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The Green Book:
 Tres Ríos, a Model of
 Sustainable Tourism




T R E S R Í O S , R I V I E R A M AYA , M É X I C O
The Green Book:
Tres Ríos, a Model of
Sustainable Tourism




              September 2009
T R E S R Í O S , R I V I E R A M AYA , M É X I C O
W
                             ith travel comes a universal responsibility to protect the natural and
                             cultural treasures of our planet. Hacienda Tres Ríos’ conscientious
                             development and operations serve as a model for sustainable tourism
                while striking the delicate balance of luxury experiences and environmental
                conservation.


                As a member of the World Heritage Alliance for Sustainable Tourism, Hacienda
                Tres Ríos is teaming up with other members of the travel industry to help preserve
                and protect our planet’s most cherished destinations. Together, members of the
                World Heritage Alliance for Sustainable Tourism promote environmentally and
                economically sustainable business practices, educate travelers about the impor tance
                of responsible tourism, and suppor t sustainable development of local communities
                in World Heritage sites around the world.


                World Heritage is our legacy from the past, what we live with today, and what we
                pass on to future generations. We invite more members of the travel industry to
                follow the path of sustainability, and we encourage travelers—all of us—to help
                make the world a better place by choosing to travel responsibly. With the world
                at our finger tips, we must not let Ear th’s natural and cultural wonders slip through
                our fingers.




                Erika Harms
                Executive Director, Sustainable Development
                United Nations Foundation


i | Tres Ríos                                                                               Tres Ríos | ii
T
                        res Ríos believes the key to long-term success is development that carefully
                        balances environmental needs and strives to bring economic prosperity, not
                        just in the form of resort employment, but from a long-term partnership with
                  local communities. As one of the few Mexican-owned family developments in the
                  area, our ties here are strong and long-standing. Having been witnesses to the growth
                  of tourism on the region from its beginning over 40 years ago, we want to see this
                  paradise pass on to the next generations as rich and beautiful as it is today.


                  Tres Ríos is a model for economically sound, sustainable development, not just
                  in the region but globally. Located in the heart of the Riviera Maya, it is a place
                  where México’s present joins its past and nature provides a unique backdrop for
                  unforgettable vacations. Here, careful environmental stewardship and the needs of
                  today’s luxury traveler find harmonious balance through the use environmentally
                  friendly building practices and planning, state-of-the-art technology, and rigorous
                  environmental standards that guard its exceptional beauty.


                  We hope this book will serve as a guide to others that tourism and sustainability can
                  operate side by side – and that they must, if the tourism industry is to flourish. To our
                  guests, we hope this book will give you a behind-the-scenes view of Tres Ríos and its
                  first eco-luxury resort, Hacienda Tres Ríos.




                  Orlando Arroyo
                  CEO
                  Tres Ríos


iii | Tres Ríos                                                                                 Tres Ríos | iv
Content Table
Sustainable Development and Sustainable Tourism Development . . . . . . . . . . . . . .1                                          Kanché, Civil Association . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32

     Tourism Development in Cancún and the Riviera Maya. . . . . . . . . . . . . . . . . . 2                                      Kuxtal Sian Ka’an . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32

     Tres Ríos: A Sustainable Tourism Development . . . . . . . . . . . . . . . . . . . . . . . . 4                              Community Tours Sian Ka’an . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34

Sustainable Planning. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5   Awards, Cer tifications, and Alliances . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35

     Mission of Sustainable Development . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6                         SEMARNAT: Tres Ríos, a Model of Sustainable Tourism Development . . . . 36

     Design and Construction Guidelines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6                      World Heritage Alliance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36

     Environmental Planning and Management Route . . . . . . . . . . . . . . . . . . . . . . . 8                                  Rainforest Alliance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36

Sustainable Design and Construction. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13                      Green Globe Cer tification . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37

     Environmental Management System – Environmental Supervision . . . . . . . . 14                                               Sustainable Travel International . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37

     Criteria for Designing and Constructing a Sustainable Hotel . . . . . . . . . . . . 16                                       Presence in Forums and International Publications . . . . . . . . . . . . . . . . . . . . 38

Sustainable Hotel Operation: Environmental Best Practices. . . . . . . . . . . . . . . . . 23                               Bibliography . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39

Social Development . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29

     Golden Years Club . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30

     Horseback Riding Therapy at Hacienda Andalucía, Polo Club,
     and Equestrian Center . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30




v | Tres Ríos                                                                                                                                                                                                                             Tres Ríos | vi
Sustainable Development
and Sustainable Tourism Development   The concept of Sustainable Development is relatively
                                      new in the world. It appeared for the first time in 1987
                                      in a repor t for the United Nations and it was later                                                                      Ecology
                                      applied to the tourism field in 2004 with the conceptual
                                      definition of Sustainable Tourism by the United Nations
                                      World Tourism Organization (WTO or UN-WTO).

                                      In the repor t Our Common Future, better known as                                                            Economy                  Society
                                      the Brundtland Report named after the Commission’s
                                      chairwoman Gro Harlem Brundtland, the following was
                                      established:
                                                                                                                                            Fig. 1 The Three Elements of Sustainable Development

                                           “Sustainable Development is development which
                                            satisfies the needs of the present without
                                            compromising the ability of future generations to satisfy                              The WTO also requires sustainable tourism to use
                                            their own needs” 1                                                                     environmental resources in the development of tourist
                                                                                                                                   sites. By respecting the sociocultural authenticity of local
                                      Speaking specifically about tourism, the WTO currently                                       communities and ensuring viable, long-term economic
                                      states in its Conceptual Definition published in its                                         operations, it provides economic benefits for all
                                      website 2 that “Sustainable tourism development                                              concerned.
                                      guidelines and management practices are applicable to
                                      all forms of tourism in all types of destinations, including                                 Finally, the WTO adds that “Sustainable Tourism should
                                      mass tourism and the various niche tourism segments.”                                        maintain a high level of satisfaction among tourists
                                      And it defines the three aspects that should be in                                           and ensure that they have significant experiences, thus
                                      balance in order to ensure long term sustainability. (Fig. 1)                                raising their consciousness on matters of sustainability
                                                                                                                                   and encouraging them to follow sustainable tourism
                                                                                                                                   practices.” 2

                                                                                                                                   Tourism Development in Cancún and the Riviera Maya
                                                                                                                                   The creation and accelerated growth of Cancún since
                                                                                                                                   the 70s, as well as the dynamic development of the
                                                                                                                                   Riviera Maya since the mid 90s, has positioned the
                                      1 United Nations General Assembly (1987) Report of the World Commission on Environment
                                                                                                                                   nor thern par t of the state of Quintana Roo as one of
                                      and Development: Our Common Future. Transmitted to the General Assembly as an Annex to       the principal centers of economic growth in México.
                                      document A/42/427 - Development and International Co-operation: Environment. Retrieved on:
                                      2009-02-15
                                      2 http://www.unwto.org/sdt/mission/en/mission.php

                                                                                                                                                                                      Sustainable Development | 2
The growth in this area has allowed the constant                                                     Tres Ríos: A Sustainable Tourism Development
                                                                                                                     creation of jobs and better standards of living for                                                  Conscious of the worldwide and local environmental
                                                                                                                     hundreds of thousands of Mexican families who have                                                   challenges, the Riviera Maya region is finding new ways
                                                                                                                     emigrated from other regions of the country. This                                                    to make intelligent, efficient, and innovative use of
                                                                                                                     is how the population in the state has grown from                                                    resources. The Tres Ríos Development adopted a model
                                                                                                                     88 thousand people in 1970 to more than a million                                                    of tourism development based on the establishment
     Hotel Zone, Cancún Q. Roo, 1986                                               Hotel Zone, Cancún Q. Roo, 2009   inhabitants in 2005. 3                                                                               and application of solid environmental criteria in every
                                                                                                                                                                                                                          aspect of the master plan.
                                                                                                                     Tourism has also been fundamental in the development
                                                                                                                     of a solid local economy, currently generating 91% of                                                In fact, this has been one of the essential characteristics
                                                                                                                     state production or Gross Domestic Product (GDP). It                                                 of Tres Ríos: the integral application of sustainability
                                                                                                                     is also especially relevant for the national economy, since                                          guidelines and specifications starting with the design
                                                                                                                     this part of México receives more than 30% of all foreign                                            phase, moving through the construction stage, and
                                                                                                                     currency that enters the country through tourism.                                                    continuing throughout the operational phase.

                                                                                                                     Tourism development in Cancún and the Riviera Maya                                                   Tres Ríos is unique because it provides luxurious and
                                                                                                                     has generated great social and economic benefits for                                                 quality experiences in conjunction with strict protection
                                                                                                                     the state and the country. In the future, the supply of                                              of the environment.
     Playa del Carmen, Q. Roo, 1978 (R. Tineo Celaya, Playa del Carmen reporter)   Playa del Carmen, Q. Roo, 2008    tourist services in the region will continue to rise and its
                                                                                                                     par ticipation in the economic development of México                                                 Based on the concept and principles of Sustainable
                                                                                                                     will be fundamental.                                                                                 Tourism Development, the Tres Ríos master plan
                                                                                                                                                                                                                          contemplates the construction of five hotels, a
                                                                                                                     The growth of tourism development and urban                                                          marina and ecotourism park. The plan is to establish
                                                                                                                     infrastructure that this implies will generate ever-                                                 future vision of tourism growth in harmony with the
                                                                                                                     increasing pressure on the sustainable use of the                                                    environment, society, culture, and the local economy.
                                                                                                                     environmental, economic and social resources in the
                                                                                                                     area. This is the challenge that new tourism complexes                                               Thus Tres Ríos positions itself as a “model of Sustainable
                                                                                                                     must face and resolve.                                                                               Tourism Development on a regional and national level” 4
                                                                                                                                                                                                                          as recognized by the Mexican Secretary of Environment
                                                                                                                                                                                                                          and Natural Resources.




