The document discusses social media and how people connect online. It notes that social networks form around shared interests, not randomly. New technologies replace old ways of thinking as well as doing things. Market research can now be conducted online in real-time by building relationships within online communities. Greeks of all ages, not just young people, frequently use the internet for many hours per week. Social media is a common online activity. People join brand communities for personal benefits like promotions. Involvement with the internet varies from making life more efficient to being central to one's life. Technological change can be used destructively if in the wrong hands. What matters most is how technologies are applied.