The document discusses the 4 D's approach (Discover, Design, Development, Deployment) to creating a website called Sareepuram.com to address the problem that handloom saree weavers in Thiruvananthapuram are below the poverty line as ladies are not interested in sarees and prefer modern dresses. It involves discovering information from books and the internet, designing the website based on user research, developing the website code, and deploying the final product to make it available for users.