/heroesofcrm/
Twitter: https://twitter.com/heroesofcrm
Instagram: @heroesofcrm
Dr. Florian Heinemann - Merging of Customer Acquisition and Retention
Florian Heinemann, Found Partner at Project A Ventures, presents "Merging of Customer Retention and Customer Acquisition".
The presentation introduces groundbreaking CDP technology that is changing the way modern-day CRM is handled.
Find us at www.heroesofcrm.com
And follow us on:
YouTube: https://www.youtube.com/channel/UCaTC-I6-FOpst6iQ_Z1Y5cA
Facebook: https://www.facebook.com/heroesofcrm/
Twitter: https://twitter.com/heroesofcrm
Instagram: @heroesofcrm
Melanie Sickinger - CRM Between Handmade & Automated Communication
Melanie Sickinger, Head of CRM and Graphics at Limango, presents "CRM Between Handmade & Automated Communication".
Melanie Sickinger demonstrates how automated mass-messaging and hand-crafted personalized messaging can strike a middle ground, and talks about the benefits of doing so.
Find us at www.heroesofcrm.com
And follow us on:
YouTube: https://www.youtube.com/channel/UCaTC-I6-FOpst6iQ_Z1Y5cA
Facebook: https://www.facebook.com/heroesofcrm/
Twitter: https://twitter.com/heroesofcrm
Instagram: @heroesofcrm
Philipp Westermeyer - State of the German Internet – Five Paths to Victory in...
Philipp Westermeyer - State of the German Internet – Five Paths to Victory in...Heroes of CRM Conference
Philipp Westermeyer, Founder of Online Marketing Rockstars, presents "State of the German Internet – Five Paths to Victory in Times of GAFA".
In the wake of the GAFA economy's increasing grip on online marketing, Philipp Westermeyer shares his crucial advice for gaining (and retaining) ground.
Find us at www.heroesofcrm.com
And follow us on:
YouTube: https://www.youtube.com/channel/UCaTC-I6-FOpst6iQ_Z1Y5cA
Facebook: https://www.facebook.com/heroesofcrm/
Twitter: https://twitter.com/heroesofcrm
Instagram: @heroesofcrmMaike Haberkorn - Stand by Me: When to Partner up and How
Maike Haberkorn, Sales Executive at Mailjet, presents “Stand by Me: When to Partner up and How” and shows what it takes to make email marketing successful.
Find us at www.heroesofcrm.com
And follow us on:
YouTube: https://www.youtube.com/channel/UCaTC-I6-FOpst6iQ_Z1Y5cA
Facebook: https://www.facebook.com/heroesofcrm/
Twitter: https://twitter.com/heroesofcrm
Instagram: @heroesofcrm
Matthäus Michalik - Synergies Between Content Marketing & CRM
Matthäus Michalik, Co-Founder of CLANEO, presents “Synergies Between Content Marketing & CRM: How Good Content Enhances Your CRM Stategy”.
The importance of presenting good content at the right time via the right channel is explained and demonstrated.
Find us at www.heroesofcrm.com
And follow us on:
YouTube: https://www.youtube.com/channel/UCaTC-I6-FOpst6iQ_Z1Y5cA
Facebook: https://www.facebook.com/heroesofcrm/
Twitter: https://twitter.com/heroesofcrm
Instagram: @heroesofcrm
More from Heroes of CRM Conference (20)
Marc Preusche: The Importance of CRM – A Data-Driven View!
Marc Preusche: The Importance of CRM – A Data-Driven View!
Jochen Missel: The “Wau” Effect of Customer Retention – The Importance of CRM...
Jochen Missel: The “Wau” Effect of Customer Retention – The Importance of CRM...
Lara Schneidewind / Tobias Haude: Sending E-Mails Is Soooo 2020. Regards, SMS
Lara Schneidewind / Tobias Haude: Sending E-Mails Is Soooo 2020. Regards, SMS
Dr. Markus Wuebben: The New Era of CRM Has Begun and It Is Evolving at Breakn...
Dr. Markus Wuebben: The New Era of CRM Has Begun and It Is Evolving at Breakn...
Henrika Meusert: The Big Five – Insights into the Digital CRM Strategy of DER...
Henrika Meusert: The Big Five – Insights into the Digital CRM Strategy of DER...
Nils Weber: Building a Successful Operating Model for Data Driven CRM
Nils Weber: Building a Successful Operating Model for Data Driven CRM
Nina Pollex: 'From "Cash Revenue Machine" to "Customer Relationship Management"'
Nina Pollex: 'From "Cash Revenue Machine" to "Customer Relationship Management"'
Lara Bröckelt / Florian Menge: Direct Mail Automation & Hyper-Personalization...
