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+40 Creative Shopping Bags | Bagvertising
The design, the logo, the visual, the material. Shopping bags are now an important piece of marketing for most retail companies and brands. It gives them the chance to have a small piece of advertising wherever their newly acquired customer goes. What an inexpensive way to continually splash your marketing around the city centre, or busy shopping mall, especially due to the fact that they provide a bag regardless. Social Causes can use this support to grad the attention.
The Economist Creative Advertising
The success of the ‘white out of red’ campaign was based on the idea of feeling that you were a member of a club.
Innovation in Media 2021
Speaker slides from the Innovation in Media 2021 Deep Dive webinar. John Wilpers, Senior Director and Juan Señor, President at Innovation Media Consulting draw on 12 months of research plus their extensive media consulting experience to present their findings on the latest Report.
Innovation in Media: Print & offbeat
Print & Offbeat: Our annual dose of human genius and imagination
From DIY sanitary pads and pages built of sand to take-away flower seeds on billboards, soundproof posters, “audio” print ads, 4G speed tests in print and more.
Extract from the Innovation in Media 2020-21 World Report
Authentic empathy: how marketers should respond to covid-19
What are people’s expectations of brands in the crisis? What sort of advertising resonates right now? How do people respond to ‘business as usual’ ads? Is there anything I need to avoid? Looking forward peak and post crisis
Eurobest European Creativity Report 2019
The eurobest Awards set the European benchmark for creative and effective marketing communications. Eurobest juries come together to find common ground in their quest to reward great ideas from this dynamic continent.
Attention pays
Attention Pays: Optimising for Profit answers questions like: What is the gap in investment across the market? What are optimum levels of investment for advertisers? How well do magazines perform on profit ROI?
Attention pays: Optimising for profit
Magnetic’s latest research ‘Attention Pays: Optimising for Profit’ conducted with Benchmarketing analysed the Profit ROI of magazines within cross-platform media campaigns. The findings present a case for rebalancing the media mix. “At an aggregate level, the market is underinvesting in magazines, and not achieving the optimal profit ROI that they could be”
Recommended
+40 Creative Shopping Bags | Bagvertising
The design, the logo, the visual, the material. Shopping bags are now an important piece of marketing for most retail companies and brands. It gives them the chance to have a small piece of advertising wherever their newly acquired customer goes. What an inexpensive way to continually splash your marketing around the city centre, or busy shopping mall, especially due to the fact that they provide a bag regardless. Social Causes can use this support to grad the attention.
The Economist Creative Advertising
The success of the ‘white out of red’ campaign was based on the idea of feeling that you were a member of a club.
Innovation in Media 2021
Speaker slides from the Innovation in Media 2021 Deep Dive webinar. John Wilpers, Senior Director and Juan Señor, President at Innovation Media Consulting draw on 12 months of research plus their extensive media consulting experience to present their findings on the latest Report.
Innovation in Media: Print & offbeat
Print & Offbeat: Our annual dose of human genius and imagination
From DIY sanitary pads and pages built of sand to take-away flower seeds on billboards, soundproof posters, “audio” print ads, 4G speed tests in print and more.
Extract from the Innovation in Media 2020-21 World Report
Authentic empathy: how marketers should respond to covid-19
What are people’s expectations of brands in the crisis? What sort of advertising resonates right now? How do people respond to ‘business as usual’ ads? Is there anything I need to avoid? Looking forward peak and post crisis
Eurobest European Creativity Report 2019
The eurobest Awards set the European benchmark for creative and effective marketing communications. Eurobest juries come together to find common ground in their quest to reward great ideas from this dynamic continent.
Attention pays
Attention Pays: Optimising for Profit answers questions like: What is the gap in investment across the market? What are optimum levels of investment for advertisers? How well do magazines perform on profit ROI?
Attention pays: Optimising for profit
Magnetic’s latest research ‘Attention Pays: Optimising for Profit’ conducted with Benchmarketing analysed the Profit ROI of magazines within cross-platform media campaigns. The findings present a case for rebalancing the media mix. “At an aggregate level, the market is underinvesting in magazines, and not achieving the optimal profit ROI that they could be”
Vlaamse media & influencers: de hype voorbij?
