Grad 1 Final Project: Gentrification : Retail Design

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P R E P A R E D B Y :
Veronica Criado
IND5427
Florida International University

Table of Contents
Charette
Programming
Diagrams
Customers
Branding
Design Concept
Floor Plans
Reflected Ceiling Plans
3D Renderings
P H A S E 0 1 : P R E D E S I G N
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P H A S E 0 2 : D E S I G N D E V E L O P M E N T
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BARTENDING SCHOOLS
PUBLIC SCHOOLS
ART CLASSES
C O M M U N I T Y A N A L Y S I S
With gentrification gradually taking over Lttle Haiti, it is critical that we preserve
the Haitian community and design with the local residents interest in mind.
L'Alchimist was created to serve the Haitian community by giving back and opening
up opportunities to the people.
Located on the second floor, our bartending workshops are beneficial to locals
nearby who would enjoy learning more about mixology and premium spirits.
Bartending and mixology classes are all available here at L'Alchimist.
NEARBY SCHOOLS

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C O N C L U S I O N S
Little Haiti is home to the majority of Miami's Haitian population, with
Caribbean-style Victorian buildings. This diverse community is rich in its
Caribbean culture and places importance on local food, music, and art. Our
mission is to keep these traditions alive and design a welcoming environment to
all of the residents in Little Haiti.
Authentic Haitian Spirits
Venues and Local Establishments
Dynamic Cultural Environment

S I T E A N A L Y S I S
4 1 0 0 N E 2 N D A V E . M I A M I , F L

MARKETPLACE
Charles Harrison
Pawley's Haitian-style
Caribbean Marketplace
was built.
TRADITION
Haitians began embracing their
culture by speaking Creole
publicly and organizing big
festivals celebrating their
cuisine, music, and literature.
CULTURE
The Little Haiti Cultural
Center opens for Haitian
art lessons, exhibitions,
and performances.
LITTLE HAITI
Miami, Florida's Haitian-
dominated Little River and Lemon
City became Little Haiti and is in
process of being gentrified to
Miami Design District.
H I S T O R Y
R E S E A R C H
L'ALCHIMISTE
Little Haiti and Miami
Design District blend
cultures to enjoy craft
spirits and authentic
Haitian goods.

S I T E
A C C E S S
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RESIDENTIAL
COMMERCIAL BIKE STATION BUS STOP PARKING
The building site is surrounded by a large area of high ends luxury
retail with a larger enclosing area of residential occupancy. The
primary roadways surrounding the site are NE 2nd Avenue and NE 1st
Avenue. The secondary streets are NE 41st Street and NE 42nd
Street.

S I T E
C O N C L U S I O N
The building location is commercial and residential. Gucci and Prada
are among the upscale shops. These establishments boost Little
Haiti's economy and aesthetics. The site clashes with Little Haiti
since the residential neighborhoods around the commercial zones are
generally middle- to low-income.
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B U I L D I N G
A N A L Y S I S
4 1 0 0 N E 2 N D A V E . M I A M I , F L

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LIGHTING
EXTERIOR INTERIOR
L E V E L 0 1 L E V E L 0 2
DARKEST LIGHTEST
J U N E
D E C E M B E R
SUMMER SUN WINTER SUN

ZONING
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STRUCTURE
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P R I V A T E & P U B L I C
MOVEMENT

B U I L D I N G
C O N C L U S I O N S
B U I L D I N G A N A L Y S I S
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This building offers several innovative options. It has a large,
multipurpose room. Two floors may be utilized for shopping and
education. The building's location between Little Haiti and the
Design District makes it suitable for designing a space that brings the
community together and provides education and jobs to the
surrounding neighborhoods.

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L'ALCHIMIST
L'Alchimist is devoted to improving the lives of the people in Lemon City and contributing to the
Little Haiti community through the craft spirits and handcrafted goods.

vision
P R O J E C T P R O P O S A L
L'Alchimist is devoted to improving the
lives of the people in Lemon City and
contributing to the Little Haiti community
through luxury spirits and handcrafted goods.
L'ALCHIMIST PROPOSAL
mission
Our mission is to create a welcoming
retail environment that is accessible to
all members of the Little Haiti
neighborhood and offers a wide
variety of opportunities for the
residents who live there.