                                                                                                                     3 Source: inegi.org.mx “sintesis.pps” 15 September 2009 <http://www.inegi.org.mx/>. Path:
     Tres Ríos, Riviera Maya, 2007                                                 Tres Ríos, Riviera Maya, 2009     Información estadística; Fuente / Proyecto; Censos y conteos; Conteo de población y vivienda 2005;
                                                                                                                     Consulta de resultados; Síntesis de resultados.                                                      4 On Tres Ríos as a Model of Sustainable Tourism Development, see Juárez P., 46

3 | Sustainable Development                                                                                                                                                                                                                                                                    Sustainable Development | 4
Sustainable Planning                             The first step in any sustainable tourism project must         Design and Construction Guidelines
                                                        be to establish the conceptual framework or rules that         In order to guide the proper design and development
                                                        guide your work. It is impor tant to identify the guidelines   of the tourist projects which make up the Tres Ríos
                                                        or central themes that direct the development of the           development, five guidelines were established:
                                                        project and to plan which course to follow in order to
                                                        attain set objectives.                                         1. Environmental guideline. Design, construct, and
                                                                                                                          operate a tourist resort complex in harmony with the
Tres Ríos Sustainable Development Mission:              With this in mind, Tres Ríos established five guidelines,         conservation and sustainable use of the ecosystems
                                                        defined the Sustainable Development Mission,                      and resources of the region.
•	 To be a model of sustainable luxury tourism          and determined the Environmental Planning and
   development in the Mexican Caribbean                 Management Route which would accompany all the                 2. Regulatory guideline. Design, construct, and operate a
                                                        projects in their different stages of growth.                     tourist resort complex that strictly adheres to all the
                                                                                                                          applicable statutory instruments.
•	 To make long-lasting, intelligent, and responsible
                                                        The design of the projects, the construction of the            3. Architectural guideline. Design a high-quality tourism
   use of natural resources                             infrastructure, and the operation of the facilities would         model, whose infrastructure and services combine
                                                        thus have a clear guide for their development.                    luxury with comfort, yet totally integrate into the
•	 To promote the long-term preservation of flora,                                                                        landscape and environment.
   fauna, and functions of the ecosystems in the area   Mission of Sustainable Development
                                                        The Tres Ríos Sustainable Development Mission is               4. Commercial-tourist guideline. Direct and operate
                                                        focused on maintaining its leadership as a model of               a tourist resort complex aimed at a market
•	 To apply the best available environmental            sustainable tourism development, channeling all its               segment interested in destinations that feature high
   practices to the operation stage                     actions towards the rational use of resources, the                environmental quality and a respect for nature.
                                                        preservation of ecosystems, the implementation of good
                                                                                                                       5. Social guideline. Contribute to the global development
                                                        environmental practices, the creation of high quality
•	 To provide guests with high-value, luxury            experiences for visitors, and the strengthening of its
                                                                                                                          of the region by generating social and economic
   experiences                                                                                                            benefits for the local population and the region.
                                                        social responsibility.

•	 To contribute to the social, economic, and
   cultural development of the region




                                                                                                                                                                     Sustainable Planning | 6
Environmental Planning and Management Route                  suitable for the placement and development of tourism
                                                                                                                                            To ensure the fulfillment of the Tres Ríos guidelines        construction. The information also identified those
                                                                                                                                            and Sustainable Development Mission, the two-par t           areas whose high-quality environmental attributes and
                                                                                                                                            Environmental Planning and Management Route (Fig. 2)         ecosystems dictated their incorporation into the tourist
                                                                                                                                            was established to guide and direct all the sustainable      project as conservation areas.
                                                                    Environmental Characterization and Diagnosis of the Land                development effor ts of Tres Ríos.
                                                                                                                                                                                                         Environmental Studies
                                                                                                                                            In the first stage, Environmental Planning, steps were       The Tres Ríos Green Team, a group of specialized
                                                                                                                                            established to carry out the necessary studies for           scientists, was assembled in order to carry out the
                                   Environmental Planning Stage




                                                                                 Environmental Zoning of the Land                           discovering and diagnosing the land’s resources, to adjust   necessary environmental studies for the characterization
                                                                                                                                            the architectural and engineering designs, to carry out      and diagnosis stage. They specialized in such diverse
                                                                                                                                            the environmental impact studies, and to obtain permits      areas as:
                                                                       Adjustments to the Projects and Master Plan Designs                  from the environmental authorities.
                                                                                                                                                                                                         a.   Ecology and integral management of the coastal area
                                                                                                                                            The second stage, Environmental Management, began                 and the reef
                                                                             Environmental Impact Assessment Studies                        with the operation of the Environmental Management
                                                                                                                                            System (EMS), overseen by the Tres Ríos Green Team, in       b. Ecology and management of the coastal vegetation
                                                                                                                                            order to guide the processes of the hotel construction       c.   Ecology and management of the mangroves
                                                                                                                                            and operation phases.
                                                                            Evaluation and Authorization of the Project
                                                                                                                                                                                                         d. Ecology and management of the fauna
                                                                                   by Environmental Authorities
                                                                                                                                            Environmental Characterization and Diagnosis
                                                                                                                                                                                                         e. Taxonomy, ecology, and management of the vegetation
                                                                                                                                            The first step on the planning route was to carry out
                                                                                                                                            a series of exhaustive studies that would identify the
                           Management Stage




                                                                                     Construction and Operation                                                                                          As an example of the studies’ importance, it is
                            Environmental




                                                                                                                                            environmental characteristics of the more than 326
                                                                                                                                                                                                         interesting to note that more resources were invested
                                                                                                                                            acres of land which make up the Tres Ríos land.
                                                                                                                                                                                                         in the preliminary environmental studies than in the
                                                                                                                                                                                                         engineering and architectural projects of the Hacienda
                                                                                Environmental Management System                             The initial objectives of the Environmental
                                                                                                                                                                                                         Tres Ríos Hotel itself.
                                                                                                                                            Characterization and Diagnosis stage were, to generate
                                                                                                                                            sufficient and adequate scientific information about land
                                                                                                                                                                                                         The fauna characterization studies allowed us to identify
                                                                  Fig. 2 Environmental Planning and Management Route (GPPA - Ortiz, 2004)   composition in order to define the environmental and
                                                                                                                                                                                                         90 different species of land animals in Tres Ríos, including
                                                                                                                                            technical specifications that contributed to the design of
                                                                                                                                                                                                         seven species of amphibians, 14 of reptiles, 54 of birds,
                                                                                                                                            a sustainable tourism project.
                                                                                                                                                                                                         and 15 of mammals. Birds make up the largest group
                                                                                                                                                                                                         of land animals, followed in order of importance by
                                                                                                                                            Subsequently, this information allowed the establishment
                                                                                                                                                                                                         mammals, reptiles, and finally, amphibians.
                                                                                                                                            of environmental zoning in Tres Ríos, which identified
                                                                                                                                            the areas of less environmental quality, or value, as more
7 | Sustainable Planning                                                                                                                                                                                                                               Sustainable Planning | 8
Not only were animal characterization studies                 of the tourist resor t, including areas required to be
                                                                                                                                       implemented, but flora studies of indigenous plants were      incorporated as conservation zones.
                                                                                                                                       also conducted. Exper ts performing the flora studies
                                                                                                                                       identified more than 120 species of plants throughout         Considering the physical and geographic land
                                                                                                                                       the jungle, jungle to mangrove transition, mangrove and       characteristics, natural environment processes, and types
                                                                                                                                       dune ecosystems.                                              of existing vegetation, it was possible to identify 12
                                                                                                                                                                                                     natural and distinctively different sections of adjacent
                                                                                                                                       The geohydrology study also revealed significant              land in Tres Ríos (Fig. 4)
                                                                                                                                       findings. It identified water flow patterns which assisted
                                                                                                                                       in guaranteeing that the hotel design would not affect        As a complementary effort, the same type of analyses
                                                                                                                                       the surface flow of water in the mangrove zone. This          previously used on land areas was applied to the
                                                                                                                                       also permitted the creation of a new water canal, which       maritime zone. As a result, it was possible to identify 11
                                                                                                                                       functions in a completely natural way, acting as a new        natural coastal-sea sections on the seaside of Tres Ríos.
                      Jungle
                                                                                                                                       ecosystem that attracts new bird species to the area.
        Ecotone (Jungle to                                                                                                                                                                           With the data obtained from studies and analyses, a
       Mangrove Transition)                                                                                                            Zoning                                                        zoning format was defined in which the potential areas
                  Mangrove                                                                                                             The environmental characterization and diagnosis of           for use and those for restriction were identified. These
                                                                                                                                       the land was implemented out based on the work                data assisted with the decision on where to build the
                      Marsh
                                                                                                                                       of exper ts, the analysis of the geo-referenced aerial        Tres Rios tourist resor t.
                       Dune                                                                                                            photography, and field studies. (Fig. 3)
                                                                                                                                                                                                     Consequently, the location and design of the Hacienda
               Infrastructure
                                Fig. 3. Zoning: Environmental characterization and diagnosis of the land
                                                                                                                                       The main objectives of this stage were:                       Tres Ríos Hotel and future projects in the Tres Ríos
                                                                                                                                                                                                     master plan are governed by this zoning to conserve the
                                                                                                                                       a.   Identification of the natural units of the land          ecosystems as best as possible and guarantee the area’s
                                                                                                                                                                                                     environmental functioning.
                                                                                                                                       b. Definition of the types of existing vegetation and their
                                                                                                                                          state of conservation or deterioration                     Adjustments to the Projects and Master Plan Designs
                                                                                                                                       c.   Identification of the current impact on ecosystems and   It is impor tant to mention that the architectural
                                                                                                                                            existing land vegetation                                 project of the resor t changed eight times before the
                                                                                                                                                                                                     Green Team approved the design. Each project that is
                                                                                                                                       d. Definition of the legal and environmental restrictions     carried out in Tres Ríos must take into consideration a
                                                                                                                                          on the land and the maritime zone                          specific time for the necessary adjustments to be made,
                                                                                                                                                                                                     according to the environmental guidelines and the Tres
                                                                                                                                       Based on this information, the appropriate areas              Ríos Sustainable Development Mission.
                                                                                                                                       were defined for the placement and construction
                                Jungle, Tres Ríos                               Dune, Tres Ríos            White Mangrove, Tres Ríos