Presentation by Jeroen Naudts, Arteveldehogeschool at MAGnify 2019 of their research into the state of affairs of influencer marketing in Flanders.
Big mag: the unique value of magazine brands magnify
Presentation by Nancy Detrixhe from MMA in the Netherlands at MAGnify 2019. BIG MAG is a research by MMA and Blauw Research into the unique value of magazine brands in this digital era.
Fuel the funnel
The big idea was for four publishers who are usually fierce competitors to work together for the first time on a piece of research to support their medium. In a world where print was being dropped from motoring campaign schedules altogether, conversations about which magazines to use were becoming redundant. Sales and insight teams from across all four publishers worked together to draw up a brief for research to:
• Demonstrate role and influence of motoring magazines in car purchasing journey.
• Demonstrate the role of motoring magazines in building brand awareness and consideration.
• Demonstrate how advertising within motoring magazines amplifies editorial content.
MAGnify 2018: Steve Goodman, Group M
Earlier this year Adam Smith, Group M UK, openly contested the positive impact of the massive switch to digital media in an interview in The Guardian. We invited Steve Goodman from the same media agency to talk about their re-evaluation of magazine media as an advertising medium.
MAGnify 2018: Attention
How does our brain react to advertising stimuli? Not always the way we would expect it to, according to research by the french attention research specials Impact Mémoire. Bruno Poyet and Benoît Bochu explain
The power of context
Key conclusions from the report: We have become focused on efficiency rather than effectiveness. Programmatic practices have led to an emphasis on delivery costs and rapid results. Context presents untapped value that delivers business outcomes. Industry headlines about brand safety mean now is the moment to re-evaluate context, look at the evidence and provide an argument for re-investment in high quality environments such as published media.
All media is in a battle for attention and multi-media consumption has become the norm. Consumers are, however, still prepared to give published media their undivided attention, they see the value that advertisers are perhaps neglecting to fully exploit.
Vertrouwen in media 2017
Dit zijn resultaten van een onderzoek dat Sanoma in Nederland uitvoerde in samenwerking met IPG Mediabrands. Eerder dit jaar publiceerden beide partijen al hun ‘Vertrouwen in media’-onderzoek. Deze ondervraging van ruim 600 lezers van magazines naar hoe zij over het medium denken, is hierop een vervolg. Dat levert interessante feiten op over de waardering en het gebruik van magazines.
Lezers zien magazines/ tijdschriften nog altijd als een ontspannen moment en een cadeautje voor zichzelf. Ruim 50% vindt magazines wél een medium van deze tijd. Ongeveer een derde van de lezers zegt de adverteerders in hun favoriete magazine te vertrouwen. Een ruime meerderheid hoopt dat er altijd magazines zullen zijn (minder dan 10% is het daarmee oneens) en dat zijn vaker vrouwen dan mannen. Met name vrouwen in de leeftijd van 50-65 jaar (79%) willen magazines niet missen, maar 75% van de jonge vrouwen van 15-24 jaar is het daarmee eens.
Kantar trust in news report
Populist politicians around the world have attempted to label mainstream news outlets as purveyors of “fake news”. The results of Kantar’s global 'Trust in News' study has found that those efforts have failed to have their desired impact. In fact, the attacks have only bolstered the standing of many news organizations in the eyes of consumers.
Kantar surveyed 8,000 individuals across the United States, United Kingdom, France and Brazil about their attitudes toward news coverage of politics and elections.
Bridging the long/short term divide
In this new report conducted for us by Peter Field, we take campaigns from the IPA Databank and look at the magazine campaigns to understand their contribution to business effects.
It backs up finding that magazines are better used as part of a long-term strategy. Business effects are amplified in cases where magazines are used in both short and long-term campaigns. Magazine brands continue to play an essential role in the modern marketing communications plan and have a disproportionate effect in delivering new customers, increasing market share and ultimately driving sales. This report looks at how.
Live The Passion, Time Inc. UK
We wanted to discover exactly how passions are formed and how consumers support and power them through everyday life. We are not talking hobbies here; we are talking about the very fibres of lifestyle and identity, the things they wouldn’t live without.