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At ground level, you'll find a rum distillery stocked with wildly
authentic Haitian luxury spirits, aromatic cocktail garnishes, and
handcrafted rum-infused marmalades.
For anyone interested in learning more about mixology and premium spirits,
L'Alchimist's second-floor workshop is a great place to start. L'Alchimist
provides bartending lessons that may help students enhance their skills and
become certified bartenders. The objective is to provide additional resources to
increase employment opportunities for Little Haiti residents.
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C R A F T D I S T I L L E R Y
E D U C A T I O N
0 1

C U L T U R E
C O M M U N I T Y
Authentic Haitian spirits
Handcrafted cocktails
Historical Gallery
O P P O R T U N I T Y
Locally grown cocktail garnishes
Rum Distillery & Jam Lab process is
managed by Little Haiti locals
Bartending & Mixology courses available
Bartending Certifications
Employment available to locals at
L'Alchimist
The all-inclusive design strategy that we use ensures that the residents of
Little Haiti will have their voice throughout the gentrification process
that is taking place in the Miami Design District.
I N C L U S I V I T Y
L'Alchimist supports the people of Lemon City and offers resources and
jopportunities to local bartenders, local rum producers, farmers, history
instructors, students, and more to give their time and influence to the
community!
G I V I N G B A C K

Reception
Gallery
Classroom
Storage
Student & Staff Lounge
Bartending Workshop
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6.
LEVEL TWO
LEVEL ONE SQ FT.
200
230
700
387
400
200
180
185
300
L I S T O F S P A C E S
Rhum Liquor Retail
Rhum-Infused Jam Boutique
Bar
Lounge
Restrooms
Seating Area
Storage
Jam Lab
Cashwrap
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RETAIL
70%
Rhum Liquor Retail
Rhum-Infused Jam Boutique
Cocktail Garnishes
HOSPITALITY
20%
Bar
Lounges
Student & Staff Lounge
Reception
EDUCATION
10%
Bartending Workshop
Craft Distillery
Guided Tours
Gallery
Jam Lab
MISCELLANEOUS
Management Office
Storage
Restrooms
SQ FT.
150
300
200
180
400
650
L'Alchimist: Products & Services
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P R O G R A M M I N G & D I A G R A M M I N G
R U M T A S T I N G
M A I N
E N T R A N C E
R U M
R E T A I L
J A M
R E T A I L
R U M
D I S T I L L E R Y
B A R
J A M
L A B
L O U N G E
R E S T R O O M S
C O C K T A I L
G A R N I S H
R E T A I L
A R O M A
R O O M
C A S H W R A P /
S T A I R S
E L E V .
PUBLIC
PRIVATE
SEMI PRIVATE
VERTICAL CIRCULATION
MAJOR ADJACENCY
CLOSE & CONVENIENT
LEGEND
M I N O R A D J A C E N C Y
G A L L E R Y
B A R T E N D I N G
W O R K S H O P
S T U D E N T &
S T A F F L O U N G E
O P E N
T O
B E L O W
S T A I R S
R E C E P T I O N
S T O R A G E
T R A I N I N G
E L E V .

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PUBLIC
PRIVATE
SEMI PRIVATE
VERTICAL CIRCULATION
MAIN CIRCULATION
ACCESS
LEGEND
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R U M T A S T I N G
M A I N
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J A M
R E T A I L
R U M
D I S T I L L E R Y
B A R
J A M
L A B
L O U N G E
R E S T R O O M S
C O C K T A I L
G A R N I S H
R E T A I L A R O M A
R O O M
C A S H W R A P /
S T A I R S
E L E V .
G A L L E R Y
B A R T E N D I N G
W O R K S H O P
S T U D E N T &
S T A F F L O U N G E
O P E N
T O
B E L O W
S T A I R S
R E C E P T I O N
S T O R A G E
T R A I N I N G
E L E V .