9 | Sustainable Planning                                                                                                                                                                                                                          Sustainable Planning | 10
Environmental Impact Assessment Studies
                                                                                                                          In order to measure and control the environmental
                                                                                                                          impact of the master plan on the area, studies were
                                                                                                                          carried out in the fields of:
                                           12
                                                                                                                          a.   Environmental planning
                                                                                                                          b. Environmental impact assessment
                                          .
                                       R.P



                                                                                    9
                                                                                                                          c. Environmental supervision and management
                                                                                                              6                                                                        Kayak in Río Selva, Tres Ríos
                                        12               11                                                           7   d. Geomorphology, landscape ecology, geography,
                                                                                                 8                           photo-interpretation, car tography, and natural risks

                                                                                            13                    5       e. Remote perception and digital aerial
                                                                               10                                            photogrammetry

                                                                                                     4                    f.   Geohydrology
           Beach shore / backshore                                                                       1
                                                                                                                          g.   Architecture
           Marsh                                                                                         14
           Border mangrove                                                                   3                            h. Engineering
                                                                                        2                                                                                              Mouth of Río Selva, Tres Ríos
           Dwarf mangrove                                                                                                 i.   Geographical information systems
           Low density mangrove
                                                                           8                                              j.   Hotel investment and planning
           Low density dwarf mangrove

           Dwarf mangrove with 70% coverage
                                                                                                                          k.   Environmental legislation and law
           Dwarf mangrove with salinity-
           related stress
                                                                                                                          The last two stages of Tres Ríos’ Environmental Planning
                                                                                                                          and Management Route consisted of a number of
           Dense mangrove
                                                                                                                          actions related to the construction of a sustainable hotel
           Short basin mangrove, 10 – 13 feet                                                                             and are addressed in detail in the next chapter.
           high

           Jungle to Mangrove Transition                                                                                                                                               Cenote Águila, Tres Ríos
           Ecotone

           Low jungle (subdeciduous)

     Fig. 4 Zoning: Natural Land Units at Tres Ríos (GPPA – Ortiz, 2004)



11 | Sustainable Planning                                                                                                                                                                                         Sustainable Planning | 12
Sustainable Design and Construction                                               In order to build and operate Hacienda Tres Ríos Hotel   The main objectives of the EMS are:
                                                                                  according to the project’s Sustainable Development
                                                                                  Mission, Tres Ríos created the Environmental             •	 Construct and operate a responsible and committed
                                                                                  Management System (EMS), a technical and scientific         tourist resort that ensures the conservation and
                                                                                  instrument to strictly supervise the sustainable            sustainable use of the ecosystems, its natural design,
                                                                                  management of all the environmental regulations,            raw materials, and related environmental services.
                                  Environmental                                   criteria and practices in the construction and tourism
                                   Supervision                                    operation phases.                                        •	 Implement the impact management measures which
                                    Program                                                                                                   have been designed to prevent, mitigate, restore, or
                                                                                  Environmental Management System                             eliminate, as necessary, the expected environmental
                                                                   Flora          Environmental Supervision                                   impacts in each of the implementation stages of the
       Security and
       Contingencies                                            Management        The system comprises seven programs and 27                  project’s development.
         Program                                                 Program          subprograms implemented on a daily basis by an           •	 Generate the mechanisms that permit the fulfillment of
                                                                                  environmental supervisory team and a resident               the sustainability criteria applied by Tres Ríos.
                                                                                  biologist. By adhering to the EMS, they implement,
                                                                                  monitor, and supervise the methods of prevention and     •	 Comply with strict federal and state environmental
                                                                                  mitigation of environmental impacts, such as intense        legislation and regulation applicable in Tres Ríos.
                                                                                  monitoring programs, reforestation, and management
                                                                                  of conservation areas. Consequently, the Hacienda Tres   The Environmental Management System influenced
                                                                                  Ríos Hotel has the advantage of having incorporated      development even before construction work began.
 Environmental                                                         Fauna
                                                                                  sustainability criteria from initiation of the design    In fact, the first people on the construction site were
   Education                                                         Management
    Program                                                           Program     process through completion of building construction.     the 20 members of the Green Team directed by an
                                                                                  (Fig. 5)                                                 environmental supervisor. Their aim was to find, tag, and
                                                                                                                                           save more than 2,700 plant species registered as either
                                                                                                                                           protected, threatened, or of significant value.

                                                                                                                                           At the end of the construction of Hacienda Tres Ríos
                  Environmental                       Waste                                                                                Hotel, the EMS staff rescued more than 10,000 plants
                   Monitoring                       Management                                                                             which were transferred temporarily to the Tres Ríos
                    Program                          Program                                                                               nursery, and some time later, planted once again in the
                                                                                                                                           jungle and mangrove areas.


                       Fig. 5 Environmental Management System




                                                                                                                                                                            Sustainable Design and Construction | 14
Criteria for Designing and Constructing                       To maintain the natural surface water flow in the
                                                                                              Hotel
                                                                                                                                            a Sustainable Hotel                                           mangrove zones, all the buildings were constructed on
                                                                                                                                            As a result of the work of environmental exper ts,            more than 780 stilts that measure 16 to 98 feet deep.
                                                                                                                                 Mangrove   environmental specifications were established to guide        The construction was erected on a permeable rock base
                                                                                                                                            the architectural and engineering design of the Hacienda      instead of a concrete slab platform. (Fig. 6)
                                            Permeable                                                        Stilts
                                            rock base                                                                                       Tres Ríos Hotel. Working together with architects and
                                                                                                                                            engineers, design solutions were developed and the            The ground floor of all buildings is almost ten feet
                                                                                                                                            best available technologies were identified in order to       above water level, which ensures the natural flow of
                                                                                                                                            fulfill the pre-established sustainability criteria. During   water under the structures through the stilts and the
                                 Water                                                                                                      construction, the Green Team worked closely with              permeable rock base.
                                 flow
                                                                                                                                            construction staff in an ongoing supervision process to
                                                                                                                                            ensure adherence to environmental regulations.                Moreover, drain pipes are placed at least every 160 feet
                              Soil                                                                                        Soil                                                                            under all the roads. This measure allows the natural flow
                                                                                                                                            Low Impact Construction Criteria                              of water, nutrients, and fauna between ecosystems. (Fig. 7)
                                                                                                                                            Placement of the Infrastructure
     Fig. 6 Construction placed upon pilings to allow superficial water flows to continue
                                                                                                                                            In accordance with environmental zoning, the entire           The central canal of the hotel was designed to take
                                                                                                                                            structure was placed in areas of low environmental            advantage of the natural flow of underground rivers
                                                                                                                                            value or areas negatively affected by natural events so       on the proper ty. Since these rivers carry water in and
                                                                                                                                            as to have the least possible impact on the environment       out, there is no need to use a water pump system to
                                                                                                                                            and to prevent destruction of local ecosystems.               generate water flow.
                                                                                                                              Mangrove
                                                                                                                                            Impairment was avoided altogether in the dune areas.
                                                                                                                                            Instead, a program was implemented to reforest and            Prefabricated construction
                                                                                                 Permeable                                  rehabilitate the dunes that have been lost over the years     The impact of construction waste was reduced
                                          Drain pipes
                                                                                                 rock base                                  through natural processes. In addition, construction was      significantly by using par ts that were prefabricated
                                                                                                                                            placed at least 65 feet away from cenotes and caves to        outside the area and then assembled on the
                                                                                                                                            preserve these natural wonders.                               construction site by using efficient cranes that operated
                                                                                                                                                                                                          in a fast and clean manner. This served to prevent the
                                 Water                                                                                Water                 Surface and Underground Water Flow                            influx of large numbers of workers to the construction
                                 flow                                                                                 flow                  A geohydrological study was conducted based on the            site reducing contamination from dust and debris.
                                                                                                                                            proper ty’s water flow patterns. The Tres Ríos team
                                                                                       Soil                                                 developed various solutions with the aim of respecting
                                                                                                                                            the correct movement of these flows, which play a
                                                                                                                                            fundamental role in the balance of the ecosystems.
     Fig. 7 Drain pipes under all roads




15 | Sustainable Design and Construction                                                                                                                                                                                                   Sustainable Design and Construction | 16
Rain water collected on the roof
                                                                                                                                                                                                                                            Cold water for Hotel
                                     A                                                                                                                                                                                                                         F
                                                                                                                                                                                                                          Cold water
                                                                   Desalinization Plant
                                                                              D

                                                                                                                                                                                                                            Heat
                                                                                                                                                                                                                             O




                                                                                                                                                                                                                            Cold
                                            Raw water                                     Purified water
                                                                                                                                                                                                                                                               P
                                              tank                                             tank                                                                                                                                    Air conditioning for rooms
                                                 C                                              E