Passion Response Study, Magazine Networks Australia
With magazines losing more ad spend than they should be, MPA wish to re-launch magazines as ‘Passion’ content, professionally curated. This new strategy positions magazines as a medium that ignites, directs and activates response due to
its trust advantage.
La preuve
Prouver au marché publicitaire que le presse ça marche ! C’est le pari réussi de l’ACPM qui a dans le cadre de sa stratégie de reconquête, développé un programme d’expertise, “La Preuve”, au service du marché publicitaire en rassemblant dans un unique document les principaux arguments qui rappellent et renforcent les fonctions et les forces de la Presse dans les stratégies médias des agences et des annonceurs.
“La Preuve” a été réalisée grâce aux éditeurs adhérents de l’ACPM et à leurs régies qui ont mis en commun leurs expertises et leurs études. Des sources internationales ont également été reprises pour l’intérêt de leurs arguments. Le document sera mis à jour régulièrement.
Case JBC en Nina - De Persgroep
Cooperation between De Persgroep magazine Nina and Belgian fashion brand JBC. Use of print magazine and website.
2017: the tipping point for print media
During 2016 advertising, media and marketing experts have increasingly pointed at a possible review of their media spend. It seems that all of these indicators of an attitude change come together and that 2017 might well become the year when advertisers and their agencies will review their choice of channels.
MMA Social Media Monitor Report Q3-2016
De MMA Social Media Monitor geeft inzicht in de prestaties van magazine merken op sociale media. De 6 belangrijkste sociale netwerken – Facebook, Twitter, Instagram, Google+, Pinterest, Youtube – zijn in de monitor meegenomen.
De data is gebaseerd op de likes/followers van zo’n 100 magazine merken. Deze eerste MMA Social Media Monitor bevat de resultaten van het derde kwartaal van 2016 en is door Rocket24 exclusief vervaardigd voor MMA.
Metrics that matter 2016
Launched at Spark and commissioned with Carat – Metrics That Matter – looks at the impact of the full range of magazine media assets across both print and digital, including display and advertorial and native solutions.
Why being different still makes a difference - Magnetic Media
Magnetic released Why being different still makes a difference in May 2016, a new study which explores how advertisers can use brand equity to ensure sales success and future growth.
The work confirms that salience, or top-of-mind awareness, acts as a critical growth lever, but it also shows that there are risks involved for brands which only focus on salience. Ultimately it if all brands focus solely on salience, the marketing environment becomes akin to a busy bazaar where traders simply compete for attention by seeing who can shout the loudest. They may be able to get more attention in this way, but it ignores the opportunity to seduce the potential’s customer senses by having a meaningful conversation that helps the customer understand why a certain product meets their needs, what makes it more desirable than others and, of course, engage in a good old haggle over price.
3 suisses victoire - rossel
Réalisation d’une campagne pour la collection des fêtes de fin d’année 201. Période : novembre 2015. Objectif: faire vivre l’expérience 3Suisses. Développer la notoriété de la marque afin de recruter de nouvelles clientes . Rajeunir la clientèle: trentenaire active. Créer le Buzz avec une action créative jamais réalisée
Biotherm nina -de persgroep advertising
De Persgroep presenteerde de interessante samenwerking met Biotherm Aquasource. In deze multimedia case geven inspirerende vrouwen hun tip om stralend de dag tegemoet te gaan.
Middels native advertising werden de verhalen van de verschillende vrouwen over hun ochtendritueel in Nina gebracht.
More Related Content
More from magazinemediaBE
Vlaamse media & influencers: de hype voorbij?
Presentation by Jeroen Naudts, Arteveldehogeschool at MAGnify 2019 of their research into the state of affairs of influencer marketing in Flanders.
Big mag: the unique value of magazine brands magnify
Presentation by Nancy Detrixhe from MMA in the Netherlands at MAGnify 2019. BIG MAG is a research by MMA and Blauw Research into the unique value of magazine brands in this digital era.
