1. Graeme Cole
Freelance writer and researcher
Portfolio
graeme.cole@yahoo.co.uk
I am a native English writer and researcher. My writing
identifies the narrative hidden within data, research or everyday
life, and relays it via concise, thought-provoking prose.
I have two film degrees, I’m educated to MFA level, and I’ve
written about everything – the arts, travel, health, science, tech,
business, and cheese.
I apply humour and original thought to every task I undertake.
My goals are to inspire and to learn, to innovate and collaborate.
I own a tie for every occasion and several ties for which the
appropriate occasion has not yet been dreamt up by
humankind.
Index
2 … Blogs
3 … Press releases
4 … Infographics
6 … Film writing
8 … Product reviews
9 … Longer-form blog

2. Blogs
!
!"#$%&"'$()"%*++",$-+&+".$/0"'*1"2*"3(4"2'&56"
!
"#$%&'(!)$*#!+$&%!*,--!&-!$!*,.!*&/#!0#$%&'(!1#$.+2!3,4!/',5!&.6-!&'#7&.$8*#9!&.6-!:4-.!$!
;4#-.&,'!,0!5+#'!$'1!+,5!&.!5&**!<%##=!4=!,'!3,4>!?,5#7#%9!4'*&/#!1#$.+9!$0.#%!+$&%!
*,--!-.%&/#-!3,46%#!-.&**!$%,4'1!.,!1#$*!5&.+!.+#!<,'-#;4#'<#->!
!
@#0,%#! A! =$&'.! ),%.$*&.3! $-! .,,! 0$7,4%$8*#! $'! $*.#%'$.&7#! .,! 8$*1'#--9! *#.6-! .$/#! $!
-.#=!8$</!$'1!-##!5+$.!$<.&,'!<$'!8#!.$/#'!5+#'!.+$.!4'5#*<,)#!-.%$'(#%!=##%-!
8$</!$.!3,4!0%,)!.+#!8$.+%,,)!)&%%,%>!
!
B+#! 0&%-.! -.#=! &-! .,! 0$.+,)! 5+$.! .3=#! ,0! +$&%! *,--! 3,46%#! -400#%&'(! 0%,)>! @%,$1*3!
-=#$/&'(9!<$4-#-!<$'!8#!1&7&1#1!&'.,!.+%##!<$.#(,%&#-2!(#'#.&<-9!*&0#-.3*#!0$<.,%-9!,%!
-/&'!<,'1&.&,'->!C$*#!=$..#%'!8$*1'#--9!0,%!#D$)=*#9!&-!$*5$3-!(#'#.&<!E!&.!<$'!<,)#!
1,5'!.,!3,4!0%,)!#&.+#%!-&1#!,0!.+#!0$)&*3!E!84.!&.!&-!.%#$.$8*#!F5&.+!$!GHI!-4<<#--!
%$.#J!5&.+!.+#!=%#-<%&=.&,'!1%4(!"&'$-.#%&1#>!
!
K&0#-.3*#!0$<.,%-!&'<*41#!1&#.!$'1!-.%#--!*#7#*->!?#%#!5#61!+$7#!.,!%#0#%!3,4!.,!.+,-#!
.+%##!*&..*#!5,%1-!.+$.!%#7,*4.&,'&-#!-,!)$'3!=#,=*#6-!*&7#-2!?#$*.+3!L<.&7#!K&0#-.3*#>!
M%,.#&'9! &%,'9! N&'<! $'1! 8&,.&'O%&<+! 0,,1-! -4<+! $-! 8#$'-! $'1! *#'.&*-! =%,7&1#! (%#$.!
'4.%&#'.-!0,%!3,4%!+$&%!E!:4-.!%#)#)8#%!.,!#$.!.+#)9!',.!%48!.+#)!&'.,!3,4%!-<$*=>!
!
P/&'!&--4#-!-4<+!$-!=-,%&$-&-!,%!-#8,%%+#&<!1#%)$.&.&-!<,4*1!$*-,!8#!.,!8*$)#>!A0!3,4%!
+$&%!*,--!&-!$<<,)=$'&#1!83!1$'1%400O*&/#!0*$/&'(!,%!%#1!&.<+3!=$.<+#-9!8#!-4%#!.,!-##!
3,4%! 1,<.,%2! .%#$.&'(! .+#! 4'1#%*3&'(! -/&'! <,'1&.&,'! -+,4*1! (#.! .+#! *,</-! 0*,5&'(!
$($&'!&'!',!.&)#>!
!
"&'$**39!.$/#!-,)#!<,)0,%.!&'!.+#!/',5*#1(#!.+$.!3,46%#!',.!$*,'#>!B+#!0%$.#%'&.3!,0!
)$*#!=$..#%'!8$*1'#--!&'<*41#-!,7#%!QHI!,0!3,4%!0#**,5!)$'9!$'1!)$'3!),%#!$%#!
1#$*&'(! 5&.+! .+#! 1&00#%#'.! 0,%)-! ,0! +$&%! *,--! 1#.$&*#1! $8,7#>! B%#$.)#'.! 0,%! .+#!
=%,8*#)!&-!&)=%,7&'(!3#$%!,'!3#$%!E!$0.#%!$**9!-<&#'.&-.-!1,'6.!5$'.!.,!(,!8$*1!#&.+#%>!!
!
R+$.#7#%!.+#!<$4-#!,0!3,4%!+$&%!*,--9!.+#!<*#$%O<4.!&'0,(%$=+&<!8#*,5!-+,4*1!8#!$**!
3,4!'##1!$-!$!(,O.,!(4&1#!0,%!0$.+,)&'(!.+#!<$4-#!,0!$'1!=,.#'.&$*!-,*4.&,'!.,!.+$.!
),-.!),%.&03&'(!$00%,'.!.,!)$*#!=%&1#>!
!
7&$0"*/%(/&8!+..=2SS)#'-5#$%-.3*#><,>4/STHUVSHTSUTSWO<,)),'O)$*#O+$&%O*,--O
<$4-#-OSQUXT!
!"9$:+"2*";5<)*=&">*-)"?5$(%"@(A/$2-)&"
!
R&.+!,7#%!THH!8&**&,'!#)$&*-!-#'.!5,%*15&1#!#7#%3!1$39!)$/&'(!$'!&)=$<.!5&.+!3,4%!
)#--$(#!E!$'1!(#..&'(!$!%#-=,'-#!E!&-!83!',!)#$'-!$'!#$-3!0#$.>!Y*$%&.39!8%#7&.39!$'1!
%#*#7$'<#9! $%#! $**! (,,1! =%&'<&=*#-! .,! 8#$%! &'! )&'19! 84.! .+#%#6-! ,'#! -=#<&0&<! #)$&*!
0#$.4%#!.+$.!'#$%*3!+$*0!,0!$**!=%,0#--&,'$*-!0$&*!.,!#D=*,&.2!.+#!#)$&*!-&('$.4%#>!L'1!
)$'3!,0!.+,-#!5+,!1,!=&'!$!.$&*!.,!.+#&%!#)$&*!$%#!'#(*#<.&'(!.,!)$/#!.+#!),-.!,0!
.+&-!7$*4$8*#!)$%/#.&'(!,==,%.4'&.3>!
!
L.! &.-! -&)=*#-.9! 3,4%! #)$&*! -&('$.4%#! &-! $'! #*#<.%,'&<! 84-&'#--! <$%12! Z+#%#6-! )3!
)#--$(#9!$'1!+#%#6-!+,5!.,!%#$<+!)#6>!A1#'.&03&'(!5+,!3,4!$%#!$'1!5+$.!3,4!1,!&-!$!
',O8%$&'#%>!L11&'(!$!=%,0#--&,'$*O*,,/&'(!+#$1-+,.!F+&O%#-!$'1!$==%,=%&$.#!.,!3,4%!
8%$'1J!<$'!8#!$!'&<#!=#%-,'$*!.,4<+!E!$'1!=,.#'.&$*!)#),%3O=%,)=.!.,!-,)#.&)#!
$<;4$&'.$'<#-!5&.+!+$'1-+$/#!0$.&(4#[!M+,'#!'4)8#%-!$'1!#)$&*!$11%#--#-!-+,4*1!
8#!/#=.!.,!$!)&'&)4)!F',!),%#!.+$'!,'#!,0!#$<+J9!$'1!$**!.+&-!&'0,%)$.&,'!-+,4*1!
8#!'#$.*3!1&7&1#1!$'1!-=$<#1!,4.!-,!&.6-!#$-&*3!$<<#--&8*#!.,!3,4%!84-3!<*&#'.>!
!
@%$'1!<,'-&-.#'<3!&-!$!/#3!#*#)#'.9!5+#.+#%!3,46%#!#)$&*&'(!,'!8#+$*0!,0!3,4%!,5'!
84-&'#--! ,%! 3,46%#! =$%.! ,0! $! 8&((#%! ,%($'&N$.&,'>! '-4%&'(! .+#! 0,'.-9! <,*,4%-9! $'1!
.,'#! $%#! $*&('#1! 5&.+! .+$.! ,0! 3,4%! <,**#$(4#-! $'1! 3,4%! 8%,$1#%! 5#8! $'1! =%&'.!
)$%/#.&'(!)$/#-!3,4!#$-&*3!&1#'.&0&$8*#!$'1!<,'.%&84.#-!.,!3,4%!<,)=$'36-!-.%,'(!
&)$(#>!
!
]0!<,4%-#9!5+#%#!$'!#)$&*!-&('$.4%#!0$%!#D<##1-!.+#!<$=$8&*&.&#-!,0!$!84-&'#--!<$%1!&-!
&.-! &'.#%$<.&7&.3>! A'! $11&.&,'! .,! *&'/-! .,! 3,4%! F%#*#7$'.J! -,<&$*! )#1&$! <+$''#*-! $'1!
