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Happiness	Tourism	
Creating	Ultimate	Happiness	through	the	integration	of	Tourism,	Science	&	Spirituality
*  The	ultimate	objective	behind	travelling	is	
“Happiness”	
	
*  Research	shows	that	Happiness	from	Hedonic	travel	
don’t	last	for	more	than	2	weeks	
	
*  Ultimate	Happiness	can	be	achieved	by	integrating	
travel,	science	&	spirituality	
Tourism	&	Happiness
*  Escapism	and	Hedonism	(E&H)	–	Last	for	2	Weeks*	
*  Adventure	&	Self-development	(A	&SD)	–	Long	Lasting**	
	
Happiness	Tourism	=	(E&H)	+	(A	&SD)	
	
	
*(Nawijn,	2011b).	Keyes	(2002)	
**	(Dann,	1991)	
Why	People	Travel?
*  Science	of	Happiness	&	Tourism	
*  Spirituality	&	Tourim	
*  5	Senses	Hedonism	&	Tourism		
Happiness	Tourism
Science	of	Happiness	&	Tourism
Science	of	Happiness	or	Positive	Psychology	defines	Happiness	as:		
“the	experience	of	joy,	contentment,	or	positive	well-being,	
combined	with	a	sense	that	one’s	life	is	good,	meaningful,	and	
worthwhile.”	
	
	
(I)	Combining	Travel	with	Positive	emotions	(joy,	contentment	or	
positive	well-being)		
	
(II)	Combining	Travel	with	a	sense	that	one’s	life	is	good,	
meaningful,	and	worthwhile	
	
	
Science	of	Happiness	&	Tourism
Factors	that	create	positive	emotions	
in	tourism	
	
*  Success	(self-esteem	based	e.g.	on	an	unusual	activity	[“Self-
effectiveness”])	
*  Remembering	(including	finding	a	new	perspective	based	on	the	
combination	of	memories	and	the	actual	situation,	sort	of	reframing)	
*  New	experiences	(including	spiritual	experiences,	but	as	well	admiring	
nature)	
*  Freedom,	ease	(“Self-determination”)	
	
*  Togetherness	(friends,	family)
*  Trekking	
*  Bird	Watching	
*  Visit	to	Natural	Places	
*  Hiking	
*  Jungle	Safaris	
*  Dessert	Trips	
*  Waterfalls	
Sample	Activities
*  An	authentic	expression	of	Gratitude	
*  Empathy	&	Compassion	
*  Mindfulness	
*  Savoring	
*  Releasing	Negative	emotions	
Factors	that	create	sense	of	meaning	
in	tourism
*  Gratitude	Tours	–	Staying	without	modern	amenities	
and	close	to	nature		
*  Compassion	&	empathy	–	Sharing	a	meal	or	staying	
with	local	underprivileged	family,	volunteering	at	
orphanage,	old	home	etc.	
*  	Mindful	food,	walk	etc.	
*  Screaming	at	places	with	Echoes	
*  Junkyard	vent	out	Trips	
Sample	Activities
Spirituality	&	Tourism
In	spirituality,	there	is	no	single	definition	of	Happiness	
and	happiness	is	not	considered	as	fleeting	moments	
but		
	
							“an	enduring	state	which	can	be	found	within”	
	
	
Spirituality	&	Tourism
*  Panch	Bhuta	Shudhi	Trips	(5	Elements	cleansing	trips)						
	
o  Air	
o  Water	
o  Space	
o  Fire	
o  Earth	
*  Yoga	(	Hath	&	Kriya)	
*  Guided	Meditations	
Spirituality	&	Tourism
*  Bhuta	Shudhi	means	that	one	cleanse	all	one’s	elements	---	this	
cleansing	is	done	to	get	rid	of	all	toxic	elements	that	has	
accumulated	in	one’s	all	over	your	adult	life.	
*  In	order	to	feel	mentally	and	physically	active,	it	is	important	to	
clean	your	senses	every	once	in	a	while	---	only	when	one	do	this,	
one	can	help	calm	one’s	mind	and	train	one’s	senses.	
*  When	one	elements	become	pure,	one	instinctively	know	the	
difference	between	right	and	wrong	and	what	all	one	can	do	to	
make	one’s	life	better.	
	
