This presentation introduces a golf course to the services and value provided by Heartland Golf Marketing.

1. Heartland Golf Marketing
Putting more bucks in your cup
www.heartlandgolfmarketing.com
515.322.1211 – Doug Mitchell

2. Overview
• HGM benefits golfers and courses
• Drives traffic to courses
• Delivers discounts and incentives to golfers
• Leverages technology so courses don’t have to
– Email
– SMS (text messaging)
– Blog/Website
– Customer Service Enhancement

3. Chicken or Egg?
• Hundreds of users?
• 20+ Courses?
• The Answer?
Customized solution for each course

4. Goals
• More players on off times (or anytime)
• More clubhouse sales
• More food and beverage sales
• More repeat business
• More club sign ups
• Increased customer service and satisfaction

5. How we achieve them
• Email marketing
– Ask specifically for permission to market to your
golfers and gather specific data on them
– Coupons (discounted round +hot dog for $XX)
– Discount packages (Foursome + carts for $xx)
– Special events (HGM discount day)

6. How we achieve them
• SMS (Text Message)
– Specific discount messages sent at key times
• Friday before lunch to arrange afternoon game
– Blog
• Keep generating traffic and interest with posts and
articles
• Banner ads and site traffic

7. How we achieve them
• Customer Service Enhancement
– Ask for permission to market!
– Never let a customer go untouched
– In-house assistance for deploying program
– Coach your team members
– Hourly consulting available

8. OK…but how much?
• Different each time based on your needs
• $x per round derived from HGM efforts
• Banner ads free for now…why not?
• In-house customer service training – hourly
• No recurring fees or commitments
• Easy reporting interface based on trust
– “Please enter how many rounds were played using
the HGM ads /coupons?” Thank you.

9. Sounds good…now what?
• Please call 515.322.1211 or email us
– dmitchell@heartlandgolfmarketing.com
• Visit www.heartlandgolfmarketing.com to see
what the site looks like
• We’ll visit personally and sort through the
simple details