5#8-&.#-!E!(&7&'(!3,4%!<4-.,)#%-9!<*&#'.-!$'1!<,**#$(4#-!.+#!<+$'<#!.,!/##=!4=!5&.+!
3,4!&'!%#$*!.&)#!E!.+#!-=$%&'(!4-#!,0!4=O.,O1$.#!&'0,%)$.&,'!$8,4.!3,4%!=%,:#<.-!,%!
,00#%-! <$'! 8#! $! (%#$.! 5$3! .,! =%,7,/#! &'.#%#-.! &'! 5+$.! 3,4! 1,>! L! -&'(*#! *&'#!
#D=%#--&'(!$!<4%%#'.!=%,14<.9!#7#'.!,%!-*,($'!(&7#-!.+#!%#<&=&#'.!$!<+$'<#!.,!*,,/!
&'.,!&.9!&0!&'.#%#-.#1!E!#'-4%&'(!.+$.!.+#!<,'7#%-$.&,'!1,#-'6.!-.,=!+#%#>!
!
Y+#</!,4.!.+&-!(%#$.!-.#=O83O-.#=!(4&1#!.,!.$&*,%&'(!3,4%!#)$&*!-&('$.4%#!0,%!-4<<#-->!
A.! <$'! .$/#! :4-.! $! 0#5! )&'4.#-! .,! %#7&.$*&-#! .+#! &)=$<.! ,0! 3,4%! =%,0#--&,'$*!
<,))4'&<$.&,'>!
!
7&$0"*/%(/&8!+..=2SS8T<>'#5-SB-^#1$!
!
!!"#$%"&'(%%)*+,#'+-)#./0+1%23(#$4+/2%")*%(,(5/%(#*+/6/(7/87)+#*+')92)$%:+

3. Press releases
B*1"2*"C&&<"D-+2*5&)+"E*:$%"$2"D')(+25$+"
!
Y%#$.&'(! $'! #),.&,'$*! <,''#<.&,'! 5&.+! 3,4%! <4-.,)#%-! &-! .+#! /#3! .,! #'-4%&'(! 8%$'1!
*,3$*.3!.+&-!Y+%&-.)$-9!$<<,%1&'(!.,!)$%/#.&'(!#D=#%.-!Y+#%%3!K,'1,'>!@4.!%$.+#%!.+$'!$!
-.%$&(+.0,%5$%1!-#'.&)#'.$*!$==#$*9!$!<$%#04**3!.$&*,%#1!$==%,$<+!&-!'##1#1!.,!)$D&)&-#!
%#-4*.->!
!
B+#!&'-&(+.-!E!%#7#$*#1!&'!.+#!5+&.#!=$=#%!@%$'1!K,3$*.3_!B+#!`&0.!B+$.!a##=-!]'!`&7&'(!
E!$%#!8$-#1!,'!,8-#%7$.&,'-!)$1#!14%&'(!.+#!%4'!4=!.,!Y+%&-.)$-!THUX9!$'1!8$</#1!4=!
83!1#.$&*#1!;4$'.&.$.&7#!%#-#$%<+>!B+#3!<,)#!&'!$!84-&'#--!<*&)$.#!5+#%#!GXI!,0!=#,=*#!
&'!.+#!ba!+$7#!:,&'#1!$.!*#$-.!,'#!*,3$*.3!-<+#)#!>!!
!
L<<,%1&'(!.,!.+#!%#=,%.9!VGI!,0!<,'-4)#%-!-$3!.+$.!%#5$%1&'(!.+#)!0,%!.+#&%!<4-.,)!
)$/#-!.+#)!),%#!*&/#*3!.,!-+,=!5&.+!$!8%$'1!E!84.!.+#!#00#<.&7#'#--!,0!*,3$*.3!-<+#)#-!
1&00#%-!(%#$.*3!8#.5##'!1&00#%#'.!1#),(%$=+&<-!$'1!$==%,$<+#->!]00#%&'(!$!%#5$%1!0%,)!
$',.+#%!8%$'1!<$'!+$7#!.+#!8&((#-.!&)=$<.!,'!*,3$*.3!0,%!cHI!,0!=#,=*#9!0,%!#D$)=*#9!
$'1! XGI! ,0! %#-=,'1#'.-! .,*1! Y+#%%36-! %#-#$%<+#%-! .+$.! -+,5&'(! 3,4! <$%#! 0,%! 3,4%!
<4-.,)#%-!&-!$'!&)=,%.$'.!&'0*4#'<#>!
!
B+#!%#=,%.!0,<4-#-!,'!.+#!ba!)$%/#.!$'1!&1#'.&0&#-!.+#!,==,%.4'&.&#-!.+$.!$%#!=,--&8*#!
5&.+!8%$'1!=$%.'#%-+&=-!$'1!<4-.,)#%!%#5$%1->!?$7&'(!5,%/#1!5&.+!$!%$'(#!,0!<*&#'.-!E!
0%,)!<,))4'&<$.&,'-!(&$'.-!HT!.,!',O','-#'-#!5&'1,5!)$'40$<.4%#%-!d#*4D!E!Y+#%%3!
K,'1,'! 4-#! 0&%-.O+$'1! <$-#! -.41&#-! .,! &1#'.&03! .+#! 0,4%! -.#=-! '##1#1! .,! (#.! %#5$%1-!
%&(+.2!
!
U>! @#!<*#$%!,'!5+$.!3,4!5$'.!.,!$<+&#7#!
T>! e#.#%)&'#!5+$.!=#,=*#!%#$**3!5$'.!
c>! Y$%#!0,%!3,4%!<4-.,)#%-!83!%#5$%1&'(!&'!5$3-!.+#3!<$%#!$8,4.!
X>! ]00#%!%#$*!7$*4#!$'1!8#!#':,3$8*#>!
!
fg,4! '##1! .,! 4'1#%-.$'1! 5+$.! 3,4%! <4-.,)#%-6! 8&(! 1#-&%#-! $'1! $)8&.&,'-! $%#! E! $'1!
&1#'.&03!5+#%#!3,4%!8%$'1!<$'!=*$3!$!)#$'&'(04*!%,*#!&'!.+&-!-=$<#9!',.!3,4%!<$.#(,%3!
-=$<#9h!5%&.#-!.+#!%#=,%.6-!$4.+,%9!Y+$%*&#!?&**-!E!-.%$.#(3!1&%#<.,%!$.!Y+#%%3!K,'1,'>!
!
;'(%%)*+,#'+;##3%"#'<)+=#00$>+
@&)&/(2:"F"G)$,&"H"@<$I"@$%*/"$/0"@2:%&"J)&$25&/2"3)*5"K/&"?4<&)2"J&$5"
B+#!*$4'<+!,0!$!8#-=,/#!8#$4.3!$(#'<3!=%&,%&.&N&'(!#D<#**#'<#!$'1!-&)=*&<&.3>!
!
P#%#'&.3! i! `%$<#! &-! $! '#59! 8,4.&;4#O-.3*#! 8#$4.3! $(#'<3! .+$.! ,00#%-! $! 04**! %$'(#! ,0!
=%,0#--&,'$*!-=$9!-$*,'!$'1!-.3*#!-#%7&<#-!0,%!$'3!-=#<&$*!#7#'.>!B+#&%!baO5&1#!'#.5,%/!
,0!8#$4.3!$'1!-=$!.+#%$=&-.-!$%#!$7$&*$8*#!.,!=%,7&1#!.$&*,%#1!=#%-,'$*!<$%#!=$</$(#-9!
$'1!5&.+!.+#!*$4'<+!,0!.+#&%!0&%-.!0$-+&,'!*&'#!.+&-!-=%&'(9!P#%#'&.3!i!`%$<#!$%#!4'&;4#*3!
;4$*&0&#1! .,! %#14<#! .+#! =%#--4%#-! $--,<&$.#1! 5&.+! 5#11&'(9! =%,)! $'1! =$%.3!
=%#=$%$.&,'->!!
!
R&.+!TQ!3#$%-!,0!8#$4.3!$'1!%#.$&*!#D=#%&#'<#!$%,4'1!.+#!5,%*19!0,4'1#%!L''!C$%&#!
C<e,'$(+! &-! =$--&,'$.#! $8,4.! -+$%&'(! +#%! /',5*#1(#! ,0! &'.#%'$.&,'$*! <4*.4%#-9!
=%,14<.-! $'1! 1#-&('-! 5&.+! +#%! ba! <*&#'.->! L''! C$%&#! $'1! +#%! .#$)! +$7#! <$%#04**3!
-#*#<.#1! $! %,-.#%! ,0! )$/#O4=! $'1! +$&%! -.3*&-.-9! <+,-#'! ',.! ,'*3! 0,%! .+#&%! $%.&-.&<!
#D<#**#'<#! 84.! 0,%! .+#&%! <$*)'#--9! $==%,$<+$8&*&.3! $'1! %#*&$8&*&.3>! P#%#'&.3! i! `%$<#6-!
'#.5,%/!$*-,!&'<*41#-!;4$*&0&#1!#D=#%.-!,'!+$'1!.,!=%,7&1#!'4$'<#1!<$%#!$'1!$17&<#!0,%!
-=#<&0&<!<4*.4%$*!<#*#8%$.&,'-!-4<+!$-!L-&$'!5#11&'(-!$'1!8$.!)&.N7$+->!
!
e&-<%#.&,'! $'1! 0*#D&8&*&.3! $%#! $.! .+#! +#$%.! ,0! .+#! P#%#'&.3! i! `%$<#! -#%7&<#>! P.%,'(!
<,''#<.&,'-!5&.+!?$%*#3!P.%##.!-=#<&$*&-.-!$'1!.,=!$<4=4'<.4%#!$'1!)$--$(#!.+#%$=&-.-!