                                                                                                                          Heat exchange                      Heat exchange
                                                                                                                           transformer                        transformer
                                                                                                                               G                                  M
                                     Well
                                      B

                                                                                                                                          Air conditioning
                                                                                                                                                N




                                                                                                                                                                                  Cold water




                                                                                                                                                                                                              Hot water
                   Process 1: Tap Water Production and Supply
                   Objective: Avoid the use of fresh water
                   A, B " C " D " E " F

                   Process 2: Hot Water Supply                                                       Natural gas
                   Objective: Reduction of fossil fuels usage to heat water                           heater
                                                                                                           H                                                                 Well                         Well
                   by 70%
                   A, B " C " D " E " G " H " J " K                                                                                                                           L

                   Process 3: Pre-cooling of A/C Equipment
                   Objective: To reduce energy consumption by 40%
                   L"M"N"O" P
                                                                                                    Hot water container                                                                                                                            Hot water
                                                                                                               J                                                                               System of Continuous Hot Water Flow                 in rooms
                                                                                                                                                                                                                                                       K
                   Fig. 8. Technology for Water and Energy Efficient Use




17 | Sustainable Design and Construction                                                                                                                                                                                                              Sustainable Design and Construction | 18
Intelligent Use and Preservation of Natural Resources         Rational Use of Water
                                           Efficient Use of Energy                                       Our planet has an ever-increasing population of more
                                           The hotel rooms have an architectural design that             than six thousand million people. With fresh water a
                                           minimizes direct entry of the sun’s rays. Additionally,       scarce commodity in the world, (less than five percent of
                                           energy use is optimized by the use of energy-saving light     water is fresh and 70% is frozen in the polar region) its
                                           bulbs in nearly the entire hotel (70% less consumption).      sustainable use is an ever-increasing challenge.
                                           Other energy efficient measures include equipment
                                           automation, such as light sensors for turning room            Taking this challenge into consideration, Tres Ríos made
                                           lights on and off, balcony door sensors for turning air       the decision not to use any existing fresh water for
                                           conditioning on and off, and double paned windows for         consumption in the hotel. To do this, a desalination plant
                                           reducing energy consumption, among others.                    was installed to convert salt water into the highest quality,
                                                                                                         pure, fresh water. Thus all the fresh water used in the
                                           Air conditioning systems at hotels in tropical zones          hotel is desalinated. (Pg. 17-18, Fig. 8, Process 1)
                                           traditionally consume the largest propor tion of energy
                                           (50% of total energy use). The system at Hacienda             Additionally, the hotel follows diverse measures of rational
                                           Tres Ríos, however, consumes 40% less energy on its           water use. For example, air is injected into showers heads
                                           cooling by using high energy efficient centrifugal coolers.   which reduces consumption by 40%; dual-flush toilets
                                           The cooling units are injected with cold water from a         have two buttons, giving the option of half or full flush
                                           deep well, which pre-cools them via a heat exchange           as needed; continuous hot water flow in the bathrooms
                                           transformer. (Pg. 17-18, Fig. 8, Process 3)                   enables hot water to reach the faucet within three
                                                                                                         minutes, so less water is wasted.
                                           All the heat that the air conditioning system extracts
                                           from the building (which is normally released into the
                                           atmosphere in traditional buildings) is captured by the
                                           heat exchange system, and used to heat all the water
                                           in the hotel, including the water in swimming pools.
                                           (Pg. 17-18, Fig. 8, Process 2)




19 | Sustainable Design and Construction                                                                                                   Sustainable Design and Construction | 20
Pollution Prevention                                         Natural Areas, Flora and Fauna
                                                                                                       Most of the energy currently consumed by human               Population growth in urban areas exerts pressure on the
                                                                                                       beings comes basically from burning fossil fuels, which      natural habitats of wild plants and animals. Sustainable
                                                                                                       emit greenhouse gases. The gases contribute to the           development demands intelligent and enduring use
                                                                                                       contamination of the air and to global climate change        of the ecosystems in order to preserve them for the
                                                                                                       with potential, serious negative consequences. As a          future. Only by taking care of the environment can we
                                                                                                       result, there’s an urgency to act in a decisive manner       guarantee the permanence of human beings on this
                                                                                                       that will save energy and reduce contamination for the       planet.
                                                                                                       good of the planet and its peoples.
                                                                                                                                                                    As par t of the Flora and Fauna Rescue Program, each
                                                                                                       Thanks to the use of heat interchanger systems,              and every one of the plants under threat or in danger of
                                                                                                       only 30% of the fuel normally required to heat the           extinction was carefully removed from the site before
                                                                                                       hotel’s water is used. Therefore, instead of using large     construction and taken to the Tres Ríos Plant Nursery
                                                                                                       traditional boilers, only small heaters are needed, using    for safekeeping.
                                                                                                       the cleanest fossil fuel currently available: natural gas.
     Reforestation Program, Tres Ríos Plant Nursery   Reforestation Program, Tres Ríos Plant Nursery
                                                                                                                                                                    Based on environmental studies, policies for the careful
                                                                                                       The disposal of solid and liquid residue is managed by       monitoring of the natural resources were established –
                                                                                                       authorized companies who manage, store, and dispose          programs for monitoring flora and fauna, reforestation
                                                                                                       of dangerous waste as per the guidelines of the Waste        campaigns, and courses on environmental education,
                                                                                                       Management Program.                                          among others.

                                                                                                       During the construction stage, the Green Team carried        In only two years, the Reforestation Program has
                                                                                                       out a program to recycle Polyethylene Terephthalate          cultivated more than 80,000 trees in the Tres Ríos Plant
                                                                                                       (PET) containers, which was fundamental to prevent           Nursery. The hotel currently occupies only five percent
                                                                                                       contamination of the construction site.                      of all the Tres Ríos land, and the quality of the flora and
                                                                                                                                                                    fauna in its ecosystems is continually monitored.




     Before Reforestation Program, Tres Ríos 2007     After Reforestation Program, Tres Ríos 2009


21 | Sustainable Design and Construction                                                                                                                                                             Sustainable Design and Construction | 22
Sustainable Hotel Operation:
Environmental Best Practices         After several years of work and effor ts to ensure               housekeeping, maintenance, purchasing, administration,
                                     sustainability in the planning, design, and construction of      storage rooms, and other areas.
                                     the Hacienda Tres Ríos Hotel, the next logical step was
                                     sustainable operation.                                           The complete Best Practices System many specifications,
                                                                                                      which is why only some of these practices are
                                     The planning and construction stages were carried out            mentioned in this publication. The previous chapter
                                     within a cer tain time frame, but the operation phase will       addressed the fields of efficient energy use, rational
                                     continue during the entire life of the hotel; and ensuring       use of water, and pollution prevention, all of which are
                                     its sustainability is fundamental. The daily activities of a     par t of the hotel’s best environmental practices in daily
                                     luxury hotel imply a series of challenges for the efficient      operations. In addition, here are some of the other best


       ce
                                     use of energy, adequate management of resources,                 practices that have been implemented:
                                     contamination prevention, environmental management,
      du
                                     and social responsibility.                                       Comprehensive Waste Management and Environmental
                                                                                                      Education Programs
    Re

                                     The best way to do this is by establishing an                    The implementation of a Comprehensive Waste
                                     Environmental Best Practices System, in which                    Management Program and an Environmental Education




                               Re
                                     sustainability criteria and guidelines are established for       Program from the Environmental Management System
                                     inclusion in the hotel’s operation manuals.                      permits reduction of waste volume, reuse of products




                               use
                                                                                                      and recycling of materials. (Fig. 9)
                                     This system of responsible operation is naturally
                                     complemented by the hotel’s efficient and sustainable            These programs include, among others, several actions:
                                     infrastructure. One of the great advantages of including
                                     sustainability criteria from the planning, design and            •	 Vegetable waste is separated in the kitchens and used
                                     construction phases is that it can detect, from the                 for compost.
                                     beginning, the need to invest in the installation of
      Recycle                        efficient and sustainable facilities, which would have
                                     been difficult to retrofit in the hotel that is already built.
                                                                                                      •	 Plastic, aluminum, glass, and cardboard items discarded
                                                                                                         in rooms and public areas are separated in the waste
                                     In this respect, our sustainable operation is based on our          area for recycling.
                                     infrastructure and is strengthened by our best practices.        •	 Food services schedule their production according to
                                                                                                         occupancy levels in order to reduce waste.
                                     Just as efficient construction and operations can be
                                     found throughout Hacienda Tres Ríos Hotel, the Best              •	 The only buffet-style restaurant in the resort is Buffet
            Fig. 9 The 3 R’s         Practices System incorporates numerous requirements                 Petit Gourmet, which means that only small and well
                                     that guide daily decision making in practically all                 presented portions are offered at the buffet table.
                                     operations, including the areas of food and beverage,


                                                                                                                                               Sustainable Hotel Operation | 24
•	 Grease residue from the kitchens is sent to a certified   Sustainable Training of Staff
                                                                     processing company.                                       The Environmental Education Program teaches
                                                                                                                               sustainable guidelines and criteria to all staff members
                                                                  •	 Suppliers of fresh products such as fruits, vegetables,   to make them par t of a labor culture that is fundamental
                                                                     and eggs are obliged to deliver their products in         to the permanence and continuity of Environmental Best
                                                                     reusable containers.                                      Practices.
                                                                  •	 Cleaning and hygiene products used in the hotel are
                                                                     biodegradable and environmentally friendly.               Carbon Neutral Accommodations, Travel Green TM
                                                                                                                               Through the Travel Green Program, implemented
                                                                  •	 The general use of straws is eliminated, and they are     by the hotel in collaboration with Sustainable Travel
                                                                     only given upon request.                                  International (STI), guests have the opportunity to make
                                                                                                                               their stay carbon neutral.
                                                                  •	 Disposable cups are replaced with reusable and
                                                                     recyclable, hard plastic glasses.
                                                                                                                               When guests invest only one dollar per room per night,
                                                                  •	 Paper used in the hotel consists of at least 50%          this compensates for 33.6 pounds of greenhouse gas
     Buffet Petit Gourmet          Delicacies of the Pâtisserie      recycled fibers and is made without chlorine; both        emissions and contributes to international reforestation
                                                                     sides of paper are always used in the administrative      projects through STI. Guests who wish to make their
                                                                     offices.                                                  stay carbon neutral can accept the one dollar charge at
                                                                                                                               check-in which is charged automatically at check-out.