Lara Bröckelt / Florian Menge: Direct Mail Automation & Hyper-Personalization...
Lars Brodersen – Customer Data Platforms: Dos and Don'ts for Long-Term Improv...
Lars Brodersen – Customer Data Platforms: Dos and Don'ts for Long-Term Improv...
Felix Schirl & Tom Kussmaul – Telefónica’s Evolution From CRM to a 360 View o...
Felix Schirl & Tom Kussmaul – Telefónica’s Evolution From CRM to a 360 View o...
Aurélie Poilleux – CRM and Digital Privacy: Where is the Line Between Persona...
Aurélie Poilleux – CRM and Digital Privacy: Where is the Line Between Persona...
Dr. Markus Wuebben and Krzysztof Szymanski – CRM in a Platform Economy
Dr. Markus Wuebben and Krzysztof Szymanski – CRM in a Platform Economy
Dr. Markus Wuebben & Dr. Mark Elsner – Acquisition vs. Retention: Why It’s a ...
Dr. Markus Wuebben & Dr. Mark Elsner – Acquisition vs. Retention: Why It’s a ...
Sebastian Amtage - Beyond Marketing Automation: DMP, CDP, CMP. Who Can Still ...
Sebastian Amtage - Beyond Marketing Automation: DMP, CDP, CMP. Who Can Still ...
Catherine Bostian - The Pleasure of Problem-Solving
Catherine Bostian - The Pleasure of Problem-Solving
Dr. Florian Heinemann - Merging of Customer Acquisition and Retention
Dr. Florian Heinemann - Merging of Customer Acquisition and Retention
Melanie Sickinger - CRM Between Handmade & Automated Communication
Melanie Sickinger - CRM Between Handmade & Automated Communication
Philipp Westermeyer - State of the German Internet – Five Paths to Victory in...
Philipp Westermeyer - State of the German Internet – Five Paths to Victory in...
Maike Haberkorn - Stand by Me: When to Partner up and How
Maike Haberkorn - Stand by Me: When to Partner up and How
Matthäus Michalik - Synergies Between Content Marketing & CRM
Matthäus Michalik - Synergies Between Content Marketing & CRM
Recently uploaded
15 ideas and frameworks on the art of storytelling
Shaan Puri and David Perell break down the art of storytelling with frameworks, ideas, and best practices.
BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024. Balmer Lawrie Online Monthly Bulletin
DMF Portfolio Piece Smart Goals - Artist Management.docx
A Market Analysis and extended Smart Goal list for Artist David Michael Frank
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting GroupDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The session includes a brief history of the evolution of search before diving into the roles technology, content, and links play in developing a powerful SEO strategy in a world of Generative AI and social search. Discover how to optimize for TikTok searches, Google's Gemini, and Search Generative Experience while developing a powerful arsenal of tools and templates to help maximize the effectiveness of your SEO initiatives.
Key Takeaways:
Understand how search engines work
Be able to find out where your users search
Know what is required for each discipline of SEO
Feel confident creating an SEO Plan
Confidently measure SEO performanceMastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
Digital platforms are constantly multiplying, and with that, user engagement is becoming more intricate and fragmented.
So how do you effectively navigate distributing and tailoring your content across these various touchpoints?
Watch this webinar as we dive into the evolving landscape of content strategy tailored for today's fragmented user journeys. Understanding how to deliver your content to your users is more crucial than ever, and we’ll provide actionable tips for navigating these intricate challenges.
You’ll learn:
- How today’s users engage with content across various channels and devices.
- The latest methodologies for identifying and addressing content gaps to keep your content strategy proactive and relevant.
- What digital shelf space is and how your content strategy needs to pivot.
With Wayne Cichanski, we’ll explore innovative strategies to map out and meet the diverse needs of your audience, ensuring every piece of content resonates and connects, regardless of where or how it is consumed.
Winning local SEO in the Age of AI - Dennis Yu
Winning local SEO in the Age of AI - Dennis YuDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Mastering Local SEO for Service Businesses in the AI Era is tailored specifically for local service providers like plumbers, dentists, and others seeking to dominate their local search landscape. This session delves into leveraging AI advancements to enhance your online visibility and search rankings through the Content Factory model, designed for creating high-impact, SEO-driven content. Discover the Dollar-a-Day advertising strategy, a cost-effective approach to boost your local SEO efforts and attract more customers with minimal investment. Gain practical insights on optimizing your online presence to meet the specific needs of local service seekers, ensuring your business not only appears but stands out in local searches. This concise, action-oriented workshop is your roadmap to navigating the complexities of digital marketing in the AI age, driving more leads, conversions, and ultimately, success for your local service business.