#'-4%#!.+$.!.+#!8#-.!-=$!.%#$.)#'.!$'1!dAM!8#$4.3!=$</$(#-!$%#!$7$&*$8*#!$**!$%,4'1!.+#!
<,4'.%3>! ^#0#%#'<#-! $'1! =,%.0,*&,-! $%#! $7$&*$8*#! $.! dAM! *#7#*9! $'1! <,'0&1#'.&$*&.3!
$(%##)#'.-!0,%)$*&N#!.+#!8,'1!,0!.%4-.!8#.5##'!-=#<&$*&-.-!$'1!<*&#'.->!
!
"#8%4$%3!THUV!-##-!.+#!*$4'<+!,0!.+#!1#84.!<*,.+&'(!<,**#<.&,'!0%,)!P#%#'&.3!i!`%$<#!
,'! .+#&%! '#5*3O1#-&('#1! ,'*&'#! -+,=! $'1! $==>! B+&-! PPUV! %$'(#! 5&**! 0#$.4%#! $! 4'&;4#!
-#*#<.&,'!,0!),1#%'!1$3!#--#'.&$*-!0%,)!<$%#04**3!-#*#<.#1!1#-&('#%-9!0#$.4%&'(!$'!4=O.,O
.+#O)&'4.#!=$*#..#!,0!.%$'-=$%#'.!'#4.%$*-9!8*4#-!$'1!=&'/->!P#%#'&.3!i!`%$<#!<$'!$*-,!
8,$-.!#D<*4-&7&.3!$-!ba!-.,</&-.-!,0!]<#$'!@*,,)6-!,%($'&<!-#$5##1!-/&'<$%#!=%,14<.->!!
!
^$.+#%!.+$'!1$-+!0%,)!=&**$%!.,!=,-.!&'!=%#=$%$.&,'!0,%!.+#!8&(!1$39!P#%#'&.3!i!`%$<#6-!
<*&#'.-!<$'!%#*3!,'!.+#!'#5!<,)=$'3!.,!.$/#!<$%#!,0!.+#)!#7#%3!-.#=!,0!.+#!5$39!0%,)!
1#%)$.,*,(39!5#&(+.O*,--!$'1!5#**O8#&'(!.,!)$/#O4=9!+$&%!$'1!0$-+&,'>!
!
@,,/&'(-! 0,%! &'1&7&14$*-9! (%,4=-! $'1! =$%.&#-! <$'! 8#! &'&.&$.#1! ,'!
555>-#%#'&.3$'1(%$<#><,>4/!
=#00($$(#*)3+8?+;##3%"#'<)+=#00$>

4. Infographic
LKG@8"J)&$2"M+N"O*(+*/"
d&#5!&'0,(%$=+&<!,'*&'#!
!
;/2)*!
!
@#<$4-#!3,4!*,7#!+&)9!8#<$4-#!-+#6-!.%$&'&'(9!8#<$4-#!.+#3!5,'6.!*#$7#!3,4!$*,'#2!
(&7&'(!3,4%!1,(!.%#$.-!&-!%#5$%1&'(!0,%!8,.+!,0!3,4>!@4.!*#-.!.+&'(-!(,!$5%39!&.6-!5,%.+!
.$/&'(!',.#!,0!$!0#5!<,)),'!-'$</-!.+$.!)$3!8#!+$%)&'(!=,,<+!E!$'1!$!0#5!+#$*.+3!
,'#-!3,4!)&(+.!',.!+$7#!<,'-&1#%#1>!!
!
g,4%!1,(6-!&'.#-.&'#-!$%#!P!.&)#-!.+#!*#'(.+!,0!&.-!8,13>!
!
Q!!E!j4)8#%!,0!Z#--#'.&$*6!'4.%&#'.-!1,(-!)4-.!#$.!&'!.+#&%!0,,1>!
!
RST!O!B%#$.-!-+,4*1!,'*3!)$/#!4=!,'#!.#'.+!,0!3,4%!1,(6-!<$*,%&#!&'.$/#>!
!
J)&$2" O*(+*/"
@&$1&&0".U*)(6!E!"&'1!&.!&'!.+#!L-&$'!
$&-*#>!C$3!+$7#!8#'#0&<&$*!#00#<.-!,'!0$.!
)#.$8,*&-)9!&))4'#!04'<.&,'!$'1!$'.&O
.4),4%!%#-=,'-#>!
!
Y,'.$&'-2!M%,.#&'9!"&8%#9!A%,'9!d&.$)&'-!V"
D!
@$-+$A&+!E!L*.+,4(+!*,'(!$--,<&$.#1!
5&.+!<+##/3!1,(-9!=%#-#%7$.&7#-!&'!
-$4-$(#-!<$'!<$4-#!.+&$)&'#!1#0&<&#'<39!
5+&<+!<$'!8#!0$.$*>!
!
!
Y,'.$&'-2!P4*=+&.#-!
7$1"W*/&+"E!]'#!,%!.5,!$!5##/!<$'!
+#*=!/##=!.##.+!$'1!(4)-!+#$*.+3>!
!
!
Y,'.$&'-2!Y$*<&4)9!M+,-=+,%4-!
D**X&0"W*/&+!E!]'<#!<,,/#19!8,'#-!
-=*&'.#%!),%#!#$-&*3>!A(',%#!=,,<+6-!
&)=*,%&'(!*,,/>!
!
e$'(#%-2!P+$%=!8&.-!
D$5&%"5(%X!E!C$3!+#*=!&'!.+#!.%#$.)#'.!
,0!B3=#!U!1&$8#.#-!$'1!5&.+!8#+$7&,4%$*!
=%,8*#)->!@4.!5$.<+!.+,-#!<$*,%&#-k!
!
Y,'.$&'-2!A'-4*&'!
D*1"5(%X!E!L0.#%!5#$'&'(9!),-.!1,(-!
8#<,)#!*$<.,-#!&'.,*#%$'.>!P,)#!1,(-!
)$3!-.&**!#':,3!-)$**!;4$'.&.&#->!
!
!
Y,'.$&'-2!K$<.,-#!
!
!
D$))*2+!E!K,5O<$*,%&#!$'1!'$.4%$**3!
-5##.9!.+&-!<%4'<+3!.%#$.!5&**!$&1!&'!
8*,,1!<*,..&'(!$'1!#'#%(3!=%,14<.&,'>!
!
Y,'.$&'-2!"&8%#9!M,.$--&4)9!C$('#-&4)9!
C$'($'#-#9!M+,-=+,%4-9!d&.$)&'-!YP"
YRZ"D"C"
K/(*/+"$/0"A$)%(,!E!^#-&-.!.+#!4%(#!.,!
-=&<#!4=!3,4%!1,(6-!%#(4*$%!<+,5>!
d#(#.$8*#-!0%,)!.+&-!0$)&*3!<,'.$&'!<$'!
<$4-#!?#&'N!8,13!$'$#)&$>!
!
!
!
Y,'.$&'-2!e&-4*=+&1#!
B(5$%$:$/"L*A"D'&1!O!!C$1#!0%,)!
UHHI!'$.4%$*!&'(%#1&#'.-!&'<*41&'(!3$/!
)&*/!$'1!*&)#!:4&<#>!
!
!
Y,'.$&'-2!M%,.#&'!
;,&"["A.6-!.#)=.&'(!.,!*#.!$!+,.!1,(!<+#5!
,'!0$**#'!&<#9!84.!&.!5#$%-!1,5'!.,,.+!
#'$)#*!$'1!=,.#'.&$**3!8%#$/-!.##.+>!
!
Y,'.$&'-2!P+$%=!8&.-!
G-55:"W&$)+!E!`%##'!@$%/!`4))&#-!
$%#!)$1#!5&.+!$!C#-,$)#%&<$'!(%$&'!
$'1!<,)#!&'!?#$*.+3!e&(#-.&,'9!P/&'!i!
Y,$.9!$'1!?&=!i!l,&'.!7$%&#.&#->!
!
Y,'.$&'-2!])#($Oc-9!L'.&,D&1$'.-9!"&8%#!
"D$X&+I"+1&&2+"$/0"5(/2+!E!?4)$'!
-5##.#'#%-!<$'!<$4-#!$!1,(6-!8*,,1!
-4($%!*#7#*-!.,!1%,=!1$'(#%,4-*3!<$4-&'(!
7,)&.&'(9!-#&N4%#-!*&7#%!0$&*4%#!$'1!<,)$>!
!
!
Y,'.$&'-2!m3*&.,*!
L*AA:",'*,*%$2&"E!Y$%,8!+#*=-!
#*&)&'$.#!.,D&'-9!&)=%,7#!1&(#-.&,'9!
*,5#%!<+,*#-.#%,*!$'1!.%#$.!<,4(+-!$'1!
$'$#)&$!$'1!,-.#,=,%,-&->!@4.!#'-4%#!
.,!%#14<#!.+#!-&N#!,0!+#%!%#(4*$%!)#$*!
$<<,%1&'(*3>!
!
Y$*<&4)9!"&8%#9!M#<.&'9!d&.$)&'!?!
"B-5$/",'*,*%$2&"["L<.-!$-!$!-.&)4*$'.!
,'!1,(-9!<$4-&'(!1&$%%+,#$9!+&(+!+#$%.!
%$.#9!)4-<*#!.%#),%-!$'1!-#&N4%#->!
!
!
Y,'.$&'-2!C#.+3*D$'.+&'#-9!
B+#,8%,)&'#9!Y$00#&'#!
Y%-&W&))(&+!E!B+#!-4=#%0,,1!&-!=$</#1!
5&.+!(,,1'#--9!84.!&'.%,14<#!.+#)!
-*,5*3!&'.,!+&-!1&#.9!,%!3,46**!+$7#!
=%,8*#)-!$.!.+#!,.+#%!#'1>!
!
