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Evaluation Question 1
This document discusses how the author's media product uses and develops conventions of magazine covers and contents pages. It compares the author's magazine to GQ magazine.
The cover follows conventions by using a consistent color scheme, rule of thirds layout, and including an issue number and date. It challenges conventions by including a unique selling point.
The contents page generally follows conventions through its layout, font, and contact information. It challenges conventions by not fully using rule of thirds and including pull quotes and social media logos, which were added to be more conventional. The design remains consistent between pages.
Vogue Digital Strategy
Vogue magazine aims to increase its digital presence and younger audience. It will add Pinterest and YouTube accounts to its existing social media profiles to engage with followers. The social media strategy involves frequent, friendly posts of fashion content across multiple platforms to build the brand. A mobile app will use QR codes and Google Goggles technology to link print issues with exclusive digital content and drive subscriptions.
Researchss
The document discusses several men's fashion magazines and their online and print designs. GQ is recognized as a leading men's fashion magazine that maintains consistent branding across its print and website formats. Men's Health focuses on fashion, health, and sports tips and also keeps its print and online designs synced. MFM is an online-only magazine but is designed to mimic the experience of flipping through a print magazine. The New York Times Men's Vogue are only print publications but provided insight into common magazine layouts.
Magazine case study
The magazine uses a variety of colors and fonts to highlight different elements. The main articles profile the magazine's top 50 albums of the year and interviews with musicians like Neil Young and Pink Floyd. Photographs typically feature artists or music-related products. The magazine represents people through celebrity profiles and articles about music festivals and aims its content at those interested in a wide range of popular music genres.
Magazine plan part 2
The document discusses the content and design of a music magazine. It begins by stating that the genre of rock and metal hybrid music has not changed. It then discusses the target audience as being mainly young adults aged 16-30. Several example content pages from other magazines are analyzed for design features that could be adopted. These include the use of colors, filters on photos, and simple layouts. The ideal content page design combines these elements, with a title, mode of address, side stories, quote and contents listing in a simple order.
Seventeen Magazine - Integrated Marketing Campaign Project
The document discusses the evolution of women from 1944 to 2013, highlighting how they have become more independent, fashion-forward, and driven. It then profiles Sarah Robinson, an 18-year-old college freshman, to illustrate the target audience. The goal of the marketing campaign is to position Seventeen magazine as a valuable resource for female college students by providing emotional support during this life transition. The strategy involves leveraging trusted media like social media to create a dialogue that reinforces the magazine's message of confidence and self-help.
How to Optimize Core Audience Development on Facebook
In Keywee's latest webinar, “How to Optimize Core Audience Development on Facebook,” we outlined a step-by-step approach to optimizing your core audience development strategy, including common pitfalls to avoid and which metrics to use when measuring success.
RUNWAY MAGAZINE about
Runway Magazine is a biannual luxury fashion magazine founded in 2010 by Eleonora de Gray and based in Paris since 2013. It is published by Media Group Eleonora de Gray and has distribution in Europe and the US. The magazine also produces a television talk show broadcast on 40 channels via Dish Network and seen by millions annually. In addition to the magazine and talk show, the company organizes fashion events and offers various marketing and consulting services to fashion brands.
Recommended
Evaluation Question 1
This document discusses how the author's media product uses and develops conventions of magazine covers and contents pages. It compares the author's magazine to GQ magazine.
The cover follows conventions by using a consistent color scheme, rule of thirds layout, and including an issue number and date. It challenges conventions by including a unique selling point.
The contents page generally follows conventions through its layout, font, and contact information. It challenges conventions by not fully using rule of thirds and including pull quotes and social media logos, which were added to be more conventional. The design remains consistent between pages.
Vogue Digital Strategy
Vogue magazine aims to increase its digital presence and younger audience. It will add Pinterest and YouTube accounts to its existing social media profiles to engage with followers. The social media strategy involves frequent, friendly posts of fashion content across multiple platforms to build the brand. A mobile app will use QR codes and Google Goggles technology to link print issues with exclusive digital content and drive subscriptions.
