1) The document discusses using positive self-talk and visualization to program one's subconscious mind for success in sales. It argues the subconscious acts like a goal-seeking mechanism that can be programmed for success or failure based on the mental images fed into it. 2) It recommends visualizing daily goals being achieved smoothly and seeing oneself as a successful salesperson to positively reinforce the mind. This conditions the nervous system to perform according to these imagined self-concepts. 3) By appealing to buyers' emotions and desired benefits rather than just features, salespeople can activate buyers' goal-seeking mechanisms subconsciously and automatically, leading to more sales. Regular positive self-programming is key to utilizing "psych