Fuel the funnel
The big idea was for four publishers who are usually fierce competitors to work together for the first time on a piece of research to support their medium. In a world where print was being dropped from motoring campaign schedules altogether, conversations about which magazines to use were becoming redundant. Sales and insight teams from across all four publishers worked together to draw up a brief for research to:
• Demonstrate role and influence of motoring magazines in car purchasing journey.
• Demonstrate the role of motoring magazines in building brand awareness and consideration.
• Demonstrate how advertising within motoring magazines amplifies editorial content.
MAGnify 2018: Steve Goodman, Group M
Earlier this year Adam Smith, Group M UK, openly contested the positive impact of the massive switch to digital media in an interview in The Guardian. We invited Steve Goodman from the same media agency to talk about their re-evaluation of magazine media as an advertising medium.
MAGnify 2018: Attention
How does our brain react to advertising stimuli? Not always the way we would expect it to, according to research by the french attention research specials Impact Mémoire. Bruno Poyet and Benoît Bochu explain
The power of context
Key conclusions from the report: We have become focused on efficiency rather than effectiveness. Programmatic practices have led to an emphasis on delivery costs and rapid results. Context presents untapped value that delivers business outcomes. Industry headlines about brand safety mean now is the moment to re-evaluate context, look at the evidence and provide an argument for re-investment in high quality environments such as published media.
All media is in a battle for attention and multi-media consumption has become the norm. Consumers are, however, still prepared to give published media their undivided attention, they see the value that advertisers are perhaps neglecting to fully exploit.
Vertrouwen in media 2017
Dit zijn resultaten van een onderzoek dat Sanoma in Nederland uitvoerde in samenwerking met IPG Mediabrands. Eerder dit jaar publiceerden beide partijen al hun ‘Vertrouwen in media’-onderzoek. Deze ondervraging van ruim 600 lezers van magazines naar hoe zij over het medium denken, is hierop een vervolg. Dat levert interessante feiten op over de waardering en het gebruik van magazines.
Lezers zien magazines/ tijdschriften nog altijd als een ontspannen moment en een cadeautje voor zichzelf. Ruim 50% vindt magazines wél een medium van deze tijd. Ongeveer een derde van de lezers zegt de adverteerders in hun favoriete magazine te vertrouwen. Een ruime meerderheid hoopt dat er altijd magazines zullen zijn (minder dan 10% is het daarmee oneens) en dat zijn vaker vrouwen dan mannen. Met name vrouwen in de leeftijd van 50-65 jaar (79%) willen magazines niet missen, maar 75% van de jonge vrouwen van 15-24 jaar is het daarmee eens.
Kantar trust in news report
Populist politicians around the world have attempted to label mainstream news outlets as purveyors of “fake news”. The results of Kantar’s global 'Trust in News' study has found that those efforts have failed to have their desired impact. In fact, the attacks have only bolstered the standing of many news organizations in the eyes of consumers.
Kantar surveyed 8,000 individuals across the United States, United Kingdom, France and Brazil about their attitudes toward news coverage of politics and elections.
Bridging the long/short term divide
In this new report conducted for us by Peter Field, we take campaigns from the IPA Databank and look at the magazine campaigns to understand their contribution to business effects.
It backs up finding that magazines are better used as part of a long-term strategy. Business effects are amplified in cases where magazines are used in both short and long-term campaigns. Magazine brands continue to play an essential role in the modern marketing communications plan and have a disproportionate effect in delivering new customers, increasing market share and ultimately driving sales. This report looks at how.
Live The Passion, Time Inc. UK
We wanted to discover exactly how passions are formed and how consumers support and power them through everyday life. We are not talking hobbies here; we are talking about the very fibres of lifestyle and identity, the things they wouldn’t live without.
Passion Response Study, Magazine Networks Australia
With magazines losing more ad spend than they should be, MPA wish to re-launch magazines as ‘Passion’ content, professionally curated. This new strategy positions magazines as a medium that ignites, directs and activates response due to
its trust advantage.
La preuve
Prouver au marché publicitaire que le presse ça marche ! C’est le pari réussi de l’ACPM qui a dans le cadre de sa stratégie de reconquête, développé un programme d’expertise, “La Preuve”, au service du marché publicitaire en rassemblant dans un unique document les principaux arguments qui rappellent et renforcent les fonctions et les forces de la Presse dans les stratégies médias des agences et des annonceurs.