25 | Sustainable Hotel Operation                                                                                                                                     Sustainable Hotel Operation | 26
Green Areas
                                                               The hotel landscape was designed using local and
                                                               adapted plants that need little watering, fer tilizers,
                                                               or pesticides. The bio-fer tilizers establish a symbiotic
                                                               relationship with the plants’ roots, so they can better
                                                               use the nutrients and water existing in the soil. Plus,
                                                               green areas are irrigated with recycled water from the
                                                               on-site treatment plant.

                                                               Signage
                                                               The Tres Ríos signposting communicates best practices
                                                               with which guests can help during their stay at the
                                                               hotel. (Fig. 10)

                                                               Social Responsibility
                                                               Ninety-five percent of the investment in supplies and
                                                               personnel recruitment for the operation of Hacienda
                                                               Tres Ríos takes place in México, benefiting the
                                                               companies, workers, and communities of Quintana Roo
                                                               and the Yucatan Peninsula.

                                                               The next chapter addresses the commitment of
                                                               Tres Ríos to natural and human resources and social
                                                               development.



                                                                                                                           Tres Ríos Plant Nursery




                                   Fig. 10 Tres Ríos signage




27 | Sustainable Hotel Operation                                                                                                                     Sustainable Hotel Operation | 28
Social Development                            As previously mentioned, sustainable tourism not only           Marroquín, mother of one of the founders of the Tres
                                                   implies the optimum use of environmental resources,             Ríos family, is both in cash and in-kind.
                                                   but also respect for the sociocultural authenticity of
                                                   local communities. It promotes economically-viable and          The Golden Years Club for the Elderly is a model of
                                                   long-term operations, which provide economic benefits           sustainable assistance of international standards since
                                                   to all those involved, especially local communities where       elderly par ticipation in activities significantly benefits
                                                   tourism development is taking place.                            their mental and physical health, improving their quality
                                                                                                                   of life. The club not only acts as a place for promoting
                                                   In its effor ts to be socially responsible, Tres Ríos           these activities but also as an important place for
                                                   adopted some principles of social development, which            increasing active social integration.
                                                   incorporate three main aspects or elements: to preserve
            Preserve the                           the local culture and traditions, to improve the standard       Horseback Riding Therapy at Hacienda Andalucía,
            local culture                          of living in local communities, and to suppor t the             Polo Club and Equestrian Center
                                                   development of the local economy.                               Horseback riding therapy is a therapeutic technique that
           and traditions                                                                                          takes advantage of the vibrations emitted by the horse
                                                   Tres Ríos also suppor ts and collaborates in promoting          when it walks as an auxiliary treatment for children
                                                   the development of social projects, such as Kanché AC,          and youths with different handicaps and ailments. The
                                                   Golden Years, Kuxtal, and Community Tours Sian Ka’an,           natural steps of the horse produce vibrations that are
                                                   with the objective of having direct, positive impacts on        transmitted to the rider through the spinal cord at a
                                                   the economy, cultural traditions, and standard of living in     frequency of 180 oscillations per minute, stimulating
 Better the                        Support the     local communities.                                              the rider’s motor system and strengthening his or
                                                                                                                   her muscles. Also, interaction with the horse offers
quality of life                    development     Golden Years Club                                               multiple benefits for the rider : it improves levels of self-
  of local                          of the local   The Golden Years Club for the Elderly (Los Años Dorados         confidence and self-respect, and strengthens attention
communities                          economy       de la Tercera Edad) was created in 1992 as a place in
                                                   Cancun as an organization for seniors in Cancun, where
                                                                                                                   and mental concentration.

                                                   they could develop different cultural, sporting, manual, and    Tourists who stay at Hacienda Tres Ríos have free access
                                                   recreational activities. To date, the club has more than 200    to this complimentary treatment for their children with
                                                   members who attend daily and participate in activities          body paralysis problems, Down’s syndrome, and autism,
                                                   such as singing, acting, dancing, sports, languages, computer   among others, so they can continue receiving therapy
                                                   science, and handcrafts, among others.                          while enjoying their family vacation.
         Fig. 11 Environmental Education Program
                                                   The association does not depend on government
                                                   financing, meaning that private enterprise plays a very
                                                   impor tant role in its survival. The donations given to
                                                   this club, which was initially directed by Doña Angelita
                                                                                                                                                                  Social Development | 30
The Green Book: Tres Ríos, a Model of Sustainable Tourism
The Green Book: Tres Ríos, a Model of Sustainable Tourism
The Green Book: Tres Ríos, a Model of Sustainable Tourism
The Green Book: Tres Ríos, a Model of Sustainable Tourism
The Green Book: Tres Ríos, a Model of Sustainable Tourism
The Green Book: Tres Ríos, a Model of Sustainable Tourism
The Green Book: Tres Ríos, a Model of Sustainable Tourism

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The Green Book: Tres Ríos, a Model of Sustainable Tourism

