This thesis investigates tourism sites in the 5th district of Isabela and evaluates the acceptability of formulated tourism advertisements. The study aims to provide insights for local government units and the Department of Tourism to enhance tourism promotion through effective advertisement strategies. It employs a questionnaire survey to gather data on demographic profiles, advertisement mechanisms, and levels of acceptability among respondents.

1. LEVEL OF ACCEPTABILITY OF FORMULATED TOURISM
ADVERTISEMENT IN THE SELECTED TOURISM SITES OF 5TH
DISTRICT IN THE PROVINCE OF ISABELA
A Thesis
Presented to the
Faculty of the College of Hospitality Management
Our Lady of the Pillar College – San Manuel, Inc.
San Manuel, Isabela
By
ANGELICA F. ESPIRITU
HEZYROSE EUMIRA R. HIPOL
MYLA N. AQUINO

2. Introduction
This study will determine the Tourism sites in
the 5th district of Isabela and find out the level of
acceptability of the formulated tourism
advertisement in the selected tourism sites of 5th
District in the province of Isabela specifically, the
following questions will be answered:
1. What is the Profile of the Respondents?
In terms of;
a) Gender
b) Age
c) Address
d) Educational Attainment
e) Civil Status

3. 2.What type of advertisement
mechanism being applied in the
promotion of tourism?
a.) Over the Radio Ads
b.) Television Network
c.) Social Media platforms Ads
1. Youtube
2. Facebook
3. Instagram
d.) Flyers

4. 3.What is the extent of level of
acceptability of the advertisement
as perceived by the respondents?
a.) Transportation and
Accommodations
b.) Accessibility
c.) Amenities and Cleanliness
d.) Pricing Rate
e.) Customer Services
f.) Comfort and Safety

5. 4. What is the tourism advertisement
that needs to be improved?

6. Significance of the Study
This study hopes to be significance to
the following as this study will be beneficial
to the people of the 5th district to improve
the tourism promotions of the general public
to the:
Department of Tourism . The direct recipient
of this research in which the results from this
study will guide the Department for a better
acceptable and better tourism advertisement
on promoting tourism industry.

7. Local Government Unit. The research results
from this study will guide the Department
for a better acceptable and better tourism
advertisement on promoting tourism
industry in the local level.
LGU Officials. It will provide them
knowledge, deeper understanding about how
to promote effectively the tourism industries
through an acceptable tourism
advertisement in their community.

8. Scope and Delimitation of the Study
The focus of this study is to determine
the Tourism sites in the 5th district of
Isabela and find out the level of
acceptability of the formulated tourism
advertisement in the selected tourism sites
of district 5 in the province of Isabela. This
study is delimited to the people of the 5th
District. The respondents will be selected
from different tourist destinations to
prevent bias and get objective results.

9. Conceptual Framework
Adopting the framework on touristd satisfaction by
Norzalita Abd Aziz (Norzalita, 2011). It is particularly
important to recognize that the context within which people
collaborate is comprised of both the information of users and
tasks being carried on. Meaning to say, the system should
have some problem awareness mechanisms that provide the
tacit knowledge they need to perform, in order to make the
knowledge transparent to people involved and to have a
better approach how to determine the acceptance and
satisfaction of the prospect clients particularly in Tourism
industry.
This part presents the conceptual framework of
the study. The data showed the conceptual
illustration of the study indicating the dependent and
independent variables.

10. FIGURE 2

11. FIGURE 2. The input consists of the personal profile
of the respondents who will be involved in
determine the Tourism sites in the 5th district of
Isabela and find out the level of acceptability of
the formulated tourism advertisement in the
selected tourism sites of district 5 in the province
of Isabela. The process will gather the data through
conducting a survey using a questionnaire. The
outcome will determine the level of advertisement
mechanism being applied in the promotion of
tourism, the level of acceptability of the
advertisement as perceived by the respondents and
the key factors in the tourism advertisement that
needs to be improved.

12. Research Instruments
The researchers used questionnaire checklist
to meet the desired objectives of the study. The
questionnaires require inquiry about determining
the Tourism sites in the 5th district of Isabela and
find out the level of acceptability of the formulated
tourism advertisement in the selected tourism sites
of district 5 in the province of Isabela. The
questionnaire checklist is clear, concise, and uses
words which are easy to understand. The advantage
of using questionnaires is that it is easy to construct
and distribute, the responses are easy to tabulate
and most especially they were given a free will with
their responses and it was kept confidential.

13. Instruments used in gathering data
The Data gathering Instrument consisting of
three parts; Part 1 is the Demographic profile of the
respondents which are relevant data in the study
which includes the gender, age, address, educational
attainment, civil status, and no. of times visited as
tourist. Part 2 is the Advertisement mechanisms of
the Local Government in the promotion of tourism
industries. Part 3 is the Perception on the Level of
acceptability of tourists on the advertisement
mechanism being applied.

14. The researchers also used observation for
deeper understanding of the study and for
more precise results of this research. By
means of observing, the researchers were able
to come up with conclusions that greatly
helped in constructing contents of this study.
Furthermore, the researchers used additional
information from reliable sources to
supplement and to validate the data that was
gathered during the time of survey.

15. Sampling Distributions and Procedures
The researchers utilized the random
sampling; each item or element of the
respondents has an equal chance of being
chosen at each draw. Specifically, the
researchers used the random sampling. The
distribution will be a summary of the
frequency of individual values or ranges of
values for a variable. The simplest
distribution listed every value of a variable
and the number of persons who had each
value.

16. Data Analysis Techniques
Data gathered from the respondents
were treated through the use of mean and
standard frequency distribution as to
determining on how often the respondents
see the item as a problem, and used in
finding out whether the respondents see
potential tourisms in the identified areas for
development.

17. Statistical Treatment Used
The data gathered were analyzed, tallied,
calculated, and interpreted. To be able to
formulate the interpretation, the researchers
have used these statistical formulas:
1. P =f/N X 100
Wherein:
P = total percentage
F = frequency (number of respondents)
N = number of total respondents

18. The researchers will be using a
graph to present the data. The
commonality of answers will represent
the frequency which will be divided to
the total number of respondents and the
quotient to be multiplied to 100 to get
the overall percentage, which will then
be interpreted.

19. 2. ¯x= (∑▒wx)/(∑▒w)
wherein:
¯x = weighted mean
X = represents the value of each item
W = weight of each item
Here, the researchers will be using a table to
present the research. The commonality of answers
will represent the summation of the product of the
weight of each item to be multiplied to the value of
each item which will be divided to the summation
of the weight of each item to get the weighted
mean, which will then be interpreted.

20. 3. Likert scale is used to interpret
the weighted mean in terms of
acceptability.
5 Strongly Agree
4 Agree
3 Moderately Agree
2 Disagree
1 Strongly Disagree

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