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LECTURE (3)
The Demand theory
By
Dr. Mohamed Osman
Lecturer of public economics-faculty of
commerce Alexandria university
The law of demand
The law of demand states that: there is an
opposite (a negative) relationship between
the price of any good and its quantity
demanded, other things equal.
Demand curve
• Demand curve shows the negative
relationship between the price of
any good & its quantity demanded,
other things equal
Important notes
• A fall in product’s own price leads to a
movement along the demand curve
causing a rise in its Q.D.
• A rise in product’s own price leads to a
movement along the demand curve
causing a fall in its Q.D.
Shifts in Demand Curve
• Demand curve may shift rightward (= increase in
demand) or shift leftward (=decrease in demand)
due to many reasons:
1-Change in income& wealth:-
-Normal Good: (+ve. relation) (example: cars, mobile, meat)
• If income increases demand of (x) increases (shifts right)
• If income decreases demand of (x) decreases (shifts left)
-Inferior Good: (-ve. relation) (example: used clothes, public transportation)
• If income increases demand of (x) decreases (shifts left)
• If income decreases demand of (x) increases (shifts right)
2-Price of other products
-Price of substitutes: (+ve relation)
Example: price of meat& demand of chicken
Price of tea& demand of coffee
-If the price of a substitute increases demand of (x) increases (shifts right)
- If the price of a substitute decreases demand of (x) decreases (shifts left)
-Price of complements: (-ve relation)
Example: price of cars& demand of gasoline.
Price of tea& demand of sugar.
-If the price of a complement increases demand of (x) decreases (shifts left)
-If the price of a complement decreases demand of (x) increases (shifts right)
3- Tastes or preferences: (+ve relation)
-If testes change in favor of (x) demand of (x) increases (shifts right)
-If testes change in disfavor of (x) demand of (x) decreases (shifts left)
4-Expectations about the future prices & income (+ve relation)
-Expectations about the future prices (+ve relation)
.If the price of (x) is expected to increase demand of (x) increases
& vice versa
-Expectations about the future income (+ve relation)
.If the income is expected to increase demand of (x) increases
&vice versa
Conclusion
Demand curve shifts right (rises) If
*Income increases.
*Price of substitutes increases.
*Price of complements falls.
*Change in testes in favor of x.
*Accumulated wealth increases.
*Price or income are expected to increases.
Demand curve shifts left (falls) If:
• Income decreases.
• Price of substitutes falls.
• Price of complements rises.
• Change in testes in disfavor of x.
• Accumulated wealth falls.
• Price or incomes are expected to decreases.
** Changes in Quantity demand versus
Changes in Demand
• Change in price of a good or service
leads to Change in quantity demanded
(movement along a demand curve).
• Change in income, preferences, or
prices of other goods or services leads
to Change in demand (shift of a
demand curve).
The market demand curve
The market demand curve is the horizontal sum
of individual demand curves
EX :If the market of a certain good consists of 3
consumers then the market demand curve
can be derived as follows:
Questions
Question 1: true or false :-
1-A fall in the price of (x) would cause , other
things equal , a rightward shift in its demand
curve.
2-When consumer income increases, quantity
demanded must increase.
3-The increase in the price of Toyota cars will
increase the quantity demanded for Nissan cars.
4-The increase in the price of printers will shift the
demand for inks used in printers leftward.
Question 2: Compare using graphs between
each pair of the following:
-The increase in demand & the increase in
quantity demanded
-The increase in price of Hamburger on:
-The demand curve for Hamburger.
-The demand curve for chicken.
-The demand curve for Ketchup.
Q3:-MULTIPLE CHOICES
1) Which of the following is held constant along the demand
curve?
A) price of the good
B) quantity
C) income
D) both A and B
2) Which of the following will NOT cause a shift in the demand
curve for compact discs?
A) a change in income
B) a change in wealth
C) a change in the price of downloadable online music
D) a change in the price of compact discs
3) The "law of demand" implies that
A) as prices fall, demand increases.