  • 1. The Green Book: Tres Ríos, a Model of Sustainable Tourism T R E S R Í O S , R I V I E R A M AYA , M É X I C O
  • 2. The Green Book: Tres Ríos, a Model of Sustainable Tourism September 2009 T R E S R Í O S , R I V I E R A M AYA , M É X I C O
  • 3. W ith travel comes a universal responsibility to protect the natural and cultural treasures of our planet. Hacienda Tres Ríos’ conscientious development and operations serve as a model for sustainable tourism while striking the delicate balance of luxury experiences and environmental conservation. As a member of the World Heritage Alliance for Sustainable Tourism, Hacienda Tres Ríos is teaming up with other members of the travel industry to help preserve and protect our planet’s most cherished destinations. Together, members of the World Heritage Alliance for Sustainable Tourism promote environmentally and economically sustainable business practices, educate travelers about the impor tance of responsible tourism, and suppor t sustainable development of local communities in World Heritage sites around the world. World Heritage is our legacy from the past, what we live with today, and what we pass on to future generations. We invite more members of the travel industry to follow the path of sustainability, and we encourage travelers—all of us—to help make the world a better place by choosing to travel responsibly. With the world at our finger tips, we must not let Ear th’s natural and cultural wonders slip through our fingers. Erika Harms Executive Director, Sustainable Development United Nations Foundation i | Tres Ríos Tres Ríos | ii
  • 4. T res Ríos believes the key to long-term success is development that carefully balances environmental needs and strives to bring economic prosperity, not just in the form of resort employment, but from a long-term partnership with local communities. As one of the few Mexican-owned family developments in the area, our ties here are strong and long-standing. Having been witnesses to the growth of tourism on the region from its beginning over 40 years ago, we want to see this paradise pass on to the next generations as rich and beautiful as it is today. Tres Ríos is a model for economically sound, sustainable development, not just in the region but globally. Located in the heart of the Riviera Maya, it is a place where México’s present joins its past and nature provides a unique backdrop for unforgettable vacations. Here, careful environmental stewardship and the needs of today’s luxury traveler find harmonious balance through the use environmentally friendly building practices and planning, state-of-the-art technology, and rigorous environmental standards that guard its exceptional beauty. We hope this book will serve as a guide to others that tourism and sustainability can operate side by side – and that they must, if the tourism industry is to flourish. To our guests, we hope this book will give you a behind-the-scenes view of Tres Ríos and its first eco-luxury resort, Hacienda Tres Ríos. Orlando Arroyo CEO Tres Ríos iii | Tres Ríos Tres Ríos | iv
  • 5. Content Table Sustainable Development and Sustainable Tourism Development . . . . . . . . . . . . . .1 Kanché, Civil Association . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32 Tourism Development in Cancún and the Riviera Maya. . . . . . . . . . . . . . . . . . 2 Kuxtal Sian Ka’an . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32 Tres Ríos: A Sustainable Tourism Development . . . . . . . . . . . . . . . . . . . . . . . . 4 Community Tours Sian Ka’an . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34 Sustainable Planning. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 Awards, Cer tifications, and Alliances . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35 Mission of Sustainable Development . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 SEMARNAT: Tres Ríos, a Model of Sustainable Tourism Development . . . . 36 Design and Construction Guidelines . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 World Heritage Alliance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36 Environmental Planning and Management Route . . . . . . . . . . . . . . . . . . . . . . . 8 Rainforest Alliance . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36 Sustainable Design and Construction. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 Green Globe Cer tification . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37 Environmental Management System – Environmental Supervision . . . . . . . . 14 Sustainable Travel International . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 37 Criteria for Designing and Constructing a Sustainable Hotel . . . . . . . . . . . . 16 Presence in Forums and International Publications . . . . . . . . . . . . . . . . . . . . 38 Sustainable Hotel Operation: Environmental Best Practices. . . . . . . . . . . . . . . . . 23 Bibliography . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 39 Social Development . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29 Golden Years Club . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30 Horseback Riding Therapy at Hacienda Andalucía, Polo Club, and Equestrian Center . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30 v | Tres Ríos Tres Ríos | vi
  • 6. Sustainable Development and Sustainable Tourism Development The concept of Sustainable Development is relatively new in the world. It appeared for the first time in 1987 in a repor t for the United Nations and it was later Ecology applied to the tourism field in 2004 with the conceptual definition of Sustainable Tourism by the United Nations World Tourism Organization (WTO or UN-WTO). In the repor t Our Common Future, better known as Economy Society the Brundtland Report named after the Commission’s chairwoman Gro Harlem Brundtland, the following was established: Fig. 1 The Three Elements of Sustainable Development “Sustainable Development is development which satisfies the needs of the present without compromising the ability of future generations to satisfy The WTO also requires sustainable tourism to use their own needs” 1 environmental resources in the development of tourist sites. By respecting the sociocultural authenticity of local Speaking specifically about tourism, the WTO currently communities and ensuring viable, long-term economic states in its Conceptual Definition published in its operations, it provides economic benefits for all website 2 that “Sustainable tourism development concerned. guidelines and management practices are applicable to all forms of tourism in all types of destinations, including Finally, the WTO adds that “Sustainable Tourism should mass tourism and the various niche tourism segments.” maintain a high level of satisfaction among tourists And it defines the three aspects that should be in and ensure that they have significant experiences, thus balance in order to ensure long term sustainability. (Fig. 1) raising their consciousness on matters of sustainability and encouraging them to follow sustainable tourism practices.” 2 Tourism Development in Cancún and the Riviera Maya The creation and accelerated growth of Cancún since the 70s, as well as the dynamic development of the Riviera Maya since the mid 90s, has positioned the 1 United Nations General Assembly (1987) Report of the World Commission on Environment nor thern par t of the state of Quintana Roo as one of and Development: Our Common Future. Transmitted to the General Assembly as an Annex to the principal centers of economic growth in México. document A/42/427 - Development and International Co-operation: Environment. Retrieved on: 2009-02-15 2 http://www.unwto.org/sdt/mission/en/mission.php Sustainable Development | 2
  • 7. The growth in this area has allowed the constant Tres Ríos: A Sustainable Tourism Development creation of jobs and better standards of living for Conscious of the worldwide and local environmental hundreds of thousands of Mexican families who have challenges, the Riviera Maya region is finding new ways emigrated from other regions of the country. This to make intelligent, efficient, and innovative use of is how the population in the state has grown from resources. The Tres Ríos Development adopted a model 88 thousand people in 1970 to more than a million of tourism development based on the establishment Hotel Zone, Cancún Q. Roo, 1986 Hotel Zone, Cancún Q. Roo, 2009 inhabitants in 2005. 3 and application of solid environmental criteria in every aspect of the master plan. Tourism has also been fundamental in the development of a solid local economy, currently generating 91% of In fact, this has been one of the essential characteristics state production or Gross Domestic Product (GDP). It of Tres Ríos: the integral application of sustainability is also especially relevant for the national economy, since guidelines and specifications starting with the design this part of México receives more than 30% of all foreign phase, moving through the construction stage, and currency that enters the country through tourism. continuing throughout the operational phase. Tourism development in Cancún and the Riviera Maya Tres Ríos is unique because it provides luxurious and has generated great social and economic benefits for quality experiences in conjunction with strict protection the state and the country. In the future, the supply of of the environment. Playa del Carmen, Q. Roo, 1978 (R. Tineo Celaya, Playa del Carmen reporter) Playa del Carmen, Q. Roo, 2008 tourist services in the region will continue to rise and its par ticipation in the economic development of México Based on the concept and principles of Sustainable will be fundamental. Tourism Development, the Tres Ríos master plan contemplates the construction of five hotels, a The growth of tourism development and urban marina and ecotourism park. The plan is to establish infrastructure that this implies will generate ever- future vision of tourism growth in harmony with the increasing pressure on the sustainable use of the environment, society, culture, and the local economy. environmental, economic and social resources in the area. This is the challenge that new tourism complexes Thus Tres Ríos positions itself as a “model of Sustainable must face and resolve. Tourism Development on a regional and national level” 4 as recognized by the Mexican Secretary of Environment and Natural Resources. 3 Source: inegi.org.mx “sintesis.pps” 15 September 2009 <http://www.inegi.org.mx/>. Path: Tres Ríos, Riviera Maya, 2007 Tres Ríos, Riviera Maya, 2009 Información estadística; Fuente / Proyecto; Censos y conteos; Conteo de población y vivienda 2005; Consulta de resultados; Síntesis de resultados. 4 On Tres Ríos as a Model of Sustainable Tourism Development, see Juárez P., 46 3 | Sustainable Development Sustainable Development | 4
  • 8. Sustainable Planning The first step in any sustainable tourism project must Design and Construction Guidelines be to establish the conceptual framework or rules that In order to guide the proper design and development guide your work. It is impor tant to identify the guidelines of the tourist projects which make up the Tres Ríos or central themes that direct the development of the development, five guidelines were established: project and to plan which course to follow in order to attain set objectives. 1. Environmental guideline. Design, construct, and operate a tourist resort complex in harmony with the Tres Ríos Sustainable Development Mission: With this in mind, Tres Ríos established five guidelines, conservation and sustainable use of the ecosystems defined the Sustainable Development Mission, and resources of the region. • To be a model of sustainable luxury tourism and determined the Environmental Planning and development in the Mexican Caribbean Management Route which would accompany all the 2. Regulatory guideline. Design, construct, and operate a projects in their different stages of growth. tourist resort complex that strictly adheres to all the applicable statutory instruments. • To make long-lasting, intelligent, and responsible The design of the projects, the construction of the 3. Architectural guideline. Design a high-quality tourism use of natural resources infrastructure, and the operation of the facilities would model, whose infrastructure and services combine thus have a clear guide for their development. luxury with comfort, yet totally integrate into the • To promote the long-term preservation of flora, landscape and environment. fauna, and functions of the ecosystems in the area Mission of Sustainable Development The Tres Ríos Sustainable Development Mission is 4. Commercial-tourist guideline. Direct and operate focused on maintaining its leadership as a model of a tourist resort complex aimed at a market • To apply the best available environmental sustainable tourism development, channeling all its segment interested in destinations that feature high practices to the operation stage actions towards the rational use of resources, the environmental quality and a respect for nature. preservation of ecosystems, the implementation of good 5. Social guideline. Contribute to the global development environmental practices, the creation of high quality • To provide guests with high-value, luxury experiences for visitors, and the strengthening of its of the region by generating social and economic experiences benefits for the local population and the region. social responsibility. • To contribute to the social, economic, and cultural development of the region Sustainable Planning | 6
