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Early History Chinese began working with silk to create floral arrangements Italians first started permanent botanicals as a business in the early 12th Century. French then began competing with Italians in the 14th Century with innovations in fabrics used to make floral arrangements
History During the French Revolution of the late 1700’s, France’s top flower makers were forced to flee to England The descendants of these French craftsmen eventually brought permanent botanicals to America in the early 1800’s Victorian Age brought about unprecedented popularity in permanent botanicals in homes
20th Century Developments 1920’s saw artificial flowers being sold by florists 1930’s wreaths began being made with artificial fruits and flowers Celluloid was the most popular material in permanent botanicals in the 1940’s Because of celluloid’s flammability, plastic took over as the material of choice for flower makers in the 1950’s
Marketing and Advertising Most marketing and advertising done in the permanent botanicals industry is done through the use of online catalogs and showroom displays set up for market.   NDI – Display their products in a room setting for their online catalog.  Also have show rooms for market in Dallas, Las Vegas, and High Point, NC
Marketing and Advertising A Touch of Silk, Inc. – Oklahoma-based company sells exclusively to retailers from their online catalog, which features their products against a neutral backdrop.  Also have a showroom in the World Trade Center in Dallas used to promote their products to retailers during market.
Marketing and Advertising Distinctive Designs – One of the most recognized brands within the permanent botanicals industry sells their products through their online catalog, which is neatly organized into many categories.  Products are shown with no background, drawing focus to the individual item.  Also have two showrooms set up in Atlanta and High Point which are open for market and are set up in a very contemporary and sophisticated style.
Terminology “Fake”- factual, but undesirable “Artificial” – most common term “Permanent Botanicals”- term used by manufactures, designers, florist, & retailers (official category used by the home furnishings industry) Basic terms the industry uses Arrangements Center piece
Trends Growing demand for permanent botanicals in homes, restaurants, hotels, offices Why?  ,[object Object]
Allergies
Long lasting
Reusable
Realistic/ life-like
Professional & “do-it-yourself’” arrangements ,[object Object]
Eco-friendly 	“Going green” has been a major concern this past year and as many companies jump on the bandwagon to become more environmentally friendly, the permanent botanicals industry is following right along with the rest of the decorative accessories industry. “Many permanent trees are made from recyclable materials and, of course, pesticides aren’t an issue with permanent botanicals” said one Canadian florist (Brisebois, 2009). Floral arrangements also use recycled materials such as glass and metal for their bases and container.  http://image001.mywedding.com/13/707/13707782_710.jpg
Special Characteristics and Materials Textiles, dyes, waxes and others synthetic materials combined with molds and wires to create lifelike versions of flowers Botanicals category includes flowers, wreathes, branches, trees, and other forms of plant life (Holmes, 2009).   Two most common materials used in making permanent botanicals: polyester and plastic.  Expensive material: silk, natural materials used for more eco-friendly options
Product Development Mission: creating botanicals that are more realistic and lifelike Most desired permanent botanical: Silk flower http://ddhs.win.mofcom.gov.cn/www/28%5Cddhs%5Cimg%5C2007116155955.jpg
Sourcing The largest exporter in the artificial flower industry is Hong Kong; One company in the city of Guangzhou has produced artificial flowers for over a decade.  Nanhi Yasi Flower Arts Company
Licensing “it’s not for everyone” Benefits Brand recognition and development Creative ideas and new concepts Split argument on success of licensing Usually not long lasting (2 years) Companies begin developing own collection Licenses can lead focus to a specific segment 2009 - Williamsburg has formed a new licensing relationship with Winward International to create permanent botanicals and seasonal accents  http://www.winwardsilks.com/Products_files/Floral-tab-page-web.jpg  http://www.winwardsilks.com/Showrooms_files/UC-showroom2-LR.jpg  Easton, J. (2009). Permanent botanicals join williamsburg licensed products. Home Accents Today, Retrieved from http://www.homeaccentstoday.com/article/ca6670875.html Ingram, C. (2007). Licensing: the product has to support the name.Home Accents Today, Retrieved from http://findarticles.com/p/articles/mi_hb3128/is_200705/ai_n19285807/
5 Major Competing Manufacturing Companies Foster’s Point ,[object Object]
Founded in 1990 in Spring, Texas
46 employees
Annual sales for 2008: $5.5 million
Each design handcrafted
Showrooms at Dallas Market Center, Atlanta Gift Mart, High Point Furniture Market, and Las Vegas World Market CenterDistinctive Designs International ,[object Object]
Founded over 30 years ago by designer, Emma Hoffman in Russellville, Alabama
Showrooms in Highpoint, NC and Atlanta, Georgia

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Green dream presentation

  • 1.
