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The company originally began as a self-employment opportunity that would provide an income
for Greg and his wife, Nickole, to be more invested in the ministries they were involved in.
They worked alongside kids from their church youth group or their parents.
It wasn’t until a June 2008 flood in Franklin, that they decided to see if they could run a business.
They had lost their home, office and the future was very uncertain. Greg remembers carrying his
son and wife through water up to his stomach and thinking “we can either sink or build a ship.”
His wife navigated the rough waters of their mortgage, insurance and the city; resolving their
past. Greg went to work building their future. After the better part of a year, examining the
current state, exploring the markets and feeding the desire to build a business (a subculture
where ideas are explored, lessons learned, opportunities provided, and collectively build a
community with a committed team of life-doers), Greg cut 30% of his business to give him
more time to chart a new course and went for it.
Zoë has consistently grown 60+% year over year since that time, they have never missed a day
of work and they have never lost a client due to service.
Zoë offers standard-setting cleaning and support services to professional, medical, educational
and industrial facilities.
Zoë is more than just a cleaning service.That’s what they do, but the fun is in why they do it.
They are passionate about providing a high quality of life to their employees, their clients and
their neighbors.
PURPOSE:
To employ our neighbors, strengthen our communities and invest in our future through the successful
delivery of our services.We are engaged in a relentless pursuit of empowering our team with the
leadership, opportunities, tools and resources needed to go after an abundant life of hope, integrity,
responsibility and stability.
MISSION:
To provide standard-setting commercial cleaning and facility support services that benefit our community,
empower our team members and protect our clients.
VISION:
To build a meaningful, healthy and sustainable future that benefits us all.
PASSION:
We sell a service, but our passion is serving people.
HOW ZOË GOES BEYOND CLEAN

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How a Flood Led to Starting a Growing Cleaning Business

  • 1. The company originally began as a self-employment opportunity that would provide an income for Greg and his wife, Nickole, to be more invested in the ministries they were involved in. They worked alongside kids from their church youth group or their parents. It wasn’t until a June 2008 flood in Franklin, that they decided to see if they could run a business. They had lost their home, office and the future was very uncertain. Greg remembers carrying his son and wife through water up to his stomach and thinking “we can either sink or build a ship.” His wife navigated the rough waters of their mortgage, insurance and the city; resolving their past. Greg went to work building their future. After the better part of a year, examining the current state, exploring the markets and feeding the desire to build a business (a subculture where ideas are explored, lessons learned, opportunities provided, and collectively build a community with a committed team of life-doers), Greg cut 30% of his business to give him more time to chart a new course and went for it. Zoë has consistently grown 60+% year over year since that time, they have never missed a day of work and they have never lost a client due to service. Zoë offers standard-setting cleaning and support services to professional, medical, educational and industrial facilities. Zoë is more than just a cleaning service.That’s what they do, but the fun is in why they do it. They are passionate about providing a high quality of life to their employees, their clients and their neighbors. PURPOSE: To employ our neighbors, strengthen our communities and invest in our future through the successful delivery of our services.We are engaged in a relentless pursuit of empowering our team with the leadership, opportunities, tools and resources needed to go after an abundant life of hope, integrity, responsibility and stability. MISSION: To provide standard-setting commercial cleaning and facility support services that benefit our community, empower our team members and protect our clients. VISION: To build a meaningful, healthy and sustainable future that benefits us all. PASSION: We sell a service, but our passion is serving people. HOW ZOË GOES BEYOND CLEAN