Harrison's Landing: Website Redesign Proposal

website & brand redesign proposal

Website & Brand Redesign Proposal · GWD 1507 · Miranda Bartley · mirandabartley.com
company goals & site objectives
Harrison’s Landing
www.harrisonslanding.net
Located in Corpus Christi, TX
Harrison’s Landing is the home of Corpus Christi’s
finest tours, sail center, shopping, food, and bars.
They host nightly music and entertainment and also
provide rentals of their venue for hosting parties and
banquets.
Harrison’s Landing’s mission is to provide quality
service and entertainment to the people and
tourists of Corpus Christi.
In their website redesign, Harrison’s Landing hopes
to expand their demographic to an audience of
young adults while keeping their existing audience
of older professionals. They also want website
visitors to get the lively experience of Harrison’s
Landing on the website as well as in person by
making it more interactive to users.
Screenshot of Harrison’s Landing’s current home page

Bluff’s Landing Marina & Lodge
www.bluffslanding.com
Bluff’s Landing is a marina, lodge, and restaurant.
Like Harrison’s Landing, it’s located right on the
water in a prime tourist district. Their website is
more modern than Harrison’s current website, but
the color schemes (despite matching the branding)
dates it and even makes some content extremely
difficult to read. The background images are large
enough, but they are distracting from the content.
However, the navigation is cohesive and clear, and
the flow of content from page to page feels mostly
natural.
Screenshot of Bluff Landing’s current home page
competition: 1/5

Wind & Wave Watersports
www.windandwave.net
Wind & Wave Watersports is a beach shop that
sells and rents out surfboards and kayaks and
also sells similar products as Harrison’s Landing,
like apparel and gifts. Their website, though clear
and simple, is very dated and lacks any interesting
detail. They have many images and logos to provide
all the information anyone would need to have
before visiting, but it is laid out in a very random
manner and lacks any kind of design. The business
also lacks any kind of distinct logo and makes it
appear cheap and generic. However, navigation
and content is consistent and it is easy to move
around the site.
Partial screenshot of Wind & Wave Watersports’ current home page
competition: 2/5

House of Rock
www.texashouseofrock.com
House of Rock is a restaurant/bar that also hosts
many musical entertainment events, like Harrison’s
Landing. Their website looks like a template
and nothing is really custom, so parts of it look
disorganized like it’s not where it belongs. The color
scheme speaks to a very specific audience though,
and any information that should be there is there
and is broken up appropriately, which should be a
decent reference for HL’s redesign.
Partial screenshot of House of Rock’s current home page
competition: 3/5

Water Street Market
www.waterstmarketcc.com
Water Street Market has one of the better websites
of local competition. Like Harrison’s Landing, it is a
central location with a bar and restaurants. Unlike
Harrison’s Landing, its website does a good job at
making those bars and restaurants appear as their
own entities.
When accessing each different page for the Oyster
Bar of the Executive Surf Club, the user is taken
to a website that resembles the main site but has
noticeable changes.
This both helps and hurts the website. The
individual restaurants are able to stand on their
own this way, but it can also be confusing to
know where you are on the site. The design looks
professional but templated and lacks much detail or
interesting features after the header is gone.
Partial screenshot of Water Street Market’s current home page
competition: 4/5

La Palmera Mall
www.lapalmera.com
The La Palmera Mall is one of Corpus Christi’s
biggest places to shop and eat both indoor
and outdoor. Their website is a mix of modern
and dated, but is decent at keeping information
organized and accessible. The navigation is
fluid and consistent and the content shown is
informational and there is little doubt of what is
available to do there.
Screenshot of La Palmera’s current home page
competition: 5/5

Though not in the same categories, all five chosen competitors share one or more business aspects with Harrison’s Landing, whether it be
shopping, eating, or boat rentals. Some of the businesses have a better branding and others have more consistent content on their websites.
A couple also have a more defined audience that’s made obvious from the accessibility and interactivity on the websites. A mix of these
various upper hands over Harrison Landing’s current website and branding may help give it a better web presence.
competitive positioning

Who: Heather Tulley, female, 26
Occupation: Photojournalist
Location: Corpus Christi, North Bay
Lifestyle: Heather enjoys living on the
beach and taking pictures for leisure and
for her job. On nights and weekends, she
goes out to interesting restaurants and
shows with friends. She is computer savvy
and is into social media.
Who: Tom Turner, male, 36
Occupation: Marketing Consultant
Location: Central Corpus Christi
Lifestyle: Tom recently transferred to
the area and frequently goes out with
coworkers to learn the area. When not out,
he enjoys watching movies and grilling at
home with his wife and dog.
Who: Jackson Brewby, male, 67
Occupation: Retired
Location: Corpus Christi, Padre Island
Lifestyle: Jackson retired two years ago.
He now spends his days golfing with fellow
retirement friends and boating with his wife
and grandchildren. He enjoys eating at fine
food restaurants on occasion, but prefers
a casual dining experience. He uses a
desktop PC daily to check stocks.
target market & audience

site look
Descriptive words
friendly, classic, modern
Typography
Body copy (12-14px) will be a sans-serif typeface with plenty of
leading for legibility.
Headers (16-36px) will be either serif or condensed sans-serif
to stand out against the body copy.
Image quality
high quality PNG/SVG graphics & hi-res/standard
quality JPG images (for example...)
#a7ebc2
morning dew
#eef5e5
egg shell
#c0d694
turtle’s nest
#fd674d
pink skies
#315874
pebbles
Lato, 12pt/18pt
abcdefg ABCDEFG 1234567890
Fira Sans, 12pt/18pt
Yanone Kaffeesatz, 14pt/20pt
Lora, 14pt/20pt
{

Harrison’s Landing’s current branding lacks much
significance despite being a part of an industry known for its
vitality and spirit. The logo looks authentic and has an old
edge to it, but it doesn’t look like a clean logo that would
speak to a younger audience as well as an older one.
brand identity
This rebrand attempts to bridge a gap between the older
and younger generations that both visit this restaurant/bar/
entertainment venue/shopping center.
The options keep an authentic “harbor” feel while maintaining
a clean, modern look that will go perfect with a new updated
website.
L A N D I N G
HA
RRISON’
S
CORPUS CHRISTI,
TX
EST 1972
L A N D I N G
HA
RRISON’
S
CORPUS CHRISTI,
TX
EST 1972

Home
Sailing
Cruises
Charters
Intro to Sailing
Yacht Photos
Banquets & Rentals
Team Building
Specials & Events
Entertainment Schedule
Regular Menu
Sunday Brunch Menu
Tours Tavern Boutique Store Venue About Contact
Content Flowchart

Maria, J. A. (2014). On web typography.
New York: A Book Apart.
Jehl, S. (2015). Responsilve responsive
design. New York: A Book Apart.
Each of these resources was gathered from the Creative Edge online
database. They will be used for reference to designing the final page layouts
and putting it together with code.
Bergstrom, J.R., & Schall, A. (2014).
Eye tracking in user experience
design. Waltham, MA: Elsevier.
research & reference
(Book) (Book) (Book)

Harrison's Landing: Website Redesign Proposal

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