This document discusses applied media aesthetics and contextualism. It explains that art can be encountered everyday based on context, and composition affects how situations are perceived. Context guides perceptions and evaluations of aesthetic elements. The medium used influences how messages are received. Fundamental image elements in television and film include light, color, 2D space, 3D space, time, motion and sound. Encoding is the process of composing shots using elements like cameras, lenses, lighting, framing and others.

1. Applied Media Aesthetics
Chapter 1
Group 1 Members: Joe Katulak, Cynthia Porta, Julian
Ellzy, Melissa Thompson, and Kristal Noyan

2. Applied Aesthetics and Contextualism
• Art is not always something finite such as a
painting in a museum
• We encounter things that can be considered
art on an everyday basis based on the context
of the given situation
• Composition can greatly affect the way that
we view or perceive a given situation

4. Contextual Perception
• We screen out most of the sensations that reach our eyes and
ears, and stabilize and simplify as much as possible what we do
perceive.
• Stabilizing the environment- our perceptual mechanisms are
designed to stabilize and simplify our surroundings as much as
possible so that they can become manageable. Also. Our
“hardwired” perceptual stabilizers is the figure-ground
principle, whereby we order our surroundings into foreground
figures that lie in front of, or move against, a more stable
background
• Selective Seeing-In our habitual ways of seeing, we generally
select information that agrees with how we want to see the
world, and we screen out almost everything that might
interfere with our constructs.

5. The Power of Context
• Many of our perceptions are guided, if not
indicated, by the event context
• Context is something we perceive, & evaluate
specific perceptual phenomena. Every
aesthetic elements operate within, & is
dependent on the context.

6. The Medium as a Structural Agent
• Even when your primary function is to
communicate specific information, you exert
considerable influence on how a specific
message is received.

7. E.T. Flying Bike Scene

8. E.T. I’ll Be Right Here

9. Method
• There are five main image elements that are incorporated
into television and film (also known as fundamental image
elements)
• light and color
• two-dimensional space
• three-dimensional space
• time and motion
• sound
• Encoding- the molding or beginning process when
composing a shot
• Encoding includes everything that makes up a shot
such as cameras, lenses, lighting, sound, framing and
others

10. Two Dimensional Space

11. Three Dimensional Space
http://www.youtube.com/watch?v=CwdGYMM2bHM

12. Motion and Sound
● http://www.youtube.com/watch?
v=rW23RsUTb2Y