  • 2. Early History Chinese began working with silk to create floral arrangements Italians first started permanent botanicals as a business in the early 12th Century. French then began competing with Italians in the 14th Century with innovations in fabrics used to make floral arrangements
  • 3. History During the French Revolution of the late 1700’s, France’s top flower makers were forced to flee to England The descendants of these French craftsmen eventually brought permanent botanicals to America in the early 1800’s Victorian Age brought about unprecedented popularity in permanent botanicals in homes
  • 4. 20th Century Developments 1920’s saw artificial flowers being sold by florists 1930’s wreaths began being made with artificial fruits and flowers Celluloid was the most popular material in permanent botanicals in the 1940’s Because of celluloid’s flammability, plastic took over as the material of choice for flower makers in the 1950’s
  • 5. Marketing and Advertising Most marketing and advertising done in the permanent botanicals industry is done through the use of online catalogs and showroom displays set up for market. NDI – Display their products in a room setting for their online catalog. Also have show rooms for market in Dallas, Las Vegas, and High Point, NC
  • 6. Marketing and Advertising A Touch of Silk, Inc. – Oklahoma-based company sells exclusively to retailers from their online catalog, which features their products against a neutral backdrop. Also have a showroom in the World Trade Center in Dallas used to promote their products to retailers during market.
  • 7. Marketing and Advertising Distinctive Designs – One of the most recognized brands within the permanent botanicals industry sells their products through their online catalog, which is neatly organized into many categories. Products are shown with no background, drawing focus to the individual item. Also have two showrooms set up in Atlanta and High Point which are open for market and are set up in a very contemporary and sophisticated style.
  • 8. Terminology “Fake”- factual, but undesirable “Artificial” – most common term “Permanent Botanicals”- term used by manufactures, designers, florist, & retailers (official category used by the home furnishings industry) Basic terms the industry uses Arrangements Center piece
  • 9.
  • 14.
  • 15. Eco-friendly “Going green” has been a major concern this past year and as many companies jump on the bandwagon to become more environmentally friendly, the permanent botanicals industry is following right along with the rest of the decorative accessories industry. “Many permanent trees are made from recyclable materials and, of course, pesticides aren’t an issue with permanent botanicals” said one Canadian florist (Brisebois, 2009). Floral arrangements also use recycled materials such as glass and metal for their bases and container. http://image001.mywedding.com/13/707/13707782_710.jpg
  • 16. Special Characteristics and Materials Textiles, dyes, waxes and others synthetic materials combined with molds and wires to create lifelike versions of flowers Botanicals category includes flowers, wreathes, branches, trees, and other forms of plant life (Holmes, 2009).  Two most common materials used in making permanent botanicals: polyester and plastic. Expensive material: silk, natural materials used for more eco-friendly options
  • 17. Product Development Mission: creating botanicals that are more realistic and lifelike Most desired permanent botanical: Silk flower http://ddhs.win.mofcom.gov.cn/www/28%5Cddhs%5Cimg%5C2007116155955.jpg
  • 18. Sourcing The largest exporter in the artificial flower industry is Hong Kong; One company in the city of Guangzhou has produced artificial flowers for over a decade. Nanhi Yasi Flower Arts Company
  • 19. Licensing “it’s not for everyone” Benefits Brand recognition and development Creative ideas and new concepts Split argument on success of licensing Usually not long lasting (2 years) Companies begin developing own collection Licenses can lead focus to a specific segment 2009 - Williamsburg has formed a new licensing relationship with Winward International to create permanent botanicals and seasonal accents http://www.winwardsilks.com/Products_files/Floral-tab-page-web.jpg http://www.winwardsilks.com/Showrooms_files/UC-showroom2-LR.jpg Easton, J. (2009). Permanent botanicals join williamsburg licensed products. Home Accents Today, Retrieved from http://www.homeaccentstoday.com/article/ca6670875.html Ingram, C. (2007). Licensing: the product has to support the name.Home Accents Today, Retrieved from http://findarticles.com/p/articles/mi_hb3128/is_200705/ai_n19285807/
  • 20.
