Gucci's marketing strategy could be improved by increasing their budget to $500,000 and focusing more on SEO, mobile, and inbound advertising. The document provides recommendations such as developing an app, optimizing their website for SEO keywords like "women's fashion", and hosting events like fashion shows and galas to promote the brand through inbound advertising.

1. The Life and Change of Gucci
Alexa Randolph

2. Target Audience
• Upper/ Upper middle class women and men

3. Social Media
• They have a great start with their social
media, but could do so much more

4. Budget
• I would say the perfect budget would be
$500,000

5. SEO
• A few great words for SEO of Gucci would be
women’s fashion, men’s fashion, and
accessories

6. Mobile Advertising
• A great way to advertise through mobile
would be to have an app and to have your
website available online

7. Website Development
• I find Gucci’s website very useable for
everyone.

8. Online Advertising
• It is very important in this day and age to
advertise as much as possible online

9. Inbound Advertising
• There is so many things that Gucci could do to
really up their Inbound advertising

10. Big Idea
• Some great ideas that Gucci should use to
promote themselves would be fashion shows,
gala and even charity events