Gymology is a pioneering health and wellness company that aims to provide fun and adaptive fitness programs for youths ages 6-17. It will offer the latest fitness trends including team sports, circuit training, swimming, and rock climbing. Gymology will also provide nutritional support through a shake bar and pro shop. The document outlines Gymology's vision, mission, goals, target markets, competitors, strengths, weaknesses, opportunities, threats, and marketing mix strategies. Financial projections are included to evaluate sales, expenses, and profitability. Ongoing evaluation and control of marketing strategies is discussed to monitor success and make adjustments as needed.