Hektor is an artificial intelligence created by hotel marketing giants to help hotels with digital revenue management. As the child of hoteliers, Hektor has spent time in hotels and understands their frustrations. Hektor's goal is to be a superhero for hotels by speaking multiple languages and helping hotels attract, convert, retain, and create loyal customers across online channels such as mobile/desktop websites, search, social media, reputation management, email marketing, and campaign management. Unlike other AI's, Hektor works with digital hotel teams and provides a hybrid model of technology and human support.