1. By Jordan Jones
College Student Creates A Fashion Movement
“If you had asked me a year ago if I would have a clothing company, I literally would
have been like ‘Yeah, right!’ “
At the young age of 20, Haley Lamm has started her own apparel company–
Stormees Apparel. The company’s main focus is graphic tees.
“I wanted something in my wardrobe that was so comfortable I never wanted to
take it off, but that also had some fun and spunk embedded into it, and Stormees
was created,” says Lamm.
The idea of Stormees was born in the summer of 2015, and by November, the
company was launched.
“The night after I picked up my first order of shirts, I went to a Thanksgiving dinner
and sold almost half of my inventory,” Lamm excitedly explains. “I was in literal
shock. From then on, the orders poured in.”
Lamm currently has seasonal graphic tees available for purchase. She hopes to have
close to 20 different t-shirt designs by the end of the year.
“I am currently working on spring and summer designs,” says Lamm. “For me,
simplicity is everything. I stick with just words and no fancy designs or anything like
that.”
Starting her own business has not always been easy for Lamm. When searching for a
local screen printer, Lamm encountered some difficulties.
“I thought I had found the perfect company to work with, but I later found out that
they were charging me more than they should have,” explains Lamm. “This
definitely forced me to think about whether or not I truly wanted to be dealing with
problems like this when I still had school work and other obligations.”
While she initially faced some challenges, Lamm looks forward to the future and
growing her company.
“Eventually I would like to venture into other products, but for now I will probably
stick with growing the ‘tees’ side of my business,” says Lamm.
Stormees is currently an online business, but Lamm hopes to eventually have a
retail space.

2. “I would absolutely love to open up my own retail store, possibly with my mom, to
incorporate other things besides Stormees Apparel,” says Lamm. “I could see myself
having a store called Stormees, that includes the shirts I design as well as other local
products and brands.”
Lamm is currently attending East Carolina University and studying business
management with a concentration in entrepreneurship and small business
management.
“I am able to apply things I am learning in business school directly to my business
and that is so beneficial,” says Lamm. “I am so glad that I have this business to give
me something more to care about than just school.”
Stormees is still new and growing, but Lamm’s passion and hard work have proven
that she has what it takes to take this business to great heights.
“I love seeing my designs on friends, family, and random people,” says Lamm.
“Whether or not this business continues for years to come, I hope that whatever I
do, I end up loving it the way I love Stormees.”