B) as prices rise, demand increases.
C) as prices fall, quantity demanded increases.
D) as prices rise, quantity demanded increases.
4) According to the law of demand, as prices rise,
A) demand increases.
B) demand decreases.
C) quantity demanded decreases.
D) quantity demanded increases.
5) According to the law of demand there is …………. relationship
between price and quantity demanded.
A) a positive
B) a negative
C) either a positive or negative
D) a constantly changing
6) If the demand for coffee decreases as income decreases,
coffee is a……………
A) normal good.
B) inferior good.
C) substitute good.
D) complementary good.
7) If the demand for sardines increases as income
decreases, sardines are a…………
A) normal good.
B) inferior good.
C) substitute good.
D) complementary good.
8) For inferior goods, an increase in income will cause
the
A) quantity demanded to fall.
B) demand to increase.
C) demand to fall.
D) quantity demanded to increase.
9) A decrease in demand for cameras would likely be caused by
A) an increase in the price of a substitute good.
B) an increase in the price of cameras.
C) an increase in the price of a complementary good.
D) a decrease in the price of cameras.
10) When the decrease in the price of one good causes the demand
for another good to decrease, the goods are
A) normal.
B) inferior.
C) substitutes.
D) complements.
11) Demand for one item goes down when the price of another item goes up. These
items must be
A) substitutes.
B) complements.
C) normal goods.
D) inferior goods.
12) The quantity demanded of Pepsi has decreased. The best explanation for this is
that
A) the price of Coca-Cola has increased.
B) Pepsi's advertising is not as effective as in the past.
C) the price of Pepsi has increased.
D) Pepsi consumers had an increase in income.
13) A change in the price of a good or service leads to a ________ that leads to a
________.
A) change in demand; movement along the demand curve
B) change in quantity demanded; movement along the demand curve
C) change in demand; shift in the demand curve
D) change in quantity demanded; shift of the demand curve

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he demand theory

  • 1. LECTURE (3) The Demand theory By Dr. Mohamed Osman Lecturer of public economics-faculty of commerce Alexandria university
  • 2. The law of demand The law of demand states that: there is an opposite (a negative) relationship between the price of any good and its quantity demanded, other things equal.
  • 3. Demand curve • Demand curve shows the negative relationship between the price of any good & its quantity demanded, other things equal
  • 4.
  • 5. Important notes • A fall in product’s own price leads to a movement along the demand curve causing a rise in its Q.D. • A rise in product’s own price leads to a movement along the demand curve causing a fall in its Q.D.
  • 6. Shifts in Demand Curve • Demand curve may shift rightward (= increase in demand) or shift leftward (=decrease in demand) due to many reasons: 1-Change in income& wealth:- -Normal Good: (+ve. relation) (example: cars, mobile, meat) • If income increases demand of (x) increases (shifts right) • If income decreases demand of (x) decreases (shifts left) -Inferior Good: (-ve. relation) (example: used clothes, public transportation) • If income increases demand of (x) decreases (shifts left) • If income decreases demand of (x) increases (shifts right)
  • 7. 2-Price of other products -Price of substitutes: (+ve relation) Example: price of meat& demand of chicken Price of tea& demand of coffee -If the price of a substitute increases demand of (x) increases (shifts right) - If the price of a substitute decreases demand of (x) decreases (shifts left) -Price of complements: (-ve relation) Example: price of cars& demand of gasoline. Price of tea& demand of sugar. -If the price of a complement increases demand of (x) decreases (shifts left) -If the price of a complement decreases demand of (x) increases (shifts right)
  • 8. 3- Tastes or preferences: (+ve relation) -If testes change in favor of (x) demand of (x) increases (shifts right) -If testes change in disfavor of (x) demand of (x) decreases (shifts left) 4-Expectations about the future prices & income (+ve relation) -Expectations about the future prices (+ve relation) .If the price of (x) is expected to increase demand of (x) increases & vice versa -Expectations about the future income (+ve relation) .If the income is expected to increase demand of (x) increases &vice versa
  • 9. Conclusion Demand curve shifts right (rises) If *Income increases. *Price of substitutes increases. *Price of complements falls. *Change in testes in favor of x. *Accumulated wealth increases. *Price or income are expected to increases.
