Growth Experiments: A Journey, Not a Destination - Karen Cross
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Great products are only great if they get used. On the Atlassian growth team, we investigate what our users engage with as a focal point for improving their experience across the board. We'll show how to design successful experiments to help users get more out of their products, and share several major findings. From cross-sells to tweaking elements, this talk will teach you how to tell a compelling story to delight your customers.
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Data Suppliers: Say goodbye to Lorem Ipsum. Learn how to use Sketch Data Suppliers to generate realistic copy using live data from Jira, Confluence and Bitbucket. Bonus: How we used AI to create people who don’t exist!
♀️ It's All Open Source: How we made it really easy to customise the Atlassian Vendor Sketch Plugin for your team's needs.
Tear Up Your Roadmap and Get Out of the Building
The document discusses conducting customer research by tearing up existing roadmaps and getting out of the building. It recommends running a research spike with the team to define what needs to be learned. Tips are provided for recruiting participants through support, community, and sales teams. Conducting customer interviews is discussed, including roles for scribes and interviewers. Analyzing interviews by consolidating themes from transcripts is also covered. An example analysis identified themes around customer journeys, collaboration as a team sport, and overwhelming demand for participation. The document encourages being honest about whether a research spike could be run and why or why not.
Nailing Measurement: a Framework for Measuring Metrics that Matter
When it comes to designing apps and new features, we just can't get enough of metrics. In an age where we can collect data from almost anything, how can we cut through the noise and focus on the right metrics to measure the success and failures of the apps that we’re building?
Join Atlassian Product Manager Josephine Lee as she delves through what exactly makes a good metric. Throughout the talk, we’ll walk through real Atlassian examples of good and bad metrics. By exploring a framework for measurement, we’ll cover detailed features that showcase how best to measure and choose the right set of success, supportive, and counter metrics.
You'll walk away with tips and learnings from Atlassian’s approach to measuring success, and learn how to use data and metrics to inspire action in your apps.
Building Apps With Color Blind Users in Mind
Color-blind people are using your apps. 1 in 12 men is color blind. And for women, this is 1 in 200.
Building apps that work well for color blind people is not difficult. Some simple techniques help us with the design of our interface. And some tools help us see what color blind people see.
In this talk, Maarten Arts of Avisi will look at common varieties of color blindness. We will look at apps through the eyes of a color-blind person. And we will discover what color-blind people struggle with.
Regardless of whether you're a designer or developer, this talk will equip you with the skills and the tools you need to make sure that your app works for color-blind people.
Creating Inclusive Experiences: Balancing Personality and Accessibility in UX...
The words we choose have the power to include or alienate our users. The reality is that for many, English is spoken as a second language. And unless you're going to localize your product for those major non-English speaking markets, you'll need to thoughtfully create content that is accessible to a larger audience.
But how do we create products that maintain a sense of personality without isolating a wide audience of non-native speakers?
Join Atlassian Content Designer, Roana Bilia, as she walks you through why thoughtful, inclusive content, is key to creating well-designed user experiences. You'll walk away with foundational principles for good UX copy when optimizing your product UI, a few quick wins that you as creators and developers can incorporate into your next products, as well as a set of mistakes to avoid that companies—including Atlassian—have made, which prioritized native speakers but isolated non-native speakers.
Beyond Diversity: A Guide to Building Balanced Teams
We hear it all the time, and we get it. Diversity and inclusion are important! But isn't it an HR problem? HR may be able to help with diversity but inclusion or creating an inclusive environment is everyone's responsibility. So how do we create an inclusive environment that celebrates diversity and engages and supports everyone? Isabel Nyo will be sharing best practices and lessons she has learned along the way. She will also be sharing her experience as a minority, a female technical leader, in the technology industry.
The Road(map) to Las Vegas - The Story of an Emerging Self-Managed Team
In September 2018, K15t took its mission to go self-managed to the next-level when the entire company worked together to decide on the Next Big Thing™ to build for Atlassian users and present it at Summit in Las Vegas.
In this session, Anshuman Dash, an intern turned software engineer, turned product manager, shares his journey of professional self-discovery. In under five months, he joins a freshly assembled, self-managed team in building a new Atlassian Marketplace app.
Dash will give a quick intro to what it means for a team to be self-managed. Then, he'll share his observations and experiences on the team, as well as the best-practices, patterns, and processes K15t has discovered along the way.
Whether you are a new team with a kick-ass product idea or a big company figuring out ways to scale, this talk will provide you with practical tips and ideas your team can try out!
Building Apps With Enterprise in Mind
Designing for the enterprise comes with a unique set of challenges; ensuring readability and accessibility at scale, meeting the needs of multi-layered organizations, and building a trust when your software - used by dozens of thousands of employees - is considered mission-critical.
At Atlassian, we've spent countless hours digging deep into our enterprise customer's needs and we've gathered a vast repository of insights.
In this talk, Pawel Wodkowski, a senior designer on Jira Server, will share all that we've learned from our research (while not being shy about busting some of those wild admin myths!). You'll get a crash course in what it means to design for scale the Atlassian way.
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- 1. #atlassian
- 2. Growth Experiments A journey, not a destination KAREN CROSS • DESIGN MANAGER • ATLASSIAN • @KARENMCROSS
- 9. Original Product Page 54% users get this far > Only 2% users >
- 10. New Narrative-style Page < 54% users got this far < 46% got to the bottom Original Product Page 54% users get this far > Only 2% users >
- 11. Increase in engagement 46% woah.
- 12. EXPLORE TRY USE Power of the Narrative Stories over screenshots Engagement FTW Continuity of thread
- 13. EXPLORE TRY USE
- 14. EXPLORE TRY USE
- 20. Before: Service Desk installation 7.5% before
- 21. After: Service Desk installation after 10%
- 22. Before: JIRA Agile installation 39% before
- 23. after 44% After: in JIRA Agile installation
- 24. EXPLORE TRY USE Choose when ready Customize, don’t upsell Describe context of use Clear relevant choices
- 25. EXPLORE TRY USE
- 26. EXPLORE TRY USE
- 32. usage +14% Removing the story points
- 33. EXPLORE TRY USE The right amount of help Onboarding helps users Too little and they’re lost Too much; they’re done
- 34. EXPLORE TRY USE Power of the Narrative Choose when ready The right amount of help Onboarding helps users Too little and they’re lost Too much; they’re done Customize, don’t upsell Describe context of use Keep it clear Stories over screenshots Engagement FTW Continuity of thread
- 35. Thank you! KAREN CROSS • DESIGN MANAGER • ATLASSIAN • @KARENMCROSS
- 36. Growth Experiments A journey, not a destination KAREN CROSS • DESIGN MANAGER • ATLASSIAN • @KARENMCROSS