The document contains information about 6 radio stations in the Wilmington, NC area, including their formats, target demographics, broadcast details, and on-air personalities. The stations cover a range of formats from news/talk to hot adult contemporary to country. Ratings data from Nielsen reports in 2009 and 2010 provide listenership numbers and characteristics for each station. Contact information is provided for Matthew Coleman at Cumulus Media in Wilmington.

1. Cumulus 3233 Burnt Mill Rd Ste #4 Wilmington, NC 28403 910-332-2183

2. Metropolitan Statistical Area (MSA) Includes New Hanover, Brunswick, and Pender Counties MSA in 2009: Source U.S. Census Bureau: State and County QuickFacts. Last Revised: Tuesday, 17-Nov-2009 11:49:14 EST Unemployment Rate: New Hanover ESC White Persons Black Persons Hispanic/Asian

3. 2009 Nielsen Report

4. Facility/Coverage: 5,000 Watts with an effective broadcast radius of 60 miles Format: News, Talk, Sports. THE station for local and national politics Target Audience: A 35-64 Total CUME: 21,223 (12+ m-su 6a-12m) Male: 62% Female: 38% Married: 70% of listeners Own Homes: 81% of listeners College Graduates: 53% of listeners HH Income Levels: $45K-$75K -52% of listeners, $75K or more-14% News/Information : Local and national news hourly; weather coverage throughout the day. Live Personality Line-up: 05:00 America in the morning with Jim Bohannon 06:00 Curtis Wright On The Beat 10:00 Glenn Beck 12:00 Rush Limbaugh 3:00 The Doug Urbanski Show 5:00 The Tyler Cralle Show 7:00 Michael Savage 10:00 Jim Bohannon 12:00 Coast to Coast with George Noory 2010 Nielsen Report

5. Facility/Coverage: 100, 000 Watts with a broadcast radius of 75 miles Format: GNI is Wilmington’s exclusive Hot Adult Contemporary format and for over 31 years has maintained a continuous commitment to our busy community. Target Audience: W 25-54 Total CUME: 48,332 (12+ m-su 6a-12m) Male: 30% Female: 70% Married: 60% of listeners Own Homes: 69% of listeners College Graduates: 41% of listeners Income Levels: $30-$60K -28% of listeners, $60-$100K -35% of listeners, $100k or more- 16% of listeners News/Information : Local and national news hourly; weather coverage throughout the day. Live Personality Line-up: 6a-10a Carter & Jackie in the Morning 10a-3p Daily Dees with Rick Dees 2010 Nielsen Report 3p-7p Mike Farrow 7p-12m 70’s, 80’s 90’s and night Trax

6. Facility/Coverage: 100, 000 Watts with an effective broadcast radius of 75 miles Format: Coastal Carolina’s mainstream “Rhythmic CHR” Hip-Hop/Top-40 station Target Audience: P 18-34 Total CUME: 33,658 (12+ m-su 6a-12m) Male: 47% Female: 53% Married: 26% of listeners Own Homes: 24% of listeners College Graduates: 16% of listeners Income Levels: $45K-$75K-29% of listeners, $75K or more-6% of listeners News/Information : Local and national news hourly; weather coverage throughout the day. Live Personality Line-up: 6a-10a Rickey Smiley Morning Show 10a-3p Yo Girl Sandra 2010 Nielsen Report 3p-7p Bigg B 7p-12m Shay Boogie

7. Facility/Coverage: 52, 000 Watts with an effective broadcast radius of 55 miles Format: Contemporary Country, The exclusive country station here in Wilmington Target Audience: A 25-54 Total CUME: 53,846 (12+ m-su 6a-12m) Male: 49% Female: 51% Married: 57% of listeners Own Homes: 69% of listeners College Graduates: 30% of listeners Income Levels: $45K-75K-41% of listeners, $75K or more-12% News/Information : Local and national news hourly; weather coverage throughout the day. Live Personality Line-up: 6a-10a The Double Q Waking Crew with Drew and Linda 10a-3p Double Q 101 Workday 3p-7p Brian Sims 7p-12m Cody Allen 2010 Nielsen Report

8. Facility/Coverage: 5, 000 Watts with an effective broadcast radius of 40 miles Format: The Hawk is “Wilmington’s Classic Hits Station” as well as the Home of John Boy & Billy Big Show Target Audience: M 35-54 Total CUME: 25,677 (12+ m-su 6a-12m) Male: 65% Female:35% Married: 65% of listeners Own Homes: 74% of listeners College Graduates: 36% of listeners Income Levels: $45K-$75K-51% of listeners,$75K or more-21% of listeners News/Information : Local/national news hourly; weather coverage throughout the day. Live Personality Line-up: 6a-10a John Boy & Billy Big Show 10a-3p 94.5 The Hawk on the Job 2010 Nielsen Report 3p-6p Dutch 7p-12m Eddie Webb VH1 Classic Rock Nights

9. Station Call Letters WAAV AM WGNI FM WMNX FM WKXS FM WWQQ FM Dial Position 980 AM 102.7 97.3 94.5 101.3 Slogan News, Talk, Sports 80's, 90's and Today #1 For Hip Hop and R& B! The Port City's Classic Hits Cape Fear's Country Leader Web Site www.980waav.com/ www.wgni.com / www.coast973.com/ www.945thehawkradio.com www.wwqq101.com Demo A35-64 W 25-54 A 18-34 M 35-54 A 25-54 Format News Talk Hot AC Urban Contemporary Classic Hits Country Wattage 5000 100,000 100,000 5000 52,000 Weekly Listeners 21,223 48,332 33,658 25,677 53,846 Program Director Brian Sims Mike Farrow Brandon Hickman Mike Farrow Brian Sims Core Artist Curtis Wright, Rush Limbaugh, Glenn Beck, Fred Thompson Journey, Daughtry, Taylor Swift, Matchbox 20, Kelly Clarkson, Sheryl Crow, John Mayer, Pink Beyonce, Usher,Drake, Ludacris, B.O.B., Nicki Manaj, Alicia Keys Eagles, Led Zeppelin, Rolling Stones, The Beatles, The Police, John Mellencamp, Fleetwood Mac Lady Antebellum,Alan Jackson, Toby Keith, Taylor Swift, Brad Paisley, Kenny Chesney, Carrie Underwood Line Up 5a-6:00a 6a-10a 6a-10a 6a-10a 6a-10a America in the Morning with Jim Bohannon Carter and Jackie in the morning Rickey Smiley Morning Show The Big John Boy & Billy Show The Double Q Waking Crew with Drew and Linda 6:00am- 10am 10a-3p 10a-3p 10a-3p 10a-3p On the Beat with Curtis Wright Daily Dees with Rick Dees Yo Girl Sandra 94.5 The Hawk on the Job Double Q 101 Workday 10a-12p 3p-7p 3p-7p 3p-6p 3p-7p Glenn Beck Mike Farrow Bigg B Dutch Brian Sims 12p-3p 7p-8p 7p-12m 7p-12m 7p-12m Rush Limbaugh 70's at 7 Shay Boogie Eddie Webb VH1 Classic Rock Hits Cody Allen 3p-5p 8p-9p Doug Urbanski 80's at 8 5p-7p 9p-10p The Tyler Cralle Show 90's at 9 7p-10p 10p-12mid Cumulus Wilmington Michael Savage night-trax 3233 Burnt Mill Rd #4, Wilmington, NC 28403 10p-12a 910-763-9977 fax 910-763-142 Jim Bohannon 12a-5a George Noory

10. For more information Contact: Matthew Coleman 910-332-2112 [email_address]