Google Analytics allows tracking app usage to understand user behavior and improve the app. The document outlines how to set up Google Analytics for Android and iOS apps, including configuring the SDK, initializing tracking, and sending event and screen view data. API usage involves initializing a tracker, setting parameters, and sending hits to track events, screens, and custom dimensions. Resources are provided for additional information on Google Analytics and best practices.

1. Google Analytics
Khurram Haroon
GDG Boston
August 2016

2. Agenda
• Analytics value proposition
• Configuration and set up for Google Analytics SDK
• API usage examples for Android and iOS
• Useful Resources

3. Analytics value proposition
• Without analytics, an app relies heavily on direct
user feedback, and user reviews
• Helps find out where app is failing and where users
are struggling or spending time
• Analytics help formulate plan for successful app

4. Android

5. iOS

6. Getting started
• Set up Google Analytics account
• On Admin page, specify app name
• Follow steps to create and download config file
• Download Analytics SDK for Android or iOS
• For Android, update project manifest and gradle build
• For iOS, update project plist and add libs

7. {
“project_info”:{}
“client”:[
“client_info”: {
“package_name”: “com.google…”
},
“services”: {
”tracking_id”: “UA-77777777-1”
}
{
}
]
}
google-services.json

8. <plist version=“1.0”>
<dict>
……
<key>TRACKING_ID</key>
<string>UA-77777777-2</string>
<key>BUNDLE_ID</key>
<string>com.google…</string>
…….
</dict>
</plist>
GoogleService-Info.plist

9. API usage pattern
• One time SDK initialization
• Get hold of Tracker object
• Set parameters and values on the tracker object
• Send the data

10. let gai = GAI.sharedInstance()
gai.trackerWithTrackingId(“UA-77777777-1")
let tracker = gai.defaultTracker
private Tracker mTracker;
synchronized public Tracker getDefaultTracker() {
if (mTracker == null) {
GoogleAnalytics analytics = GoogleAnalytics.getInstance(this);
mTracker = analytics.newTracker(R.xml.global_tracker);
}
return mTracker;
}

11. let tracker = GAI.sharedInstance().defaultTracker
tracker.set(kGAIScreenName, value: “HomeScreen”)
let builder =
GAIDictionaryBuilder.createScreenView()
tracker.send(builder.build() as
[NSObject:AnyObject])
mTracker = application.getDefaultTracker();
mTracker.setScreenName("HomeScreen");
mTracker.send(new HitBuilders.ScreenViewBuilder().build());

12. let event =
GAIDictionaryBuilder.createEventWithCategory("Event1
", action: "Boston", label: "Go Pats!”, value:1)
tracker.set(kGAIScreenName, value: nil)
tracker.send(event.build() as
[NSObject:AnyObject])
mTracker.setScreenName(null);
mTracker.send(new HitBuilders.EventBuilder()
.setCategory("Event1")
.setAction(”Boston")
.setLabel(Go Pats!”)
.setValue(1)
.build());

13. let dimension1Value = “CustomDim1”
tracker.set(GAIFields.customDimensionForIndex(1),
value: dimension1Value)
let dimension2Value = “CustomDim2”
tracker.set(GAIFields.customDimensionForIndex(2),
value: dimension2Value)
mTracker.send(new HitBuilders.ScreenViewBuilder()
.setCustomDimension(1, “CustomDim1")
.build());
mTracker.send(new HitBuilders.ScreenViewBuilder()
.setCustomDimension(2, “CustomDim2")
.build());

14. Helpful Resources
• https://analytics.google.com
• https://github.com/googleanalytics
• Android Development Patterns: Best Practices for
Professional Developers by Phil Dutson
• Google Analytics Integrations by Daniel Waisberg