The document discusses how the media product, an advert for the energy drink Rhino, both uses and challenges conventions of real energy drink adverts. It uses conventions like showing a comparison of someone's physical performance with and without the drink, including close-up shots of the product being consumed, and using upbeat music. However, it also challenges conventions by including two main adverts that show the drink being used for basketball and cycling, rather than just one sport. The adverts also include the consistent slogan "Charge Past Your Opponents".