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Uploaded byAdi Fadhli
Guelist 1000 startup
The document discusses a proposed solution to help micro businesses (UMKM) in the Indonesian food and beverage industry grow by connecting them with resellers/agents. It notes that UMKM currently have low market access and product value due to selling locally through friends and families or small shops. The proposed solution would help upgrade products, penetrate broader markets, and grow businesses by connecting UMKMs with resellers/agents. It has validated the target market size and developed an initial business model focused on a website, marketing, and generating revenue through resellers/agents and communities.
Guelist 1000 startup
- 3. “It’s not abouthow big the business is, but how big its impact for economy and people”
- 4. PROBLEM Market accessibility andproduct value for micro business (UMKM) in industry Food & Beverage is low Little Knowledge to grow their business
- 5. EXISTING SOLUTION Selling theproducts through family and friends, and put their products in small shops dan traditional markets around them. Still painful because... The products sales and the profits is low
- 6. Connecting.... AGEN / RESELLER Upgrade productvalue Penetrate the broad market Grow the business PRODUCT
- 7. MARKET VALIDATION Validated Learning Build MVP Measure Key Metrics 57,9 mio 57,1mio 1,14 mio UMKM (Indonesia) Total Available Market UMKM (Micro) Serviceable Available Market UMKM F&B (Micro) Target Market Tools: Javelin Board
- 8. BUSINESS MODEL Website Development COST STRUCTURE Acquisition Process Design& Packaging REVENUE STREAM CHANNEL UMKM Community Door to Door Marketing Word of Mouth KEY METRICS Growing Sales Rate UMKM Acquisition Profit margin 20-30% on each product
- 9. COLLABORATION Provide KUR (KreditUsaha Rakyat) for UMKM UMKM products information Government Simple procedure for business legality
- 10. MARKET ADOPTION Community Eventand Festival Social Media
- 11. Adi Fadhli Business Adista AyuWidiasanti Design Adang Nur M. Iskandar Marketing Graduated from UI, had experience in multinational company in the industry of Food & Beverage Expertise in digital marketing for 6 years, food packaging and machine for UMKM and act as a project head of UMKM Media at goukm.id Graduated from UNDIP, hobbies in drawing, art, & design
Editor's Notes
- #4 Opening line, punch line as a background to your WHY. (doing this idea, pick a quote)
- #5 Explain your problem statement in a couple sentences, based on specific data or your research result.
- #6 How do they hack the problem? What are the options? Why is it still painful?
- #7 PRODUCT Explain about your idea and your product, and how it can solve the problem
- #8 Explain how you verify your market, as well as how large is the market.
- #9 Explain how you sustain your business.
- #10 Who do you want to work together with t o expand your product, and how the collaboration will be.
- #11 Explain your go-to-market or user acquisition strategy. How you get people to use your product.
- #12 TEAM NAME Why should you be the people who built the product? Member name and job division.