Key Takeaways:
Embrace AI for Local SEO: Learn to harness the power of AI technologies to optimize your website and content for local search. Understand the pivotal role AI plays in analyzing search trends and consumer behavior, enabling you to tailor your SEO strategies to meet the specific demands of your target local audience. Leverage the Content Factory Model: Discover the step-by-step process of creating SEO-optimized content at scale. This approach ensures a steady stream of high-quality content that engages local customers and boosts your search rankings. Get an action guide on implementing this model, complete with templates and scheduling strategies to maintain a consistent online presence. Maximize ROI with Dollar-a-Day Advertising: Dive into the cost-effective Dollar-a-Day advertising strategy that amplifies your visibility in local searches without breaking the bank. Learn how to strategically allocate your budget across platforms to target potential local customers effectively. The session includes an action guide on setting up, monitoring, and optimizing your ad campaigns to ensure maximum impact with minimal investment.Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...Auxis Consulting & Outsourcing
QSR Webinar DeckUnknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Videos are more engaging, more memorable, and more popular than any other type of content out there. That’s why it’s estimated that 82% of consumer traffic will come from videos by 2025.
And with videos evolving from landscape to portrait and experts promoting shorter clips, one thing remains constant – our brains LOVE videos.
So is there science behind what makes people absolutely irresistible on camera?
The answer: definitely yes.
In this jam-packed session with Stephanie Garcia, you’ll get your hands on a steal-worthy guide that uncovers the art and science to being irresistible on camera. From body language to words that convert, she’ll show you how to captivate on command so that viewers are excited and ready to take action.How to Use AI to Write a High-Quality Article that Ranks
In the world of content creation, many AI bloggers have drifted away from their original vision, resulting in low-quality articles that search engines overlook. Don't let that happen to you! Join us to discover how to leverage AI tools effectively to craft high-quality content that not only captures your audience's attention but also ranks well on search engines.
Disclaimer: Some of the prompts mentioned here are the examples of Matt Diggity. Please use it as reference and make your own custom prompts.
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
How to use Short Form Video To Grow Your Brand and Business - Keenya KellyDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Short video marketing has sweeped the nation and is the fastest way to build an online brand on social media in 2024. In this session you will learn:- What is short video marketing- Which platforms work best for your business- Content strategies that are on brand for your business- How to sell organically without paying for ads.ThinkNow 2024 Consumer Financial Wellness Report
Financial curveballs sent many American families reeling in 2023. Household budgets were squeezed by rising interest rates, surging prices on everyday goods, and a stagnating housing market. Consumers were feeling strapped. That sentiment, however, appears to be waning. The question is, to what extent?
To take the pulse of consumers’ feelings about their financial well-being ahead of a highly anticipated election, ThinkNow conducted a nationally representative quantitative survey. The survey highlights consumers’ hopes and anxieties as we move into 2024. Let's unpack the key findings to gain insights about where we stand.
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny LeibrandtDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
In this presentation, Danny Leibrandt explains the impact of AI on SEO and what Google has been doing about it. Learn how to take your SEO game to the next level and win over Google with his new strategy anyone can use. Get actionable steps to rank your name, your business, and your clients on Google - the right way.
Key Takeaways:
1. Real content is king
2. Find ways to show EEAT
3. Repurpose across all platformsSEO as the Backbone of Digital Marketing
In this talk Felipe Bazon will share how him and his team at Hedgehog Digital share our journey of making C-Levels alike, specially CMOS realize that SEO is the backbone of digital marketing by showing how SEO can contribute to brand awareness, reputation and authority and above all how to use SEO to create more robust global marketing strategies.
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...DigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
Most small businesses struggle to see marketing results. In this session, we will eliminate any confusion about what to do next, solving your marketing problems so your business can thrive. You’ll learn how to create a foundational marketing OS (operating system) based on neuroscience and backed by real-world results. You’ll be taught how to develop deep customer connections, and how to have your CRM dynamically segment and sell at any stage in the customer’s journey. By the end of the session, you’ll remove confusion and chaos and replace it with clarity and confidence for long-term marketing success.
Key Takeaways:
• Uncover the power of a foundational marketing system that dynamically communicates with prospects and customers on autopilot.
• Harness neuroscience and Tribal Alignment to transform your communication strategies, turning potential clients into fans and those fans into loyal customers.
• Discover the art of automated segmentation, pinpointing your most lucrative customers and identifying the optimal moments for successful conversions.
