Presentation given in WFU MBA program on how to use the Internet Mindset to create a small business. Gracely Girl Design (www.gracelygirl.com) is used as an example company.

1. Gracely Girl Designs
“A Model for Building an Online
Business”

2. Gracely Girl Designs

7. “The Side Hustle”

8. “The Internet Mindset”
• Everything Starts on the Website
• Everything should be OPEX
• Leverage Bigger Platforms
• Marketing is Social
• Everything is Beta - Use Web Analytics
• Find Success Stories - Take them Further
• Think Big but Act Locally

9. Everything Starts on the
Website

10. Everything should be OPEX
Website
Design
Social
Marketing
Web Analytics
Payment
Services
Accounting
Services
Legal
Services

11. Leverage Bigger Platforms

12. Marketing is Social

13. Everything is Beta - Use Web
Analytics

14. Find Success Stories - Take them
Further

15. Building for the Future