Viacom's Group 3 pitch meeting proposed integrating Viacom content into Sony's interactive television platform and displaying banner ads on Bing search results to promote official Viacom content and eliminate unauthorized sites. The pitch offered widespread availability and a proven business model through Sony and Bing's existing platforms and compliance with DMCA takedowns, while retaining Viacom and the partners' current profitable model and avoiding riskier technological changes.

1. GROUP 3 VIACOM PITCH MEETING IN THE WAKE OF VIACOM v. YOUTUBEJoe Canfield, Mudit Kakar, Hiroishi Okazawa Zhongyang Shu, Jomo Thompson, Lilith TSAI, Pongtawat Ultravorarat

2. PARTIES INVOLVED:

3. Stubborn to adapt to change

4. Balance consumer needs with the needs of Viacom shareholders