Researchss
The document discusses several men's fashion magazines and their online and print designs. GQ is recognized as a leading men's fashion magazine that maintains consistent branding across its print and website formats. Men's Health focuses on fashion, health, and sports tips and also keeps its print and online designs synced. MFM is an online-only magazine but is designed to mimic the experience of flipping through a print magazine. The New York Times Men's Vogue are only print publications but provided insight into common magazine layouts.
Magazine case study
The magazine uses a variety of colors and fonts to highlight different elements. The main articles profile the magazine's top 50 albums of the year and interviews with musicians like Neil Young and Pink Floyd. Photographs typically feature artists or music-related products. The magazine represents people through celebrity profiles and articles about music festivals and aims its content at those interested in a wide range of popular music genres.
Magazine plan part 2
The document discusses the content and design of a music magazine. It begins by stating that the genre of rock and metal hybrid music has not changed. It then discusses the target audience as being mainly young adults aged 16-30. Several example content pages from other magazines are analyzed for design features that could be adopted. These include the use of colors, filters on photos, and simple layouts. The ideal content page design combines these elements, with a title, mode of address, side stories, quote and contents listing in a simple order.
Seventeen Magazine - Integrated Marketing Campaign Project
The document discusses the evolution of women from 1944 to 2013, highlighting how they have become more independent, fashion-forward, and driven. It then profiles Sarah Robinson, an 18-year-old college freshman, to illustrate the target audience. The goal of the marketing campaign is to position Seventeen magazine as a valuable resource for female college students by providing emotional support during this life transition. The strategy involves leveraging trusted media like social media to create a dialogue that reinforces the magazine's message of confidence and self-help.
How to Optimize Core Audience Development on Facebook
In Keywee's latest webinar, “How to Optimize Core Audience Development on Facebook,” we outlined a step-by-step approach to optimizing your core audience development strategy, including common pitfalls to avoid and which metrics to use when measuring success.
RUNWAY MAGAZINE about
Runway Magazine is a biannual luxury fashion magazine founded in 2010 by Eleonora de Gray and based in Paris since 2013. It is published by Media Group Eleonora de Gray and has distribution in Europe and the US. The magazine also produces a television talk show broadcast on 40 channels via Dish Network and seen by millions annually. In addition to the magazine and talk show, the company organizes fashion events and offers various marketing and consulting services to fashion brands.
Mag analysis
The document analyzes several men's fashion magazines and their websites, including GQ, Esquire, Men's Health, and T Magazine. It notes that the magazines and websites generally use simple color schemes with standout colors for titles. Fonts are also simple and easy to read. While some magazine covers have many fonts and headings, making the front pages cluttered, T Magazine takes a minimalist approach with only a celebrity photo on its covers. The document expresses a preference for the minimalist style of T Magazine and the use of bold colors in titles to create branding recognition.
GQ evaluation
The document summarizes the process of recreating a GQ magazine cover in Quark Express. Key steps included:
1. Drawing guidelines to mark placements of elements like images and text.
2. Inserting the GQ logo and central image of James Franco by importing photos.
3. Adding text boxes and formatting text sizes, colors, spacing using various tools.
Formatting text color sometimes required creating a custom color. The recreation matched the original layout closely except for identical fonts. Proper alignment and spacing is important for a neat, professional appearance.
Conde nast
Condé Nast Publications owns a variety of popular lifestyle magazines covering topics such as fashion, food, technology, golf, and culture. The company was founded in 1909 and owns well-known magazines including Vogue, GQ, Wired, Epicurious, and Vanity Fair. Over the years, Condé Nast has expanded by acquiring other magazine publishers and related companies. It has also increasingly focused on developing its digital platforms and products to generate new sources of revenue beyond print advertising.
Facebook vs Magazine vs TV Reach Fashion Brands by Augustine Fou
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Many fashion brands have more direct fans on Facebook than magazines have in circulation. Fashion brands have the opportunity to cultivate deeper interactions that are two-way via social channels. GQ Magazine - Campagne Saint-Valentin | HETIC
Proposition de campagne pour GQ Magazine à l'occasion de la Saint-Valentin dans le cadre d'un travail scolaire à HETIC (hetic.net).
Vogue-Case-StudyFINAL
Vogue magazine faces challenges in maintaining print circulation and revenue as the industry shifts to digital. Recommendations include targeting younger audiences online and through cover stars, offering customized subscriptions, retaining print readers through exclusive content, increasing organic online advertising, hosting online events, and enabling two-way customer interactions on social media. The conclusions urges Vogue to lead industry digitization trends rather than follow competitors.