Y,'.$&'-2!L'.&,D&1$'.-9!C$'($'#-#9!
"&8%#9!d&.$)&'-!D"?!
"G)$<&+"$/0")$(+*/+"E!B,D&<&.&#-!<$'!
<$4-#!.+#!-411#'!1#7#*,=)#'.!,0!/&1'#3!
0$&*4%#!5&.+&'!Xn!+,4%-!,0!-'$</&'(!O!$'1!
%#-#$%<+#%-!-.&**!1,'6.!/',5!#D$<.*3!5+3>!
!
Y,'.$&'-2!C3<,.,D&'!

5. !
G)$++!E!P+#!<$'!=%,8$8*3!+#*=!+#%-#*0!.,!
.+&-!,'#!E!84.!)$/#!-4%#!-+#!/##=-!<*#$%!
,0!$'3!*$5'!.+$.6-!8##'!<+#)&<$**3!
.%#$.#1>!
!
Y,'.$&'-2!C&<%,'4.%&#'.-!
"V/2(H3)&&]&!E!A0!&.!1%&=-!0%,)!3,4%!<$%!.,!
.+#!(%,4'19!&.6-!*&$8*#!.,!8#!*&</#1!4=!E!
%#-4*.&'(!&'!7,)&.&'(9!1&$%%+,#$!$'1!
8%#$.+&'(!1&00&<4*.&#->!
!
Y,'.$&'-2!.+3*#'#!(*3<,*!
!
a#32![!o!A0!3,4!-4-=#<.!3,4%!1,(!+$-!<,'-4)#1!.+&-!&.#)9!3,4!-+,4*1!<,'.$<.!$!7#.!
&))#1&$.#*3>!!
!
7$1'(0&^!
!
^$5+&1#!<+#5-!$%#!$!=,=4*$%!.%#$.!)$1#!0%,)!.+#!&''#%!*$3#%!,0!<,5!,%!+,%-#!+&1#->!
]=&'&,'!&-!1&7&1#1!,'!5+#.+#%!&.6-!$!-4&.$8*#!.%#$.!0,%!=,,<+>!
!
^$5+&1#!M%,-! ^$5+&1#!Y,'-!
• C,4.+!O!a##=-!:$5-!-.%,'(9!
.##.+!<*#$'!$'1!8%#$.+!0%#-+>!
• C&'1!O!^#*&#7#-!1,(!$'D&#.3>!!
• P+,#-!O!e%$5-!$..#'.&,'!0%,)!
,.+#%!<+#5$8*#!&.#)-!E!*&/#!
3,4%!0$7,4%&.#!-*&==#%->!
• Y,'.$)&'$.&,'!E!C$3!<,'.$&'!
.,D&<!<+#)&<$*-9!O<,*&!,%!
P$*),'#**$>!
• A%%&.$.&,'!E!P,)#!1,(-!1&(#-.&7#!
-3-.#)-!<$'6.!+$'1*#!&.>!
• Y+,/&'(!E!B$/#!.+#!<+#5!$5$3!
5+#'!&.!(#.-!.,,!-)$**>!
!
!
7-%&"*3"J'-5W/$(%"
"
?$%1!.%#$.-!-4<+!$-!8,'#-!$'1!+,,7#-!,%!0%4&.!5&.+!-##1-!<$'!1$)$(#!.##.+>!A0!3,4!
<$'!=4-+!3,4%!.+4)8'$&*!&'.,!$!.%#$.!$'1!&.!*#$7#-!$!)$%/9!&.6-!=%,8$8*3!-$0#>!
!
;+"5:"0*A"3$2^"
!
Y$'!3,4!-##!$'1!0##*!.+#!,4.*&'#!,0!+#%!%&8-!5&.+,4.!#D<#--!0$.p!
Y$'!3,4!-##!$'1!0##*!+&-!5$&-.!E!&-!&.!7&-&8*#!0%,)!$8,7#p!
A-!+#%!8#**3!.4</#1!4=!5+#'!7&#5#1!0%,)!.+#!-&1#p!
!
K-2)*!
!
P,)#!1,(-!5&**!#$.!=%#..3!)4<+!$'3.+&'(9!5+#.+#%!3,4!(&7#!&.!.,!.+#)!,%!.+#3!-'&00!&.!
,4.!.+#)-#*7#->!j,!0,,1!&-!%&(+.!0,%!#7#%3!+,4'1!E!-,!1,'6.!*#.!+&)!<,'7&'<#!3,4!+#6-!
$!'4.%&.&,'&-.>!
!
;'(%%)*+@+')$)/'5")3+,#'+-)#0/0+1%23(#$>+
+
+
+

6. Film writing
!
_"#*=(&+"E(X&"J'&"U(A'2"*3"2'&"B-/2&)8"D*))-<2"O)&$,'&)+I"D)&&<:"U*()"
!
^#$1!,'*&'#2!+..=2SS&.<+#%><,)S)$(S),7&#-O*&/#O.+#O'&(+.O,0O.+#O+4'.#%S!!
!
C,7&#-! *&/#! ZB+#! j&(+.! ,0! .+#! ?4'.#%6! FUGQQJ9! ZY$=#! "#$%6! FUGVTJ! $'1! ZY4*O1#O-$<6!
FUGVVJ! .,3! 5&.+! 3,4%! '#%7#-! 83! *$3&'(! .+#&%! (,,1! $'1! +,'#-.! F,%! $.! *#$-.! 5#$/J!
7&<.&)-! $.! .+#! 0##.! ,0! )#%<&*#--! .,%)#'.,%->! B+#! <+$%)&'(! 8%4.#-! ,0! .+#-#! ),7&#-!
1,'6.!$*5$3-!+$7#!.+#!(,,1!(%$<#!.,!$'',4'<#!.+#)-#*7#-!$-!-4<+2!$!=&,4-!0%,'.!<$'!
8#!$!(%#$.!1&-(4&-#[!
!
`()&"$/0"Y)(5+2*/&"
!
f@#5$%#!,0!0$*-#!=%,=+#.-9!5+&<+!<,)#!.,!3,4!&'!-+##=q-!<*,.+&'(9!84.!&'5$%1*3!.+#3!
$%#!%$7#'&'(!5,*7#->>>h!
!
ZB+#!j&(+.!,0!.+#!?4'.#%6!&-!:4-.!$8,4.!=#%0#<.!$-!$'!#D$)=*#!,0!5+$.!<&'#)$!<$'!
$<+&#7#>! C&.<+4)! &-! $! ),'-.#%! &'! +&-! %,*#! $-! .+#! <,%%4=.! =%#$<+#%! 5+,! (#'4&'#*3!
8#*&#7#-! .+#%#6-! ),%$*! -#'-#! &'! +&-! 7&<&,4-! 1,&'(->! B+#! ,'#O*&'#%-! $%#! (%#$.9! .+#!
*&(+.&'(!#'<+$'.-9!$'1!$-!0,%!.+#!=&<.4%#-!.+$.!0&%-.O.&)#!1&%#<.,%9!Y+$%*#-!K$4(+.,'!
$'1!+&-!<&'#)$.,(%$=+#%!=$&'.k!A!5$.<+#1!.+#!0&*)!5&.+!$!0%&#'19!$'1!$0.#%5$%1-!-+#!
*$)#'.#12!fA!5$'.#1!.,!-<%##'(%$8!#7#%3!-+,.[h!
!
@4.!&0!&.6-!$!%$%#!.+&'(!.,!0&'1!-4<+!$!=#%0#<.!0&*)9!=*#'.3!,0!,.+#%-!+$7#!8##'!&'-=&%#1!
839!,%!=%#0&(4%#19!-,)#!,0!.+#!+3=',.&<!#*#)#'.-!,0!Zj&(+.6>!!
!
B+#! 148&,4-! =%#$<+#%! &-! $! (,,1! =*$<#! .,! -.$%.! E! $! -3)8,*! ,0! .+#! <,%%4=.&,'! ,0!
=$.%&$%<+39!$!)$'!=#,=*#!.%4-.9!5+,!.$/#-!04'!&'!$84-&'(!.+$.!.%4-.!$'1!.+#'!:41(#-!
+&-!7&<.&)-!.,!8,,.[!B+#!%,*#!,0!.+#!<+$%)&'(!<,')$'!5$-!.$&*,%O)$1#!0,%!-,)#!,0!
<&'#)$6-!),-.!<+$%&-)$.&<!$<.,%->>>!
!
ZY$=#!"#$%6!Fl>!K##!B+,)=-,'9!UGVTJ!
!
P#7#'!3#$%-!$0.#%!?$%%3!M,5#**!5$-!=4.!$5$3!0,%!*&0#!&'!Zj&(+.!,0!.+#!?4'.#%69!C$D!
Y$13!&-!%#*#$-#1!&'!ZY$=#!"#$%6k!$'1!+#!*,,/-!$'1!$<.-!%#)$%/$8*3!*&/#!M,5#**[!!
!
]/$39!-,!&.6-!^,8#%.!C&.<+4)!&'!.+#!-<$%3!%,*#!$($&'9!84.!$-&1#!0%,)!$!<#%.$&'!-.$*/3!
;4$*&.39!.+#36%#!7#%3!1&00#%#'.!7&**$&'->!Y$13!&-!&'!.,5'!.,!-##/!%#7#'(#!,'!.+#!*$53#%!
F`%#(,%3!M#</J!+#!8*$)#-!0,%!+&-!:$&*!-#'.#'<#>!
!
A.6-! $! %#$*! .#-.! 0,%! M#</6-! *$53#%! .,! =%,.#<.! +&-! 0$)&*3! 5&.+,4.! 8#<,)&'(! :4-.! $-!
1#-=&<$8*3!7&,*#'.!$-!Y$13>!R+#'!+#!<,,/-!4=!$!-<+#)#!.,!#7$<4$.#!+&-!0$)&*3!.,!
