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By Leonard PickelHauntrepreneurs® HauntDesign and Consultingwww.hauntrepreneurs.com972-951-5100hauntrepreneurs@gmail.comTweet Your Notes and Questions to #itsjustahaunt

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The Goal of Any Successful Business is…To Make OBSCENE Profits!To Make OBSCENE Profits!

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Great SetsGreat ActingGreat Creativity

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Great Marketing$2-$3 Per Person Spent in AdvertisingTelevision 30%Radio 25%Cable TV 15%Internet 10%Billboards 5%

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Great CapacityThroughput Equals ProfitDesign for Maximum CapacityPlenty of Ticket SellersScare ForwardEase of AccessPlentiful ParkingMulti-ElementTimed Ticketing

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Great ExperienceShow Quality Equals Customer SatisfactionComplete EnvironmentsWell Trained ActorsHigh DetailBig Props

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“A Haunted Attraction is a Play That YouWalk From Scene To Scene!” - LeonardPickelWhy is This Place Haunted and By Whom?Create Your Own CharactersWhy Are WeGoing in?

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Form FollowsFunctionDesigning From theInside OutIt’s All About The Scare!Uncomfortable SpacesHarsh Lighting

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How Do You Scare a 21Year Old Male?HIGH STARTLEHIGH STARTLE

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Eminent InjuryDropping CeilingFalling BarrelsChainsaw

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MenacingLine Entertainment

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CamouflageDot RoomCamo MonsterHockey MasksShadows

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MisdirectionCryptAnimations

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IllusionsBottomless PitEndless Hallway

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Don’t Forget the Endof the GroupActor Separation

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Drop PanelPortraitDoor PanelWall PanelBrick

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Slap Down

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Crash Doors

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Pop Up

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Twists and Turns Cut Down Sightlines

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Egress Pathway/Actor Substitution Route

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Enter And Exit in the Same Area

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Best Scares First and Last

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Darkness is your friendUse Practicals and LEDsSoundscape for the Whole HauntSpecialty Noises for RoomsScare Track For Actors

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ZoningEntertainmentAgriculture

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Special Amusement Building CodeMandatory Sprinkler SystemHard Wired Smoke DetectionAlarm to Stop All Confusing Lights andSound

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Assembly Occupancy Requirements“A” Rated Flame Spread All SurfacesPerimeter Egress CorridorAll Doors Swing in the Direction of TravelEmergency and Exit Lighting

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ElectricalAll Wiring by Licensed ElectricianNo RomexMetal BoxesNo Extension Cords

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Electrical SolutionsElectrical DropsOpen Wiring12-3 SJO Cord HarnessLow VoltageExternally Lit Exit SignsAdd a Switch to Your Emergency Lights

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Modular Construction - Taller is betterThin Wall PanelsTriangular GridProps as WallsBracing

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 Step 1 - Create storyline that defines the characters, setting and roomthemes Step 2 - Designate each scare and what is needed to facilitate them. Step 3 - Logically order the rooms to tell the story; best scares first andlast Step 4 - Design each room with backstage area and variations Step 5 - Draw building/location to scale/locate entrance and exits Step 6 - Layout perimeter egress pathway and set the wall grid Step 7 - Place rooms to maximize travel distance (less hallwaytowards the end) Step 8 - Redesign for better order, better fit and/or longer traveldistance Step 9 - Sleep on it and repeat step 8 until the best compromise isreached

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“Today’s teen and young adults are not easily frightened. “Not Scary Classic Monsters Witches Ghosts Bats Insects Rats Snakes Skulls and skeletons Sci-fi Gore

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ScaryVery Realistic ImagesHigh Set DetailOutlandish ImagesWeird people lurking or staringCharacters suddenly appearing unexpectedlySudden Disappearance was also disturbingNot Feeling SafeFear of the UnknownScary MusicSound and NoisesScent and Texture

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Thanks ForListening!Leonard PickelHauntrepreneurs® Haunt Design and Consulting FirmHauntrepreneurs@gmail.comwww.hauntrepreneurs.com972-951-5100