South Korea is located on the southern half of the Korean Peninsula in Eastern Asia, bordering the Sea of Japan and the Yellow Sea. It has a temperate climate with four distinct seasons. South Korea has a population of around 48.5 million people and its capital and largest city is Seoul. Korean culture has been heavily influenced by Confucianism and emphasizes harmony, hierarchy, and respect in interpersonal relationships and social structures. These cultural influences continue to shape South Korea's business practices and hospitality industry norms.

1. South Korea The Land of Morning Calm 09218105D Lam Kit Hung 09081679D Lee KwaiLan 09075395D Ho SzeChing 09517712D Yip TszWa Yvonne

3. Southern half of the Korean Peninsula

4. Bordering the Sea of Japan and the Yellow Sea

6. Brief Introduction Motto:널리 인간을 이롭게 하라 (홍익인간)"Devotion to the welfare of humanity“ National flower National flag National emblem

7. Brief Introduction Government Type: Republic Country name: Conventional long form: Republic of Korea(ROK)Local form: Taehan-min'guk / Han'guk Legal system: Continental European civil law systems, Anglo-American law, Chinese classical thought; Has not accepted compulsory ICJ jurisdiction Suffrage: 19 years of age

8. Brief Introduction Population(2009 est.):48,508,972Country comparison to the world: 26 Age structure (2009 est.):0-14 years: 16.8% 15-64 years: 72.3% 65 years and over: 10.8% Birth rate: Death rate: 8.93 births/1,000 population 5.94 deaths/1,000 population (2009 est. – nearly the lowest) (2009 est.) Life expectancy at birth:total population: 78.72 years

9. Brief Introduction Religion Shamanism Daoism and Buddhism Christianity Roman Catholics Confucianism Ch'ondogyoj Jikjisa Temple

10. Brief Introduction GDP & Economy(2008 est.):Korea's GDP (PPP) per capita was estimated at $27,600 GDP - real growth rate: 2.2% Unemployment rate: 3.2% country comparison to the world: 37Inflation rate (consumer prices): 4.7% Exchange rates: South Korean won (KRW) per US dollar - 1,101.7

13. Brief Introduction Other Attractions Jagalchi Market Jungdo Island  Naksan Beach Kim Il Sung's Summer Residence  Ulsanbawi Rock Bampo Bridge

14. Brief Introduction Korean History – Korean War June 25th, 1950 South Korea was invaded by North Korea Korean War lasted three years, ended in 1953 Demilitarized Zone - The 4 kilometer-wide area along the Military Demarcation Line which divides North and South Korea

15. Brief Introduction 9 Provinces, 7 administratively separate cities Capital:Seoul- one of the world's top ten financial and commercial cities The richest region:Ulsan

16. Brief Introduction Transportation and energy South Korean fishing boats Incheon International Airport Seoul Metro’s New Golden Line 9 South Korea Taxi Express Bus Terminal Seoul Subway Line 9

17. Brief Introduction Hanbok한복 Children's hanbok Female and male hanbok Dolhanbok Wedding clothing Baby’s clothes

18. Brief Introduction Hanok한옥 Create a living space based on the coexistence of nature and humans Types giwajip (nobility) chogajip (peasantry) Special design ondolgudeul +daecheong

19. Brief Introduction Festival Seollal설날 – The Korean New Year Chuseok추석 – major harvest festival Perform sebae Tteokguk Chuseokbim Ganggangsullae songpyeon Seongmyo

20. Brief Introduction Dano단오 Daeboreum대보름 “Great Full Moon” Ssireum Swing jump

21. Korean Wave Food – snacks / street food

22. Korean Wave Food – Main course (with many garnish ) Yummy!!

23. Korean Wave Spicy Food!

24. Korean Wave Entertainment – Music Big Bang - Top 10 Asian Boy Bands Tort Music Super Junior - Top 10 Asian Boy Bands 2NE1 TVXQ SS501 K-Pop SHINee  The earliest form of Korean pop music

25. Korean Wave Popular Drama & Movie - changes Dramatic mini-series

26. Korean Wave International Brand

27. Current Issues Cyber suicideSouth Korea shaken by celebrity suicide !Beauty industry is a big business in South KoreaCosmetic surgery Improve their career prospects? operations have become cheaper? Surgery is becoming more and more common

28. Korean Culture Hierarchy Confucianism Respect Harmony

29. History of CONFUCIANISM World view and social relations influenced by indigenous shamanistic religion, the ancient religious and philosophical traditions of ChinaShamanism, Buddhism, Confucianism, and Taoism: Forming Korean culture & pattern of social relations Key categorical dimensions of culture1.)Human Nature Confucian, Neo-Confucian and philosophersShaping the Korean view of human nature

30. 2.)Collectivism - concept of "neighbor”: 1.) develop a closed community; 2.) views each individual as a member of a groupemphasis unified effortsApplications (Modern): - identify appropriate ranking with prescribed rules for defining senior and social status

31. Hierarchy Different ways to speak to the elderly or the same age as you:1. Emphasizes on family hierarchies, detailed genealogies: Much respect is given to elders – e.g. sit at the table 1st others – e.g. Leave before the elders finish Father-son relationship - expand to other institutionse.g.leaders and superiors;juniors or subordinates  raise questions to seniors. Bowing:The deeper the bow, the more respect you are showing

32. Impacts When foreigners interact with Korean, they may use the following ways to avoid cultural conflicts:1.)Follow Koreans’ way to react and behave i.e. combine different ways of greeting2.)Be aware of how to communicate with them i.e. talk to whom, use the proper appellation3.)Show your respect wherever you go and whatever you do i.e. let elderly pour your drink and eat first4.)Leave individual achievements behind i.e. engage in group activities – focus on teamwork5.)Pay attention to your manners instead of the content of contract

