This document provides an overview of graphic design, including its definition, the role of graphic designers, and various career paths in the field. It outlines essential skills, advantages, and popular graphic design software for beginners, along with specific areas of specialization such as visual identity, marketing, user interface, publication, packaging, motion graphics, environmental design, and art and illustration. The document emphasizes the importance of continual research and practice in staying updated with trends in graphic design.

1. Graphic Design : Level of awareness,
Advantages, Personal experience, and
Career paths.
Zariagi Tech Summit
2019: The internet rightly
used.
By : Uwandu Euphemia
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2. WHAT IS GRAPHICS DESIGN
Graphic design uses visual compositions to solve
problems and communicate ideas through
typography, imagery, colour and form.
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3. Graphicdesigners are responsible for visual
presentation, that is; how things look and has mostly to do with either
packaging design, advertising, web design and general marketing.
THE FOLLOWING ARE SOME EXAMPLES OF WHAT GRAPHIC DESIGNERS DO:
Laying out the pages for a magazine publication or the cover of that
magazine.
Flyers for an event.
Posters for a movie
Arrange or create the advertisement for a newspaper.
And more.
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4. LEVEL OF AWARENESS
Graphic designers are in the business of making imaginations
visible. The role of a graphic designer can never be over-
emphasized.
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5. ADVANTAGES
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6. PERSONAL EXPERIENCE
Graphic design is a profession that requires constant research,
practice and engagement with both communities and colleagues
to stay abreast with latest trends.
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7. CAREER OPPORTUNITIES
One of the most important factors that require ultimate attention is the
knowledge and use of colour
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8. Font style and text alignment should be put into consideration too
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9. Graphic Design Software for Beginners
Photoshop:
The road which led to photo editing was never so interesting. The automatic options infuse life to your images making your
work ‘the talk of the town’ even if you are a newbie. With Photoshop you can easily combine multiple images and even remove
unwanted objects from the image. It offers basic features like perspective correction, channel mixing, and clone stamp tool.
Photoshop runs on both Windows and Mac. Photoshop is also considered as one of the best graphic design software for
beginners as it comes with simplified options like:
Basic: Cropping, straightening, rotating and flipping.
Auto-Fix: One touch adjustment etc
Others Are:
GIMP
Adobe Illustrator
Adobe InDesign
Inkscape
CorelDraw
Google Sketch-up etc
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10. SPECIFIC CAREER PATHS
1. Visual identity graphic design: This involves communicating personality, tone and essence, memories, emotions
and experiences of an organization or brand through images, shapes and colours. Brand identity and visual image developers
who specialize in visual identity graphic design collaborate with brand stakeholders to create assets like logos, typography,
color palettes and image libraries that represent a brand’s personality. In addition to the standard business cards and
corporate stationary, designers often develop a set of visual brand guidelines (style guides) that describe best practices and
provide examples of visual branding applied across various media.
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11. 2. Marketing & advertising graphic design: Marketing designers work with company owners,
directors, managers or marketing professionals to create assets for marketing strategies.
Examples of marketing graphic design
Postcards and flyers
Magazine and newspaper ads
Posters, banners and billboards
Infographics
Brochures (print and digital)
Vehicle wraps
Signage and trade show displays
Email marketing templates
PowerPoint presentations
Menus
Social media ads, banners and graphics
Banner and retargeting ads
Images for websites and blogs
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13. 3. User interface graphic design: This focuses on the user’s visual experience and the design of on-screen graphic
elements like buttons, menus, micro-interactions, and more. It’s a UI designer’s job to balance aesthetic appeal with technical
functionality. UI designers specialize in desktop apps, mobile apps, web apps and games. They work closely with UX (user
experience) designers (who determine how the app works) and UI developers (who write code to make it work).
Examples of user interface graphic design
Examples of marketing graphic design
Web page design
Theme design (WordPress, Shopify, etc.)
Game interfaces
App design
In addition to graphics apps, they need knowledge of programming languages like HTML, CSS an
JavaScript
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15. 4. Publication graphic design: Graphic designers that specialize in publications work with editors and publishers to
create layouts with carefully selected typography and accompanying artwork, which includes photography, graphics and
illustrations.
Examples of marketing graphic design
Books
Newspapers
Newsletters
Directories
Annual reports
Magazines
Catalogs
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16. 5. Packaging graphic design: Every box, bottle and bag, every can, container, or canister is a chance tell the sto
of a brand. Most products require some form of packaging to protect and prepare them for storage, distribution, and sale.
Packaging designers may be a jack-of-all-trades or specialize in a specific type of packaging (like labels or beverage cans) or a
specific industry (like food or children’s toys).
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17. 6. Motion graphic design: Simply put, motion graphics are graphics that are in motion. This can include animation,
audio, typography, imagery, video and other effects that are used in online media, television and film.
Examples of motion graphic design:
Title sequences and end credits
Advertisements
Animated logos
Trailers
Presentations
Promotional videos
Tutorial videos
Websites
Apps
Video games
Banners
GIFs
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18. 7. Environmental graphic design: Environmental graphic design visually connects people to places to improve their
overall experience by making spaces more memorable, interesting, informative or easier to navigate.
Examples of motion graphic design
Signage
Wall murals
Museum exhibitions
Office branding
Public transportation navigation
Retail store interiors
Stadium branding
Event and conference spaces
Wayfinding is a specific type of environmental graphic design that consists of strategic signage,
landmarks and visual cues that help people identify where they are and where they need to go
so they can get there without confusion.Uwandu Euphemia. sharpay136@gmail.com.
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19. 8. Art and illustration for graphic design: Graphic artists use any combination of media and techniques to create
their work as they collaborate with writers, editors, managers, marketers and art directors across all graphic design types.
Overlapping skills and apps make it possible to find graphic designers who also work as graphic artists and illustrators (and vice
versa). .
Examples of art and illustration for graphic design
T-shirt design
Graphic patterns for textiles
Motion graphics
Stock images
Graphic novels
Video games
Websites
Comic books
Album art
Book covers
Picture books
Infographics
Technical illustration
Concept art Uwandu Euphemia. sharpay136@gmail.com.
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