  • 9. Environmental Planning and Management Route suitable for the placement and development of tourism To ensure the fulfillment of the Tres Ríos guidelines construction. The information also identified those and Sustainable Development Mission, the two-par t areas whose high-quality environmental attributes and Environmental Planning and Management Route (Fig. 2) ecosystems dictated their incorporation into the tourist was established to guide and direct all the sustainable project as conservation areas. Environmental Characterization and Diagnosis of the Land development effor ts of Tres Ríos. Environmental Studies In the first stage, Environmental Planning, steps were The Tres Ríos Green Team, a group of specialized established to carry out the necessary studies for scientists, was assembled in order to carry out the Environmental Planning Stage Environmental Zoning of the Land discovering and diagnosing the land’s resources, to adjust necessary environmental studies for the characterization the architectural and engineering designs, to carry out and diagnosis stage. They specialized in such diverse the environmental impact studies, and to obtain permits areas as: Adjustments to the Projects and Master Plan Designs from the environmental authorities. a. Ecology and integral management of the coastal area The second stage, Environmental Management, began and the reef Environmental Impact Assessment Studies with the operation of the Environmental Management System (EMS), overseen by the Tres Ríos Green Team, in b. Ecology and management of the coastal vegetation order to guide the processes of the hotel construction c. Ecology and management of the mangroves and operation phases. Evaluation and Authorization of the Project d. Ecology and management of the fauna by Environmental Authorities Environmental Characterization and Diagnosis e. Taxonomy, ecology, and management of the vegetation The first step on the planning route was to carry out a series of exhaustive studies that would identify the Management Stage Construction and Operation As an example of the studies’ importance, it is Environmental environmental characteristics of the more than 326 interesting to note that more resources were invested acres of land which make up the Tres Ríos land. in the preliminary environmental studies than in the engineering and architectural projects of the Hacienda Environmental Management System The initial objectives of the Environmental Tres Ríos Hotel itself. Characterization and Diagnosis stage were, to generate sufficient and adequate scientific information about land The fauna characterization studies allowed us to identify Fig. 2 Environmental Planning and Management Route (GPPA - Ortiz, 2004) composition in order to define the environmental and 90 different species of land animals in Tres Ríos, including technical specifications that contributed to the design of seven species of amphibians, 14 of reptiles, 54 of birds, a sustainable tourism project. and 15 of mammals. Birds make up the largest group of land animals, followed in order of importance by Subsequently, this information allowed the establishment mammals, reptiles, and finally, amphibians. of environmental zoning in Tres Ríos, which identified the areas of less environmental quality, or value, as more 7 | Sustainable Planning Sustainable Planning | 8
  • 10. Not only were animal characterization studies of the tourist resor t, including areas required to be implemented, but flora studies of indigenous plants were incorporated as conservation zones. also conducted. Exper ts performing the flora studies identified more than 120 species of plants throughout Considering the physical and geographic land the jungle, jungle to mangrove transition, mangrove and characteristics, natural environment processes, and types dune ecosystems. of existing vegetation, it was possible to identify 12 natural and distinctively different sections of adjacent The geohydrology study also revealed significant land in Tres Ríos (Fig. 4) findings. It identified water flow patterns which assisted in guaranteeing that the hotel design would not affect As a complementary effort, the same type of analyses the surface flow of water in the mangrove zone. This previously used on land areas was applied to the also permitted the creation of a new water canal, which maritime zone. As a result, it was possible to identify 11 functions in a completely natural way, acting as a new natural coastal-sea sections on the seaside of Tres Ríos. Jungle ecosystem that attracts new bird species to the area. Ecotone (Jungle to With the data obtained from studies and analyses, a Mangrove Transition) Zoning zoning format was defined in which the potential areas Mangrove The environmental characterization and diagnosis of for use and those for restriction were identified. These the land was implemented out based on the work data assisted with the decision on where to build the Marsh of exper ts, the analysis of the geo-referenced aerial Tres Rios tourist resor t. Dune photography, and field studies. (Fig. 3) Consequently, the location and design of the Hacienda Infrastructure Fig. 3. Zoning: Environmental characterization and diagnosis of the land The main objectives of this stage were: Tres Ríos Hotel and future projects in the Tres Ríos master plan are governed by this zoning to conserve the a. Identification of the natural units of the land ecosystems as best as possible and guarantee the area’s environmental functioning. b. Definition of the types of existing vegetation and their state of conservation or deterioration Adjustments to the Projects and Master Plan Designs c. Identification of the current impact on ecosystems and It is impor tant to mention that the architectural existing land vegetation project of the resor t changed eight times before the Green Team approved the design. Each project that is d. Definition of the legal and environmental restrictions carried out in Tres Ríos must take into consideration a on the land and the maritime zone specific time for the necessary adjustments to be made, according to the environmental guidelines and the Tres Based on this information, the appropriate areas Ríos Sustainable Development Mission. were defined for the placement and construction Jungle, Tres Ríos Dune, Tres Ríos White Mangrove, Tres Ríos 9 | Sustainable Planning Sustainable Planning | 10
  • 11. Environmental Impact Assessment Studies In order to measure and control the environmental impact of the master plan on the area, studies were carried out in the fields of: 12 a. Environmental planning b. Environmental impact assessment . R.P 9 c. Environmental supervision and management 6 Kayak in Río Selva, Tres Ríos 12 11 7 d. Geomorphology, landscape ecology, geography, 8 photo-interpretation, car tography, and natural risks 13 5 e. Remote perception and digital aerial 10 photogrammetry 4 f. Geohydrology Beach shore / backshore 1 g. Architecture Marsh 14 Border mangrove 3 h. Engineering 2 Mouth of Río Selva, Tres Ríos Dwarf mangrove i. Geographical information systems Low density mangrove 8 j. Hotel investment and planning Low density dwarf mangrove Dwarf mangrove with 70% coverage k. Environmental legislation and law Dwarf mangrove with salinity- related stress The last two stages of Tres Ríos’ Environmental Planning and Management Route consisted of a number of Dense mangrove actions related to the construction of a sustainable hotel Short basin mangrove, 10 – 13 feet and are addressed in detail in the next chapter. high Jungle to Mangrove Transition Cenote Águila, Tres Ríos Ecotone Low jungle (subdeciduous) Fig. 4 Zoning: Natural Land Units at Tres Ríos (GPPA – Ortiz, 2004) 11 | Sustainable Planning Sustainable Planning | 12
  • 12. Sustainable Design and Construction In order to build and operate Hacienda Tres Ríos Hotel The main objectives of the EMS are: according to the project’s Sustainable Development Mission, Tres Ríos created the Environmental • Construct and operate a responsible and committed Management System (EMS), a technical and scientific tourist resort that ensures the conservation and instrument to strictly supervise the sustainable sustainable use of the ecosystems, its natural design, management of all the environmental regulations, raw materials, and related environmental services. Environmental criteria and practices in the construction and tourism Supervision operation phases. • Implement the impact management measures which Program have been designed to prevent, mitigate, restore, or Environmental Management System eliminate, as necessary, the expected environmental Flora Environmental Supervision impacts in each of the implementation stages of the Security and Contingencies Management The system comprises seven programs and 27 project’s development. Program Program subprograms implemented on a daily basis by an • Generate the mechanisms that permit the fulfillment of environmental supervisory team and a resident the sustainability criteria applied by Tres Ríos. biologist. By adhering to the EMS, they implement, monitor, and supervise the methods of prevention and • Comply with strict federal and state environmental mitigation of environmental impacts, such as intense legislation and regulation applicable in Tres Ríos. monitoring programs, reforestation, and management of conservation areas. Consequently, the Hacienda Tres The Environmental Management System influenced Ríos Hotel has the advantage of having incorporated development even before construction work began. Environmental Fauna sustainability criteria from initiation of the design In fact, the first people on the construction site were Education Management Program Program process through completion of building construction. the 20 members of the Green Team directed by an (Fig. 5) environmental supervisor. Their aim was to find, tag, and save more than 2,700 plant species registered as either protected, threatened, or of significant value. At the end of the construction of Hacienda Tres Ríos Environmental Waste Hotel, the EMS staff rescued more than 10,000 plants Monitoring Management which were transferred temporarily to the Tres Ríos Program Program nursery, and some time later, planted once again in the jungle and mangrove areas. Fig. 5 Environmental Management System Sustainable Design and Construction | 14
  • 13. Criteria for Designing and Constructing To maintain the natural surface water flow in the Hotel a Sustainable Hotel mangrove zones, all the buildings were constructed on As a result of the work of environmental exper ts, more than 780 stilts that measure 16 to 98 feet deep. Mangrove environmental specifications were established to guide The construction was erected on a permeable rock base the architectural and engineering design of the Hacienda instead of a concrete slab platform. (Fig. 6) Permeable Stilts rock base Tres Ríos Hotel. Working together with architects and engineers, design solutions were developed and the The ground floor of all buildings is almost ten feet best available technologies were identified in order to above water level, which ensures the natural flow of fulfill the pre-established sustainability criteria. During water under the structures through the stilts and the Water construction, the Green Team worked closely with permeable rock base. flow construction staff in an ongoing supervision process to ensure adherence to environmental regulations. Moreover, drain pipes are placed at least every 160 feet Soil Soil under all the roads. This measure allows the natural flow Low Impact Construction Criteria of water, nutrients, and fauna between ecosystems. (Fig. 7) Placement of the Infrastructure Fig. 6 Construction placed upon pilings to allow superficial water flows to continue In accordance with environmental zoning, the entire The central canal of the hotel was designed to take structure was placed in areas of low environmental advantage of the natural flow of underground rivers value or areas negatively affected by natural events so on the proper ty. Since these rivers carry water in and as to have the least possible impact on the environment out, there is no need to use a water pump system to and to prevent destruction of local ecosystems. generate water flow. Mangrove Impairment was avoided altogether in the dune areas. Instead, a program was implemented to reforest and Prefabricated construction Permeable rehabilitate the dunes that have been lost over the years The impact of construction waste was reduced Drain pipes rock base through natural processes. In addition, construction was significantly by using par ts that were prefabricated placed at least 65 feet away from cenotes and caves to outside the area and then assembled on the preserve these natural wonders. construction site by using efficient cranes that operated in a fast and clean manner. This served to prevent the Water Water Surface and Underground Water Flow influx of large numbers of workers to the construction flow flow A geohydrological study was conducted based on the site reducing contamination from dust and debris. proper ty’s water flow patterns. The Tres Ríos team Soil developed various solutions with the aim of respecting the correct movement of these flows, which play a fundamental role in the balance of the ecosystems. Fig. 7 Drain pipes under all roads 15 | Sustainable Design and Construction Sustainable Design and Construction | 16
  • 14. Rain water collected on the roof Cold water for Hotel A F Cold water Desalinization Plant D Heat O Cold Raw water Purified water P tank tank Air conditioning for rooms C E Heat exchange Heat exchange transformer transformer G M Well B Air conditioning N Cold water Hot water Process 1: Tap Water Production and Supply Objective: Avoid the use of fresh water A, B " C " D " E " F Process 2: Hot Water Supply Natural gas Objective: Reduction of fossil fuels usage to heat water heater H Well Well by 70% A, B " C " D " E " G " H " J " K L Process 3: Pre-cooling of A/C Equipment Objective: To reduce energy consumption by 40% L"M"N"O" P Hot water container Hot water J System of Continuous Hot Water Flow in rooms K Fig. 8. Technology for Water and Energy Efficient Use 17 | Sustainable Design and Construction Sustainable Design and Construction | 18