  • 21. Founded in 1990 in Spring, Texas
  • 23. Annual sales for 2008: $5.5 million
  • 25.
  • 26. Founded over 30 years ago by designer, Emma Hoffman in Russellville, Alabama
  • 27. Showrooms in Highpoint, NC and Atlanta, Georgia
  • 29.
  • 30. Only creates silk botanical designs that exist in nature
  • 31. Been in business for over 45 years
  • 33. Showrooms in Dallas Market Center in Onecoast Southwest showroom, High Point, NC, and Las Vegas, NV
  • 35.
  • 37. Signature colored pieces of beach glass included in arrangements
  • 38. Look like fresh cut flowers
  • 41.
  • 42. Provides silk flower arrangements, dried and feather arrangements, artificial silk trees, topiary trees, bushes,fruit arrangements, wall planters, and a large selection of tile toppers 
  • 43. Customizes silk floral arrangements for: Interior Decorators and Designers, Offices, Hotels, Fine Furniture Stores, Hospital, Military & Government Offices
  • 44. Manufacturer of medium to high end silk flowers and plants for 24 years, founded in 1983.
  • 45. Smaller manufacturer, do not mass produce on an assembly line
  • 46.
  • 47. Current Products from Immortalis Botanicals Arrangement from The Designer’s Loft Collection (immortalisbotanicals.com) Bouquet from The City Life Collection (immortalisbotanicals.com) Square Bowl with Blue Hyacinth from the Constant Garden Collection (immortalisbotanicals.com)
  • 48.
  • 49.
  • 50.
  • 51.
  • 53.
  • 54. Projected Financial Data Wholesale Price - $100 Cost of Goods - $35 Labor (30%) - $30 _____________________ Net Profit - $35 ROI – 54%
  • 55. Projected Financial Data Wholesale Price - $50 Cost of Goods - $15 Labor (30%) - $15 ____________________ Net Profit - $20 ROI – 66%

Editor's Notes

  1. Other materials includes plastics, silk, rayon, cotton, satin, velvet, calico, crepe and gauze; other elements include: wood, porcelain, palm leaves, metals, and wax. two common materials =Polyesters low cost, durability and lastly for aesthetic reasons. Polyester actually has the ability to take dyes and glues better than other fibers; this is crucial in making a higher quality and more life-like product. The second material, plastic is most seen in the accessories in botanicals. Parts such as stems, berries and leaves are easily and inexpensively made using plastics (Holmes, 2009).
  2. HK = bringing in 887 million dollars in 2002 (Emerging, 2003). Since then, Hong Kong has continued to dominate the market, especially in the United States, which accounts for 60% of Hong Kong’s total exports. They pride themselves on their professional technique, advanced equipment and management systems. They sell to many regions, such as Europe, U.S., Japan and Canada. What makes this company successful in the permanent botanical industry is their attention to detail and use of modern technology.Their website states: “produce quality, deliver promptly, offer reasonable prices, seeks prestige and sets the customer satisfaction maximization as the develop goal”(Lizhen, 2009).