DOMAIN
ARRIVAL
NODE
CENTER
MAIN CIRCULATION
DIRECT ACCESS
LEGEND
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C E N T E R C E N T E R

W W W . B O U K M A N R U M . C O M
We cater to all adults over the age of 21 that
enjoy distilled spirits. Our target customers
are tourists from all over the worlds and
working millennials, middle aged men and
women, and liquor connoisseurs who enjoy
handcrafted goods and wildly authentic
spirits.
CLIENT AND BRANDING
who what how
Encouraging clients to pay a higher
price for a product they consider to be
exceptional. What our distillery offers
is more than simply liquor, we are
selling Little Haiti's story.

C U S T O M E R P R O F I L E
"It all began in 1791 at a secret ceremony, where Dutty
Boukman swore an oath to liberty, sealed it with rum
and sparked the revolution that freed Haïti."
OCCUPATION: Business
DUTIES: CEO of Boukman
Botanical Rhum and owner of
L'Alchimist.
NAME: Adrian Keogh
BORN: January 13, 1961
AGE: 60
EDUCATION: Columbia University
OWNER

NAME: Carla Montoya
BORN: Medellin, Colombia
AGE: 23
EDUCATION: Barry University
OCCUPATION: Bartender
NECESSITIES: Opportunity to establish
his own business
EDUCATION: Broward College
OCCUPATION: Sales Representative
NECESSITIES: English classes to improve
accent
0 1 NAME: Alexander Pierre
BORN: Port Au Prince, Haiti
AGE: 32
0 2
NAME: Jasmine Charles
BORN: Miami, Florida
AGE: 27
EDUCATION: Miami Dade College
OCCUPATION: Mixologist
NECESSITIES: Car for easy transportation
0 3
J A M L A B S P E C I A L I S T
R E T A I L A S S O C I A T E
B A R T E N D I N G I N S T R U C T O R
C L I E N T S
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T O U R I S T S
L O C A L S
CUSTOMERS
Adults 21 and Over
Liquor Connoisseurs
Working Millennials
Food Enthusiasts
Medium/High Socioeconomic Status
College/University Students
L I T T L E H A I T I
D E S I G N D I S T R I C T
Culture
Tradition
Fresh Produce
Handmade Crafts
Luxury
Artisanry
European & Organic Foods

BRAND INSPIRATION

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Boukman Botanical Rhum is derived from two of Haiti's best rhum terroirs, the rich canefields of
Croix des Bouquets in the south and the northern cane fields around Cap Haitien, scene of Dutty
Boukman's rebellion.
We use only the best rhum agricole, distilled from the fresh juice of sugar cane, and infuse it with
botanicals and barks, many of them native to Haiti and foraged in the wild. The result is a dry,
intense, and complex spirit with an elegant finish.
The Product
Boukman Rum:
750 ml
$249.99

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Boukman Rum: The Logo
Main Logo Features
Logo Mark Word Mark
"It all began in 1791 at a secret ceremony, where Dutty Boukman swore an
oath to liberty, sealed it with rum and sparked the revolution that freed
Haïti."
The famous hand represents Haiti’s greatest struggle for economic
independence. To this end, Boukman Rhum promotes Haiti’s rich terroir and
culture to develop employment and education in sugar cane communities.
Symbolism
BOUKMAN

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PRODUCTS & SERVICES

B O U K M A N B O T A N I C A L R H U M
$ 2 4 9 . 9 9
R U M - I N F U S E D J A M
$ 7 5 . 9 9
H A I T I A N R U M S
$ 1 2 0 - $ 3 9 9 . 9 9
C O C K T A I L G A R N I S H E S
$ 1 9 . 9 9 - $ 9 9 . 9 9
L'Alchimist:
L'Alchimist: Product Line
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Cocktail Bar
Jam Lab
Rum Tasting
Hospitality
Education
Guided Tours
Aroma Room
Bartending Courses
SPIRITS
30%
HANDCRAFTS
20%
GALLERY
20%
BAR
15%
WORKSHOP
15%
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L'Alchimist: Services