-$0#.3!&'!.+#!=,%.!,0!Y$=#!"#$%!F+#!1&1'6.!',.&<#!.+#!.,5'6-!'$)#pJ9!-&'(*#O)&'1#1!
-.$*/#%!Y$13!0,**,5-!E!$'1!+#!5,'6.!;4&.!4'.&*!7#'(#$'<#!&-!+&->!
!
P4))$%32! B5,! .#%%&03&'(! C&.<+4)O$-O-.$*/#%! =#%0,%)$'<#-! *&'/! .+#! ),7&#-9! 84.!
Zj&(+.!,0!.+#!?4'.#%6!&-!$!4'&;4#!7&-4$*!)$-.#%=&#<#!'#D.!.,!.+#!,4.O$'1O,4.!(#'%#!
),.&,'-!,0!ZY$=#!"#$%6>!
!
Z*)#%!`$'.%36!F^&<+$%1!@%,,/-9!UGVHJ!
!
"#5! $<.,%-! <4.! -4<+! $'! &)=,-&'(! 0&(4%#! &'! )&1O.5#'.&#.+! <#'.4%3! ?,**35,,1! $-!
^,8#%.!C&.<+4)9!84.!@4%.!K$'<$-.#%!5$-!,'#!,0!.+#)>!
!
B+$'/04**3! 0,%! .+#! =#,=*#! ,0! .+#! 0&<.&,'$*! .,5'! ,0! r#'&.+9! K$'<$-.#%6-! #=,'3),4-!
=%#$<+#%! &-! $! -*&(+.*3! *#--! 7&,*#'.9! $'1! ),%#! ),%$**3! <,)=*#D9! <+$%$<.#%! .+$'!
^#7#%#'1!?$%%3!M,5#**!&'!Zj&(+.!,0!.+#!?4'.#%6>!!
!
?#! -.$%.-! ,4.! $-! $! .%$7#**&'(! -$*#-)$'9! 84.! .$/#-! .,! =%#$<+&'(! &'! $'! $..#)=.! .,!
&)=%#--!P&-.#%!P+$%,'!"$*<,'#%>!L-!$!0,%)#%!-$*#-)$'9!+#6-!=%#..3!(,,1!&'!.+&-!%,*#!E!
.+,4(+!#7#'!+#!-##)-!4'-4%#!+,5!-&'<#%#!+&-!#00,%.-!$%#>!?&-!1,1(3!=$-.!.+%#$.#'-!
.,! <$.<+! 4=! 5&.+! +&)! &'! .+#! -+$=#! ,0! $! )&'&-.#%6-! 1$4(+.#%! 5+,! +$-! 0$**#'! &'.,!
1&-%#=4.#!-&'<#!`$'.%3!<,%%4=.#1!+#%>!
!
P4))$%32!L',.+#%!<+$%&-)$.&<!<,')$'!=%#$<+#%!4-&'(!8&8*&<$*!#D.%$<.-!$-!<+$.O4=!
*&'#-!E!84.!`$'.%3!&-!1%&7#'!83!*4-.!F$'1!)$38#!#7#'!*,7#J!%$.+#%!.+$'!)4%1#%!$'1!
.+#0.>!
!
Z?&(+5$3!VU6!F@%4<#!C<e,'$*19!UGGUJ!
!
A'!Z?&(+5$3!VU69!.+#!$'.$(,'&-.!&-!',!*#--!.+$'!.+#!8&(!)$'!E!P$.$'!+&)-#*0[!F]%!-,!+#!
<*$&)-J>!
!
^#*4<.$'.!+#%,!M,/#3!l,'#-!(,#-!,'!$!%,$1!.%&=!.,!j#5!]%*#$'-9!&'!,%1#%!.,!+#*=!,4.!
$!1%&0.&'(!0#))#!0$.$*#!5+,!'##1-!.,!(#.!+#%!8%,.+#%6-!<,%=-#!8$</!+,)#>!@4.!&'!$!
=$%$**#*!-.,%39!5#!1&-<,7#%!-$&1!8%,.+#%!+$1!$*%#$13!=%,)&-#1!+&-!%#)$&'-9!$*,'(!5&.+!
+&-!-,4*9!.,!C%>!P/&'!O!,4%!5,4*1O8#!P$.$'>!
!
R&.+!+&-!5&1#!(%&'!$'1!%$=&1O0&%#!-$*#-!=$..#%9!C%>!P/&'!&-!#7#%3!8&.!.+#!=%#$<+#%!$-!
^,8#%.!C&.<+4)!&'!Zj&(+.!,0!.+#!?4'.#%6k!5&.+!.+#!/#3!1&00#%#'<#!.+$.!+#6-!,=#'*3!
5,%/&'(!0,%!.+#!1$%/!-&1#>!!

7. !
P4))$%32! $<+! 0&*)! +$-! $! 1$'(#%,4-! =%#$<+#%O.3=#! -.$*/&'(! ,4%! +#%,#-! ,'! .+#&%!
<%,--O<,4'.%3!$17#'.4%#->!@4.!.+&-!<,)#13O%,$1!),7&#!&-!$'!$504*!*,.!*&(+.#%>!
!
;3">*-"E(X&"aJ'&"U(A'2"*3"2'&"B-/2&)bI">*-"9(%%"E(X&c""
!
P,!3,467#!8##'!5$%'#1!,0!$!0#5!=%#$<+#%-!',.!.,!.%4-.[!@4.!&0!3,467#!+$1!3,4%!0&**!,0!
$**! .+,-#! 0&%#! $'1! 8%&)-.,'#! -#%),'-9! 3,4! <$'! -.&**! (#.! 3,4%! -.$*/#%O',&%! 0&D! 5&.+!
ZB,4<+!,0!7&*6!$'1!ZY4*O1#O-$<6!E!.5,!,0!.+#!.#'-#-.!.+%&**#%-!$%,4'1!0%,)!.5,!,0!.+#!
(%#$.#-.!1&%#<.,%-!,0!.+#!.5#'.&#.+!<#'.4%3>!
!
ZB,4<+!,0!7&*6!F]%-,'!R#**#-9!UGQnJ!
!
L!8,*1!8*$</!$'1!5+&.#!7&-&,'!,0!),%$**3!<,)=*#D!5,%*19!ZB,4<+!,0!7&*6!&-!<*,-#%!.,!
=4%#!',&%!.+$'!Zj&(+.!,0!.+#!?4'.#%6!#7#'!&0!.+#3!-+$%#!$!7&-4$*!1#8.!.,!.+#!-+$1,53!
5,%*1-!,0!`#%)$'!#D=%#--&,'&-)>!
!
Y+$%*.,'!?#-.,'!&-!.+#!+#%,9!*,-.!&'!$!.$'(*#1!=*,.!,0!8#.%$3$*9!/&1'$==&'(9!0%$)#1!
)4%1#%-!$'1!0$*-#!#7&1#'<#>!!
!
L-!5&.+!0&*)-!*&/#!ZB+#!j&(+.!,0!.+#!?4'.#%6!,%!ZY$=#!"#$%69!?#-.,'!&-!=*4'(#1!83!$!
0%#$/!;4&%/!,0!<&%<4)-.$'<#-!&'.,!$'!$17#'.4%#!5+#%#!+#!)4-.!0&(+.!0,%!+&-!*&0#!$'1!
0,%!.+#!=#,=*#!+#!*,7#->!]%-,'!R#**#-!&-!.+#!8&(!0$.!8$1!(439!$'1!,0!<,4%-#!+#!+$-!$!
*,.!,0!04'!F.+#!$<.,%J!=,%.%$3&'(!+&-!&''#%!),%$*!1#<$3!F.+#!<+$%$<.#%J>!
!
P4))$%32!B+#!-.,%3!$'1!.,'#!$%#!5,%*1-!$=$%.!0%,)!Zj&(+.!,0!.+#!?4'.#%69!84.!.+#!
8$-&<!-#'-,%3!=*#$-4%#-!$%#!.+#!-$)#2!+&(+!-4-=#'-#9!),',<+%,)#!3,4!<$'!1%,5'!
&'9!$'1!&%%#-&-.&8*#!<+$%$<.#%->!
!
ZY4*O1#O-$<6!F^,)$'!M,*$'-/&9!UGVVJ!
!
g,4! %#)#)8#%! .+$.! 0##*&'(! ,0! 1%#$1! 3,4! #D=#%&#'<#1! 5&.+! Zj&(+.! ,0! .+#! ?4'.#%6p!
R#**9!&.!)&(+.!8#!$'!,8',D&,4-!)&11*#O<*$--!'(*&-+)$'!&'!1$'(#%!%$.+#%!.+$.!<4.#!
*&..*#!<+&*1%#'!&'!=#%&*!.+&-!.&)#9!84.!.+#!1$'(#%!&-!$($&'!=$*=$8*#>!
!
e&</#39! .+#! 7&**$&'9! 1,#-! ',.! -+$%#! .+#! '4$'<#-! ,0! ^,8#%.! C&.<+4)6-! 8$1! 8,3!
=%#$<+#%>! e&</#3! &-! $! 0$%! ),%#! -.%$&(+.0,%5$%1! .+4(2! +&-! =%&,%&.&#-! $%#! *,,.9!
=-3<+,*,(&<$*!.,%.4%#9!$'1!+&-!,5'!-4%7&7$*>!
!
e&</#3! $%%&7#-! 5&.+! +&-! (4'-+,.O5,4'1#1! =$%.'#%! ,'! $! %#),.#! '(*&-+! &-*$'19! $'1!
.+#3!+,*#!4=!5&.+!$!*,<$*!<,4=*#!5+&*#!.+#3!5$&.!0,%!.+#&%!8,--!.,!$%%&7#>!@4.!#7#%3!