Panch	Bhuta	Shudhi
Panch	Bhuta	Shudhi	-	Earth	
Earth	:	First	element	is	the	earth	---	in	the	busy	world	of	today	
where	we	all	live	in	concrete	jungles,	it	is	important	to	keep	
yourself	in	touch	with	the	ground	and	in	a	literal	sense!	The	
earth	is	what	bore	us,	so	we	need	to	give	some	back	to	it.	
How	to	clean	this?	
The	way	to	do	this	is	simple	---	try	and	go	for	a	walk	everyday	
to	a	place	where	you	can	feel	the	grass	under	you	---	not	the	
concrete	road.	Spend	some	time	with	nature	---	indulge	in	
gardening	or	cultivate	a	small	patch	in	your	house.
Panch	Bhuta	Shudhi	-	Water	
Water:	This	is	one	of	the	most	important	since	our	body	is	70	
%	made	of	water	---	we	need	to	treat	water	right	before	it	
enters	your	system	--	only	then	we	can	respect	it.	
	
How	to	clean	this?	
There	are	100’s	of	experiments	by	Dr	Masaru	Emoto	shows	
that	how	intentions	change	molecule	structure	of	water.	
Using	certain	chants	and	setting	intent	can	clean	water	
element.
Panch	Bhuta	Shudhi	-	Air	
Air:	Even	though	air	is	a	small	composition	is	the	five	
elements,	it	is	an	extremely	important	element	--	it	is	
important	that	the	air	you	breathe	is	clean	and	free	of	
bacteria.	
		
How	to	clean	this?	
This	can	be	done	by	practising	deep	breathing	in	certain	way	
at	natural	places	help	cleansing	Air	element.	The	idea	behind	
this	is	to	get	more	air	in	your	lungs	so	that	your	body	gets	
cleansed	from	inside	---	the	more	air	you	get	it,	the	more	free	
your	mind	will	feel,	once	and	always.
Panch	Bhuta	Shudhi	-	Fire	
Fire:	What	kind	of	fire	burns	inside	you	---	is	it	greed,	hatred,	
anger,	resentment,	lust,	love,	or	compassion?	The	more	you	
let	these	fires	burn	in	your	system,	the	bitter	your	personality	
will	become	---	it	is	important	to	keep	these	fires	under	
control.	
	
How	to	clean	this?	
Apart	from	the	mental	fire	of	all	negative	things	one	can	
douse,	lightning	a	diya	everyday	help	cleanse	all	the	negative	
vibrations	of	your	house.	Also,	exposing	certain	part	of	body	
to	fire	help	cleansing	this	element.
Panch	Bhuta	Shudhi	-	Space	
Space:	This	element	is	endless	---	pretty	much	like	the	sky,	the	
options	for	cleansing	your	space	element	too	are	very	
abundant.	Anything	you	do	positive	can	better	your	space	
element.	
	
How	to	clean	this?	
One	thing	to	do	is	to	get	up	early	in	the	morning	and	look	the	
sun	in	the	eye	---	while	saying	thanks.	Opening	up	when	the	
sun	is	at	a	certain	angle,	bow	down	to	it	and	express	
gratitude	help	cleanse	this	element.
o  Air	–	Trips	to	places	with	an	access	to	strong	wind	
o  Water	–	Visit	to	places	with	River,	Sea	or	waterfalls	
o  Space	–	Star	gazing	in	open	sky,	open	&	clear	sky	
o  Fire	–	Forest	and	open	spaces	for	Bon	Fires	
o  Earth	–	Connecting	with	earth	on	Agriculture	land,	
dessert	etc	
Sample	Activities
Engaging	5	Senses	in	Experience
o  See–	Trips	to	places	with	scenic	beauty	
o  Hear–	Natural	sounds,	local	music	&	culture	
o  Touch–	No	specific	activities	required,	will	be	covered	
with	other	activities	
o  Taste–	Local	cuisines	
o  Smell–	Flora	and	Fauna	exploration	
			
Sample	Activities
Let’s	begin	our	Journey

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Happiness Tourism