DIY-культура в России как самостоятельное направление в современном искусстве...delaisam
DIY-культура в России как самостоятельное направление в современном искусстве: локальные особенности и общие тренды / Адеола Энигбокан, художница, исследовательница, Нью-Йорк
AMOK is a new safari adventure training camp for children that aims to provide an exceptional wilderness experience through camping, survival skills, and controlled exposure to fear. The camp claims its approach will empower children and improve their self-control, independence, decision-making, and assertiveness. Parents are told their children will gain a competitive edge over peers and they are investing in their child's future. The camp offers premium survival packs, cameras to share the adventure, and interactions with wildlife.
DIY-культура в России как самостоятельное направление в современном искусстве...delaisam
DIY-культура в России как самостоятельное направление в современном искусстве: локальные особенности и общие тренды / Адеола Энигбокан, художница, исследовательница, Нью-Йорк
AMOK is a new safari adventure training camp for children that aims to provide an exceptional wilderness experience through camping, survival skills, and controlled exposure to fear. The camp claims its approach will empower children and improve their self-control, independence, decision-making, and assertiveness. Parents are told their children will gain a competitive edge over peers and they are investing in their child's future. The camp offers premium survival packs, cameras to share the adventure, and interactions with wildlife.
This document contains quotes from notable figures throughout history who made predictions that turned out to be incorrect. Thomas Watson predicted a limited market for computers in 1943, while Bill Gates said 640K of memory would be enough for anyone in 1981. Earlier, experts doubted rockets could leave Earth's atmosphere in 1936 and thought nuclear vacuum cleaners would be common within 10 years in 1955. The document encourages recording predictions to see if you can foretell the future more accurately than these historical figures.
ClassroomProject.org - REMOTE LEARNING FOR SCHOOLSstan-skyrise
- The document proposes a non-profit to deliver remote IT and English courses to secondary schools in developing countries using online resources and modern learning methods.
- It outlines plans to build an online system for course delivery, create a volunteer network, provide equipment and connect classrooms internationally.
- Initial tests of delivering single lessons found challenges with school technology and bandwidth. This led to a proposed "classroom-server-in-a-box" to address infrastructure issues.
The document discusses the development of the brain from neurons to dendrites and axons. It explains that brain development is a complex process influenced by both genes and environment. Genes provide the initial structure and design, while environmental stimulation and experiences can modify neural connections through dendritic spines. No single theory fully captures how genes and environment interact during brain development.
This document discusses the growing bed and bath market in China, which is increasing at 20% annually. It focuses on modifying products for Chinese consumers' usage and color preferences. The target demographic is urban Chinese ages 25-40 who embrace adventure and escapism. It also outlines plans to partner with Shanghai Konglong Textile and invest $1.275 million in the first year on outdoor advertising, magazines, experiential marketing, and a website to launch Nautica Home in China and bring the American coastal lifestyle to Chinese homes.
Nespresso aims to maintain its luxury positioning through exclusive clubs, quality, and in-store experiences. Its goals are to increase awareness, loyalty, and word-of-mouth among target customers. As luxury markets grow, Nespresso must balance exclusivity with appealing to more customers. Its campaign will encourage members to share their experience through a referral program with incentives. Marketing tools include direct mail, magazines, events, and a celebrity endorsement by Penelope Cruz to promote exclusivity and experience. The $58 million budget allocates most funds to the celebrity and sampling to drive membership and sales growth.
Tiffany & Co. is a luxury jewelry retailer known for its iconic blue boxes. The document discusses Tiffany's history and brand legacy dating back to 1837, its flagship stores, celebrity clientele, trophy awards, innovation in materials like diamonds, sustainability efforts, engagement jewelry offerings, target customer demographics across various price points, competition, iconic blue boxes, direct mail marketing, social media presence, and positioning as a symbol of true love.
This document contains quotes from notable figures throughout history who made predictions that turned out to be incorrect. Thomas Watson predicted a limited market for computers in 1943, while Bill Gates said 640K of memory would be enough for anyone in 1981. Earlier, experts doubted rockets could leave Earth's atmosphere in 1936 and thought nuclear vacuum cleaners would be common within 10 years in 1955. The document encourages recording predictions to see if you can foretell the future more accurately than these historical figures.
ClassroomProject.org - REMOTE LEARNING FOR SCHOOLSstan-skyrise
- The document proposes a non-profit to deliver remote IT and English courses to secondary schools in developing countries using online resources and modern learning methods.