<+$%$<.#%!+#%#!&-!%&11*#1!5&.+!#<<#'.%&<&.&#-9!$'1!,4%!,8',D&,4-!'(*&-+)$'!$'1!+&-!
0*&%.3!5&0#!F"%$'s,&-#!e,%*t$<9!-&-.#%!,0!Y$.+#%&'#!e#'#47#J!5&**!+$7#!.,!=*$3!-)$%.!.,!
(#.!,4.!,0!.+#!-&.4$.&,'!&'.$<.>!
!
P4))$%32! M,*$'-/&6-! 4-#! ,0! <$)#%$5,%/! $'1! )4-&<! )$/#! 0,%! $! ),%#! <$%.,,'&-+!
.+%&**#%!.+$'!Zj&(+.!,0!.+#!?4'.#%6!E!.+,4(+!&.6-!#;4$**3!'#%7#O:$'(*&'(>!
!
@&&">*-";/"B&%%"
!
C$/#!-4%#!3,4!*,</!.+#!1,,%-!.,'&(+.9!3#$+p!L'1!&0!3,4!+#$%!-&'(&'(!,'!.+#!+,%&N,'!E!
fK#$'&'(9!*#$'&'(9!-$0#!$'1!-#<4%#kh!E!3,4!)&(+.!5$'.!.,!-$3!3,4%!=%$3#%-!$'1!<+#</!
.+,-#!*,</-!$($&'>!
+
A)$)/'5")3+/*3+&'(%%)*+,#'+B%5")'>5#0>+

8. Product reviews
+
+
+
+
+
+
+
+
+
+
+
+
+
+
+
YVY>#KO8"D%&$/(/A"#*<"d"7*5<&)+"e"Y$W:5*<"
"
^#$1!,'*&'#2!+..=2SS5.0(&0.><,)S%#$**3O5.0S8$83),=O<*#$'&'(O),=O%,)=#%-O8$83),=S!
!
K&0#!&-!+$%1>!g,46%#!8,%'9!.+#3!-#'1!3,4!.,!-<+,,*9!'#D.!.+#!5,%*1!,0!5,%/9!$'1!5+#'!3,4!
<,)#!04**!<&%<*#!$'1!+$.<+!3,4%!,5'!'#58,%'!&'.,!.+#!5,%*19!1,!3,4!(#.!$!0&'$**3!(#.!$!
<+$'<#!.,!=4.!3,4%!0##.!4=p!!
!
j,>!B+#!*&..*#!%4(!%$.!%#;4&%#-!<,'-.$'.!),'&.,%&'(9!$'1!5,%-#!E!3,4%!+,)#!8#<,)#-!$!
.,D&<!14)=&'(!(%,4'1!0,%!8$83!0,,19!)419!=4/#!$'1!3,4%!,5'!5#**O#$%'#1!<&($%#..#!
$-+>!B+$.!/&.<+#'!0*,,%!&-!',.!(,&'(!.,!<*#$'!&.-#*0>!
!
B+$'/04**39! *$8,%$.,%3! 8,00&'-! +$7#! <,)#! 4=! 5&.+! $'! #'#%(3O0%&#'1*3! -,*4.&,'! E! .+#!
@L@gC]Mu!O!$'1!.+#!,'*3!1%$58$</!&-!.+#!-*&(+.!&'0%&'(#)#'.!,'!<+&*1!*$8,%!*$5-!.+&-!
%#7,*4.&,'$%3!'#5!-3-.#)!#'.$&*->!!
!
B+#! @L@gC]Mu! &-! $! -&)=*#! <,)8&'$.&,'! ,0! -.3*&-+! .,11*#%! ,'#-&#! $'1! $8-,%8#'.!
<*#$'&'(!%$(9!-4<+!.+$.!$**!.+#!#D+$4-.#1!=$%#'.!'##1!1,!.,!(#.!.+$.!*&',*#4)!<*#$'!&-!
1%#--!.+#!8%$.!&'!.+#!',7#*.3!%,)=#%-!$'1!%#*#$-#!+&)S+#%!$<%,--!.+#!0*,,%>!P##!3,4%!
*&..*#! <+#%48! (,9! ),==&'(! $-! +#S-+#S&.! <%$5*-[! `,,183#! $-+9! (,,183#! 8##%! -.$&'-9!
(,,183#!*&..*#!<+#%48!&0!.+#!$4.+,%&.&#-!-+,4*1!',.&<#>!!
!
@4.!&0!.+#!-.$.#!5$'.-!.,!*,,/!$0.#%!3,4%!,00-=%&'(!0,%!$!0#5!),'.+-!E!5#**9!&-'6.!0%##!
<+&*1<$%#!$!+&11#'!8,'4-!,0!.+&-!)4-.O+$7#!',7#*.3!&.#)p!
#
=#00($$(#*)3+8?+C))*/*+10(%"+,#'+"%%<4DD&%,!(,%>5#0D>+
B$/0&)<$/2+"f/0&)1&$)"G%*=&+"W:"V),'(&"#,O'&&"
!
^#$1!,'*&'#2!+..=2SS5.0(&0.><,)S<*,.+#-S+$'1#%=$'.-O4'1#%5#$%O(*,7#-S!
"
R#! #$<+! +$7#! $! 0%&#'1! 5+,! 1,#-! &.>! A'! .&)#-! ,0! .%,48*#9! 5+#'! '#%7,4-9! $0%$&1! E! ,%!
-,)#.&)#-9!:4-.!5+#'!.+#%#6-!',.+&'(!8#..#%!(,&'(!&'!E!.+#!+$'1-!5$'1#%9!=%,8#9!$'1!
1&-$==#$%!8#+&'1!.+#!8#*.!*&'#2!3#-9!.+#36%#!.,4<+&'(!.+#&%!4'1#%=$'.-!$($&'>!!
!
A.6-!-,)#.+&'(!$8,4.!.+#!-.%#'(.+!,0!.+#!#*$-.&<9!.+#!-,0.'#--!,0!.+#!<,..,'9!,%!=#%+$=-!
:4-.! .+#! -#<4%&.3! ,0! +$7&'(! .+#&%! +$'1-! =$</#1! '#$.*3! $5$3! 5+#%#! ',O,'#! 5&**! 1$%#!
0,**,5>!
!
!@4.!&.6-!.&)#!.,!&'.#%7#'#>!A.!<$'',.!(,!,'!$'3!*,'(#%>!B+#!(&%*-!$%#!*$4(+&'(!$.!3,4%!
0%&#'19!.+#!8,3-!$%#!-'##%&'(>!?&-!=$%#'.-!=%#.#'1!',.!.,!',.&<#9!$'1!.+#'!3,4!+#$%!+&-!
),.+#%!-<,*1&'(!+&)!5+#'!-+#!.+&'/-!.+#36%#!$*,'#>!?#6-!Tc9!0,%!<+%&--$/#-[!!
!
R#**9!',5!3,4!<$'!-=$%#!+&)!$'1!#7#%3,'#!#*-#!.+#!#)8$%%$--)#'.!83!5##'&'(!+&)!,00!
%#$*!/'&</#%-!5&.+!.+#-#!4'1#%=$'.-!0,%!.+#!+$'1->!B+#3!+$7#!Z.+#!*,,/!$'1!0##*!,0!)#'q-!
8%&#0-6>!L'1!.+#36%#!<$**#1!Z?$'1#%=$'.-6[!K#.!.+#!.+#%$=3!8#(&'>!
!
=#00($$(#*)3+8?+C))*/*+10(%"+,#'+"%%<4DD&%,!(,%>5#0D!

9. Longer form blog (1400 words)+
+
D:W&)",)(5&"$/0"W$/X")*WW&)(&+"*3"2'&"3-2-)&"
!
B+#!5,%*1!,0!<%&)#!&-!$8,4.!.,!#'.#%!$!1&(&.$*!(,*1#'!$(#9!&0!(,7#%')#'.-!$'1!8&(!
84-&'#--#-!0$&*!.,!4=1$.#!.+#&%!1#0#'<#->!B+#!1$3-!,0!8%&</-O$'1O),%.$%!<%&)&'$*-!E!,%!
(4'-O$'1O)$-/-9!),%#!$<<4%$.#*3!E!$%#!%#<#1&'(9!$-!'#5!(#'#%$.&,'-!,0!-)$%.!<%,,/-!
0&'1!#7#%!),%#!&'7#'.&7#!5$3-!.,!#D=*,&.!.#<+',*,(&#-!.+$.!5#%#!1#7#*,=#1!.,!)$/#!
,4%!*&7#-!#$-&#%>!
!
A'! ,4%! 5&%#*#--! 5,%*19! #7#%3! <,''#<.&,'! 8#<,)#-! $! -#<4%&.3! &--4#9! $'1! #7#%3!
#*#<.%,'&<!1#7&<#!E!8#!&.!$!-)$%.=+,'#9!=$<#)$/#%9!,%!-#*0O1%&7&'(!<$%!E!&-!$!=,.#'.&$*!
.,,*!,%!5#$=,'!0,%!1&(&.$*!8$'1&.->!K&0#!&'!.+#!1#7#*,=#1!5,%*1!&-!',5!4'1#%5&%#1!83!
1&(&.$*!.#<+',*,(39!84.!5&.+!8$'/-9!<,%=,%$.&,'-9!$'1!(,7#%')#'.-!0$&*&'(!.,!-#<4%#!
.+#&%!'#5!-3-.#)-!$-!#'.+4-&$-.&<$**3!$-!.+#3!&'-.$**#1!.+#)9!-#<4%&.3!.+%#$.-!E!$'1!
#7#'!<,)=*#.#!<+$,-!E!)$3!8#!,'*3!$!0#5!<*&</-!$5$3>!
!
TU-.!Y#'.4%3!@$'/O%,88#%-!
!