Social media canvas
This document provides a framework for developing a social media plan. It outlines 5 steps: 1) Doing homework on business strategy, existing media and resources. 2) Brainstorming objectives, audiences, and value propositions. 3) Developing a strategy by identifying audiences, channels, activities, and calls-to-action. 4) Implementing the plan with a content calendar and utilization notes. 5) Monitoring progress, results, and key performance indicators like budget used, reaches, engagement, and leads. The goal is to support business strategies by identifying target audiences and the incentives that will keep them engaged across social media channels.
Eksha pillay and katya buggee
This document summarizes and compares information about several popular Australian women's fashion magazines: Marie Claire, Vogue, Harper's Bazaar, and Elle. It provides details on the founding dates, current editors, typical page content, target audiences, social media followings, and websites for each magazine. The magazines target Australian women ages 17-55 and include content on fashion, beauty, celebrity profiles, photography, travel and culture in their issues.
Vogue digital strategt ppt NMDL Final Project
Vogue's digital strategy aims to increase readership and loyalty through various initiatives. It will use Instagram to expand its online community, develop a mobile app for on-the-go access to content, and implement internet marketing tactics like Google AdWords, contests and community building. A key part of the strategy is Project Vogue, a weekend long high fashion event that will showcase the brand and how it has grown over the years. The total budget is estimated at $138,180 excluding event costs, and success will be measured by selling out the event and increasing readership by at least 40%.
Final digital marketing strategy
The digital marketing campaign aims to increase traffic to People's website and magazine subscriptions through social media engagement, a Google AdWords campaign, and mobile updates. Goals include redesigning the Facebook page, live streaming red carpet events, and creating a VIPeople rewards program to acquire new subscribers. The $200,000 budget will be allocated across these social media, internet, mobile, and advertising initiatives.
Magazine Target Audience
According to a survey of 15 people aged 16-24:
- Black music was the most popular genre at 40%, followed by rock at 20% and pop at 6.7%.
- YouTube was the most visited music website at 93.3%.
- 60% of respondents said their favorite artist or band was not from the UK.
- 85.7% of respondents spend under £20 per month on music.
- While 50% read music magazines occasionally, 71.4% spend nothing on music magazines per month.
- The most common source of music was internet downloads at 64.3%.
How my magazine appeals to the target audience
The document discusses how the magazine's design appeals to its target rock music audience. Key design elements discussed include using aggressive colors like red, black and grey on the cover and throughout for their rock connotations. Fonts and images are also chosen to be bold and eye-catching as is typical for rock magazines. The content focuses on rock news, bands and articles written in an informal tone to appeal to younger readers. Overall, the document emphasizes using conventional rock magazine design tropes to attract the target audience.
Fashion Magazine Research
The document summarizes the research the author did on 4 major fashion magazines - Vogue, Elle, Cosmopolitan, and Glamour - to inform the design of their own fashion magazine and website. They analyzed elements like mastheads, large homepage images, polls/competitions, and social media integration from each publication. The author plans to incorporate successful conventions like simple designs, article previews, and color schemes tailored to featured models.
FASHION PR IN THE DIGITAL AGE
The document discusses how fashion public relations has adapted to the digital age, noting that social media and new technologies have disrupted traditional PR methods and that digital strategies must be integrated. It provides examples of how fashion brands can effectively utilize social media and new media tools like LinkedIn and Twitter for PR purposes. Tips are also given on digital PR best practices, building digital expertise, and monitoring and measuring social media engagement.
Fashion magazine research
Elle Magazine focuses on women's fashion, beauty, health and entertainment. It uses different color schemes for each issue with two main colors for text. Covers feature an upper body shot of the celebrity featured in the lead story. Headlines are about fashion, body and shopping. The website has the same headings and includes a photo of the current magazine cover.
Cosmopolitan focuses on sex, relationships and celebrities. It uses bright bold colors like red and pink with bold fonts. Covers always feature the celebrity and headlines are about sex, relationships and fashion. The website has a pink, black and white scheme with headings like sex, beauty, style and advice.