  • 15. Intelligent Use and Preservation of Natural Resources Rational Use of Water Efficient Use of Energy Our planet has an ever-increasing population of more The hotel rooms have an architectural design that than six thousand million people. With fresh water a minimizes direct entry of the sun’s rays. Additionally, scarce commodity in the world, (less than five percent of energy use is optimized by the use of energy-saving light water is fresh and 70% is frozen in the polar region) its bulbs in nearly the entire hotel (70% less consumption). sustainable use is an ever-increasing challenge. Other energy efficient measures include equipment automation, such as light sensors for turning room Taking this challenge into consideration, Tres Ríos made lights on and off, balcony door sensors for turning air the decision not to use any existing fresh water for conditioning on and off, and double paned windows for consumption in the hotel. To do this, a desalination plant reducing energy consumption, among others. was installed to convert salt water into the highest quality, pure, fresh water. Thus all the fresh water used in the Air conditioning systems at hotels in tropical zones hotel is desalinated. (Pg. 17-18, Fig. 8, Process 1) traditionally consume the largest propor tion of energy (50% of total energy use). The system at Hacienda Additionally, the hotel follows diverse measures of rational Tres Ríos, however, consumes 40% less energy on its water use. For example, air is injected into showers heads cooling by using high energy efficient centrifugal coolers. which reduces consumption by 40%; dual-flush toilets The cooling units are injected with cold water from a have two buttons, giving the option of half or full flush deep well, which pre-cools them via a heat exchange as needed; continuous hot water flow in the bathrooms transformer. (Pg. 17-18, Fig. 8, Process 3) enables hot water to reach the faucet within three minutes, so less water is wasted. All the heat that the air conditioning system extracts from the building (which is normally released into the atmosphere in traditional buildings) is captured by the heat exchange system, and used to heat all the water in the hotel, including the water in swimming pools. (Pg. 17-18, Fig. 8, Process 2) 19 | Sustainable Design and Construction Sustainable Design and Construction | 20
  • 16. Pollution Prevention Natural Areas, Flora and Fauna Most of the energy currently consumed by human Population growth in urban areas exerts pressure on the beings comes basically from burning fossil fuels, which natural habitats of wild plants and animals. Sustainable emit greenhouse gases. The gases contribute to the development demands intelligent and enduring use contamination of the air and to global climate change of the ecosystems in order to preserve them for the with potential, serious negative consequences. As a future. Only by taking care of the environment can we result, there’s an urgency to act in a decisive manner guarantee the permanence of human beings on this that will save energy and reduce contamination for the planet. good of the planet and its peoples. As par t of the Flora and Fauna Rescue Program, each Thanks to the use of heat interchanger systems, and every one of the plants under threat or in danger of only 30% of the fuel normally required to heat the extinction was carefully removed from the site before hotel’s water is used. Therefore, instead of using large construction and taken to the Tres Ríos Plant Nursery traditional boilers, only small heaters are needed, using for safekeeping. the cleanest fossil fuel currently available: natural gas. Reforestation Program, Tres Ríos Plant Nursery Reforestation Program, Tres Ríos Plant Nursery Based on environmental studies, policies for the careful The disposal of solid and liquid residue is managed by monitoring of the natural resources were established – authorized companies who manage, store, and dispose programs for monitoring flora and fauna, reforestation of dangerous waste as per the guidelines of the Waste campaigns, and courses on environmental education, Management Program. among others. During the construction stage, the Green Team carried In only two years, the Reforestation Program has out a program to recycle Polyethylene Terephthalate cultivated more than 80,000 trees in the Tres Ríos Plant (PET) containers, which was fundamental to prevent Nursery. The hotel currently occupies only five percent contamination of the construction site. of all the Tres Ríos land, and the quality of the flora and fauna in its ecosystems is continually monitored. Before Reforestation Program, Tres Ríos 2007 After Reforestation Program, Tres Ríos 2009 21 | Sustainable Design and Construction Sustainable Design and Construction | 22
  • 17. Sustainable Hotel Operation: Environmental Best Practices After several years of work and effor ts to ensure housekeeping, maintenance, purchasing, administration, sustainability in the planning, design, and construction of storage rooms, and other areas. the Hacienda Tres Ríos Hotel, the next logical step was sustainable operation. The complete Best Practices System many specifications, which is why only some of these practices are The planning and construction stages were carried out mentioned in this publication. The previous chapter within a cer tain time frame, but the operation phase will addressed the fields of efficient energy use, rational continue during the entire life of the hotel; and ensuring use of water, and pollution prevention, all of which are its sustainability is fundamental. The daily activities of a par t of the hotel’s best environmental practices in daily luxury hotel imply a series of challenges for the efficient operations. In addition, here are some of the other best ce use of energy, adequate management of resources, practices that have been implemented: contamination prevention, environmental management, du and social responsibility. Comprehensive Waste Management and Environmental Education Programs Re The best way to do this is by establishing an The implementation of a Comprehensive Waste Environmental Best Practices System, in which Management Program and an Environmental Education Re sustainability criteria and guidelines are established for Program from the Environmental Management System inclusion in the hotel’s operation manuals. permits reduction of waste volume, reuse of products use and recycling of materials. (Fig. 9) This system of responsible operation is naturally complemented by the hotel’s efficient and sustainable These programs include, among others, several actions: infrastructure. One of the great advantages of including sustainability criteria from the planning, design and • Vegetable waste is separated in the kitchens and used construction phases is that it can detect, from the for compost. beginning, the need to invest in the installation of Recycle efficient and sustainable facilities, which would have been difficult to retrofit in the hotel that is already built. • Plastic, aluminum, glass, and cardboard items discarded in rooms and public areas are separated in the waste In this respect, our sustainable operation is based on our area for recycling. infrastructure and is strengthened by our best practices. • Food services schedule their production according to occupancy levels in order to reduce waste. Just as efficient construction and operations can be found throughout Hacienda Tres Ríos Hotel, the Best • The only buffet-style restaurant in the resort is Buffet Fig. 9 The 3 R’s Practices System incorporates numerous requirements Petit Gourmet, which means that only small and well that guide daily decision making in practically all presented portions are offered at the buffet table. operations, including the areas of food and beverage, Sustainable Hotel Operation | 24
  • 18. • Grease residue from the kitchens is sent to a certified Sustainable Training of Staff processing company. The Environmental Education Program teaches sustainable guidelines and criteria to all staff members • Suppliers of fresh products such as fruits, vegetables, to make them par t of a labor culture that is fundamental and eggs are obliged to deliver their products in to the permanence and continuity of Environmental Best reusable containers. Practices. • Cleaning and hygiene products used in the hotel are biodegradable and environmentally friendly. Carbon Neutral Accommodations, Travel Green TM Through the Travel Green Program, implemented • The general use of straws is eliminated, and they are by the hotel in collaboration with Sustainable Travel only given upon request. International (STI), guests have the opportunity to make their stay carbon neutral. • Disposable cups are replaced with reusable and recyclable, hard plastic glasses. When guests invest only one dollar per room per night, • Paper used in the hotel consists of at least 50% this compensates for 33.6 pounds of greenhouse gas Buffet Petit Gourmet Delicacies of the Pâtisserie recycled fibers and is made without chlorine; both emissions and contributes to international reforestation sides of paper are always used in the administrative projects through STI. Guests who wish to make their offices. stay carbon neutral can accept the one dollar charge at check-in which is charged automatically at check-out. 25 | Sustainable Hotel Operation Sustainable Hotel Operation | 26
  • 19. Green Areas The hotel landscape was designed using local and adapted plants that need little watering, fer tilizers, or pesticides. The bio-fer tilizers establish a symbiotic relationship with the plants’ roots, so they can better use the nutrients and water existing in the soil. Plus, green areas are irrigated with recycled water from the on-site treatment plant. Signage The Tres Ríos signposting communicates best practices with which guests can help during their stay at the hotel. (Fig. 10) Social Responsibility Ninety-five percent of the investment in supplies and personnel recruitment for the operation of Hacienda Tres Ríos takes place in México, benefiting the companies, workers, and communities of Quintana Roo and the Yucatan Peninsula. The next chapter addresses the commitment of Tres Ríos to natural and human resources and social development. Tres Ríos Plant Nursery Fig. 10 Tres Ríos signage 27 | Sustainable Hotel Operation Sustainable Hotel Operation | 28
  • 20. Social Development As previously mentioned, sustainable tourism not only Marroquín, mother of one of the founders of the Tres implies the optimum use of environmental resources, Ríos family, is both in cash and in-kind. but also respect for the sociocultural authenticity of local communities. It promotes economically-viable and The Golden Years Club for the Elderly is a model of long-term operations, which provide economic benefits sustainable assistance of international standards since to all those involved, especially local communities where elderly par ticipation in activities significantly benefits tourism development is taking place. their mental and physical health, improving their quality of life. The club not only acts as a place for promoting In its effor ts to be socially responsible, Tres Ríos these activities but also as an important place for adopted some principles of social development, which increasing active social integration. incorporate three main aspects or elements: to preserve Preserve the the local culture and traditions, to improve the standard Horseback Riding Therapy at Hacienda Andalucía, local culture of living in local communities, and to suppor t the Polo Club and Equestrian Center development of the local economy. Horseback riding therapy is a therapeutic technique that and traditions takes advantage of the vibrations emitted by the horse Tres Ríos also suppor ts and collaborates in promoting when it walks as an auxiliary treatment for children the development of social projects, such as Kanché AC, and youths with different handicaps and ailments. The Golden Years, Kuxtal, and Community Tours Sian Ka’an, natural steps of the horse produce vibrations that are with the objective of having direct, positive impacts on transmitted to the rider through the spinal cord at a the economy, cultural traditions, and standard of living in frequency of 180 oscillations per minute, stimulating Better the Support the local communities. the rider’s motor system and strengthening his or her muscles. Also, interaction with the horse offers quality of life development Golden Years Club multiple benefits for the rider : it improves levels of self- of local of the local The Golden Years Club for the Elderly (Los Años Dorados confidence and self-respect, and strengthens attention communities economy de la Tercera Edad) was created in 1992 as a place in Cancun as an organization for seniors in Cancun, where and mental concentration. they could develop different cultural, sporting, manual, and Tourists who stay at Hacienda Tres Ríos have free access recreational activities. To date, the club has more than 200 to this complimentary treatment for their children with members who attend daily and participate in activities body paralysis problems, Down’s syndrome, and autism, such as singing, acting, dancing, sports, languages, computer among others, so they can continue receiving therapy science, and handcrafts, among others. while enjoying their family vacation. Fig. 11 Environmental Education Program The association does not depend on government financing, meaning that private enterprise plays a very impor tant role in its survival. The donations given to this club, which was initially directed by Doña Angelita Social Development | 30