Created by Piyush Kapoor for the course of Brand Management at IIM Sirmaur

1. Growing the
McDonald’s Brand
Submitted By:
Piyush Kapoor
PGP/01/011
IIM Sirmaur

3. Challenges to McDonald’s

6. Market Penetration

7. Localizing the
Slogan

8. Market Development

10. Product Development

12. Diversification

15. Connection with Customers

16. Brand Value of McDonald’s
Most valuable
Fast Food Brand
In 2016

17. Global Sales of McDonald’s
Sales has been
Declining since 2013

18. Unsuccessful Brand Association

20. Disclaimer:
These slides have been prepared under the guidance of Prof.
Sameer Mathur for the Brand Management Course at IIM Sirmaur