Vogue focuses on style. Covers
The 20 best social media campaigns
The document summarizes 20 of the best social media campaigns as reported by Forbes magazine in August 2010. The #1 campaign was for The Blair Witch Project in 1999, which used websites and message boards to generate buzz about the film months before its release, making it one of the first viral marketing successes. The #2 campaign was for Blendtec blenders from 2006 onward, which featured destructive videos of the blenders blending unusual objects like iPhones, boosting blender awareness and sales significantly. The #3 campaign was for Old Spice from 2010, which had spokesman Isaiah Mustafa respond to fan questions on social media, including proposing to one fan's girlfriend who accepted.
Task 8 target audience magazines
The document analyzes the target audience of various magazines based on age range, gender, nationality, race, and interests/job of the typical reader. Key details like images, titles, languages and article topics are used to infer who the magazines are aimed towards.
Social Media Report - Fashion Magazines (India) July - August 2016
Take a deep dive in to the social media metrics behind Fashion Magazines social media efforts as brands engage with its global community.
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Mag analysis
The document analyzes several men's fashion magazines and their websites, including GQ, Esquire, Men's Health, and T Magazine. It notes that the magazines and websites generally use simple color schemes with standout colors for titles. Fonts are also simple and easy to read. While some magazine covers have many fonts and headings, making the front pages cluttered, T Magazine takes a minimalist approach with only a celebrity photo on its covers. The document expresses a preference for the minimalist style of T Magazine and the use of bold colors in titles to create branding recognition.
GQ evaluation
The document summarizes the process of recreating a GQ magazine cover in Quark Express. Key steps included:
1. Drawing guidelines to mark placements of elements like images and text.
2. Inserting the GQ logo and central image of James Franco by importing photos.
3. Adding text boxes and formatting text sizes, colors, spacing using various tools.
Formatting text color sometimes required creating a custom color. The recreation matched the original layout closely except for identical fonts. Proper alignment and spacing is important for a neat, professional appearance.
Conde nast
Condé Nast Publications owns a variety of popular lifestyle magazines covering topics such as fashion, food, technology, golf, and culture. The company was founded in 1909 and owns well-known magazines including Vogue, GQ, Wired, Epicurious, and Vanity Fair. Over the years, Condé Nast has expanded by acquiring other magazine publishers and related companies. It has also increasingly focused on developing its digital platforms and products to generate new sources of revenue beyond print advertising.
Facebook vs Magazine vs TV Reach Fashion Brands by Augustine Fou
Facebook vs Magazine vs TV Reach Fashion Brands by Augustine FouDr. Augustine Fou - Independent Ad Fraud Researcher
Many fashion brands have more direct fans on Facebook than magazines have in circulation. Fashion brands have the opportunity to cultivate deeper interactions that are two-way via social channels. GQ Magazine - Campagne Saint-Valentin | HETIC
Proposition de campagne pour GQ Magazine à l'occasion de la Saint-Valentin dans le cadre d'un travail scolaire à HETIC (hetic.net).
Vogue-Case-StudyFINAL
Vogue magazine faces challenges in maintaining print circulation and revenue as the industry shifts to digital. Recommendations include targeting younger audiences online and through cover stars, offering customized subscriptions, retaining print readers through exclusive content, increasing organic online advertising, hosting online events, and enabling two-way customer interactions on social media. The conclusions urges Vogue to lead industry digitization trends rather than follow competitors.
Social media canvas
This document provides a framework for developing a social media plan. It outlines 5 steps: 1) Doing homework on business strategy, existing media and resources. 2) Brainstorming objectives, audiences, and value propositions. 3) Developing a strategy by identifying audiences, channels, activities, and calls-to-action. 4) Implementing the plan with a content calendar and utilization notes. 5) Monitoring progress, results, and key performance indicators like budget used, reaches, engagement, and leads. The goal is to support business strategies by identifying target audiences and the incentives that will keep them engaged across social media channels.
Eksha pillay and katya buggee
This document summarizes and compares information about several popular Australian women's fashion magazines: Marie Claire, Vogue, Harper's Bazaar, and Elle. It provides details on the founding dates, current editors, typical page content, target audiences, social media followings, and websites for each magazine. The magazines target Australian women ages 17-55 and include content on fashion, beauty, celebrity profiles, photography, travel and culture in their issues.
