The document discusses Google Glasses and augmented reality. It describes how Google Glasses will utilize augmented reality to project images and information in front of the user's eye when they debut by the end of 2012. Examples are given of how augmented reality is currently used in sports broadcasting and on smartphones to enhance user experience. Potential business opportunities for Google Glasses are outlined in areas like tourism, shopping, social media, and finding people. The document concludes that Google Glasses will change how businesses market to consumers and how people experience and interact with the world.

1. Google Glasses ~ Seeing the
World in a New Way

2. Google/Android Design
Expected Debut – End of 2012
Will utilize existing 3G & 4G
networks
Expected Price - $250 to $600
Augmented Reality in the
Blink of an Eye

3.  Utilizes augmented reality to project images &
information in front of your eye
 Similar products that use augmented reality to
enhance user experience – Television and Smart
Phones
 Sportsvision has been a big proponent of
augmented reality in sports telecasting
 Smart Phones have started utilizing it as a tool for
consumers and businesses alike
Augmented Reality in the
Blink of an Eye

4. Examples of augmented
reality as an advertising
tool in sports/television
Augmented Reality in the
Blink of an Eye

5. Examples of augmented
reality in sports/television
that enhance “viewability”
Augmented Reality in the
Blink of an Eye

6. Example of how smart
phones use augmented
reality to enhance
consumers and businesses
Augmented Reality in the
Blink of an Eye

7. Sports
Change the way spectators view events by giving them
the information they get at home while at the game
Player stats
Real time in game information
Advertisers take advantage
Individuals and amateurs
Golf both amateur and
Professional events
Potential Business Opportunities for
Google Glasses

8. Tourism
Restaurants and bars
Could include user reviews
Hotel Search
Could locate hotels then show you room availability and
amenities
Site seeing/Navigation
Potential Business Opportunities for
Google Glasses

9. Shopping
Utilize it with current deal finding apps such as
Groupon
Car lots
Social Media
Wallit
Post comments at
events and other places
Potential Business Opportunities for
Google Glasses

10. Find People
Jerry Sandusky
See people’s profiles using facial recognition**
CHILD MOLESTER
ALLEGEDLY
Potential Business Opportunities for
Google Glasses

11.  The Future of Google Glasses
They are going to take off
Style may be an issue
Operation may have a learning curve
Going to change the way businesses market to
consumers and consumers find businesses
May help reduce advertising “noise” in high traffic areas
Going to change the way we intermingle as a society
Social media on a new level
Going to change the way we look at the world around us
Information is readily available
The Future
Is in your face