This document discusses the growing bed and bath market in China, which is increasing at 20% annually. It focuses on modifying products for Chinese consumers' usage and color preferences. The target demographic is urban Chinese ages 25-40 who embrace adventure and escapism. It also outlines plans to partner with Shanghai Konglong Textile and invest $1.275 million in the first year on outdoor advertising, magazines, experiential marketing, and a website to launch Nautica Home in China and bring the American coastal lifestyle to Chinese homes.