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sharechart Technical Newsletter vol-2 issue-36
ShareChart is formed to stock analysis, to assist
people, to trade stocks. It provides powerful
technical analysis tools and fundamental news for both traders and investors.
sharechart Technical Newsletter vol-2 issue-35
ShareChart is formed to stock analysis, to assist
people, to trade stocks. It provides powerful
technical analysis tools and fundamental news for both traders and investors.
JPNIC Update
"JPNIC Update" by Taiji Kimura.
A presentation given at the APNIC 40 NIR SIG on Tue 8 Sep 2015.
Recommended
sharechart Technical Newsletter vol-2 issue-36
ShareChart is formed to stock analysis, to assist
people, to trade stocks. It provides powerful
technical analysis tools and fundamental news for both traders and investors.
sharechart Technical Newsletter vol-2 issue-35
ShareChart is formed to stock analysis, to assist
people, to trade stocks. It provides powerful
technical analysis tools and fundamental news for both traders and investors.
JPNIC Update
"JPNIC Update" by Taiji Kimura.
A presentation given at the APNIC 40 NIR SIG on Tue 8 Sep 2015.
sharechart Technical Analysis from Student Raju Munikar Presentation on NHPC...
Sharechart has established aware to traders and
investors about stock analysis, using the latest
object oriented technology and executes faster
than any other trading tools.
NEPSE weekly status Vol-1 issue-3
ShareChart is formed to stock analysis, to assist
people, to trade stocks. It provides powerful
technical analysis tools and fundamental news for both traders and investors.
Copywriting, Conversion, and Your Customer's Comfort Zone
Discomfort is the mother of all conversion killers.
The chief conversion officer: the copywriter.
Appealing to a desire that already exists.
You need to get your customer to
agree this is the time and place to take action.
You need to get your customer into a comfort zone.
When readers don’t feel good, they’re gone.
Lack of trust Mystery Common Causes of Discomfort
The key to overcoming confusion is clarity.
Write a clear headline.
We have a disconnect Twitter ad Landing page
A clear connection Twitter ad Landing page
The key to overcoming distraction is focus.
Keep it simple. An effective web page has one job to do.
Landing page: Get the form filled
Build
your case
Write what needs to be written. Don’t count characters, but make every character count.
Overcome apathy by making sure nothing begins to feel optional, less urgent. irrelevant.
Application:
A selling proposition articulates
how your offer applies to the reader’s needs.
Benefits:
Answers the question: what’s in it for me? How to __________________ .
An example of how to (blank)
Context:
Qualify and disqualify.
Difference:
What can you deliver unlike anyone else?
Emotions:
Tap into pleasures and pains with power words.
Context: marketers Difference: focused budgeting Emotions: love
You can’t bore people into buying. If attention is the web’s golden goose,
boredom is its rotten egg.
Make it fun. • Lighten up • Tell a story • Push emotional buttons • Ask questions • Introduce characters • Speak to memories, values, dreams • Use your sense of humor • And remember who you are talking about…
The reader
Your copy stops working when it feels like work.
Mystery Common Causes of Discomfort
Desire - Friction
= Conversion rate Give readers what they are looking for: ease.
Introduce ease. • Shortcuts • Fast tracks • Templates • Cheat sheets • Checklists • Assure readers you’re leading them
down the fast and easy path
Reduce risk. • “What if” always lingers in the reader's mind • Introduce safety nets • Address fears with reasons to be fearless
Write conversationally. • Casual • Caring • Direct • Simple • Break rules
We talk too much like marketers because we’re not listening to our customers.
Develop pathological empathy for your customer. ~ Ann Handley Empathize
Use first and second person voice.
Actual landing page: marketing jargon
My fix: voice of the customer
The source of the headline idea comes from a customer testimonial.
Actual landing page: marketing jargon
My fix: voice of the customer
The source of the headline idea comes from a customer testimonial.
Offer proof.
Give your reader ultra-clear directions.
One choice wins.
Use compelling verbs. Start… Try… Reserve… Buy… Get
If you’re not creating a landing page,
you’re creating a leading page.
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Viewers also liked
sharechart Technical Analysis from Student Raju Munikar Presentation on NHPC...
Sharechart has established aware to traders and
investors about stock analysis, using the latest
object oriented technology and executes faster
than any other trading tools.
NEPSE weekly status Vol-1 issue-3
ShareChart is formed to stock analysis, to assist
people, to trade stocks. It provides powerful
technical analysis tools and fundamental news for both traders and investors.
Copywriting, Conversion, and Your Customer's Comfort Zone
Discomfort is the mother of all conversion killers.
The chief conversion officer: the copywriter.
Appealing to a desire that already exists.
You need to get your customer to
agree this is the time and place to take action.
You need to get your customer into a comfort zone.
When readers don’t feel good, they’re gone.
Lack of trust Mystery Common Causes of Discomfort
The key to overcoming confusion is clarity.
Write a clear headline.
We have a disconnect Twitter ad Landing page
A clear connection Twitter ad Landing page
The key to overcoming distraction is focus.
Keep it simple. An effective web page has one job to do.
Landing page: Get the form filled
Build
your case
Write what needs to be written. Don’t count characters, but make every character count.
Overcome apathy by making sure nothing begins to feel optional, less urgent. irrelevant.
Application:
A selling proposition articulates
how your offer applies to the reader’s needs.
Benefits:
Answers the question: what’s in it for me? How to __________________ .
An example of how to (blank)
Context:
Qualify and disqualify.
Difference:
What can you deliver unlike anyone else?
Emotions:
Tap into pleasures and pains with power words.
Context: marketers Difference: focused budgeting Emotions: love
You can’t bore people into buying. If attention is the web’s golden goose,
boredom is its rotten egg.
Make it fun. • Lighten up • Tell a story • Push emotional buttons • Ask questions • Introduce characters • Speak to memories, values, dreams • Use your sense of humor • And remember who you are talking about…
The reader
Your copy stops working when it feels like work.
Mystery Common Causes of Discomfort
Desire - Friction
= Conversion rate Give readers what they are looking for: ease.
Introduce ease. • Shortcuts • Fast tracks • Templates • Cheat sheets • Checklists • Assure readers you’re leading them
down the fast and easy path
Reduce risk. • “What if” always lingers in the reader's mind • Introduce safety nets • Address fears with reasons to be fearless
Write conversationally. • Casual • Caring • Direct • Simple • Break rules
We talk too much like marketers because we’re not listening to our customers.
Develop pathological empathy for your customer. ~ Ann Handley Empathize
Use first and second person voice.
Actual landing page: marketing jargon
My fix: voice of the customer
The source of the headline idea comes from a customer testimonial.
Actual landing page: marketing jargon
My fix: voice of the customer
The source of the headline idea comes from a customer testimonial.
Offer proof.
Give your reader ultra-clear directions.
One choice wins.
Use compelling verbs. Start… Try… Reserve… Buy… Get
If you’re not creating a landing page,
you’re creating a leading page.
Viewers also liked (9)
sharechart Technical Analysis from Student Raju Munikar Presentation on NHPC...
sharechart Technical Analysis from Student Raju Munikar Presentation on NHPC...
Copywriting, Conversion, and Your Customer's Comfort Zone
Copywriting, Conversion, and Your Customer's Comfort Zone