Phil Knight co-founded Nike in 1964 with his former track coach Bill Bowerman after completing his MBA. Knight began by importing shoes from Japan under his company Blue Ribbon Sports. In the 1970s, Nike began manufacturing their own shoes. A pivotal deal was signed with Michael Jordan in 1984 to create the iconic Air Jordan brand, transforming Nike into a global powerhouse. Through iconic products, bold marketing campaigns, and endorsement deals with star athletes, Nike became the world's largest sportswear company worth over $33 billion.