H A N D C R A F T M I X O L O G Y
DESIGN
CONCEPT
I M A G E A N A L Y S I S
We strive to design both a restorative and intriguing space by infusing a
diverse blend of vintage and natural components (ornate details, flowing
lines and open spaces), as well as mysterious and elegant elements (rich
color palette and mix of textures and materials). Our abstract model
depicts both cultures coming together to create a one of a kind space.
The shiny elements represent Miami Design District luxurious and
wealthy culture and the natural elements represent Little Haiti's passion
for nature and handcraft.
C O N C E P T S T A T E M E N T
L I B E R T Y B O T A N I C A L S
A U T H E N T I C I T Y
F r e e F l o w i n g L i n e s T r a d i t i o n a l D e s i g n N a t u r e E l e m e n t s V a r i a t i o n o f T e x t u r e s & M a t e r i a l s B l e n d i n g o f C u l t u r e s

M A T E R I A L S
D E S I G N C O N C E P T

C O N C E P T
M O D E L
D E S I G N C O N C E P T

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FACADE AND STOREFRONT

B R A S S
B L A C K P O L I S H E D G R A N I T E
H A N D C R A F T
FACADE
DESIGN
F A C A D E E L E V A T I O N S
B O T A N I C A L S
A U T H E N T I C I T Y
T r a d i t i o n a l D e s i g n N a t u r e E l e m e n t s V a r i a t i o n o f T e x t u r e s & M a t e r i a l s
M A T E R I A L S L E G E N D
B L U E G R E E N G L A S S
S I D E V I E W
F R O N T V I E W

F A C A D E E L E V A T I O N S
FACADE DESIGN

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L'Alchimist: Level No.1
L I G H T I N G L E G E N D
T R A C K L I G H T I N G
R E C E S S E D L I G H T S
C U R V E D H A N G I N G
L I G H T S
W A L L S C O N C E

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B R A S S
Boukman Bar: Level One Interiors
B L U E M E T A L L I C F A B R I C
B O U K M A N B A R
A N T I Q U E M I R R O R

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G L A S S T I L E S
Rum Distillery: Level One Interiors
B L U E G R E E N G L A S S
R U M D I S T I L L E R Y

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Rum Boutique: Level One Interiors
R U M B O U T I Q U E
G O L D F A B R I C
B R O N Z E
V E L V E T F A B R I C
G R E E N G R A N I T E

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Rum Boutique: Level One Interiors

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G O L D T E X T U R E D M E T A L
Rum Tasting Room: Level One Interiors
R U M T A S T I N G R O O M
B R O N Z E

M A I N E N T R A N C E & R U M
T A S T I N G R O O M

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M A R B L E T I L E
Aroma Room & Retail : Level One Interiors
A R O M A R O O M & C O C K T A I L G A R N I S H R E T A I L
B R O N Z E

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I V O R Y P A I N T
Jam Lab: Level One Interiors
J A M L A B

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L'Alchimist: Level No.2
L I G H T I N G L E G E N D
T R A C K L I G H T I N G
R E C E S S E D L I G H T S

B L A C K
P O L I S H E D
G R A N I T E
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M A T T E
P A I N T
R E C E P T I O N & G A L L E R Y
A N T I Q U E
M I R R O R
G A L L E R Y
B R O N Z E
V E L V E T
F A B R I C
G R E E N
G R A N I T E
B L A C K
P O L I S H E D
G R A N I T E
Gallery: Level Two Interiors

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Bartender Workshop: Level Two Interiors
B A R T E N D E R W O R K S H O P
B R O N Z E

B A R T E N D E R W O R K S H O P

T I N T E D B R A S S
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Training, Lounge, & Reception:Level Two Interiors
I V O R Y M A T T E P A I N T
C L A S S R O O M & L O U N G E
R E C E P T I O N
B L U E M E T A L L I C
F A B R I C

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L'Alchimist: Sections
T R A N S F E R S A L
F A B R I C
L O N G I T U D I N A L

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L'Alchimist: Sections
S T A I R C A S E
F A B R I C

https://michaelgaineysignaturedesigns.com/style-showdown-classic-vs-traditional-interior-design/
https://boukmanrhum.com/usa
https://www.boukmanrum.com/social-mission
https://haitifutur.com/english/
https://highproofcreative.com/build-a-distillery-tour-that-markets-your-spirits-for-you/
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References

Grad 1 Final Project: Gentrification : Retail Design

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