Most haunted attractions don't think too hard about intellectual property issues. But as the industry grows, it is becoming vital that we both avoid infringing the works of others and protect our creations.

2. QUICK SYNOPSIS
➤ About Me
➤ Basics of Copyright
➤ Basics of Trademark
➤ How to Not Get Sued (Hopefully)
➤ How to Protect Your Work
➤ Q&A (And King Cake)

3. ABOUT JONATHAN BAILEY
➤ Haunt Background
➤ Haunt: Bernie Baxter’s Traveling
Sideshow (BernieBaxter.com)
➤ Podcast: Haunt Weekly
(HauntWeekly.com)
➤ Video: Garbage Horror
(GarbageHorror.com)
➤ Copyright and Plagiarism Background
➤ Blog: Plagiarism Today
(PlagiarismToday.com)
➤ Consulting Firm: CopyByte
(CopyByte.com)

4. FIELD OF SCREAMS LAWSUIT
Build it and They Will Sue

5. BASICS OF COPYRIGHT
Don’t Copy that Floppy…

6. “Copyright is a form of protection provided by the
laws of the United States (title 17, U. S. Code) to
the authors of ‘original works of authorship,’
including literary, dramatic, musical, artistic, and
certain other intellectual works.
-U.S. Copyright Office

7. WHAT DOES COPYRIGHT PROTECT?
➤ Creative Works “Fixed” into a “Tangible
Medium of Expression”
➤ Literary Works
➤ Musical Works
➤ Dramatic Works
➤ Choreography
➤ Pictorial/Graphical Works
➤ Motion Pictures
➤ Sound Recordings
➤ Architecture
➤ Federal Protection Only
➤ Transfers to Creator or Employer

8. WHAT DOES COPYRIGHT NOT PROTECT?
➤ Names (Trademarks)
➤ Ideas (Patents)
➤ Procedures and Systems (Patents)
➤ U.S. Federal Works
➤ Fashion Designs
➤ Works Without Requisite Level of
Creativity (Phone Books)

9. REPRODUCE A WORK
Makin’ Da Copies

10. PREPARE DERIVATIVE WORKS
Shmarry Scotter and the Wizard’s Stone

11. DISTRIBUTE A WORK
Passing it out…

12. PUBLIC DISPLAY OR PERFORMANCE
Singing in the Shower Doesn’t Count

13. LIMITATIONS OF COPYRIGHT
➤ Fair Use
➤ The Purpose and Character of the Use
➤ The Nature of the Copyrighted Work
➤ The Amount/Substantiality of Portion
Taken
➤ The Effect of the Use Upon the
Potential Market
➤ Expiration
➤ Life Plus 70 Years (Individuals)
➤ 95 Years (Corporations)

14. BASICS OF TRADEMARK
Putting the TM in OuTModed

15. “A trademark is any word, name, symbol or device
(or any combination thereof) that identifies and
distinguishes the source of the goods of one
party from those of others.
- International Trademark Association

16. WHAT DOES A TRADEMARK PROTECT?
➤ Trademarks vs. Service marks
➤ Letters and Words
➤ Logos
➤ Pictures
➤ Slogans
➤ Colors
➤ Product Shapes
➤ Sounds
➤ Federal & State Protection

17. TRADEMARK DISTINCTIVENESS
➤ More Distinctive Means More Protection
➤ Generic Marks (No Protection)
➤ Aspirin, Thermos
➤ Descriptive Marks
➤ Quick-Print, Computer Land
➤ Suggestive Marks
➤ Playstation, Roach Motel
➤ Arbitrary Marks
➤ Apple Computers
➤ Fanciful Marks (Max Protection)
➤ Kodak, Exxon

18. CONFUSION IN THE MARKETPLACE
With Panic! at the Disco

19. EIGHT ELEMENTS OF LIKELY CONFUSION
1. Strength of the Mark
2. Proximity of Goods
3. Similarity of Marks
4. Evidence of Actual Confusion
5. Marketing Channels Used
6. Type of Goods and Degree of Care
Exercised by Purchaser
7. Defendant’s Intent in Selecting the Mark
8. Likelihood of Expansion of Product Lines

20. 7 AREAS OF CONCERN FOR HAUNTERS
What SHOULD Keep You Up at Night

21. 1: MOVIE CHARACTERS & SCENES
Jason, Freddie and More!

22. 2: HAUNT NAME/LOGO
Be an Original…

23. 3: MUSIC
ASCAP, BMI and SESAC

24. 4: YOUR WEBSITE & SOCIAL MEDIA
Text, Images, Audio and Video

25. 5: MERCHANDISING
Spaceballs… the Flamethrower!

26. 6: MARKETING
TV, Radio, Print & More

27. 7: YOUR ACTORS
They Represent You Too…

28. PROTECTING YOUR WORK
Keeping What You Create Safe

29. 1. REGISTER YOUR TRADEMARK
And Maintain it…

30. 2. REGISTER YOUR COPYRIGHTS
And Don’t Maintain It…

31. MONITOR YOUR CONTENT
➤ Set up Google Alerts
(google.com/alerts)
➤ Haunt Name (Plus Town if Needed)
➤ Unique Phrases from Your Content
➤ Any Relevant Titles
➤ Google Image Search
(images.google.com)
➤ Upload Any Images to Check
➤ Respond Appropriately to Infringements

32. QUESTIONS?
(AND MAYBE ANSWERS)