The Health Bed group project that myself and 2 others worked together on for our Promotional Strategy/Analysis class at Capilano University. This class was ran like an agency where 3 groups compete against one another to “win” the Health Bed account. We presented to our client with a creative strategy, a promotional strategy and various media outlet for his product. I will post a few more items from this project that I was responsible to put together.

2. Once upon a time there was a man named Don Eady, and over the past 15 years he’s been searching for the perfect ingredients for health, relaxation and a perfect night’s sleep… And this is the story of The Health Bed

3. Publisher 3 different hats – 3 ways of thinking – 3 ways to success

4. Authors Account Executive/Media – Vanessa Creative Director – Matthew Promotional Director – Andrew

11. Creative Brief

21. Promotional Brief

23. Showroom

25. Location in the Mall

26. Mall Promotions

29. Charity Book Drive

32. In-Store Cross Promotion

36. Locations

37. Shows & Fairs

48. Media Brief

49. The Health Bed’s Media Landscape X-Promotions Phone Orders In-store Mall Promotions Magazine Newspaper Trade Shows Events

53. Calendar – June/July June 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 Metrotown Centre Oakridge Centre Grand Wedding Show Vancouver Health Show Baby & Family Fair Vancouver Sun Ads North Shore News Health Bed Grand Opening Canadian Living -BC July 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 Metrotown Centre Oakridge Centre Grand Wedding Show Vancouver Health Show Baby & Family Fair Vancouver Sun Ads North Shore News Health Bed Grand Opening Canadian Living -BC

54. Calendar – August/September August 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 Metrotown Centre Oakridge Centre Grand Wedding Show Vancouver Health Show Baby & Family Fair Vancouver Sun Ads North Shore News Health Bed Grand Opening Canadian Living -BC September 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 Metrotown Centre Oakridge Centre Grand Wedding Show Vancouver Health Show Baby & Family Fair Vancouver Sun Ads North Shore News Health Bed Grand Opening Canadian Living -BC

55. Calendar – October/ November October 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 31 Metrotown Centre Oakridge Centre Grand Wedding Show Vancouver Health Show Baby & Family Fair Vancouver Sun Ads North Shore News Health Bed Grand Opening Canadian Living -BC November 1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24 25 26 27 28 29 30 Metrotown Centre Oakridge Centre Grand Wedding Show Vancouver Health Show Baby & Family Fair Vancouver Sun Ads North Shore News Health Bed Grand Opening Canadian Living -BC

57. So with the help of Conceptual Media and their creative, promotional and media campaign, the Health Bed and Don Eady lived happily ever after… The End