Vogue digital strategt ppt NMDL Final Project
Vogue's digital strategy aims to increase readership and loyalty through various initiatives. It will use Instagram to expand its online community, develop a mobile app for on-the-go access to content, and implement internet marketing tactics like Google AdWords, contests and community building. A key part of the strategy is Project Vogue, a weekend long high fashion event that will showcase the brand and how it has grown over the years. The total budget is estimated at $138,180 excluding event costs, and success will be measured by selling out the event and increasing readership by at least 40%.
Final digital marketing strategy
The digital marketing campaign aims to increase traffic to People's website and magazine subscriptions through social media engagement, a Google AdWords campaign, and mobile updates. Goals include redesigning the Facebook page, live streaming red carpet events, and creating a VIPeople rewards program to acquire new subscribers. The $200,000 budget will be allocated across these social media, internet, mobile, and advertising initiatives.
Magazine Target Audience
According to a survey of 15 people aged 16-24:
- Black music was the most popular genre at 40%, followed by rock at 20% and pop at 6.7%.
- YouTube was the most visited music website at 93.3%.
- 60% of respondents said their favorite artist or band was not from the UK.
- 85.7% of respondents spend under £20 per month on music.
- While 50% read music magazines occasionally, 71.4% spend nothing on music magazines per month.
- The most common source of music was internet downloads at 64.3%.
How my magazine appeals to the target audience
The document discusses how the magazine's design appeals to its target rock music audience. Key design elements discussed include using aggressive colors like red, black and grey on the cover and throughout for their rock connotations. Fonts and images are also chosen to be bold and eye-catching as is typical for rock magazines. The content focuses on rock news, bands and articles written in an informal tone to appeal to younger readers. Overall, the document emphasizes using conventional rock magazine design tropes to attract the target audience.
Fashion Magazine Research
The document summarizes the research the author did on 4 major fashion magazines - Vogue, Elle, Cosmopolitan, and Glamour - to inform the design of their own fashion magazine and website. They analyzed elements like mastheads, large homepage images, polls/competitions, and social media integration from each publication. The author plans to incorporate successful conventions like simple designs, article previews, and color schemes tailored to featured models.
FASHION PR IN THE DIGITAL AGE
The document discusses how fashion public relations has adapted to the digital age, noting that social media and new technologies have disrupted traditional PR methods and that digital strategies must be integrated. It provides examples of how fashion brands can effectively utilize social media and new media tools like LinkedIn and Twitter for PR purposes. Tips are also given on digital PR best practices, building digital expertise, and monitoring and measuring social media engagement.
Fashion magazine research
Elle Magazine focuses on women's fashion, beauty, health and entertainment. It uses different color schemes for each issue with two main colors for text. Covers feature an upper body shot of the celebrity featured in the lead story. Headlines are about fashion, body and shopping. The website has the same headings and includes a photo of the current magazine cover.
Cosmopolitan focuses on sex, relationships and celebrities. It uses bright bold colors like red and pink with bold fonts. Covers always feature the celebrity and headlines are about sex, relationships and fashion. The website has a pink, black and white scheme with headings like sex, beauty, style and advice.
Vogue focuses on style. Covers
The 20 best social media campaigns
The document summarizes 20 of the best social media campaigns as reported by Forbes magazine in August 2010. The #1 campaign was for The Blair Witch Project in 1999, which used websites and message boards to generate buzz about the film months before its release, making it one of the first viral marketing successes. The #2 campaign was for Blendtec blenders from 2006 onward, which featured destructive videos of the blenders blending unusual objects like iPhones, boosting blender awareness and sales significantly. The #3 campaign was for Old Spice from 2010, which had spokesman Isaiah Mustafa respond to fan questions on social media, including proposing to one fan's girlfriend who accepted.
Task 8 target audience magazines
The document analyzes the target audience of various magazines based on age range, gender, nationality, race, and interests/job of the typical reader. Key details like images, titles, languages and article topics are used to infer who the magazines are aimed towards.
Social Media Report - Fashion Magazines (India) July - August 2016
Take a deep dive in to the social media metrics behind Fashion Magazines social media efforts as brands engage with its global community.
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Facebook vs Magazine vs TV Reach Fashion Brands by Augustine Fou
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