GuaGua is a luxury boutique in NYC that sells quinceneara dresses ranging in price from $2,500 to $35,000. It aims to design dresses to fit all shapes and sizes while maintaining tradition. GuaGua's target market is primarily 14-15 year old Hispanic/Latino girls and their mothers, who are willing to pay high prices for a unique, lifetime experience. The boutique will build its brand through celebrity endorsements, magazines, social media, and television to create strong awareness and loyalty among customers seeking elegant quinceneara dresses tailored to their needs.