B+#!0$)&*&$%!&)$(#!,0!$!)$-/#1!(4')$'!5&.+!-5$(!8$(!+,&-.#1!,7#%!+&-!-+,4*1#%!5&**!
-,,'!8#!',.+&'(!),%#!.+$'!$!<$%.,,'!&<,'9!$-!.+#!.%$1&.&,'$*!8$'/!+#&-.!&-!%#=*$<#1!
83!$!1&(&.$*!#;4&7$*#'.!5&.+!$**!.+#!<,'7#'&#'<#!,0!,'*&'#!8$'/&'(>!
!
Y,)=4.#%! -#<4%&.3! 0&%)! a$-=#%-/3! %#<#'.*3! <*$&)#1! .,! +$7#! &1#'.&0&#1! $'! ,'(,&'(9!
vU8'!FwVXn)J!%,88#%3!.+$.!.$%(#.-!.+#!8$'/-!.+#)-#*7#-!%$.+#%!.+$'!#7#%31$3!4-#%->!
@3!.%$'-0#%%&'(!.+#!),'#3!.,!.+#&%!,5'!$<<,4'.-9!,%!$%%$'(&'(!0,%!5$1-!,0!&.!.,!8#!
1&-=#%-#1! 0%,)! LBC-! $.! =%#O$%%$'(#1! &'.#%7$*-! F+$'139! ',pJ9! .+#! <38#%! ($'(!
%#-=,'-&8*#!)$'$(#!.,!#D.%$<.!4=!vUH)!=#%!#$<+!1%$5'O,4.!Z+#&-.6>!a$=#%-/3!<*$&)!
.+#!($'(!$%#!4-&'(!)$*5$%#!.,!($&'!$<<#--!.,!.+#!<,)=4.#%!-<%##'-!,0!4'-4-=#<.&'(!
8$'/!<*#%/-2!)$38#!&.6-!=%#0#%$8*#!.,!+$7&'(!$!-+,.(4'!5$7#1!&'!3,4%!0$<#9!84.!5&.+!
%&-&'(!<38#%O-#<4%&.3!$'1!&'-4%$'<#!<,-.-9!#7#'.4$**3!.+#!<,'-4)#%!5&**!=$3!.+#!<,-.>!
!
ZC#$.-=$<#6! 8$'/! %,88#%&#-! +$7#! 1%,==#1! VHI! &'! .+#! *$-.! ;4$%.#%! ,0! $! <#'.4%39!
$<<,%1&'(! .,! .+#! "@A>! @4.! &0! +#&-.&'(! +$-! (,'#! 7&%.4$*9! &.! 1,#-'6.! )#$'! <38#%<%&)#!
*$</-!$!=+3-&<$*!=%#-#'<#>!
!
L!'#5!8%##1!,0!7&,*#'<#!
!
R+#.+#%! .+#36%#! $! <%$N#1! -.$*/#%9! 7#'(#04*! %&7$*9! ,%! $! <,,*O+#$1#1! 8*$</)$&*#%!
+,*1&'(!3,4%!5#**8#&'(!.,!%$'-,)9!.,),%%,56-!$..$</#%!+$-!$!%$'(#!,0!<+&**&'(!'#5!
.$<.&<-!$.!+&-!,%!+#%!0&'(#%.&=->!L--$4*.!<,4*1!<,)#!0%,)!5&.+&'!,%!5&.+,4.9!$-!8,.+!
R&O"&O#'$8*#1! )#1&<$*! &)=*$'.-! $'1! 1&(&.$**3O$4.,)$.#1! $==*&$'<#-! 8#<,)#!
=%#7$*#'.!&'!,4%!*&7#->!B+#!A'.#%'#.!,0!B+&'(-!FA,BJ!&-!$!4.,=&$'!=%,:#<.!5&.+!(%$7#!
%&-/-!$..$<+#1>!
!
R+#'!%,,)!$)8&#'<#9!.+#!.#)=#%$.4%#!,0!3,4%!-+,5#%9!$'1!.+#!*,</-!.,!3,4%!+,4-#!
$%#! $**! %#(4*$.#1! 83! -,0.5$%#9! Z<38#%! $--$4*.6! 8#<,)#-! $'! &--4#! .,! .$/#! -#%&,4-*3!O!
=$%.&<4*$%*3!&0!.+#%#!$%#!<+&*1%#'!,%!74*'#%$8*#!,*1#%!=#,=*#!$.!+,)#>!A0!3,46%#!-.$3&'(!
&'! $! %#),.#! =*$<#! ,%! -,)#5+#%#! 5&.+! #D.%#)#! 5#$.+#%! <,'1&.&,'-9! &.! <,4*1! -,,'!
8#<,)#!.+#!-.400!.+$.!+,%%,%!),7&#-!$%#!)$1#!,0>!7#'!&0!3,4%!=+3-&<$*!-400#%&'(!&-!
',.! .+#! $..$</#%6-! /#3! =%&,%&.39! 0%$414*#'.! $<<#--! .,! -3-.#)-! -4<+! $-! 3,4%! +,)#6-!
-)$%.!)#.#%-!<,4*1!%#-4*.!&'!$!-+4.1,5'!,%!#7#'!$!=,5#%!-4%(#>!g,4%!-$0#.3!&-!,'!.+#!
*&'#!5+#'!,4.*#.-!$'1!$==*&$'<#-!+$7#!.+#!=,.#'.&$*!.,!(,!4=!&'!$!=400!,0!-),/#>!
!
?4)$'!)$*5$%#!&-!$'!#7#'!),%#!&'7$-&7#!.+%#$.>!A.6-!$*%#$13!8##'!-+,5'!.+$.!$!R&O
"&O#'$8*#1!&)=*$'.!-4<+!$-!$!=$<#)$/#%9!<$%1&,7#%.#%O1#0&8%&**$.,%9!,%!&'-4*&'!=4)=!
<,4*1!8#!74*'#%$8*#!.,!+$</#%->!R+3!+,*1!$!/&1'$=!7&<.&)!$.!(4'=,&'.!5+#'!3,4!<$'!
1&$*O4=!$<<#--!.,!.+#&%!<,%,'$%3!-3-.#)!5&.+,4.!#7#%!+$7&'(!.,!)##.p!!
!
A'!0$<.9!.+#!.+%#$.!'##1'6.!8#!.$%(#.#12!',5!.+$.!<,)=4.#%!7&%4-#-!+$7#!8##'!-+,5'!
.,!8#!.%$'-)&..$8*#!7&$!R&O"&!%,4.#%-9!,4.O,0O<,'.%,*!)$*5$%#!<,4*1!0&'1!&.-!5$3!.,!
&)=*$'.-!5&.+,4.!1&%#<.!.$%(#.&'(!O!$!)&**#''&4)!84(!0,%!.+#!+4)$'!8,13>!K&/#5&-#9!
5#$%$8*#!1#7&<#-!$%#!&'<%#$-&'(*3!4-#1!.,!),'&.,%!,4%!+#$*.+!,%!8#'#0&.!,4%!*#&-4%#!
$<.&7&.&#-9!84.!&0!&'0&*.%$.#1!%#),.#*3!-4<+!($1(#.-!<,4*1!8#!)$'&=4*$.#1!.,!#'1$'(#%!
.+#!5#$%#%6-!+#$*.+>!
!
Y38#%Ol$</&'(!$'1!Y$%O-=*,&.&'(!
!
P.#=!&'.,!.+#!,4.-&1#!5,%*1!$'1!.+#!=+3-&<$*!.+%#$.!0%,)!1&(&.$*!.$)=#%&'(!<,'.&'4#->!
B+#! .5#'.3O0&%-.! <#'.4%3! 1$5'#1! 5&.+! .+#! ),-.! ',.,%&,4-! $%)#1! +&:$</&'(-! &'!
+&-.,%39!84.!*#--!.+$'!.5,!1#<$1#-!*$.#%!.+#!.#<+'&;4#!&-!$*%#$13!*,,/&'(!1$.#1>!R&.+!
.+#&%! -,=+&-.&<$.#19! <,)=4.#%&N#1! 0*&(+.! )$'$(#)#'.! -3-.#)-9! .,1$36-! $#%,=*$'#-!
+$7#!8##'!-+,5'!.,!8#!74*'#%$8*#!.,!+$</&'(9!5&.+!-,)#!#7#'!<*$&)&'(!.+$.!)&--&'(!
C$*$3-&$'! L&%! 0*&(+.! cWH! 5$-! +&:$</#1! 83! %#),.#! <,'.%,*>! L*.#%'$.&7#*39! $&%! .%$00&<!
<,'.%,*!<#'.%#-!<,4*1!8#!.$%(#.#1!83!<%&)&'$*-9!.#%%,%&-.-9!,%!$!)&-<+&#7,4-!5+&NNO/&1!
$.!+,)#!&'!+#%!8#1%,,)9!5&.+!=+$'.,)!=*$'#-!$11#1!$'1!%#$*!,'#-!%#),7#1!0%,)!
.+#!%$1$%>!B+$.!ZR$%!`$)#-6!-<#'$%&,!-##)-!),%#!=*$4-&8*#!.+$'!#7#%[!
!
K&/#5&-#9! .+#! %,$1-! 5#! 1%&7#! 1,5'! $%#! ,'! .+#! 8%&'/! ,0! 8#<,)&'(! .+#! /&'1! ,0!
#'7&%,')#'.!5#61!+$7#!%#<#'.*3!1&-)&--#1!$-!=4%#!-<&#'<#O0&<.&,'>!C,%#!$'1!),%#!

10. ,0! ,4%! <$%-6! ,=#%$.&,'-! $%#! 8#&'(! 1#7,*7#1! .,! <,)=4.#%! -,0.5$%#9! $'1! -#*0O1%&7&'(!
<$%-!$%#!0&(4%$.&7#*39!&0!',.!;4&.#!*&.#%$**39!$%,4'1!.+#!<,%'#%>!
