SlideShare a Scribd company logo
DESIGNING
BIG PICTURE
for the (multi)
Hi.I’m Jon
pixel fonts!
<wml>
<card id="content" title="Title Card">
<p>My spiffy WML page.</p>
</card>
</wml>
WHY
SO TELL ME
I SHOULD CARE?
2013
2005
Source: NBC News
Source: Cisco Visual Networking Index
IN 2012
GREW
GLOBAL MOBILE DATA TRAFFIC
70%
Look & Feel01
Experience02
Content03
Technology04
01
THE LOOK & FEEL
lookin’ good
ONE WEB
IT’S NO LONGER
01
02
03
Desktop First
Mobile First
01
02
03
02
THE EXPERIENCE
feelin’ good
Pinch & Zoom
Drag
03
THE CONTENT
makin’ sense
04
THE TECHNOLOGY
what makes it tick?
Responsive
.container { width: 960px; margin:0 auto; }
@media screen and (max-width: 768px) {
! .container { width: 728px; }
}
@media screen and (max-width: 320px) {
! .container { width: 100%; }
}
Single codebase;
Less expensive and more
efficient to maintain
More code to render;
image resizing may be
inadequate
some pros: some cons:
Responsive
Dedicated
Content specificity
More optimized
experience;
Separate codebase;
Requires Server
Configuration
some pros: some cons:
Dedicated
DEDICATED
RESPONSIVE
VERSUS or
05
THE CASE STUDIES
putting it all together
BU HOMEPAGE
bu.edu
THE BUS
bu.edu/bus
BOSTONIA
bu.edu/bostonia
THANK YOU

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High edweb brousseau