- It outlines plans to build an online system for course delivery, create a volunteer network, provide equipment and connect classrooms internationally.
- Initial tests of delivering single lessons found challenges with school technology and bandwidth. This led to a proposed "classroom-server-in-a-box" to address infrastructure issues.
The document discusses the development of the brain from neurons to dendrites and axons. It explains that brain development is a complex process influenced by both genes and environment. Genes provide the initial structure and design, while environmental stimulation and experiences can modify neural connections through dendritic spines. No single theory fully captures how genes and environment interact during brain development.
This document discusses the growing bed and bath market in China, which is increasing at 20% annually. It focuses on modifying products for Chinese consumers' usage and color preferences. The target demographic is urban Chinese ages 25-40 who embrace adventure and escapism. It also outlines plans to partner with Shanghai Konglong Textile and invest $1.275 million in the first year on outdoor advertising, magazines, experiential marketing, and a website to launch Nautica Home in China and bring the American coastal lifestyle to Chinese homes.
Nespresso aims to maintain its luxury positioning through exclusive clubs, quality, and in-store experiences. Its goals are to increase awareness, loyalty, and word-of-mouth among target customers. As luxury markets grow, Nespresso must balance exclusivity with appealing to more customers. Its campaign will encourage members to share their experience through a referral program with incentives. Marketing tools include direct mail, magazines, events, and a celebrity endorsement by Penelope Cruz to promote exclusivity and experience. The $58 million budget allocates most funds to the celebrity and sampling to drive membership and sales growth.
Tiffany & Co. is a luxury jewelry retailer known for its iconic blue boxes. The document discusses Tiffany's history and brand legacy dating back to 1837, its flagship stores, celebrity clientele, trophy awards, innovation in materials like diamonds, sustainability efforts, engagement jewelry offerings, target customer demographics across various price points, competition, iconic blue boxes, direct mail marketing, social media presence, and positioning as a symbol of true love.
2. 1. Проблема
Хочется поиграть на ф-но для души и негде!
не всегда получается привезти с собой в
Москву фортепиано, дома много места
занимает не часто играют, но очень хочется.
Умеющие играть понимают, что синтезатор
– это совсем не то, не тот механизм, не те
приемы извлечения звука, не тот
звучание, да и клавиатура
неполная, меньше октав, синтезатор -
электронный инструмент, в нем нет души.
3. 2. Решение
Открыть место, куда человек сможет
прийти и поиграть на фортепиано
(рояле). Это как интернет кафе -
только рояль-кафе. Кофе там тоже
можно будет попить.
4. 3. Бизнес-модель
Продаем абонемент на посещение (плюс плата
за разовое посещение)
Работаем в нише
Стратегия pull
Целевая аудитория:
Все, кто умеет играть на фортепиано
Всех возрастов, любого пола.
Доход от 30 тыс руб.
Позиционирование для клиента: среднее
качество по приемлемым ценам
5. 4. Секрет успеха
Это будет кафе, где в холле стоят рояли.
Человек покупает абонемент и приходит
играть в любое время хоть на целый день.
Так же есть почасовая оплата.
Дополнительно будет бар (чай, кофе и
пр.)
Нет аналогов в Москве
Есть аналоги на Западе
Есть спрос на такие услуги.
8. 7. Команда проекта
Автор идеи: Егорова Евгения
НИУ ВШЭ - экономика и финансы фирмы,
Образование музыкальная школа с отличием, фортепиано.
Ключевые Оценка стоимости компании, проектное
финансирование, инвестиционный анализ,
компетенции корпоративные финансы
Общая цель:
Продать в первый месяц продаж 500
абонементов.
9. Финансовая модель
Инвестиции: 5 млн. рублей.
аренда на год ок. 200 кв.м. - 1,5 млн,
ремонт помещения ок 0,5 млн,
закупка роялей-ок 3 млн.
Предполагаемые доходы в год:
Q=6 000 аб. ; P=3 000 р. в мес.
Sales 18 млн. руб.
NI – 12 млн. руб.
FCFF – 8 млн. руб.
NPV (т. р.=0,06 в год, re=0,15) – 82 млн. руб.
Точка безубыточности – если купят 120 абонементов в год.
PB: 7 месяцев.
10. Статус проекта
Проект на стадии идеи.
Дальнейшие планы:
маркетинговое исследование объема спроса и
цен спроса
набор команды
Рекламная кампания
Поиск помещения; ремонт и закупка роялей
запуск продаж
