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1. DIGITAL
MARKETING
By Kenneth Yuan

2. WHAT WE DO
?
Digital marketing, also known as
online marketing, refers to
advertising delivered through
digital channels to promote
brands and connect potential
customers using the internet and
other forms of digital
communication such as: Search
engines.

3. DIGITAL MARKETING
COMPONENTS
SE
O
SMM PP
C

4. SOME IMPORTANT
DETAILS
PROCESS OF
IMPROVING
YOUR SITE TO
INCREASE ITS
VISIBILITY
WHEN
PEOPLE
SEARCH FOR
PRODUCTS
SOCIAL MEDIA
MARKETING IS A
POWERFUL WAY
FOR BUSINESSES
OF ALL SIZES TO
REACH
PROSPECTS AND
CUSTOMERS.
(SMM)
A MODEL OF
INTERNET
MARKETING IN
WHICH
ADVERTISERS
PAY A FEE EACH
TIME ONE OF
THEIR ADS IS
CLICKED.

5. BENEFITS OF
DIGITAL
MARKETING
• INCREASE CUSTOMER LOYALTY
• ENGAGE THE
CUSTOMER
• TARGET THE RIGHT
AUDIENCE
• CONSISTENT LEAD
PIPELINE
• BETTER CONVERSION RATES
• ACCURATELY MEASURE
RESULTS

6. THE RESEARCH AND PRACTICE
OF DIGITAL MARKETING IS
IMPROVING WITH THE
ADVANCEMENT OF
TECHNOLOGY. The advancement
in technology fosters multifaceted
opportunities and at the same time
poses unprecedented challenges
for the marketers.
CONCLUSIO
N

7. Thank You
For
Choosing
Us.