The document discusses the 4 D's approach (Discover, Design, Development, Deployment) to creating a website called Sareepuram.com to address the problem of handloom saree weavers in Thiruvananthapuram being below the poverty line and not popular with modern ladies. It involves discovering information from books and the internet, designing a user-centered website, developing the website code, and deploying the final product online for consumers to purchase handloom sarees.