33. Impacts Hospitality Industry Restaurant: - Pay attention to the sitting arrangement - Provide comprehensive services to fulfill their needs and wants

34. Impacts Society Higher positions in a company  occupied by men People have the highest authority in a unit  receive the greatest respect Due to limited sphere of freedom : succumb to the decisions of the people in higher authority Individual

35. Respect Shake hands 1. Two - hand maneuver – use in all situations (esp. giving & receiving) – show respect2. Shake with your right hand & place your left hand between your wrist & elbow Guests invited to a home  remove their shoes before entering be arranged the warmest /best position Guests invited for a meal or party  bring small gifts in appreciation gifts: open in front of the giver

36. Respect Invited to a drinking party : expected to drink offer to pour the drink of the others  use both hands to pour & accept a drink Traditional greeting: gentle nod & slight bow Business cards: present face up  accept with both hands exchanged in professional meeting for 1st time glance briefly at the card(name & positions)Foreign visitors : address people formally Show respect

37. The greeting : Annyonghashimnikka? - show special respect Encounter a group of people the elderly are to be acknowledged first Respect

38. Harmony People treat others equally without discriminationi.e. Professionals earnings = Unionized bus driver in Seoul Societal stability - essential for survival and progress Harmony within Business world:e.g.superior  obligated to track subordinates‘ hidden feelingscreating a sense of unity and intimacy Harmony in personal relationships is a dominant force in a Korean’s life Conflicts - avoid open confrontation & allow save face  3rd party to act as an intermediary

39. Impacts Hospitality industry Hotel: - Staffs should avoid conflicts / come into arguments with guests - Manager can be the 3rd party to resolve the problems Encounter a group of people - Elderly are to be acknowledged first

41. Local Culture Dining Never pour your own drink let the elderly people pours your drink; turn away from him as you drink -> apply the two-hand technique Alcoholic drinks are common in company before meals Soup  a vital part of every meal Generally like hot/spicy foodred pepper is an indispensable seasoning

42. Local Culture Dining - Business - Keep glass half full- Drink slowly - Never let it be empty Own rice and soup;Others  placed in the centre of the table Metal chopsticks and spoons commonly used utensils Right hand  pass the food & pour the drink;Left hand  support the forearm or wrist Adults  Eating while walking on the street

43. Local Culture Socializing Nod  accompanied by handshake (esp. S.Korean) Common greeting: Annyonghaseyo? Young children bow or nod when greeting adults Personal space  limited in South Korea generally do not form queues; pushing and crowding are considered normal e.g. everyone may crowd around & push to enter a bus

44. Local Culture Socializing Refer to others by their given name(except among peers and very close friends) Admit ignorance or uncertainty try to answer even if they think it is wrong Custom  Decline a gift at least twice Gift giving  Simple and Personal The word “friend”  Reserved for the same age

45. Local Culture Socializing Refer to the age to differentiate the relationship Heterosexual people (same sex) commonly walk hand in hand Extremely direct communicators  ask naturallye.g. “How old are you?” or“How much money do you make?” Selection of nouns and pronouns Implying different levels of social status ; determined by hierarchy Often speak very loudly, sounds as though they are shouting

46. Local Culture Socializing - Dressing Appearance is important to them e.g. 1. Men go to work in suits, 2. Women wear skirts and heels

47. Local Culture Business Manner Entertaining  important for doing business Contracts: starting point of a business agreement flexible: adjustments can be made legal implications: less important than interpersonal relationship loosely structured consensus statements

49. Local Culture Gift Giving Business gifts  often presented at the 1st meeting Give to those who have helped them or assist them in the future Family gift giving:- Candles,- A large box of matches - Even toilet tissue Proper gift to any family occasion is money New Year’s give lucky money to children Family :just move into a new house

50. Local Culture Gift Giving Koreans feel more comfortablebuying household items & leaving the wrapped package on the table Not always the gift item that counts, it's first-class or luxury brand name Gift wrapping: how it looks is important than the item itself

51. Local Culture Shopping Industry Say yes to questions  lose face The way you phrase a question is crucial Not generally like to haggle with foreign customers Try not to exchange items or haggling excessively during the morning hours

53. 1 to 3 January

54. Families gather around & dress in their best clothesyounger members make New Year’s obeisance to their elders & Family members bow to older person generally dress in traditional clothing

55. Exchange gifts, honor the dead & enjoy large meal

57. Local Culture Values & norms Inappropriate to touch older people of opposite sex Harmony in personal relationships  dominant force in a Korean’s life Friendships  tight-knit & valuable Difficult for them to admit failure lose face in Korean culture

59. External signals of politeness > other moral values

60. Involves listening & gauging the others’ mood

61. Non verbal cues convey emotion & meaning through different means e.g. voice pitch and volume Kibun Nunchi

64. Impacts on hospitality Hotels & accommodations Korean wave (e.g. Hong Kong ) - Decorate the rooms or other areas with 1. photos of the protagonists 2. beautiful scenery of popular Korean films Korean cultural products enters the markets of many countries Many tourists would like to visit the film locations in Koreae.g. Korean drama ‘Full House’ scenery

65. Western Culture Children undertake physical development Golf expensive sports in the country Main cultural interest of the younger generatione.g. visual media Music - use western instrument to compose songs - Rock ballads  the slower songs - samulnori and nongak (farmer’s music)  rock and roll; heavy metal and hip-hop The side dishes refilled at no chargeif you wish for more

66. Impacts on Hospitality Hotels Sports facilitiesincreasingly important part of everyday life in Korea Luxury hotels offer spa services on site, steam room, indoor swimming pool, aerobics, yoga and health club

67. Conclusion

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