GoToMarketUSA-P04
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To successfully expand into the US market, companies must do thorough research on their route to market and ensure their domestic business is stable. They should have an 8-point checklist in place covering their brand, website, digital presence, operations, reputation, connections, and relationships. Companies also need to understand current and future trends, build a global brand, and leverage digital connectivity and influencers to "glocalize" their brand for the US.
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GoToMarketUSA-P04
- 1. Go To Market USA How to get U.S. ready 6th September 2016
- 2. Have you got your ducks in a row?
- 4. Be honest with yourself 4 What is your route to market? Have you done your reseach? Are you ready to expand? Is your website prepared? Is your domestic business stable?
- 5. 8 point checklist 5 Brand Market ready Website Digital presence Operations Reputation Connections Relationships
- 7. What does the moneyman want?
- 8. Current and future trends 8
- 9. Build a global brand
- 12. How do you make your brand glocal?
- 14. Influencers
- 15. Brand Remedy 7 Blake Mews, Kew Gardens, Surrey, TW9 3GA www.brandremedy.com Call +44 (0)20 8940 6050 Email michelle@brandremedy.com Thank you