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Talk to Your Boss & Grandboss about Content Strategy (or anything, really)
Amanda Costello discusses content strategy in an educational context, emphasizing the importance of clear communication and user-centered content creation. She outlines a model that includes understanding the audience's prior knowledge, desired outcomes, and methods of assessment. The document also encourages collaboration between content strategists and other stakeholders to enhance project outcomes.
Talk to Your Boss & Grandboss about Content Strategy (or anything, really)
- 1. about content strategy AmandaCostello College of Education and Human Development University of Minnesota @amandaesque (or anything, really) Boss & Grandboss how to talk to your
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- 4. I Don’t HaveYour Ph.D. Working with Faculty & the Web
- 6. what would yousay you do here?
- 8. A Good Explanation lowersthe cost of understanding
- 11. A Good Explanation lowersthe cost of understanding
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- 14. Lesson Planning 101 1.What do they already know? 2. What do you want them to know by the end? 3. How will you get them there? 4. How will you know they know it?
- 15. 1. What didthey already know?
- 16. Who was Idealing with?
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- 22. The web? Source: Flickruser vanz https://www.flickr.com/photos/vanz/2043629633/
- 23. them to know? 2.What did i want
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- 25. The internet isreal
- 26. They have arole
- 27. We’re here tohelp
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- 29. 3. How WillI Get Them There?
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- 31. I make surethe content on our site is useful for the people who need it. Elevator Speech:
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- 33. 1. make aplan 2. cumberbatch
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- 35. let’s check out someslides
- 36. let’s check out someslides
- 37. Content Strategy &You time to get excited!
- 38. Lots%of%Problems% ! We’re%out%of%money% ! Another%school%got%every% grant%we%applied%for% ! Students%are%too%sleepy!% ! We’re%not%meeting%our% having>meetings%quota%as% set%forth%by%the%board%of% regents% ! There’s%a%moth%in%my%office% and%it%won’t%leave%
- 39. Hi! I’m Amanda •Lead Content Strategist • 6 years with CEHD • UMN alum, past participant on JET Programme • National conference speaker, content strategy writer/blogger
- 40. Web Strategy Team JeffAbuzzahab Web Team Lead Susan Andre Design Lead Dan Sagisser Information Architect
- 41. B.A., English Lit Concentration:Shakespeare & Dystopian Fiction
- 42. “Content strategy plansfor the creation, publication, and governance of useful, usable content.” - Kristina Halvorson, Content Strategy for the Web “Anything that conveys meaningful information to humans is called ‘content’.” -Erin Kissane, The Elements of Content Strategy
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- 47. Questions # Icons from Flaticon,users SimpleIcon and Freepik (freepik.com) What the web does What people do
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- 51. www.plainlanguage.gov • Plain WritingAct of 2010. Law requires federal agencies to use “clear Government communication that the public can understand and use.” • 3 additional executive orders cover the use of plain language in regulations (EO 13563, EO 12866, EO 12988)
- 52. Medicare Fraud Letter “Investigatorsat the contractor will review the facts in your case and decide the most appropriate course of action. The first step taken with most Medicare health care providers is to reeducate them about Medicare regulations and policies. If the practice continues, the contractor may conduct special audits of the providers medical records. Often, the contractor recovers overpayments to health care providers this way. If there is sufficient evidence to show that the provider is consistently violating Medicare policies, the contractor will document the violations and ask the Office of the Inspector General to prosecute the case. This can lead to expulsion from the Medicare program, civil monetary penalties, and imprisonment.”
- 53. Medicare Fraud Letter “Wewill take two steps to look at this matter: we will find out if it was an error or fraud, and we will let you know the result.”
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- 56. Let’s talk about Socialmedia Websites Project pages Content audits User experience Communication plans Content templates Usability tests Taxonomies ! Web branding Plain Language Editorial calendars Voice and tone Information architecture User research Persona generation Use scenarios Web standards ... and so much more!
- 57. What can youdo? • Bring in your content strategist early in the conversation about new projects, initiatives, or ideas in your area. • Think about audience and your users; who is your content for, and who is it not for? • Collaborate with us; let’s make awesome.
- 58. 4. How doI know they know it?
- 59. What can Youdo?
- 60. Weekly MeetingsBoss &Grandboss updates
- 61. Get In Frontof people Start explaining anything! Image: Sarah Worthy, http://tendenci.com/photos/1242/in/43/
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- 64. Let’s be intouch amandac@umn.edu @amandaesque Thank you! I can drink lattes forever.