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2010 Recreation Industry What’s happening in Recreation, Sports and Fitness Facilities Health Clubs
Health Clubs (covered by Recreation Management’s industry report survey) ,[object Object],26.3% Midwest 23.7% West 23.7% Northeast 13.2% South Central 11.8% South Atlantic ,[object Object]
28.6 % urban
23.4% rural,[object Object]
Budget Expecting expenditures to drop in 2010 and 2011 1.7% drop in 2010 5% drop further in 2011 	Are they expecting to operate more efficiently? 64.9% improve energy efficiency 63.6% staff cuts 26% cut programs 24.7 increase fees 19.5% cut hours of operation
Growth 52.7% expect revenue growth in 2010 59.7% expect revenue growth in 2011 50.6% expect membership growth in 2010 67.2% expect membership growth in 2011 While 66.7% are planning on maintaining staff levels in 2010 17.3% are planning to add staff members.
Building New Things Last year 10.7% planned to build new facilities, jumping to 15.8% in 2011 23.1% plan to add on to the fitness center Programming “The customers are looking for more than the basic step, kicking boxing and strength classes.” ,[object Object]

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Health Clubs 2010

  • 1. 2010 Recreation Industry What’s happening in Recreation, Sports and Fitness Facilities Health Clubs
  • 2.
  • 4.
  • 5. Budget Expecting expenditures to drop in 2010 and 2011 1.7% drop in 2010 5% drop further in 2011 Are they expecting to operate more efficiently? 64.9% improve energy efficiency 63.6% staff cuts 26% cut programs 24.7 increase fees 19.5% cut hours of operation
  • 6. Growth 52.7% expect revenue growth in 2010 59.7% expect revenue growth in 2011 50.6% expect membership growth in 2010 67.2% expect membership growth in 2011 While 66.7% are planning on maintaining staff levels in 2010 17.3% are planning to add staff members.
  • 7.
  • 8.