!
A'! THUX9! $! ",%)4*$! ]'#! .#$)! +$1! .,! $8,%.! $! =%#O-#$-,'! .#-.! 5+#'! .+#&%! 7#+&<*#!
8#<$)#!&'0#<.#1!5&.+!)$*5$%#>!R#!'##1!$!5+,*#!'#5!/&'1!,0!%,$1!-#'-#!.,!<,=#!
5&.+!.+#!=,.#'.&$*!,0!,4.O,0O<,'.%,*!,%!)$*&<&,4-*3O<,'.%,**#1!7#+&<*#->!L'1!#7#'!&0!
3,4%!<$%6-!'$7&($.&,'!-3-.#)!%#)$&'-!4'$00#<.#19!'#5!<%&)&'$*!1#7&<#-!$%#!#'$8*&'(!
.+&#7#-!.,!:&))3!3,4%!<$%6-!#*#<.%,'&<!*,</!5&.+!-,0.5$%#!%$.+#%!.+$'!=+3-&<$*!0,%<#>!
!
g,4%!#*#<.%,'&<!&1#'.&.39!+&:$</#1!
!
@&,)#.%&<! -#<4%&.3! 5&**! -*,5*3! 8#<,)#! .+#! ',%)9! $'1! 5+&*#! %#)#)8#%&'(! $'! $%)O
*#'(.+!*&-.!,0!=$--5,%1-!&-!$!'4&-$'<#!'#D.!.,!-<$''&'(!3,4%!.+4)8=%&'.9!&.6-!$!*,.!*#--!
&'7$-&7#! .+$'! .+#! <%##=3! .#<+',*,(3! ,0! %#.&'$! -<$'->! L-! 8&,)#.%&<! &1#'.&0&<$.&,'!
8#<,)#-!),%#!=%#7$*#'.9!.+#!7$*4#!,0!3,4%!),-.!=#%-,'$*!1$.$!5&**!%&-#2!$!+$'104*!,0!
+&(+*3!=#%-,'$*&N#1!<,1#-!$'1!-<$'-!5&**!=%,7&1#!$<<#--!.,!3,4%!8$'/!$<<,4'.-9!3,4%!
'#.5,%/-9! .,! 3,4%! <&.&N#'-+&=! $'1! .%$7#*! 1,<4)#'.->! A.6-! #$-&#%! .,! <+$'(#! $!
<,)=%,)&-#1!=$--5,%1!.+$'!$!%#.&'$[!
!
A'! .+#! 1$.$! $(#9! (#'#.&<! &'0,%)$.&,'! &-! $*-,! 8#<,)&'(! $! =%&N#1! <,)),1&.3! E! $'1!
5+#.+#%!&.!-$7#-!3,4!8#&'(!4'/',5&'(*3!-<%##'#1!0,%!$!:,89!1&-<%&)&'$.#1!$($&'-.!0,%!
$'!&'-4%$'<#!=,*&<39!,%!0%$)#1!0,%!$!<%&)#!3,4!1&1'6.!<,))&.9!&.!5&**!8#!5&-#!.,!-+$%#!
&.!:41&<&,4-*3>!
!
g,4%!5,%*1!+#*1!.,!%$'-,)!
!
A'!#$<+!,0!.+#-#!<$-#-9!4-&'(!#*#<.%,'&<!$'1!1&(&.$*!'#.5,%/-!.,!+#*=!4-!<,O,%1&'$.#!
,4%!*&7#-!&'7,*7#-!.+#!%&-/!,0!*,-&'(!.+$.!<,'.%,*!E!.,!)$*&<&,4-!+$'1->!R+#.+#%!&.6-!
3,4%!=$<#)$/#%9!<#'.%$*!+#$.&'(!-3-.#)9!3,4%!<$%9!,%!3,4%!8$'/!$<<,4'.9!&0!-,)#,'#!
5$'.-!),'#3!&'!%#.4%'!0,%!<4-.,13!,0!.+#!-3-.#)9!3,4!)$3!',.!8#!&'!$!=,-&.&,'!.,!
8$%($&'>!!
!
P,O<$**#1!Z8%&</!$..$</-69!0,%!#D$)=*#9!$%#!:4-.!$-!8*4'.!$-!.+#!.#%)!-4((#-.->!K&/#!$!
8%&</!.+%,4(+!.+#!5&'1,59!$'!$..$</!*&/#!.+&-!&'7,*7#-!$!04**!<,))&.)#'.!.,!<+$,-2!
.+#%#6-!',!<*#7#%!-.#$*&'(!,%!0%$41!&'!=*$<#9!:4-.!$!-&)=*#!.+%#$.!.,!<,)=*#.#*3!#%$-#!
3,4%!1$.$!-+,4*1!3,4!%#04-#!.,!-.4)=!4=!.+#!%$'-,)>!R+#.+#%!.+#3!+&.!3,4%!8$'/!
$<<,4'.!7&$!.+#!8$'/6-!-#%7#%-9!,%!3,4%!,5'!84-&'#--!&-!.$%(#.#1!0,%!-+4.1,5'9!5+$.!
$*.#%'$.&7#!1,!3,4!+$7#!84.!.,!-.4)=!4=!.+#!<$-+p!
!
B+#%#6-!$*%#$13!$'!4)8%#**$!.#%)!0,%!.+&-!)&-4-#!,0!.#<+',*,(32!%$'-,)5$%#>!a&'1!,0!
<*4'/39!)$38#9!84.!.+#!.#<+'&;4#!&-!&'<%#$-&'(*3!<,)),'>!!
B+#%#!$%#!UQ!8&**&,'!,'*&'#!1#7&<#-!<4%%#'.*3!&'!<&%<4*$.&,'9!$'1!5&.+!$'!#-.&)$.#1!%&-#!
.,!THH!8&**&,'!83!THTH9!.+#!-<$*#!,0!,4%!74*'#%$8&*&.3!.,!+$</-!$'1!7&%4-#-!&-!8#<,)&'(!
1&NN3&'(>!!
!
Y,'<*4-&,'2!e&(&.$*!,4.*$5-!
!
L-! 5&.+! .+#! )&*&.$%3! -#<.,%9! .+#! <%&)#! .%$1#! &-! -,)#.+&'(! ,0! $! .#<+',*,(&<$*! $%)-!
%$<#>!Y%&)&'$*-!$'1!*$5!#'0,%<#)#'.!$(#'<&#-!$*&/#!$%#!-.%&7&'(!.,!-.$3!$+#$1!5&.+!
.+#!'#5#-.!.#<+'&;4#-!.,!<&%<4)7#'.9!,%!%#&'0,%<#9!-#<4%&.3!)#$-4%#->!@4.!.+#!,'*3!
),%$*!<,1#!$!<%&)&'$*!$'-5#%-!.,!&-!+&-!,%!+#%!,5'>!L'1!4'*&/#!.+#!(,,1!,*1!1$3-!
5+#'!$!8$'/!%,88#%!,%!/&1'$==#%!+$1!.,!.$/#!(%$7#!=#%-,'$*!%&-/-!$'1!<,'0%,'.!.+#&%!
7&<.&)-!0$<#!.,!0$<#9!.,),%%,56-!<%&)&'$*-!5&**!$<.!0%,)!$!-$0#!1&-.$'<#>!!
!
B+#%#!&-!#7&1#'<#!.+$.!84-&'#--#-!$'1!(,7#%')#'.-!$%#!4'=%#=$%#1!,%!4'&'0,%)#1!
$8,4.!.+#!(%,5&'(!.+%#$.-!.,!1&(&.$*!-#<4%&.3!E!$'1!.+#!<,'-#;4#'<#-!&'!.+#!=+3-&<$*!
5,%*1>!D#<4.&7#-!8#*&#7#!.+#&%!,%($'&N$.&,'-!.,!8#!&'-4%#1!$($&'-.!<38#%!.+%#$.-9!84.!
,0.#'!.+&-!&-!:4-.!$'!$--4)=.&,'!)$1#!&'!&(',%$'<#!,0!.+#!0$-.O<+$'(&'(!'$.4%#!,0!.+#!
1&(&.$*!*$'1-<$=#>!e&(&.$*!<%&)#!&-!$!'#5!$'1!1#7#*,=&'(!&--4#!.+$.!0$**-!,4.-&1#!,0!.+#!
-<,=#!,0!*,'(O-.$'1&'(!84-&'#--!)#<+$'&-)->!C#$'5+&*#9!&'!.+#!+,)#9!5#!$%#!'$x7#!
,%!4'&'0,%)#1!$8,4.!.+#!%&-/-!,0!<,''#<.#1!.#<+',*,(32!5#!,%1#%#1!$!-)$%.!0%&1(#9!
',.!$!-=$)8,.[!
!
L-! e$7&1! ))9! =%&'<&=$*! -#<4%&.3! %#-#$%<+#%! $.! a$-=#%-/3! K$89! -$3-2! fR#! $%#! ',.!
8#&'(!0#1!=48*&<!-$0#.3!<$)=$&('-!$&)#1!$.!.+#!(#'#%$*!=48*&<>!
!
fA!%#)#)8#%!.+#!%,$1!-$0#.3!$17#%.-!$8,4.!5#$%&'(!$!-#$.8#*.>!L**!,0!.+&-!%#$**3!%#-.-!
,'!=48*&<!$5$%#'#-->h!
!
A0!3,4!.$/#!<%&)#!-#%&,4-*39!&.6-!.&)#!.,!.$/#!<38#%!<%&)#!-#%&,4-*3>!!
+
;'(%%)*+#*+')92)$%+,#'+"%%<4DD)*>'(5"/'36/*"##(E3#*F>5#0D>+
+
Graeme Cole
Freelance writer and researcher
graeme.cole@yahoo.co.uk
+