“La Preuve” a été réalisée grâce aux éditeurs adhérents de l’ACPM et à leurs régies qui ont mis en commun leurs expertises et leurs études. Des sources internationales ont également été reprises pour l’intérêt de leurs arguments. Le document sera mis à jour régulièrement.
Case JBC en Nina - De Persgroep
Cooperation between De Persgroep magazine Nina and Belgian fashion brand JBC. Use of print magazine and website.
2017: the tipping point for print media
During 2016 advertising, media and marketing experts have increasingly pointed at a possible review of their media spend. It seems that all of these indicators of an attitude change come together and that 2017 might well become the year when advertisers and their agencies will review their choice of channels.
MMA Social Media Monitor Report Q3-2016
De MMA Social Media Monitor geeft inzicht in de prestaties van magazine merken op sociale media. De 6 belangrijkste sociale netwerken – Facebook, Twitter, Instagram, Google+, Pinterest, Youtube – zijn in de monitor meegenomen.
De data is gebaseerd op de likes/followers van zo’n 100 magazine merken. Deze eerste MMA Social Media Monitor bevat de resultaten van het derde kwartaal van 2016 en is door Rocket24 exclusief vervaardigd voor MMA.
Metrics that matter 2016
Launched at Spark and commissioned with Carat – Metrics That Matter – looks at the impact of the full range of magazine media assets across both print and digital, including display and advertorial and native solutions.
Why being different still makes a difference - Magnetic Media
Magnetic released Why being different still makes a difference in May 2016, a new study which explores how advertisers can use brand equity to ensure sales success and future growth.
The work confirms that salience, or top-of-mind awareness, acts as a critical growth lever, but it also shows that there are risks involved for brands which only focus on salience. Ultimately it if all brands focus solely on salience, the marketing environment becomes akin to a busy bazaar where traders simply compete for attention by seeing who can shout the loudest. They may be able to get more attention in this way, but it ignores the opportunity to seduce the potential’s customer senses by having a meaningful conversation that helps the customer understand why a certain product meets their needs, what makes it more desirable than others and, of course, engage in a good old haggle over price.
3 suisses victoire - rossel
Réalisation d’une campagne pour la collection des fêtes de fin d’année 201. Période : novembre 2015. Objectif: faire vivre l’expérience 3Suisses. Développer la notoriété de la marque afin de recruter de nouvelles clientes . Rajeunir la clientèle: trentenaire active. Créer le Buzz avec une action créative jamais réalisée
Biotherm nina -de persgroep advertising
De Persgroep presenteerde de interessante samenwerking met Biotherm Aquasource. In deze multimedia case geven inspirerende vrouwen hun tip om stralend de dag tegemoet te gaan.
Middels native advertising werden de verhalen van de verschillende vrouwen over hun ochtendritueel in Nina gebracht.
More from magazinemediaBE (20)
Big mag: the unique value of magazine brands magnify
Big mag: the unique value of magazine brands magnify
Passion Response Study, Magazine Networks Australia
Passion Response Study, Magazine Networks Australia
Why being different still makes a difference - Magnetic Media
Why being different still makes a difference - Magnetic Media
Gun report nl
- 1. 13 manieren om creatief te scoren in print
- 2. 1/ Zet informatie of feiten in
- 3. 2/ Gebruik een insight
- 4. 3/ Toon wat het product doet (demo)
- 5. 4/ Dramatiseer de nood of het probleem
- 6. 5/ Gebruik een overdreven grafisch element voor de nood of het probleem
- 7. 6/ Vergelijk
- 8. 7/ Vertel een verhaal
- 9. 8/ Gebruik een overdreven grafisch element om het voordeel te benadrukken
- 10. 9/ Maak gebruik van een element uit de lifestyle van de gebruiker om het voordeel aan te tonen
- 11. 10/ Maak gebruik van de drager waarop de advertentie verschijnt
- 12. 11/ Gebruik het product als grafisch element
- 13. 12/ Leen een format of parodieer
- 14. 13/ Laat de consument deelnemen aan uw advertentie