• Streamline your business with a content production plan that eliminates guesswork, wasted time, and money.Marketing as a Primary Revenue Driver - Lee Levitt
Marketing as a Primary Revenue Driver - Lee LevittDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
For too many years marketing and sales have operated in silos...while in some forward thinking companies, the two organizations work together to drive new opportunity development and revenue. This session will explore the lessons learned in that beautiful dance that can occur when marketing and sales work together...to drive new opportunity development, account expansion and customer satisfaction.
No, this is not a conversation about MQLs and SQLs. Instead we will focus on a framework that allows the two organizations to drive company success together.Core Web Vitals SEO Workshop - improve your performance [pdf]
Core Web Vitals to improve your website performance for better SEO results with CWV.
CWV Topics include:
- Understanding the latest Core Web Vitals including the significance of LCP, INP and CLS + their impact on SEO
- Optimisation techniques from our experts on how to improve your CWV on platforms like WordPress and WP Engine
- The impact of user experience and SEO
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
Digital Marketing Trends - Experts Insights on How to Gain a Competitive EdgeDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
The digital marketing industry is changing faster than ever and those who don’t adapt with the times are losing market share. Where should marketers be focusing their efforts? What strategies are the experts seeing get the best results? Get up-to-speed with the latest industry insights, trends and predictions for the future in this panel discussion with some leading digital marketing experts.Digital Strategy Master Class - Andrew Rupert
Digital Strategy Master Class - Andrew RupertDigiMarCon - Digital Marketing, Media and Advertising Conferences & Exhibitions
First Things First: Building and Effective Marketing Strategy
Too many companies (and marketers) jump straight into activation planning without formalizing a marketing strategy. It may seem tedious, but analyzing the mindset of your targeted audiences and identifying the messaging points most likely to resonate with them is time well spent. That process is also a great opportunity for marketers to collaborate with sales leaders and account managers on a galvanized go-to-market approach. I’ll walk you through the methods and tools we use with our clients to ensure campaign success.
Key Takeaways:
-Recognize the critical role of strategy in marketing
-Learn our approach for building an actionable, effective marketing strategy
-Receive templates and guides for developing a marketing strategyThe What, Why & How of 3D and AR in Digital Commerce
Vladimir Mulhem has over 20 years of experience in commercialising cutting edge creative technology across construction, marketing and retail.
Previously the founder and Tech and Innovation Director of Creative Content Works working with the likes of Next, John Lewis and JD Sport, he now helps retailers, brands and agencies solve challenges of applying the emerging technologies 3D, AR, VR and Gen AI to real-world problems.
In this webinar, Vladimir will be covering the following topics:
Applications of 3D and AR in Digital Commerce,
Benefits of 3D and AR,
Tools to create, manage and publish 3D and AR in Digital Commerce.
Recently uploaded (20)
15 ideas and frameworks on the art of storytelling
15 ideas and frameworks on the art of storytelling
BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
BLOOM_May2024 (r). Balmer Lawrie Online Monthly Bulletin
DMF Portfolio Piece Smart Goals - Artist Management.docx
DMF Portfolio Piece Smart Goals - Artist Management.docx
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
SEO Master Class - Steve Wiideman, Wiideman Consulting Group
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
Mastering Multi-Touchpoint Content Strategy: Navigate Fragmented User Journeys
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Traditional Store Audits are Outdated: A New Approach to Protecting Your Bran...
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
Unknown to Unforgettable - The Art and Science to Being Irresistible on Camer...
How to Use AI to Write a High-Quality Article that Ranks
How to Use AI to Write a High-Quality Article that Ranks
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
How to use Short Form Video To Grow Your Brand and Business - Keenya Kelly
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
The New Era Of SEO - How AI Has Changed SEO Forever - Danny Leibrandt
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
Your Path to Profits - The Game-Changing Power of a Marketing OS for Your Bus...
Marketing as a Primary Revenue Driver - Lee Levitt
Marketing as a Primary Revenue Driver - Lee Levitt
Core Web Vitals SEO Workshop - improve your performance [pdf]
Core Web Vitals SEO Workshop - improve your performance [pdf]
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
Digital Marketing Trends - Experts Insights on How to Gain a Competitive Edge
The What, Why & How of 3D and AR in Digital Commerce
The What, Why & How of 3D and AR in Digital Commerce
Bjoern Sjut – High End CRM on a Low-Cost Infrastructure: How to Utilize Inexpensive Tools to Generate a High ROI on CRM Activities
- 10. • • •
- 13. • • •
- 17. • • • • • • •
- 22. • • • • • •
- 25. • • • •