  • 10.
  • 11. Demand curve shifts left (falls) If: • Income decreases. • Price of substitutes falls. • Price of complements rises. • Change in testes in disfavor of x. • Accumulated wealth falls. • Price or incomes are expected to decreases.
  • 12.
  • 13. ** Changes in Quantity demand versus Changes in Demand • Change in price of a good or service leads to Change in quantity demanded (movement along a demand curve). • Change in income, preferences, or prices of other goods or services leads to Change in demand (shift of a demand curve).
  • 14. The market demand curve The market demand curve is the horizontal sum of individual demand curves EX :If the market of a certain good consists of 3 consumers then the market demand curve can be derived as follows:
  • 15.
  • 16. Questions Question 1: true or false :- 1-A fall in the price of (x) would cause , other things equal , a rightward shift in its demand curve. 2-When consumer income increases, quantity demanded must increase. 3-The increase in the price of Toyota cars will increase the quantity demanded for Nissan cars. 4-The increase in the price of printers will shift the demand for inks used in printers leftward.
  • 17. Question 2: Compare using graphs between each pair of the following: -The increase in demand & the increase in quantity demanded -The increase in price of Hamburger on: -The demand curve for Hamburger. -The demand curve for chicken. -The demand curve for Ketchup.
  • 18. Q3:-MULTIPLE CHOICES 1) Which of the following is held constant along the demand curve? A) price of the good B) quantity C) income D) both A and B 2) Which of the following will NOT cause a shift in the demand curve for compact discs? A) a change in income B) a change in wealth C) a change in the price of downloadable online music D) a change in the price of compact discs
  • 19. 3) The "law of demand" implies that A) as prices fall, demand increases. B) as prices rise, demand increases. C) as prices fall, quantity demanded increases. D) as prices rise, quantity demanded increases. 4) According to the law of demand, as prices rise, A) demand increases. B) demand decreases. C) quantity demanded decreases. D) quantity demanded increases.
  • 20. 5) According to the law of demand there is …………. relationship between price and quantity demanded. A) a positive B) a negative C) either a positive or negative D) a constantly changing 6) If the demand for coffee decreases as income decreases, coffee is a…………… A) normal good. B) inferior good. C) substitute good. D) complementary good.
  • 21. 7) If the demand for sardines increases as income decreases, sardines are a………… A) normal good. B) inferior good. C) substitute good. D) complementary good. 8) For inferior goods, an increase in income will cause the A) quantity demanded to fall. B) demand to increase. C) demand to fall. D) quantity demanded to increase.
  • 22. 9) A decrease in demand for cameras would likely be caused by A) an increase in the price of a substitute good. B) an increase in the price of cameras. C) an increase in the price of a complementary good. D) a decrease in the price of cameras. 10) When the decrease in the price of one good causes the demand for another good to decrease, the goods are A) normal. B) inferior. C) substitutes. D) complements.
  • 23. 11) Demand for one item goes down when the price of another item goes up. These items must be A) substitutes. B) complements. C) normal goods. D) inferior goods. 12) The quantity demanded of Pepsi has decreased. The best explanation for this is that A) the price of Coca-Cola has increased. B) Pepsi's advertising is not as effective as in the past. C) the price of Pepsi has increased. D) Pepsi consumers had an increase in income. 13) A change in the price of a good or service leads to a ________ that leads to a ________. A) change in demand; movement along the demand curve B) change in quantity demanded; movement along the demand curve C) change in demand; shift in the demand curve D) change in quantity demanded; shift of the demand curve