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Granite State Ambassadors Presentation
- 1. A Day in the Life of a Candidate James Basbas Altos Marketing
- 2. Location-Based Service A Location-Based Service (LBS) is an information or entertainment service, accessible with mobile devices through the mobile network and utilizing the ability to make use of the geographical position of the mobile device Foursquare, Facebook, & Google Places
- 4. Foursquare Created in 2009 Users can check in to businesses or events to earn rewards 10 million users Top users Newt Gingrich: 3,892 followers Mitt Romney: 2,835 followers Rick Perry: 1,025 followers
- 5. Potential: Partnership with NBC
- 6. Facebook 600 million users More likely to vote Twice as likely to attend a political meeting 57% more likely to try and influence someone’s vote 43% more likely to vote Top Candidates
- 7. Facebook "Like"s Barack Obama 24,330,276 Mitt Romney 1,263,990 Ron Paul 673,859 Michelle Bachmann 460,261 Newt Gingrich 224,027 Rick Perry 180,058 Gary Johnson 146,741 Rick Santorum 41,430 Jon Huntsman 30,686 Buddy Roemer 10,912 Fred Karger 831
- 8. How You Can Use Facebook Campaign Contact Information Phone numbers E-mail addresses Office locations Online Events Candidate Appearances New advertisements
- 9. Twitter Statistics 106 million total users 200 million tweets sent per day 87% of all people are aware of Twitter 27% login everyday 37% login via a mobile device
- 10. How You Can Use Twitter Search
- 12. How You Can Use Twitter Search Hashtags
- 13. #fitn
- 15. How You Can Use Twitter Search Hashtags Lists
- 17. How You Can Use Twitter Search Hashtags Lists Top Candidates
- 18. Twitter Followers Barack Obama 11,711,292 Newt Gingrich 1,385,367 Mitt Romney 218,780 Ron Paul 148,854 Rick Perry 111,298 Jon Huntsman 66,398 Rick Santorum 52,311 Michelle Bachmann 36,170 Gary Johnson 17,627 Buddy Roemer 11,450 Fred Karger 2,977
- 19. Thank You Questions? For all information & links from this presentation, please visit http://blog.jamesbasbas.com/gsa
Editor's Notes
- Goals of today:Learn how to find information about the candidatesLearn how to find out about local eventsLooking to arm you with information that people may be asking you aboutFor instance: event at Portsmouth LibraryWhere is Newt Gingrich’s office?Which candidates are in town?
- Utilize the GPS in your mobile device to understand your location
- At Suzy’s restaurantWith check in, free muffin with purchase of dozen muffinsThis check in will be shared with friends, resulting in promotion for the businessMayor rewardsLarger, instead of muffins, cakesCandidates could use it to check in at events, and followers would be notified of where they areIf followers are in the area, might encourage them to attend an eventNot as many users as facebook/twitterThat is why candidates have not put the focus on itNone are very active
- Track reporters and candidatesMay encourage candidates to get in the game, to get the NBC exposure
- A recent study by the AARP found that 27% of Americans over the age of 50 are active on social media. There are 13 million Americans over the age of 55 on Facebook today and it is the fastest growing segment. Expanding it, there are over 38 million Americans over the age of 40 on Facebook.
- Everything I go over her today can be done without a Twitter accountLooking for what event is happening at the Portsmouth LibraryWould have to search all the candidates sitesInstead type it into Twitter searchOdds are you will find someone talking about it leading you in the right direction
- With only 140 characters, conserving space is key, that is why the use of abbreviationsLooking at this for 5-10 minutes each day can give you an indication of what people are talking about, and may predict what questions you will be asked.
- Lists aggregate usersFor instance all baseball teamsI would encourage you to follow me and follow these lists
- http://blog.jamesbasbas.com/gsa